DERMA MONTH
WHAT SIZE IS YOUR DOG?
First Name .......................................................... Last Name........................................................... E-mail ................................................................. Mobile Phone ...................................................... Pet’s Name ................................... o Dog o Cat
o I would like to receive further info
Health nutrition for cats and dogs
Are you seeing itchy and scratchy pets? Turn itch-tober into October Derma Month WHAT SIZE IS YOUR DOG? Register now for your chance to win daily prizes from the body shop including $50 and $100 gift packs or the grand clinic prize of a trip to WSAVA 2015 in Bangkok*
and a problems in cats Scratch out derm the October and be in dogs every day this s to be won. prize 60 Over chance to win. ly at question correct
r each is a question. Answe You could Under each date daily prize draw. k!* and you’ll go in the dermamonth.co.nz WSAVA 2015 in Bangko prize of a trip to even win the grand
4.What is this?
3. What is this?
2. What is this?
1.What is this?
Scratch and Win Calendar
7. Which diet
best assists treating canine external parasites?
Scratch to reveal the daily question on the calendar. Once you have revealed the daily question go online to dermamonth.co.nz to enter the quiz question answer. 6. What is this?
10. Which diet assists the management of canine atopy?
5. What is this?
11. Which diet helps to prevent feline hairballs?
8. Which diet
best assists treating canine pyoderma?
diet is 9.Which the 1st choice for canine adverse food reactions?
12. Which diet can be used to help rule out a feline food allergy?
14. What is the primary protein source in Hypoallergenic dry?
13. What is the primary protein source in Sensitivity Control dry?
15. Which wet feline maintenance diet would be best suited for dandruff?
19. Which of the following is a ‘selected protein’ diet?
16. Which diet has the protein source with the lowest molecular weight?
17. How long should a feline food elimination trial run for?
18. What is the best way to rule out Demodex mites?
22. The
20. What do S and O stand for?
‘hairball complex’ works primarily via the inclusion of:
21. In all diets, EPA & DHA are forms of what?
23. What is the unique carbohydrate in Sensitivity Control canine dry?
27. The ‘Skin Support
Complex’ includes; C, Tumeric, Vitamin Taurine and:
25. PCR testing is carried out on which Royal Canin derm diet?
24. What derm range complex
“reduces transepidermal water loss”?
28. Which canine derm diet has an indication for ‘Healing’?
26. Which hydrolysed diet comes in a canned wet form?
30. What simple diagnostic tool picks up ringworm 50% of the time?
31. The current best practice to rule out a food allergy is:
29. A cat with a dry coat, some scale, but no dermatitis best suits:
s apply. For full details
*Terms and condition
z
go to dermamonth.co.n
1/09/14 1:52 PM
ar_FA.indd 1
RoyalCanin_Calend
Q: Which diet best assists treating canine skin disease associated with external parasites? a) The original diet b) A different diet
c) Boiled chicken and rice d) A novel protein such as kangaroo, duck or camel
Once you hit submit you cannot change your answer. So don’t forget to double check.
SUBMIT
Health nutrition for cats and dogs
Scratch and Win Calendar
Daily winner of the $50 and $100 Body Shop gift pack is randomly selected for every correct answer. Winners will be contacted by Royal Canin to choose their prize pack.
WHAT SIZE IS YOUR DOG?
Complete the scratch and win calendar daily for a chance to win the grand prize trip to WSAVA 2015 in Bangkok. Every correct answer gives you one entry into the grand prize draw. The more correct answers you have over the month, the more chances you have to win**!
Clinical Assessment Guide
Use this guide to help you answer the questions on the calendar. The guide will also be printed in Vetscript. OPTIONS FOR CATS - Pruritic and non-pruritic dermatoses
CANINE DERMA CLINICAL ASSESSMENT GUIDE – Which diet for which condition? 1. Parasites? Sarcoptes scabiei
Demodex canis
2. Infection? Cheyletiella yasguri
Pyoderma
Malassezia dermatitis Ringworm
3. Allergic dermatitis? Facial erythema
High levels of Omega 3 fatty acids EPA & DHA
Pododermatitis
The ‘Skin Barrier Complex’ helps to strengthen the barrier effect of the skin.
Limited protein sources, high levels of Omega 3 fatty acids & the Royal Canin ‘Skin Barrier Complex’, make these feline therapeutic diets ideal for a wide range of feline dermatoses.
Otodectes cynotis
Suspect food allergy
Complete • Skin scraping diagnostic • Scotch tape test • Direct tests: observation • Combing/ brushing
Complete • Impression smear diagnostic • Scotch tape test • Cytology tests: • Woods lamp examination • Fungal culture
HYDROLYSED DIET
SELECTED PROTEIN DIET
Anallergenic has the lowest allergenicity available with very low molecular weight protein peptides and is the first choice for elimination trials.
