@themarketingsoc
#braveleaders
OUR HISTORY
TODAY
OUR PURPOSE
Established in 1959 by a small group of London-based marketers who wanted to improve the standard and reputation of marketing. In 2019, we celebrate 60 years
We are an influential global network of 3,000 senior marketing leaders across London, Scotland, Hong Kong, Singapore, Dubai, India and New York
To empower braver leaders by having the conversations that matter and building meaningful connections
OUR BRAVE AGENDA Everything we do is through a brave lens - pushing boundaries, tackling taboos, providing comfortable spaces to have TITLE GOES HERE uncomfortable but important conversations. It gives us a powerful platform to engage with our members around tough topics such as mental health, gender bias and race discrimination as well as the day to day challenges facing CMOs and our industry today. JUNE We speak up, we inspire one another, we listen, we share best practice, ideas and challenges, we work together to make our industry better for business and better for the world around us.
www.marketingsociety.com
SCOTLAND 1965
LONDON NEW YORK
1959
2017
HONG KONG 2014
DUBAI 2016
2017
OUR VISION IS TO BE THE LEADING GLOBAL NETWORK FOR MARKETING LEADERS OUR LEADERS
INDIA
SINGAPORE 2015
OUR REGIONAL CHAIRS PRESIDENT
CHAIR
GEMMA GREAVES
SYL SALLER
CRAIG INGLIS
Chief Executive The Marketing Society
Global CMO Diageo
Customer Director John Lewis
MARGARET MOLLOY
MICK DORAN
KHALED ISMAIL
Global CMO Siegel+Gale
Head of Brand Sainsbury Bank
VP Communications Tetra Pak
VIRGINIA SHARMA
ERICA KERNER
DARREN CHUCKRY
Director, Marketing Solutions, India LinkedIn
YOU’LL BE IN GREAT COMPANY OUR MEMBERS • 70% of our members represent global brands
• We represent all sectors
• 15% C-Suite, 62% Marketing Director/Head of, 23% Managers
• Over 160 brands have a corporate membership with us
THE BENEFITS JOIN OUR INFLUENTIAL NETWORK
CONTENT •
120 events globally
•
Access to our member-only website
•
Over 500 inspirational videos and podcasts
•
40 regular bloggers
•
Our monthly newletter, The Edit
•
Industry publications – EMPOWER (global), Campaign (London and Dubai) and Marketing Week (London)
•
Professional development and training
CONVERSATIONS
CONNECTIONS & COMMUNITY
•
Be a part of the conversation with likeminded senior marketers
•
Be part of an influential global community
•
Engage with members and friends at events to broaden your perspective
•
Develop your personal connections
•
Listen, learn and inspire others
•
•
Stay up to date with your peers and thought leaders around the world via our social channels
Build a global professional network to take advantage of opportunities in other markets
•
Discounts for industry events Advertising Week, Media360, Brand Exchange meeting space (London only)
•
Have your work recognised as part of our Brave Awards
EVENTS PROGRAMME OUR FORMATS
FISHBOWL
UNDER THE SPOTLIGHT (UTS)
INTIMATE EVENTS
FLAGSHIP
Creating comfortable spaces to have uncomfortable conversations, discussing the issues that matter beyond marketing, including mental health, diversity and harassment
No-holds-barred conversations with leading industry figures, high profile business leaders and other inspirational people
Breakfasts, lunches, dinners - delve deeper into specific topics, over good food, in the company of a select group of your peers
An opportunity to join the industry at our larger events featuring inspirational guests, awards and celebrations
OVER 120 EVENTS GLOBALLY - EXAMPLES
LONDON
HONG KONG
SINGAPORE
DUBAI
INDIA
NEW YORK
UTS: SYL & CRAIG
UNCOMFORTABLE BREAKFAST
GROWTH DRIVERS DINNER
UTS: KARIM NAGATY
PROVOCATIVE DINNER
GENDER BIAS
Our president and chair in conversation, shedding light on their leadership journeys
We tackled the topic of Digital Transformation with HSBC, Google and Cathay Pacific
A preview of Accenture’s latest research on the role of the CMO in driving growth
An open, honest and brave conversation with Dubai Properties’ CMO
Making the leap from CMO to CEO with partners Spencer Stuart
Exploring unconscious bias in advertising in a safe space and how we can make a difference
FLAGSHIP BRAVEST CONFERENCES
60TH ANNIVERSARY DINNER
GLOBAL
LONDON ONLY
27 NOV
10 OCT
30 OCT
6 NOV
12 NOV
19 NOV
21 NOV
NEW YORK
SINGAPORE
LONDON
DUBAI
INDIA
HONG KONG
THE DAY
Speak up. Our Bravest Conferences will give you the courage to do the right thing, shift your brand’s direction, stand up for what you believe is right, apply for that promotion. Scheduled over six weeks, each hub will feature brave leaders. NEW YORK SPEAKERS
LONDON SPEAKERS SPEAKERS INCLUDE
VICKY GOSLING OBE
FRANKIE WEST
DREW POVEY
DAN CABLE PHD
SIR DAVID NOTT
FARNAZ FASSIHI
RONAN DUNNE
British Ski & Snowboard
Protect
Former Head Teacher
London Business School
War Surgeon
Wall Street Journal
Verizon
LOCATION
The Artillery Garden, The HAC
THE NIGHT
We invite the industry to celebrate with us as we take a look back over the past six decades. A perfect opportunity to reward and recognise your team with fine food and wine, entertainment and plenty of familiar faces to catch up with and new acquaintances to meet.
