Top 500.
Top 500.
Brand Finance Global 500 – Full Table Top 500 most valuable brands 1-50. Rank Rank Brand name 2015 2014 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
1 2 3 4 5 7 8 6 13 9 12 10 11 15 17 14 19 18 27 30 26 16 20 51 24 21 29 28 25 122 35 36 37 58 22 31 23 33 47 40 38 39 61 41 54 44 48 50 52 43
Apple Samsung Google Microsoft Verizon AT&T Amazon.com General Electric China Mobile Walmart Coca-Cola IBM Toyota Wells Fargo BMW T (Deutsche Telekom in Germany) Volkswagen Shell Walt Disney ICBC Mercedes-Benz Vodafone HSBC China Construction Bank Citi Bank of America Intel Chase Home Depot Facebook Nike Cisco Oracle Agricultural Bank Of China Mitsubishi Honda McDonald's American Express Pepsi Nestlé Allianz Siemens Bank of China Ford CVS Caremark Orange UPS Axa Hyundai Santander
* 2014 Value and rank restated 22. Brand Finance Global 500 February 2015
Top 500 most valuable brands 51-100. Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Technology Conglomerate Technology Technology Telecoms Telecoms Technology Technology Telecoms Retail Beverages IT Services Automobiles Banks Automobiles Telecoms Automobiles Oil&Gas Media Banks Automobiles Telecoms Banks Banks Banks Banks Technology Banks Retail Technology Apparel Telecoms IT Services Banks Conglomerate Automobiles Restaurants Credit Cards Beverages Food Insurance Technology Banks Automobiles Retail Telecoms Logistics Insurance Conglomerate Banks
US South Korea US US US US US US China US US US Japan US Germany Germany Germany Netherlands US China Germany UK UK China US US US US US US US US US China Japan Japan US US US Switzerland Germany Germany China US US France US France South Korea Spain
128,303 81,716 76,683 67,060 59,843 58,820 56,124 48,019 47,916 46,737 35,797 35,428 35,017 34,925 33,079 31,108 31,025 30,716 30,698 27,459 27,328 27,287 27,280 26,417 26,210 25,713 25,011 24,819 24,471 24,180 24,118 23,217 22,888 22,714 22,679 22,424 22,040 21,567 21,379 21,225 20,937 20,508 20,392 20,315 20,267 19,867 19,537 19,529 19,357 18,700
23% 4% 12% 7% 12% 30% 24% -9% 50% 4% 6% -15% 0% 15% 14% 2% 15% 7% 30% 20% 13% -8% 2% 39% 7% -4% 9% 7% 1% 146% 16% 12% 11% 28% -13% 1% -15% 2% 10% 5% 3% 1% 22% 0% 11% 0% 1% 2% 3% -7%
104,680 78,752 68,620 62,783 53,466 45,410 45,147 52,533 31,845 44,779 33,722 41,513 34,903 30,242 28,962 30,607 27,062 28,575 23,580 22,803 24,171 29,612 26,870 18,954 24,518 26,683 22,940 23,157 24,323 9,819 20,821 20,784 20,635 17,783 26,145 22,152 26,047 21,116 19,442 20,273 20,425 20,358 16,725 20,236 18,283 19,851 19,431 19,115 18,831 20,021
AAA AAAAAA AAA AAAAA+ AAAAA+ AAAAA+ AAA+ AA+ AAAAAAAAA AA+ AAAAAAAAA+ AA+ AAA AA+ AAA AAAAA+ AA+ AAAAA AA+ AAAAAA+ AAAAA+ AA+ AA AAAAAAAAAAAAAAA AA+ AA+ AAAAA+ AA+ AA+ AA+ AA AAAAAA-
AAA AAA AAA+ AAA AAAAA AAAAA+ AA+ AA+ AAA+ AA+ AAAAAAAAA AA AAAAA+ AAA+ AA+ AAAAAAAAA AA+ AA+ AA+ AA AA+ AAAA+ AAA AAA AA AA+ AA AA+ AAAAAAAAAAAA AA+ AA+ AA+ AAAAA AA AA+ AA AA+ AAA-
Rank Rank Brand name 2015 2014 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
53 62 49 32 46 45 64 69 63 70 68 92 57 56 70* 72 107 42 89 67 96 76 60 85 79 65 87 73 83 75 66 82 78 261 81* 86 91 71 113 New 55 110 102 112 97 136* 94 90 137 74