Sensitivity control dry is a highly digestible diet that uses selected protein (duck) and carbohydrate (tapioca) sources which have a low risk of causing adverse food reactions as they are not commonly found in pet foods.
Hypoallergenic is a soy protein based diet with high digestibility and a low allergenicity.
HYDROLYSED PROTEIN DIET
SELECTED PROTEIN DIET
Hypoallergenic is the go to diet for cats with a suspected food allergy. The diet can be used for cats from 12 weeks of age.
Sensitivity Control dry is highly digestible and uses a selected protein (duck) with rice, which has a low risk of causing adverse food reactions.
Feline food elimination trials are recommended for 8—12 weeks with either a hydrolysed protein diet or novel protein diet, followed by a food re-challenge.
Feline Maintenance Options SKIN BARRIER
HAIRBALL COMPLEX
SKIN BARRIER
AN 18
ANALLERGENIC
• Flea control
(Ensure that environment and other pets are treated)
• Medications
(corticosteroids)
• Antibiotics • Anti-fungals • Topical treatment
HAIRBALLS Psyllium helps to trap hair in the digestive tract, while insoluble fibres stimulate peristalsis to help eliminate ingested hair via the faeces.
OR
SKIN & COAT
DRY SKIN & DULL COAT Reinforces the coat’s natural beauty and helps to protect the skin. The Skin Barrier Complex helps to strengthen the barrier effect of the skin.
Keep this guide handy to find answers to our daily scratch and win quiz. Loads of prizes to be won this October – Royal Canin’s Derma Month
DR 21
HYPOALLERGENIC
ANALLERGENIC HYPOALLERGENIC AN 18
ANALLERGENIC DR 21
HYPOALLERGENIC
OR
SENSITIVITY CONTROL
• Remove allergen • Immunotherapy • Cyclosporine • Anti-inflammatories • Topical agents • Anti-infection agents
All feline derma diets include the S/O Index. The S/O Index promotes a urinary environment unfavourable for the development of struvite and calcium oxalte uroliths.
ANALLERGENIC HYPOALLERGENIC HYPOALLERGENIC
RoyalCanin_MagazineWrap_FA.indd 3-4
1/09/14 4:33 PM
Webinars
Dermatology Month Webinars
During October Derma Month there will be a dermatology webinar every week. Details can be found in your pack or ask your sales representative for more details.
DERMA MONTH
Wednesday 1st October, 8pm (NZDT) Dr David Robson BVSc (Hons), MACVSc (Canine Medicine), FACVSc (Dermatology) Update on Canine Allergies: Sorting the Sheep from the Goats
Dr David Robson from Melbourne Veterinary Specialists joins us to share the most up to date research on canine allergies, allergens and allergy testing. Getting to grips with these common canine skin allergies will really assist you in diagnosing and managing these cases.
Wednesday 8th October, 8pm (NZDT) Dr Anthony Chadwick BVSc, CertVD, MRCVS An Update on Food Intolerance & Hypersensitivity Dr Anthony Chadwick, a veterinary dermatologist from Liverpool, gives us a thorough and entertaining update on the ins and outs of identifying & managing canine & feline food hypersensitivities using case based discussion & real-world examples.
Wednesday 15th October, 8pm (NZDT) Dr Debbie Simpson BVSc MANZCVS (Sml. An. Med.) FANZCVS (Dermatology)
Promotion
During October Derma Month clients that book a consult can go into the draw to win 3 months of Royal Canin food with 15 prizes in total to be won.
A Practical Guide to the Work-up of the Itchy Cat Dr Debbie Simpson from Animal Dermatology Solutions will guide us through simple and practical steps to working up pruritus in cats, including everything from itch pathways & how they work, through to ruling out infection, dealing with parasites and diagnosing atopy.
Wednesday 22nd October, 8pm (NZDT) Dr Duncan Graham BVSc, BSc (Hons), MASVetDerm False Friends in Dermatology Dr Duncan Graham from Animal Dermatology NZ looks into several false friends in animal dermatology, including folliculitis vs fungal infections, German Shepherd pyoderma vs FAD and other disease, DLE vs mucocutaneous disease, and allergy vs Malassezia overgrowth.
Wednesday 29th October, 8pm (NZDT) Dr Nick Cave BVSc, MVSc, PhD, MACVSc, DipACVN Fatty & Skinny – The Theory & Practice of PUFA’s in Skin Disease This entertaining webinar from Dr Nick Cave from Massey University will take a look at the theory behind using polyunsaturated fatty acids in the management and treatment of skin disease, as well as the practical aspects of dietary PUFA content, supplementation & ratios.
