Sponsorship Opportunities 17/18

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INCREASE, ENGAGE AND INSPIRE OUR MEMBERS PROMOTE THE VALUE OF MARKETING - FROM THE CLASSROOM TO THE BOARDROOM PROMOTE SCOTLAND AS A GREAT PLACE TO STUDY, WORK AND INVEST IN MARKETING TALENT


+ Connected to over 3000 marketing professionals – weekly emails + Over 500 members – more than 20% of UK total + 50% of our members are at Director level + Membership split is 60/40 Clients/Agency + 50 leading organisations in Scotland are corporate members (more than 5 individual members)



4 FLAGSHIP EVENTS + Star Awards: 500+ attendees + Amplify Marketing Festival: 150+ attendees + Digital Day: 200+ attendees + St Andrew’s Day Dinner: 250+ attendees


Recognising and rewarding great marketing case studies, organisations & people

5 CATEGORIES 1. 2. 3. 4. 5.

Development Strategic Communications Sector Champions


SPONSORSHIP LEVELS:

+ + + + + +

Main Sponsor - £10k pa ( or £8k pa on 3 year deal) Strategic Partner - £8k pa ( or £6k pa on 3 year deal) Category Sponsor (5 awards) - £5k pa (or £4k pa on 3 year deal) Individual Awards - £3k pa (or £2k pa on 3 year deal) Full benefits package in line with each level Opportunity to provide strategic input at all levels


Inspirational speakers, BIG ideas, lively debate and great networking 2017 EVENT + + + +

The Ogilvy Lecture – Rory Sutherland The Badger Debate – Marketing is important. Marketers are not. Clients V Creatives: Pioneering Spirit Challenge Mad Men & Mad Women Drinks Party

2017 save the date

25.08.17

Rory Sutherland, Vice Chairman, Ogilvy & Mather Group Guest Lecturer, 2017


SPONSORSHIP LEVELS:

+ +

Main Sponsor - £5k

+ +

Drinks Sponsor - £1k

Session Sponsor - £2k

Range of benefits and strategic input at all levels


A day dedicated to all things digital

+ +

2016: Summerhall

What’s new? Who’s doing what & why? Locally & Globally Inspiring speakers & stimulating break out sessions

2017 save the date

05.10.17


SPONSORSHIP LEVELS:

2017 MAIN SPONSOR: MEDIA SCOTLAND 4 X sessions at £2K each 2017 key themes:

+ + + +

Content Return on investment Data Trends


A celebration of the year gone by and anticipation of the year ahead

+ + + +

Key Note Speaker Fellows & Honorary Fellows presentation Awarding of the Employer Brands of the Year 2017 venue: Mansfield Traquair

2017 save the date

30.11.17


SPONSORSHIP LEVELS:

+

Strategic Partners – Edrington and The Scottish Government


BECOME A BOLDER MARKETING LEADER

+ + + + + +

Inspiring Minds Inspiring Women Industry Insights Future Leaders Trendspotting Mentoring Programme

DELIVER


A series of events covering the key areas of best practice Strategic Partner: Edrington

+ + + + +

Inspiring Briefs Inspiring Planning Inspiring Creativity Inspiring Results Inspiring Presentations


+ + +

Helen Campbell Head of GlobalBrand & Marketing Communications VISITSCOTLAND

Roisin Donnelly Former Brand Director Proctor &Gamble

Nina Bibby Marketing & Consumer Director, O2

Inspiring Women in Business – March Inspiring Women in Marketing – June Inspiring Women across the World – Sept

Juliet Simpson Chief Executive Officer Stripe Communications

Sarah Warby Marketing Director Sainsbury’s


SPONSORSHIP LEVELS:

+ + +

3 key events – March/June/Sept £5k Benefits and strategic input to full programme


Leading companies host events to provide members with insights into their industry, their organisations and successful initiatives 2017/18 HOSTS

Hosted by leading member organisations Insights into industry sectors, organisations and activities Free to members


+ + +

Up to 6 events in 2018 - ÂŁ6k Potential to launch sponsorship at BBC or Edrington events in 2017 Full range of benefits and strategic input to full programme


• OPEN TO MEMBERS NOMINATED BY THEIR ORGANISATIONS • EVENT PROGRAMME HOSTED BY LEADING MEMBERS 2017 SPEAKERS INCLUDE: + + + + + +

Malcolm Roughhead, VisitScotland Rob Woodward, STV Juliet Simpson, Stripe Communications Jo Coomber, National Galleries of Scotland Glen Gribbon, Edrington


+ + +

Up to 6 events planned for 2018 ÂŁ6k for main sponsorship Full range of benefits plus opportunity to provide strategic direction and help shape the programme


I mentor because I want to give. But I didn't realise how much I'd get… ❞ ❝

+ + +

Open to all members both as mentor & mentee Minimum commitment of 2 meetings per year Independent advice and guidance

Kyle Hardie Managing Director THE UNION

Suzy Smith Global Brand Director EDRINGTON

Cara Chambers Marketing Director BAXTERS

John Donnelly Chief Executive MARKETING EDINBURGH


+

Main sponsor ÂŁ5k for the year

+

Full range of benefits plus opportunity to shape the programme in 2018


+ + +

Play a role in building a world leading marketing

Gav Gordon-Rogers community DIGITASLBII

Raise corporate profile and positioning Make important business connections

Helen Campbell VISITSCOTLAND

Alison Gibb GLASGOW UNIVERSITY



Lorna Reid (Sponsorship) Lorna@marketingsociety.com +44 7876 356 073


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