IKEA ExxonMobil Chevron Nissan HP Mitsui PetroChina Comcast PWC BT Walgreens Sinopec SoftBank Target Tata Total Boeing BNP Paribas BP NTT H&M Deloitte MUFG Fox Sam's Club GDF Suez ALDI Barclays eBay China Telecom China Unicom FedEx ING Baidu Marlboro Generali Group Lowe's Airbus au NTT Docomo Hitachi L'Oréal Royal Bank Of Canada Bradesco KPMG Subway 3M LG NBC J.P. Morgan
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Retail Oil&Gas Oil&Gas Automobiles Technology Conglomerate Oil&Gas Media Accounting Telecoms Retail Oil&Gas Telecoms Retail Conglomerate Oil&Gas Aero&Def Banks Oil&Gas Telecoms Retail Accounting Banks Media Retail Utilities Retail Banks Technology Telecoms Telecoms Logistics Fin. Services Technology Tobacco Insurance Retail Aero&Def Telecoms Telecoms Conglomerate Cosmetics Banks Banks Accounting Restaurants Technology Conglomerate Media Banks
Sweden US US Japan US Japan China US US UK US China Japan US India France US France UK Japan Sweden US Japan US US France Germany UK US China China US Netherlands China US Italy US Netherlands Japan Japan Japan France Canada Brazil Netherlands US US South Korea US US
18,540 18,242 18,163 18,085 18,068 17,596 17,521 17,514 17,330 16,175 16,157 16,135 16,039 15,381 15,378 15,203 15,199 14,939 14,743 14,734 14,715 14,694 14,511 14,503 14,453 14,331 14,301 14,179 14,070 14,064 13,791 13,672 13,415 13,284 13,112 13,002 12,790 12,744 12,677 12,641 12,612 12,480 12,473 12,385 12,332 12,246 12,212 12,112 12,004 11,958
0% 9% -5% -15% -9% -11% 6% 14% 4% 6% 5% 31% -11% -15% 4% 5% 39% -26% 16% -6% 26% 7% -17% 10% 6% -13% 11% 0% 5% 1% -13% 2% -2% 161% -3% -1% 1% -12% 21%
18,471 16,706 19,171 21,194 19,824 19,838 16,526 15,329 16,623 15,261 15,350 12,356 18,008 18,084 14,781 14,514 10,943 20,206 12,682 15,697 11,678 13,755 17,561 13,227 13,667 16,399 12,917 14,166 13,379 13,887 15,851 13,467 13,674 5,092 13,476 13,163 12,629 14,559 10,506
-31% 16% 13% 17% 6% 41% 0% 4% 43% -15%
18,242 10,766 11,060 10,600 11,596 8,661 12,191 11,689 8,417 14,039
AAAA+ AA+ AA+ AAAAAA AA+ AAA+ AAAAA+ AA AA AA AA AA AAA AA AA AA AA AAA AA AAAAA AA+ AAAA AA+ AA+ AA+ AA+ AA+ AA+ AAAAAAA AAAAA+ AA+ AAAAA+ AA AAAAAAAAAAAAAA AAAAA
AA+ AA AA+ AA+ AAAA AA AA+ AAA+ AAAAA A+ AA AA AA+ AAAA+ AAAAA AA AA AAAAA AAA AA+ AA+ AAAA+ AAAAAAA+ AA+ AA+ AAAAAAA AA AAAAA AAAAA+ AA+ AAAAAAAAA AA+ AA+ AA+ AA
n/a Value restated but restated 2014 value would not make 2014 Global 500 Brand Finance Global 500 February 2015 23.
Top 500.
Top 500.
Brand Finance Global 500 – Full Table Top 500 most valuable brands 101-150. Rank Rank Brand name 2015 2014 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150
123 119 135 111 125 88 New 108 120 104 59 105 80 139 128 114 84 95 143 121* 100 115 118 175 126 127 116 130 124 101 117 164 77 121 138 109 147 239 140 146 106 168 133 131 210 162 160 136 161 103
TimeWarner Time Warner Cable Huawei UBS Ping An Movistar Alibaba TD Bank Starbucks Accenture Tesco EY Deutsche Bank SK CSCEC Costco SAP China Life DirecTV UnitedHealth Group DHL EDF Carrefour Audi Petronas Bosch Goldman Sachs Capital One E.ON Panasonic Credit Suisse Ericsson Toshiba Itaú Gillette Woolworths Morgan Stanley China Merchants Bank Telstra Sky Sberbank Zara Honeywell Visa CBS O2 Danone BBVA QQ Philips
* 2014 Value and rank restated 24. Brand Finance Global 500 February 2015
Top 500 most valuable brands 151-200.