To register for each event go to www.rcevents.co.nz DERMA MONT
This webinar qualifies for 1 CPD point under the NZVA CPD framework for vets, and 1 AVNP point for vet nurses Contact details of CE provider: Royal Canin NZ, PO Box 21-385, Henderson, Auckland 0650, Phone 0800 99 2001
H
.......................
............................
First Name .......
................. ............................
.......
Last Name.......
.......................
............................
E-mail ..............
............
..................... e .....................
Mobile Phon
....... o Dog o
..................... Pet’s Name .......
o I would like
er info
to receive furth
Cat
For clients to be eligible they must book a consult then complete an entry form. Entry forms will be collected by your Royal Canin sales representative at the end of Derma Month. 15 winners will be randomly drawn by Royal Canin and the winners contacted to provide their prize.
*Over 60 daily Body Shop gift packs to be one and two trips to WSAVA 2015 in Bangkok. ** Refer to full T&C’s at dermamonth.co.nz. Grand prize will be randomly selected at the end of derma month.
Health nutrition for cats and dogs
Trade Deal
Buy a minimum of 5 units each of Canine and Feline products to receive 15% off (Minimum 3 bags of dry).
WHAT SIZE IS YOUR DOG?
15% off will be processed by your sales rep as a credit back to the clinic.
Clinic Pack (for staff) OPTIONS FOR CATS - Pruritic and non-pruritic dermatoses
CANINE DERMA CLINICAL ASSESSMENT GUIDE – Which diet for which condition? 1. Parasites?
2. Infection?
Sarcoptes scabiei
Cheyletiella yasguri
Demodex canis
Otodectes cynotis
Pyoderma
Malassezia dermatitis Ringworm
3. Allergic dermatitis? Facial erythema
High levels of Omega 3 fatty acids EPA & DHA
Pododermatitis
The ‘Skin Barrier Complex’ helps to strengthen the barrier effect of the skin.
Limited protein sources, high levels of Omega 3 fatty acids & the Royal Canin ‘Skin Barrier Complex’, make these feline therapeutic diets ideal for a wide range of feline dermatoses.
Scratch out derma problems in cats and dogs every day this October and be in the chance to win. Over 60 prizes to be won.
Suspect food allergy
Complete • Skin scraping diagnostic • Scotch tape test • Direct tests: observation • Combing/ brushing
Complete • Impression smear diagnostic • Scotch tape test • Cytology tests: • Woods lamp examination • Fungal culture
HYDROLYSED DIET
SELECTED PROTEIN DIET
Anallergenic has the lowest allergenicity available with very low molecular weight protein peptides and is the first choice for elimination trials.
Sensitivity control dry is a highly digestible diet that uses selected protein (duck) and carbohydrate (tapioca) sources which have a low risk of causing adverse food reactions as they are not commonly found in pet foods.
Hypoallergenic is a soy protein based diet with high digestibility and a low allergenicity.
HYDROLYSED PROTEIN DIET
SELECTED PROTEIN DIET
Hypoallergenic is the go to diet for cats with a suspected food allergy. The diet can be used for cats from 12 weeks of age.
Sensitivity Control dry is highly digestible and uses a selected protein (duck) with rice, which has a low risk of causing adverse food reactions.
Under each date is a question. Answer each question correctly at dermamonth.co.nz and you’ll go in the daily prize draw. You could even win the grand prize of a trip to WSAVA 2015 in Bangkok!*
Feline food elimination trials are recommended for 8—12 weeks with either a hydrolysed protein diet or novel protein diet, followed by a food re-challenge.
Feline Maintenance Options SKIN BARRIER
HAIRBALL COMPLEX
SKIN BARRIER
AN 18
ANALLERGENIC
• Antibiotics • Anti-fungals • Topical treatment
• Flea control
(Ensure that environment and other pets are treated)
• Medications
(corticosteroids)
HAIRBALLS Psyllium helps to trap hair in the digestive tract, while insoluble fibres stimulate peristalsis to help eliminate ingested hair via the faeces.
OR
SKIN & COAT
DRY SKIN & DULL COAT Reinforces the coat’s natural beauty and helps to protect the skin. The Skin Barrier Complex helps to strengthen the barrier effect of the skin.
Keep this guide handy to find answers to our daily scratch and win quiz. Loads of prizes to be won this October – Royal Canin’s Derma Month
1.What is this?
2. What is this? 3. What is this?
4.What is this?
DR 21
HYPOALLERGENIC
ANALLERGENIC HYPOALLERGENIC
OR
SENSITIVITY CONTROL
AN 18
ANALLERGENIC DR 21
HYPOALLERGENIC
• Remove allergen • Immunotherapy • Cyclosporine • Anti-inflammatories • Topical agents • