About Us - Middle East

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THE MARKETING SOCIETY

INSPIRING BOLDER MARKETING LEADERSHIP www.marketingsociety.com


ABOUT US LAUNCHED IN 1959, WE ARE AN EXCLUSIVE NOT FOR PROFIT GLOBAL NETWORK OF 3000 SENIOR MARKETERS

OUR PURPOSE IS TO INSPIRE BOLDER MARKETING LEADERSHIP AND CHALLENGE OUR MEMBERS TO THINK DIFFERENTLY

OUR VISION IS TO BECOME THE LEADING GLOBAL NETWORK OF SENIOR MARKETERS WITH 10 HUBS BY 2020


OUR GLOBAL HUBS SCOTLAND 1965

LONDON 1959

NEW YORK 2017

DUBAI

INDIA

2017

HONG KONG 2014

2016

SINGAPORE 2015

OUR REGIONAL CHAIRS

LONDON President Syl Saller Diageo

LONDON Chair Craig Inglis John Lewis

SCOTLAND Mick Doran Sainbury’s

ASIA Tricia Weener HSBC

HONG KONG Darren Chuckry

SINGAPORE Erica Kerner Tiffany & Co.

DUBAI Khaled Ismail Tetra Pak

INDIA Virginia Sharma LinkedIn

NEW YORK Margaret Molloy Siegel+Gale


OUR GLOBAL MEMBERS


WORLD-CLASS MEMBERSHIP AN EXCLUSIVE NETWORK

WHY BECOME A MEMBER?

Our growing network represents over

PEOPLE

150 of the most senior

Build your business and personal network

marketers across the region

THINKING Access latest thinking and leading-edge content

SKILLS Grow your skills and share bestpractice

OUR REGIONAL BOARD Chair

Vice Chair

Khaled Ismail Tetra Pak

Mike Fairburn Sony

Sally Edwards Dubai Tourism

Naureen Mohammed Facebook

Rachel Dunn Weber Shandwick

Talal Sheikh Elard IMPACT BBDO.

Maria Gedeon VOX Cinemas

Asad Rehman Unilever

Christian Andersen IBM

Felice Hurst Hanson Search

Ash Banerjee Landor

Dan Taylor Ras Al Khaimah

Asmaa Quorrich Think Big Consulting


OUR 2018 PROGRAMME UNCOMFORTABLE BREAKFASTS

OUR 2019 AGENDA • TALENT • DIGITAL

COLLIDE SERIES

• MOBILE MARKETING • DATA

INSPIRATIONAL EVENINGS

• INNOVATION • CMO TO CEO


OUR RECENT EVENTS BREAKFAST WITH IBM, CHIEF MARKETING OFFICER, CAROLINE TAYLOR JUNE 2018 @CAPITAL CLUB Caroline Taylor is responsible for the marketing strategy and execution across seven geographical regions of the world with over two decades of experience at IBM, discover all her learnings from the world’s eighth-largest information technology company and her tips to succeeding in the technology sector.

BRAVE CONVERSATIONS: WOMEN’S EMPOWERMENT SEPTEMBER 2018 @ZABEEL HOUSE From pay gaps to traditional views on motherhood, gender inequality in the workplace persists worldwide but what does it mean to us as marketers? We explored these questions in the second session of our, Brave Conversations; created to bring our network together to discuss the issues facing our industry.

DUBAI LEADERSHIP BREAKFAST WITH LUIS DI COMO, UNILEVER AUGUST 2018 @FOUR SEASONS From managing Unilever’s global media strategy to leveraging the company’s platform to drive forward-change for digital transparency and industry-wide innovation. He’ll be revealing exclusive insights, personal experiences (the successes and the failures) and his views on what it means to be brave and lead the way.

SPONSORSHIP: A BRAVE NEW WORLD OCTOBER 2018 @FIVE PALM JUMEIRAH HOTEL We explored the changing world of sports sponsorship and discovered how brands are engaging with fans and customers in our new world. We heard from Tricia Weener, Mohammed Ismaeel, Karim Baraka and Mike Davis, sharing their all of their candid insights and personal


CONTENT ONLINE CLUBHOUSE BROWSE CASE STUDIES HAVE A MIND WORKOUT VIEW THE LATEST VIDEOS SEE WHAT’S GOING ON NEAR YOU MEET MEMBERS & SHARE IDEAS SOCIAL MEDIA 35,800

5,803

1,715

FOLLOWERS

MEMBERS

FOLLOWERS

Follow us @ themarketingsoc


WHAT’S IN IT FOR YOU?

Access to an influential network of the region’s most senior marketers

Eight complimentary regional event tickets and access to all global event content through our Events Gallery

Full access to our online Clubhouse, full of inspiring content, thought leadership, best practice case studies, videos from our events and much more To discuss your options, please call James Sutcliffe on +44 20 8973 1360 or email james@marketingsociety.com


MEMBERSHIP OPTIONS INDIVIDUAL MEMBERSHIP

AED1,750

(15 years’ experience within the industry, or holding a significant leadership position)

CORPORATE MEMBERSHIP (Client only)

For our corporate members • A dedicated account manager to ensure you get the most out of your

OPTION 1

5 MEMBERS All benefits plus: Full access to core events programme

AED8,300 10% saving

membership • Access to an influential network of the region’s most senior marketers • To be one of only 10 exclusive Founding Corporate members • Select VIP invites to exclusive member social events and dinners • Priority booking and seating for exclusive dinner events • Thought leadership and profile-raising opportunities across

OPTION 2

10 MEMBERS AED15,750

All benefits plus: Full access to core events programme

To discuss your options, please call James Sutcliffe on +44 20 8973 1360 or email james@marketingsociety.com

15% saving


THOUGHTS SO FAR...

ANDY ROBERTS J&J

“The Marketing Society has only been in existence in Dubai for a short period, however in that time I’ve met counterparts from many similar organisations, and some senior individuals from organisations outside of FMCG that I’m now actively working with to strengthen my own business plans for 2017 and beyond. I’ve also had the pleasure of attending a couple of inspirational events that have made me think differently about how we approach a couple of areas of our business, notably in the Digital world. These opportunities wouldn’t have presented themselves without the networking opportunities provided by The Marketing Society, and I am looking forward to the forthcoming events.”

SENIOR MARKETING DIRECTOR, MENA AND PAKISTAN “The Marketing Society in Dubai have since the soft launch back in September filled a gap where senior marketing and communications professionals can network, be inspired and most importantly talk about the common challenges we face around Talent, insight and analytics driven Marketing and the challenges and benefits around Digital Marketing. We already had several inspirational breakfast meetings with international executives providing their perspective of the major trends and their predictions for the future. The Marketing Society have done an outstanding job in the first few months here in Dubai and I am looking forward to future events with high quality content and peer to peer networking”.

CHRISTIAN ANDERSON IBM DIRECTOR, MARKETING AND COMMUNICATIONS, MIDDLE EAST AND AFRICA


THE MARKETING SOCIETY

INSPIRING BOLDER MARKETING LEADERSHIP

James Sutcliffe

james@marketingsociety.com +44 (0)20 8973 1363


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