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Media Media Technology Banks Insurance Telecoms Technology Banks Restaurants IT Services Retail Accounting Banks Conglomerate Engineering Retail Technology Insurance Media Healthcare Logistics Utilities Retail Automobiles Oil&Gas Engineering Banks Banks Utilities Technology Banks Technology Technology Banks Cosmetics Retail Banks Banks Telecoms Media Banks Retail Engineering Credit Cards Media Telecoms Food Banks Technology Technology
US US China Switzerland China Spain China Canada US Ireland UK US Germany South Korea China US Germany China US US Germany France France Germany Malaysia Germany US US Germany Japan Switzerland Sweden Japan Brazil US Australia US China Australia UK Russia Spain US US US UK France Spain China Netherlands
11,931 11,822 11,621 11,574 11,513 11,451 11,377 11,127 11,115 11,087 11,052 10,994 10,993 10,919 10,806 10,551 10,445 10,380 10,335 10,231 9,889 9,790 9,636 9,591 9,480 9,419 9,403 9,392 9,289 9,280 9,181 9,157 9,064 9,021 8,988 8,964 8,888 8,880 8,708 8,699 8,668 8,622 8,615 8,528 8,405 8,359 8,351 8,335 8,316 8,082
22% 18% 33% 9% 24% -11% 90% 3% 11% 1% -37% 0% -19% 30% 18% 1% -22% -13% 26% 4% -11% -4% -4% 35% 3% 3% -7% 4% -3% -16% -9% 24% -34% -9% 7% -17% 10% 65% 5% 7% -21% 18% -4% -6% 40% 10% 9% -2% 9% -27%
9,769 9,998 8,721 10,644 9,256 12,877 6,000 10,855 9,976 11,009 17,659 10,969 13,491 8,386 9,127 10,420 13,360 11,875 8,226 9,881 11,169 10,162 10,078 7,082 9,160 9,145 10,160 9,058 9,613 11,087 10,144 7,406 13,709 9,904 8,409 10,823 8,115 5,390 8,302 8,157 10,950 7,317 8,955 9,058 6,000 7,630 7,666 8,533 7,644 11,029
AA AA+ AA AA+ AA+ AAAAA+ AA+ AA+ AA AA AAAAA AA AAAA AA AA AA+ AA AA AA+ AA AA+ AA AA+ AA+ AA AA+ AAAA AA+ AA AA+ AAA AA AA AAAAAAAAAAAAAAAAA+ AA+ AA+ AAAAAAAA+ AA+ AAA-
AAAA AAAA+ AAAAAAA+ AA+ AAAAA AA AAAAA+ AA+ AAAA+ AA+ AAAAAA AA AA+ AA+ AA+ AAAAA AA+ AA+ AAAAAA+ AA+ AA AAAAAAAA+ AA AA AA+ AAAAAA AA+ AA AA+ AAAA+ AAAAA+ AA AAA
Rank Rank Brand name 2015 2014 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200
154 151 159 93 132 155 141 New 176 142 180 235 148 152 203 171 163 205 192 179 144 150 187 156 157 182 218 129 199 174 181 214* 184 237 153 197 189 202 New 149 166 191 167 214 169 234 165 158 188 347
Eni ASDA Prudential (UK) Sony Renault Caterpillar Dell Nippon Life Insurance Bell Macy's Zurich Commonwealth Bank of Australia TIM Société Générale Red Bull Paypal Enel Warner Bros. Chevrolet Bank of Communications Metlife Kellogg's Telenor Johnson & Johnson Scotiabank Rabobank ESPN Gazprom Union Pacific Bank of Montreal Hermes Lloyds Sprint Shinhan Financial Group Adidas Mastercard Xbox Gucci JD.com Sainsbury's Nordea Medtronic Cartier ANZ Centurylink Emirates Vinci Mizuho Financial Group AIG State Bank of India
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Oil&Gas Retail Insurance Technology Automobiles Engineering Technology Insurance Telecoms Retail Insurance Banks Telecoms Banks Beverages Technology Utilities Media Automobiles Banks Insurance Food Telecoms Cosmetics Banks Banks Media Oil&Gas Logistics Banks Apparel Banks Telecoms Banks Apparel Credit Cards Technology Apparel Technology Retail Banks Healthcare Apparel Banks Telecoms Airlines Engineering Banks Insurance Banks
Italy UK UK Japan France US US Japan Canada US Switzerland Australia Italy France Austria US Italy US US China US US Norway US Canada Netherlands US Russia US Canada France UK US South Korea Germany US US Italy China UK Sweden US Switzerland Australia US Uae France Japan US India
8,037 8,031 7,877 7,851 7,849 7,781 7,767 7,713 7,638 7,620 7,554 7,520 7,515 7,415 7,389 7,265 7,231 7,168 7,150 7,124 7,119 7,082 7,047 7,033 7,028 7,016 6,966 6,961 6,933 6,930 6,914 6,895 6,866 6,848 6,812 6,790 6,766 6,712 6,698 6,694 6,692 6,691 6,674 6,664 6,664 6,640 6,625 6,603 6,587 6,563
4% 2% 2% -36% -13% 1% -6%
7,727 7,838 7,688 12,353 9,010 7,726 8,295
9% -8% 11% 37% -7% -5% 19% 1% -2% 17% 11% 3% -13% -10% 8% -9% -9% 4% 19% -24% 10% -3% 2% 16% 3% 26% -12% 7% 4% 6%
7,022 8,287 6,794 5,475 8,044 7,799 6,207 7,159 7,409 6,122 6,426 6,884 8,187 7,880 6,511 7,720 7,717 6,723 5,833 9,117 6,316 7,114 6,751 5,941 6,634 5,416 7,776 6,328 6,477 6,303
-16% -9% 4% -9% 12% -9% 21% -10% -14% 2% 62%
7,968 7,376 6,429 7,319 5,926 7,316 5,481 7,376 7,690 6,481 4,063
AA AA+ AAAAA+ AA+ AA AAAA AA+ AA AA+ AAAAA+ AA+ AAA+ AA+ AAAAA AA+ AA+ AA AAAAA AAA AA+ AA+ AAAAA AA AA AAA AA+ AA AA+ AAA AA+ AA+ AAA A+ AA AA+ AA AAA AA+ AA AAA AA AA AAAA+
AA AA AA+ AA AA AA A+ AAAAA AAAA+ AA AA+ AAA+ AA+ AA+ AA+ AA+ AA AA+ AAAAA+ AAA AA+ AA+ AAAAA AA AA+ AAA+ AA+ AA AA+ AA+ AA AA AAA AAAAAAAA AAA AA+ AA AAA AA+ AAAA AA+
n/a Value restated but restated 2014 value would not make 2014 Global 500 Brand Finance Global 500 February 2015 25.