FLAGSHIP THE BRAVE AWARDS For over 30 years our awards have been setting the standard for marketing excellence. Our awards recognise and reward the teams behind campaigns that demonstrate not only marketing excellence but also bravery in their approach to a considerable challenge or made an impact in business and society. The judging panel includes CMOs, Marketing Directors, and CEOs from leading brands such as McLaren, Aviva, Unilever, Birds Eye, BT, Disney, John Lewis and more.
2019 WINNERS BRAVEST MARKETING LEADER
GRAND PRIX Nationwide
Michele Oliver, Mars
BRAVEST BRAND
ONE TO WATCH
Absolut
Katie Laviolette, AkzoNobel
2020 AWARDS braveawards.marketingsociety.com
SEP ‘19
CALL FOR ENTRIES
MAR ‘20
JUDGING DAYS
JUN ‘20
AWARDS NIGHT
CONTENT INSPIRATION
BLOG POSTS
CASE STUDIES
• Exclusive to members
HISTORY MAKERS OR HISTORY WATCHERS?
• Over 500 videos
The stand-out campaigns inspired by women taking the driver’s seat in the Middle East
The team with nothing to hide. Absolut bared all after rallying around the truth at the heart of the company. Truly audacious.
• 40 regular bloggers who provoke, question and educate
THE HIGH STREET: OUR PLACE TO BE HUMAN
2018 GRAND PRIX: BODYFORM
• Podcast channel hosting lively interviews on hot topics • Opportunities for members to become thought leaders and raise their profile
2019 WINNER: ABSOLUT
#BLOODNORMAL. You don’t break taboos without triggering visceral negativity. Otherwise, it wouldn’t be a taboo.
Pundits claim the great British High Street is ‘shutting down’
THE EDIT
PUBLICATIONS CURATING HIGHLIGHTS FROM Dubai, India, Singapore, Hong Kong, New York, London and Scotland and delivering them to your inbox
CAMPAIGN MARKETING WEEK
EMPOWER
PROFESSIONAL DEVELOPMENT CORPORATE
WIDER TEAM
MEMBERSHIP
INSIDERS PROGRAMME
SUBSCRIPTION ONLY
10 - 40 MARKETERS
8-16 MARKETERS
NO MAXIMUM
ANNUAL SUBSCRIPTION
HALF OR FULL DAY
10 - 50 £5,000 +VAT
GLOBALLY
GLOBALLY
50 - 100 £7,000 +VAT
£POA
£5,000 - £15,000 +VAT (POA)
100 - 150 £10,000 +VAT
Adding team members to a corporate scheme is valuable reward and recognition as well as empowering them to raise their own profile and expand their knowledge
ONES TO WATCH
A future leaders workshop, available in London and Dubai only, offering a personal leadership development journey and a ready-made network of likeminded peers
Bring The Marketing Society network inside your company with our curated offering of inspirational speakers and training
Access to all of our web content for the wider team including award winning papers, articles, videos and podcasts curated by our editorial team
MARKETING LEADERS PROGRAMME Our exclusive residential leadership development programme, for those poised to take on significant senior leadership challenges
2 RISING STARS
4 MAX PER COMPANY
2 DAY WORKSHOP
8 DAYS ACROSS 3 MODULES
LONDON, DUBAI
LONDON, SINGAPORE, NEW YORK
INCLUDED IN CORP MEMBERSHIP
£10,000 +VAT / SGD$12,300 / USD$10,000
THE BRAVEOMETER We’ve teamed up with legendary leadership expert Thomas Barta to develop our own ‘Myers-Briggs of Bravery’.
