SAPIENTNITRO@
MARKETING SOCIETY
30 YEAR ANNIVERSARY
S TA R T- U P THINKING “ H O W C A N W E S TA R T C O M I N G U P W I T H N E W P L AT F O R M S , I D E A S , A N D APPROACHES ACROSS DISCIPLINES A N D S K I L L S E T S T O S O LV E S O M E O F T H E B I G P R O B L E M S T H AT W E ’ R E F A C I N G T O D AY. ”
THE TOP TEN…
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1 . P E R S O N A L H E A LT H C A R E F O R E V E RY O N E
P R O G R A M M A B L E M AT T E R ENGINEERING MEETS BIOLOGY
TA K E Y O U R T Y P I C A L D AY…
John Melo, Amyris Biotechnologies
‘PROJECT CYBORG’ A SYNTHETIC B I O L O G Y I N T E R FA C E
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2. SELF SELLS
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3. PIMP MY BRAIN
BIOFEEDBACK
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4 . I R O N M A N I N T E R FA C E S
THE LAWS OF AR 1) AR must enhance human presence 2) AR must preserve a shared human experience 3) AR must establish clear boundaries between business and data
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5. NEXT GEN SOCIAL
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6 . C O N V E R S AT I O N A L U I
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7. FINTECH HARDWARE
T R E N DT R E N D 4
8 . TC HE P O W E R O F T H E C R O W D O N V E R S AT I O N A L U I
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C R O W D F U N D I N G T H E H Y P E R L O O P C O N V E R S AT I O N A L U I
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C O N V E R S AT I O N A L U I
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9. DESIGN IN TECH 2016
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Timeline of #DesignInTech M&A Activity Version 2.0 Overview 2013
2004—2012
2014
2015
■ FLEXTRONICS
■ OCULUS / FB
+acq. Frog Design 2004
+acq. Hot Studio 2013
+acq. Carbon Design 2014
+acq. Teehan+Lax 2015
■ MONITOR
■ ACCENTURE
+acq. DOBLIN 2007
+acq. Fjord 2013
+acq. Gecko Design 2014
■ RIM
■ SHOPIFY
■ CAPITAL ONE
+acq. TAT 2010
+acq. Jet Cooper 2013
2016
■ BBVA
■ AIRBNB
+acq. Adaptive Path 2014
+acq. Spring Studio 2015
+acq. lapka 2015
■ DELOITTE
■ ACCENTURE
■ MCKINSEY
■ COOPER
+acq. Sofa 2011
+acq. Banyan Branch 2013
+acq. Reactive 2014
+acq. Catalyst 2015
■ GLOBALLOGIC
■ INFOR
■ DELOITTE
+acq. Lunar Design 2015
+acq. Method 2011
+acq. Hook & Look 2013
+acq. Flow Interactive 2014
■ CAPITAL ONE
■ SALESFORCE
*consolidation
■ ONE KING’S LANE
■ PWC
+acq. Monsoon 2015
+acq. Akta 2015
+acq. Helicopter 2011
+acq. Optimal Experience 2014
■ WIPRO
■ KPMG
+acq. Mike & Maaike 2012
+acq. Cynergy Systems 2014
+acq. DesignIt 2015
■ ACCENTURE +acq. Chaotic Moon 2015
+acq. PacificLink 2015
■ BCG
+acq. Bolt Peters 2012
+acq. S&C 2014
■ ERNST & YOUNG +acq. Seren 2015
■ SQUARE
■ DELOITTE
+acq. 80/20 2012
+acq. Mobiento 2015
■ FLEX
*medical design
+acq. Farm Design 2015
■ PIVOTAL +acq. Slice of Lime 2016 ■ IBM +acq. Resource/Ammirati 2016
+acq. ecx.io 2016
+acq. Aperto 2016 ■ KYU COLLECTIVE *minority +min. IDEO 2016 ■ CAPGEMINI +acq. Fahrenheit 212 2016 ■ DELOITTE +acq. Heat 2016
A total of 42 design firms have been acquired since 2004. ~50% of which have been acquired within the last year with Accenture, Deloitte, IBM and Facebook as the most acquisitive. Source: @kpcb #DesignInTech @johnmaeda
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Where do Designers Live in the Venture Capital Ecosystem? Overview KEY VC CATALYSTS
2009
2012
2014
2015
2016
Kleiner Perkins Caufield & Byers Michael Abbott
Bessemer Ventures
Designer Fund
KPCB