Top 500.
Top 500.
Brand Finance Global 500 – Full Table Top 500 most valuable brands 201-250. Rank Rank Brand name 2015 2014 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250
177 134 212 New 145 211 279 195 170 209 286 272 373 173 New 349 220 228 185 226 294 221 253 231 208 264 230 216 333 257 296 223 New 196 215 242 198 309 307 270 277 275 229 272* 233 271 224 206 357 225
Banco do Brasil Sumitomo Statoil Land Rover Canon Aetna Uniqlo BASF Swiss Re Glencore Xstrata Delta DZ Bank Lockheed Martin Peugeot Aviva Marubeni Louis Vuitton Pampers BHP Billiton Purina Playstation ConocoPhillips Fiat Nordstrom Kroger BBC Petrobras Heinz CPIC Swisscom Dai-Ichi Life Munich Re Booking.com Coles Dove EE Cadbury China Minsheng Bank Wrigley's STC Allstate Westpac Bridgestone China Vanke U.S. Bancorp Johnnie Walker Iberdrola Jardines Sherwin-Williams Aeon
* 2014 Value and rank restated 26. Brand Finance Global 500 February 2015
Top 500 most valuable brands 251-300.
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Banks Conglomerate Oil&Gas Automobiles Technology Healthcare Retail Chemicals Insurance Mining&Steel Airlines Banks Aero&Def Automobiles Insurance Distribution Apparel Baby Products Mining&Steel Pet Care Technology Oil&Gas Automobiles Retail Retail Media Oil&Gas Food Insurance Telecoms Insurance Insurance Technology Retail Cosmetics Telecoms Food Banks Food Telecoms Insurance Banks Tyres Real Estate Banks Spirits Utilities Various Chemicals Retail
Brazil Japan Norway UK Japan US Japan Germany Switzerland Switzerland US Germany US France UK Japan France US UK Switzerland Japan US Italy US US UK Brazil US China Switzerland Japan Germany US Australia UK UK UK China US Saudi Arabia US Australia Japan China US UK Spain Hong Kong US Japan
6,549 6,534 6,528 6,521 6,494 6,425 6,419 6,416 6,360 6,359 6,336 6,318 6,307 6,210 6,194 6,193 6,132 6,113 6,107 6,076 6,075 6,062 6,060 6,012 6,010 6,006 5,945 5,909 5,899 5,883 5,876 5,866 5,864 5,828 5,821 5,807 5,800 5,781 5,779 5,695 5,687 5,673 5,670 5,666 5,644 5,603 5,567 5,507 5,506 5,499
-6% -26% 9% 50% -21% 7% 32% 1% -13% 5% 34% 28% 63% -13% 34% 53% 6% 9% -7% 8% 32% 4% 17% 8% -1% 19% 7% 1% 42% 14% 28% 2%
6,972 8,835 5,983 4,339 8,179 5,987 4,848 6,353 7,273 6,036 4,736 4,950 3,864 7,123 4,612 4,043 5,807 5,590 6,586 5,642 4,586 5,805 5,179 5,568 6,042 5,033 5,570 5,867 4,156 5,168 4,575 5,724
-8% -1% 9% -8% 32% 31% 14% 17% 16% 2% 14% 1% 13% -3% -10% 38% -3%
6,335 5,885 5,344 6,323 4,375 4,423 4,975 4,875 4,901 5,571 4,977 5,565 4,966 5,710 6,098 3,976 5,656
AA+ AA AA AA+ AA+ AA AAAA+ AA AA AAAA+ AAAAA AA A AAA AAAAA AAAAA AAAA AA AA AAAAA+ AAAAAAA+ AA AAAA AA AAAAA AAAAA+ AA AAAA+ AA+ AA+ AA AA AAA AAAA+ AA+ A+
AA+ AAAAAA+ AA AA+ AA AAAAA AA AAAA+ AA AA AA A AAA AA+ AA+ AA+ AA AAAA AA AA AAAAA AA AAAA AAAA AA+ AAAAA AAAAA AA AAAAAA+ AA+ AA AA AAA AA A+ AA+ AA-
Rank Rank Brand name 2015 2014 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300
265 249 403 New 213 186 204 222 207 370 241 217 256 172 217* 269 284 432 263 397 288 312 401 267 308 227 New 306* 493 379 266 238 392 193 377 285 New 317 274 302 293 282 291 374 350 252 268 319 255 201