JUST YOU
10+ OF YOUR TEAM
20+ OF YOUR TEAM
Your own bravery report, which includes your bravery profile and four bravery dimensions
Each team members’ own bravery report. Your company’s own unique brand profile
Each team members’ own bravery report. A benchmark against your industry/company size *
* which you’ll receive later this year
IN PARTNERSHIP WITH
WHATSYOURBRAVE.ORG Braveometer example
JOIN UP JOIN IN - INDIVIDUAL MEMBERSHIP FOR YOU
BUSINESS LEADER
ALL INCLUSIVE
PREMIUM
At least five years’ experience at managerial level
Includes membership, all standard events and access to unlimited global events
Includes all mentioned before plus a ticket to the London Conference
£375 +VAT
£700 +VAT
£1,400 +VAT
plus £175 +VAT enrolment fee
plus £175 +VAT enrolment fee
plus £175 +VAT enrolment fee
APPLY ONLINE
TALK TO THE TEAM
JOIN UP JOIN IN - FOR THE TEAM WHAT’S INCLUDED
TYPICAL CORPORATE PACKAGES
• Designed for 10 or more of the team (up to 40) • The opportunity to reward and recognise talent • Inspire and energise the team through our event programme • Personal and professional development of your teams • A space for team members to gain fresh new thinking • Networking opportunities
x 10
x 20
All benefits plus: 3 x Global Conference tickets Full access to events programme
All benefits plus: 5 x Global Conference tickets Full access to events programme
£10,000 +VAT
£17,000 +VAT
£1,000 +VAT per member Saving £1,500 +VAT (15%)
£850 +VAT per member Saving £5,500 +VAT (25%)
PARTNERING WITH US IN LONDON - BESPOKE PACKAGES THE OPPORTUNITY
MIX & MATCH
We partner with businesses that champion our purpose of empowering brave leaders.
BRAVEST CONFERENCE
BRAVE AWARDS 2020
60TH ANNIVERSARY DINNER
Exposure across our largest inspirational platform, with the opportunity to take to a global scale
Align yourselves with the bravest brands and marketers in our industry
Exposure to over 500 senior marketers at our biggest event of the year
Through our partnerships, we enable businesses to be a part of the conversations that matter and build meaningful connections across our global network and the marketing community as a whole. In collaboration with our partners, we build strategic packages that deliver tangible value for our members via unique experiences, thought leadership, insights and contributions. Mix and match key interest areas for a totally bespoke package. Volume discounts are applicable.
SUPPORT - £25,000 +VAT
SUPPORT - £25,000 +VAT
SUPPORT - £25,000 +VAT
HEADLINE - £35,000 +VAT
HEADLINE - £35,000 +VAT
HEADLINE - £POA Brave Brand of the Year opportunities
BESPOKE EVENTS
ONES TO WATCH
SUMMER SOCIAL DRINKS
UNDER THE SPOTLIGHT
An intimate breakfast, lunch or dinner tailored to your content with a targeted senior audience
Partner on our two-day workshop for the brand-side rising stars of our industry
Our annual event, bringing together 200+ of our network and toasting our new Fellows’
Position yourselves with the most influential senior leaders inside and outside of marketing
£25,000 +VAT
£20,000 +VAT
£20,000 +VAT
£20,000 +VAT
MEMBERSHIP
EVENT BUNDLE
CONTENT SERIES
COLLABORATIONS
Annual membership for the team to access thought leadership content
Receive VIP invitations to further build more connections with our wider network
Create an ongoing conversation with our global membership by sharing regular blogs, videos, podcasts etc
Promoting your activity across our channels (website, social)
£POA
NOT AVAILABLE AS STANDALONE
£10,000 +VAT
NOT AVAILABLE AS STANDALONE
PARTNERSHIP PACKAGES
SILVER •
• •
Two events - one bespoke to you, one part of wider programme Two memberships Event bundle & content package
GOLD • • • •
£50,000 +VAT
Three events - two bespoke, one part of wider programme Two memberships Support partner at Bravest Conference Event bundle & content package
£75,000 +VAT
PLATINUM • • • •
Four events - three bespoke, one part of wider programme Five memberships Headline partner at Bravest Conference & Dinner Event bundle & content package
£100,000 +VAT
EXPLORE YOUR OPTIONS
GET IN TOUCH: JAMES SUTCLIFFE - HEAD OF MEMBERSHIP james@marketingsociety.com www.marketingsociety.com