Rivet Ventures
Benchmark
Jason Putorti
Enrique Allen / Ben Blumenfeld
John Maeda
Christina Brodbeck
Scott Belsky
created KPCB Design Council in 2012 New Enterprise Associates Dayna Grayson
1st designer in residence
Slow Ventures Dave Morin / Aaron Sittig
created NEA Design Studio in 2013
created GigaOm Roadmap Conference in 2011 Accel Partners Vas Natarajan / Andrew Braccia created Accel Design Conference in 2014 500 Startups Dave McClure early advocate for design in startups Bloomberg Beta James Cham early advocate for design in startups Y-Combinator Paul Graham / Jessica Livingston early advocates for design in startups Khosla Ventures Vinod Khosla
Google Ventures
Khosla Ventures
Accel Partners
Jake Knapp / Daniel Burka
Irene Au
Jason Mayden
Andreessen Horowitz
Braden Kowitz / Michael Margolis 1st design partner and 1st researcher
Google Ventures John Zeratsky
True Ventures
Sequoia Capital
Expa
Nick Baum
James Buckhouse
Anshu Agarwal
Greylock
New Enterprise Associates
2nd designer in residence
2013 Y-Combinator
2011
Google Ventures
Felicis Ventures
Y-Combinator Garry Tan 1st YC partner as designer
Jake Knapp’s New Book “Sprint” with John Zeratsky and Braden Kowitz Jeffrey Veen
lectures at Stanford d-school
Google Ventures
Google Ventures
Tom Hulme first GP in marquee fund
Elizabeth Weil
2010
GP
pioneering UX leader
co-founders of fund
True Ventures Om Malik
co-founder of fund
co-founders of fund
Kevin Hale
Bobby Goodlatte
Sutter Hill Ventures Andrei Herasimchuk
Expa
Albert Lee
Note that some of these folks have left to join companies, or to start them.
Bruno Bergher / Kyle Doherty = KPCB Design Council
early advocate for design in startups
Designers are working at VC firms in a variety of capacities: from operating support roles to investing roles to founding their own venture capital funds. A key factor in their growth has been GPs who understand the need for design. Source: @kpcb #DesignInTech @johnmaeda http://www.kpcb.com/design
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There Are Three Kinds of Design At Play. We Need To Be Specific. Overview individual
DESIGN
“ classical design” there’s a right way to make what
is perfect, crafted, and complete
BUSINESS
“ design thinking” because execution has outpaced
innovation, and experience matters
TECHNOLOGY
“ computational design” designing for billions of people
and in realtime, is at scale and TBD
scale Driver/ the Industrial Revolution, and prior to that at least a few millennia of ferment.
Driver/ the need to innovate in relation to individual customer needs requires empathy.
Driver/ the impact of Moore’s Law, mobile computing, and the latest tech paradigms.
The two growing categories of “designers” are those coming from Business and Technology. The three categories above are
co-dependent — you must embrace at least two of these categories in order to win in this century. Source: @kpcb #DesignInTech @johnmaeda Text http://kpcb.com/design
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10. ROBOTIC EXTREMES
MEET BAXTER YOUR NEW CO-WORKER
P E R S O N A L H E A LT H C A R E F O R E V E R Y O N E 2. S E L F S E L L S 3. P I M P M Y B R A I N 4. I R O N M A N I N T E R F A C E S 5. N E X T G E N S O C I A L 6. C O N V E R S AT I O N A L U I 7. F I N T E C H H A R D W A R E 8. T H E P O W E R O F T H E C R O W D 9. D E S I G N I N T E C H 2 0 1 6 10. R O B O T I C E X T R E M E S 1.
10 TRENDS
CLOSING REMARKS: NEW SURVEILLANCE C A P I TA L I S M
BRUCE STERLING
A NEW EVIL? SURVEILLANCE GOVERNMENT VS. SURVEILLANCE MARKETING