Rolex Publix Michael Kors E Leclerc Thomson Reuters UniCredit Pantene Groupe Casino Nivea Lenovo Kia Nescafé Bud Light Standard Chartered TeliaSonera nab Caixa Etisalat Heineken Claro Michelin Qualcomm KPN Marks & Spencer PNC Prudential (US) LIC Chanel China CITIC Bank United CIBC Unilever AIA Morrisons SYSCO Rogers Humana Telus KT Mazda Estée Lauder Dish Network BNY Mellon PICC Ferrari Bayer Prada 3 Mobil EMC
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Apparel Retail Apparel Retail Media Banks Cosmetics Retail Cosmetics Technology Automobiles Food Beer Banks Telecoms Banks Banks Telecoms Beer Telecoms Tyres Technology Telecoms Retail Banks Insurance Insurance Cosmetics Banks Airlines Banks Food Insurance Retail Food Telecoms Healthcare Telecoms Telecoms Automobiles Cosmetics Media Banks Insurance Automobiles Pharma Apparel Telecoms Oil&Gas Technology
Switzerland US US France US Italy US France Germany China South Korea Switzerland US UK Sweden Australia Brazil Uae Netherlands Mexico France US Netherlands UK US US India France China US Canada UK China UK US Canada US Canada South Korea Japan US US US China Italy Germany China Hong Kong US US
5,493 5,481 5,458 5,456 5,456 5,405 5,364 5,326 5,322 5,274 5,238 5,216 5,176 5,162 5,151 5,139 5,123 5,095 5,094 5,079 5,057 4,994 4,994 4,979 4,958 4,928 4,927 4,921 4,897 4,861 4,851 4,844 4,829 4,826 4,824 4,814 4,810 4,798 4,795 4,795 4,792 4,792 4,780 4,748 4,747 4,746 4,737 4,714 4,696 4,680
9% 4% 50% 0% -9% -18% -13% -8% -12% 35% -2% -11% 0% -28% -12% 3% 8% 48% 1% 38% 9% 15% 37% -1% 13% -12% 20% 9% 61% 27% -4% -10% 30% -25% 26% 1% 99% 13% -2% 6% 4% 0% 4% 23% 18% -9% -6% 11% -9% -26%
5,031 5,277 3,631 5,462 5,975 6,585 6,163 5,783 6,079 3,913 5,356 5,862 5,170 7,148 5,879 4,998 4,759 3,452 5,058 3,675 4,652 4,337 3,634 5,026 4,406 5,608 4,104 4,509 3,044 3,831 5,028 5,395 3,719 6,417 3,842 4,752 2,413 4,261 4,912 4,511 4,589 4,792 4,607 3,855 4,037 5,188 5,021 4,260 5,177 6,312
AAA+ AA AA+ AA+ AA AA AAA AA AAA AA AA+ AAAAA+ AA AA AA+ AA AA+ AA AAAAAAAA+ AA+ AA+ AA AAAA+ AAAAA AA+ AA AAA+ AA AAAA AA AAAA AA+ AA+ AAAAA+ AA AA+ AAA+ AAAAAAAA+ AA+ AA+
AAA+ AAAAAA+ AA+ AA AA+ AA AA+ AA AA AAAAA+ AA+ AA+ AA AAAAAA+ AA AA+ AAAAA AAAAA AA AA+ AAA AAAAAAA AAA+ AAAAAA AA AA AA+ AA+ AA AA+ AA AA+ A+ AAA+ AAA AAA AA AA AA+
n/a Value restated but restated 2014 value would not make 2014 Global 500 Brand Finance Global 500 February 2015 27.
Top 500.
Top 500.
Brand Finance Global 500 – Full Table Top 500 most valuable brands 301-350. Rank Rank Brand name 2015 2014 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350
245 240 324 449 281 323 303 290* 259 452 New 289 315 381 251 297 330 273 351 250 299 248 363 352 402 300 304 New 301 410 343 400 321 283 New 336 341 364 431 295 415 372 329 429 367 353 354 243 414 246
Polo Ralph Lauren MTN MINI General Dynamics Garnier Burberry Rolls-Royce Saint-Gobain Bouygues Industrial Bank Co. Edeka British Gas Magnit Airtel CNOOC Metro Moutai CNP Assurances Discovery Esso SFR ABB Ergo DBS Geico Chow Tai Fook John Deere Twitter RWE KFC Enbridge Tiffany & Co. Budweiser ArcelorMittal Tyson Foods Berkshire Hathaway Southern Company Harley-Davidson Roche Rio Tinto Adobe Maersk Lexus KB Financial Group Victoria's Secret Express Script Huggies Aegon Volvo Yahoo!
* 2014 Value and rank restated 28. Brand Finance Global 500 February 2015
Top 500 most valuable brands 351-400.
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Apparel Telecoms Automobiles Aero&Def Cosmetics Apparel Aero&Def Engineering Engineering Banks Retail Utilities Retail Telecoms Oil&Gas Retail spirits Insurance Media Oil&Gas Media Engineering Insurance Banks Insurance Retail Engineering Technology Utilities Restaurants Oil&Gas Retail Beer Mining&Steel Food Insurance Utilities Automobiles Pharma Mining&Steel Technology Logistics Automobiles Banks Retail Healthcare Baby Products Insurance Automobiles Technology
US South Africa UK US France UK UK France France China Germany UK Russia India China Germany China France US US France Switzerland Germany Singapore US China US US Germany US Canada US US Luxembourg US US US US Switzerland UK US Denmark Japan South Korea US US US Netherlands Sweden US
4,674 4,672 4,672 4,671 4,630 4,612 4,594 4,564 4,564 4,546 4,538 4,531 4,526 4,524 4,523 4,504 4,483 4,480 4,475 4,471 4,466 4,450 4,428 4,416 4,399 4,395 4,368 4,366 4,348 4,344 4,340 4,331 4,322 4,311 4,305 4,291 4,272 4,257 4,251 4,229 4,223 4,223 4,217 4,216 4,202 4,202 4,193 4,171 4,154 4,148
-12% -13% 10% 42% -4% 9% 3% -2% -11% 39% 0% -3% 5% 18% -13% -1% 8% -9% 11% -15% -2% -16% 12% 10% 21% -3% -2% 185% -4% 21% 6% 19% 2% -10%
5,304 5,381 4,238 3,286 4,809 4,239 4,478 4,666 5,137 3,276 4,533 4,652 4,291 3,819 5,226 4,565 4,165 4,940 4,014 5,230 4,547 5,284 3,951 4,011 3,633 4,544 4,465 1,533 4,520 3,600 4,093 3,647 4,257 4,789
4% 4% 8% 23% -8% 20% 9% 1% 22% 7% 5% 5% -22% 18% -22%
4,140 4,096 3,938 3,452 4,582 3,524 3,865 4,169 3,464 3,919 4,010 3,994 5,316 3,525 5,295
AAA AA+ AA+ AAAAAA AAA+ AAAAAAAAA AAA+ AAAAAAAAA AAAAAAA+ AA AA AA AA AAAAA+ A+ AA AAAAA AA+ A+ AAAAA+ AAAA AA AAAAAA AAAAA+ AA AAAA+ AA AAAAAAA+ AAAA AAA-
AAAAAAAAAAAAAA AAAAAAA+ AA AA A+ AA+ A+ AA+ AAAA AA AA AAAA AA+ AA AA+ AA+ AA+ A AA AAAAAAA A AAAAA+ AA AA AAAAAAAAAAA AA AA AA AA+ AA+ AA+ AA+ AA AA AA-
Rank Rank Brand name 2015 2014 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400
New 368 331 287 376 491 290 335 355 New 219 378 289* 444 348 244 385 305 439 340 346 345 406 320 310 391 n/a 362 494 468 194 New 276 313 311 382 427 356 440* 369 260 420* 325 417 428* 232 441 428 342 New
CJ Group McKinsey Lufthansa MTV Lay's Kraft 7-Eleven Omega Whole Foods Shanghai Pudong Development Bank McLane Travelers Virgin Media Arla Kohl's Suzuki MCC Exxon Schlumberger Lotte Olay Lancôme MTS Sprite Safeway Dollar General priceline.com Holcim McCain NETFLIX Avon Lego Fujitsu Alcatel-Lucent Emerson Electric Western Digital BAE Systems Mountain Dew Halifax NatWest Motorola Porsche Subaru KEPCO ADP Nomura Novartis KBC Xerox Brookfield Asset Management
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Conglomerate Consulting Airlines Media Food Food Retail Retail Retail Banks Insurance Insurance Telecoms Food Retail Automobiles Engineering Oil&Gas Oil&Gas Conglomerate Cosmetics Cosmetics Telecoms Beverages Retail Retail Technology Engineering Food Technology Cosmetics Toys Technology Technology Technology Technology Aero&Def Beverages Banks Banks Telecoms Automobiles Automobiles Utilities IT Services Banks Pharma Banks Technology Real Estate
South Korea US Germany US US US Japan Switzerland US China US US US Denmark US Japan China US US South Korea US France Russia US US US US Switzerland Canada US US Denmark Japan France US US UK US UK UK US Germany Japan South Korea US Japan Switzerland Belgium US Canada
4,141 4,127 4,099 4,099 4,084 4,068 4,065 4,062 4,037 4,032 4,017 4,012 4,011 4,008 4,001 4,001 3,999 3,995 3,994 3,990 3,986 3,984 3,977 3,973 3,972 3,967 3,956 3,930 3,927 3,903 3,897 3,890 3,889 3,881 3,875 3,875 3,868 3,865 3,862 3,846 3,840 3,839 3,837 3,828 3,826 3,824 3,817 3,816 3,814 3,800
6% -2% -12% 6% 33% -12% -2% 1% 51% -31% 4% -15% 19% -1% -25% 6% -10% 17% -3% -2% -3% 10% -7% -9% 6% 97% -1% 29% 23% -39% 69% -20% -10% -11% 2% 11% -3% 13% -1% -25% 9% -9% 9% 10% -31% 12% 10% -7% 56%
3,910 4,165 4,676 3,844 3,061 4,629 4,146 3,987 2,664 5,830 3,840 4,692 3,355 4,045 5,305 3,776 4,451 3,415 4,115 4,083 4,088 3,613 4,260 4,364 3,732 2,006 3,956 3,035 3,179 6,384 2,308 4,886 4,331 4,354 3,806 3,470 3,979 3,430 3,900 5,136 3,519 4,227 3,520 3,487 5,568 3,393 3,468 4,095 2,434
A+ AAA+ AA+ AA AAAAAAAAAA+ AAAA+ AAAA AA+ AAAA AA A+ AA AA AAAAAAAAAA+ AAAAAAA AA+ AA AA AA AA+ AAA+ AA AA AA+ AA AA+ AA+ AA+ AA+ A+ AAA AA AA+ AA AAAAAAA+ AA AA-
AAA+ AAAAA AA+ AA AAAAAAA+ AA AA AA AAAAA AAA+ A+ AAAA+ AAAA+ AAA AA+ AAAAA AA AA AA AA+ AA+ AA AAAAA AAAA AA A+ AA+ AA+ AA+ AA AAA AAAA AA AA AA+ AA+ AAAA
n/a Value restated but restated 2014 value would not make 2014 Global 500 Brand Finance Global 500 February 2015 29.
Top 500.
Top 500.
Brand Finance Global 500 – Full Table Top 500 most valuable brands 401-450. Rank Rank Brand name 2015 2014 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450
426* New 359 438 338 258 440 462 New 318 New 328 327 366 358 395 306 413 360 482 New n/a 460 New New 398 383 New 446 450 409 New New New 422 New New 236 447 386 487 New New 421 430 New 452* 474 314 337
Otis Xiaomi TEPCO Lafarge Continental Johnson Controls Mckesson Discover Sompo Japan Nipponkoa Citreon Japan Post Insurance Asahi Auchan RBS Best Buy PTT Lukoil Reliance TUI Safran Royal Caribbean American Airlines Progressive British Airways Denso AutoZone Merrill Lynch Fresenius SSE 21st Century Fox Johnson's salesforce Charter MS&AD Colgate Expedia.com Thermo Fisher Scientific Royal Mail Daiwa House Activision Blizzard WeChat Clarins Cognizant Raytheon UPC Skol Seagate Technology Indian Oil GMC Schneider Electric
* 2014 Value and rank restated 30. Brand Finance Global 500 February 2015
Top 500 most valuable brands 451-500.
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Engineering Technology Utilities Engineering Tyres Auto Parts Healthcare Credit Cards Insurance Automobiles Insurance Beer Retail Banks Retail Oil&Gas Oil&Gas Oil&Gas Leisure Aero&Def Leisure Airlines Insurance Airlines Auto Parts Retail Banks Healthcare Utilities Media Personal Care Technology Media Insurance Personal Care Technology Technology Logistics Engineering Technology Technology Cosmetics IT Services Aero&Def Media Beer Technology Oil&Gas Automobiles Technology
US China Japan France Germany US US US Japan France Japan Japan France UK US Thailand Russia India Germany France US US US UK Japan US US Germany UK US US US US Japan US US US UK Japan US China France US US US Brazil Ireland India US France
3,798 3,798 3,787 3,783 3,773 3,753 3,739 3,728 3,715 3,703 3,698 3,698 3,693 3,685 3,683 3,681 3,665 3,663 3,662 3,661 3,658 3,649 3,648 3,645 3,641 3,640 3,606 3,605 3,601 3,597 3,591 3,577 3,575 3,574 3,568 3,567 3,564 3,563 3,558 3,557 3,553 3,550 3,515 3,515 3,505 3,503 3,495 3,493 3,492 3,477
9% 37% -5% 10% -9% -27% 10% 16%
3,494 2,769 3,966 3,425 4,128 5,141 3,398 3,212
-13%
4,260
-12% -12% -6% -7% 0% -17% 3% -8% 17% 23% 39% 13% 41%
4,182 4,202 3,919 3,974 3,679 4,435 3,547 3,960 3,116 2,981 2,617 3,220 2,578
-1% -5% 21% 8% 10% 0% 40% 39% -7% 2% 33% 36% -35% 7% -6% 15% 36% 24% 0% 1% -1% 6% 11% -19% -16%
3,659 3,804 2,973 3,329 3,285 3,603 2,562 2,578 3,862 3,504 2,675 2,624 5,468 3,328 3,775 3,092 2,602 2,830 3,505 3,462 3,549 3,306 3,151 4,310 4,130
AA A+ AAAA AAAAAAAAA+ A+ AAA AAAAAA AA AAAAAA+ AA AAAAA+ AA AA+ AA+ AA+ AA AAAAAA A+ AAA AA+ AAAA+ AAAAA AAAAAAA AA+ AA+ AA+ AA AA+ AA AAAAA AAAA AA
AAAA A+ AA AA AAAA AA AA AA+ AA AA AA AAA+ AA A+ AA AA AA+ AA+ AAAAA AA+ AAAA A+ AAA AA AA A+ AAAAAAAAAAAA AA AA AAAAA AA AA AAAAA+ AA AA AA+
Rank Rank Brand name 2015 2014 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500
New 420 New 418 437 New New 499 451 480 New 464 485 455 456 332 488 387 New 326 New 419 453 334 New 466* 380 New 375 New n/a 469 New 473 393 470 472 463 471 New New 424 New New New 412 New New 476 486
Southwest Airline KOGAS Linkedin ZTE Carmax Infosys JR-Central Valero Next CSX Hennessy ABN AMRO Fanta BG Wolseley Telcel GS Group Fluor Manulife Coach Dow Deutsche Post DNB Pfizer Corona Extra United Technologies MAN HBO National Grid Larsen & Toubro Poly Real Estate Shaw Natura Svenska Handelsbanken Gas Natural Megafon CN Bed Bath & Beyond Ace China Shenhua CSR Fujifilm CRCC Cemex Suncor Energy Mapfre HCL Chipotle Mexican EDP Aflac
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Airlines Utilities Technology Technology Retail IT Services Logistics Oil&Gas Retail Logistics Spirits Banks Beverages Oil&Gas Distribution Telecoms Conglomerate Engineering Insurance Apparel Chemicals Logistics Banks Pharma Beer Aero&Def Automobiles Media Utilities Engineering Real Estate Media Cosmetics Banks Utilities Telecoms Logistics Retail Insurance Mining&Steel Engineering Technology Engineering Engineering Oil&Gas Insurance Technology Restaurants Utilities Insurance
US South Korea US China US India Japan US UK US France Netherlands US UK Switzerland Mexico South Korea US Canada US US Germany Norway US Mexico US Germany US UK India China Canada Brazil Sweden Spain Russia Canada US Switzerland China China Japan China Mexico Canada Spain India US Portugal US
3,466 3,461 3,454 3,437 3,422 3,414 3,408 3,391 3,383 3,383 3,379 3,354 3,350 3,348 3,322 3,312 3,308 3,303 3,294 3,290 3,288 3,285 3,284 3,281 3,271 3,268 3,253 3,241 3,238 3,235 3,233 3,223 3,220 3,211 3,206 3,200 3,198 3,196 3,194 3,193 3,191 3,172 3,169 3,156 3,152 3,150 3,148 3,147 3,146 3,145
52% -1% 61% -2% 0% 49% 21% 12% 3% 8%
2,282 3,509 2,150 3,515 3,429 2,291 2,825 3,018 3,282 3,123
5% 8% 2% 2% -20% 8% -12% 11% -22% 20% -6% 0% -21%
3,200 3,097 3,269 3,268 4,165 3,071 3,771 2,976 4,219 2,729 3,512 3,274 4,151
2%
3,215 3,830 2,665 3,853 2,371 2,553 3,176 2,465 3,151 3,714 3,162 3,157 3,206 3,162 2,944 2,574 3,487 2,621
16%
2,710 3,548 1,925 1,403 3,143 3,095
-15% 22% -16% 36% 27% 1% 31% 2% -14% 1% 1% 0% 1% 8% 24% -9% 21%
-11% 63% 124% 0% 2%
AAAAA AA+ AA A+ AA AA A+ AA AA AA+ AA AA+ AAA+ AA AA AAAAAA+ AA+ AAAA+ AA+ AA+ AA+ AAAA AA+ AA AAAA AAAAAAAAAAA+ AAAAAA AAA+ AAAAAA+ AA AAAA AA+ AA+ AA-
AA AAAA+ AAAA AAAA AAAA AA AA AA+ AAAAAA+ AAAA AAAAAAAA AAAA AA+ AA AAAAAA+ AA AAAAAA+ AAAAAA AA AA AA AA+ AAAAA+ AAAAAA AA AA AA+ AA+
n/a Value restated but restated 2014 value would not make 2014 Global 500 Brand Finance Global 500 February 2015 31.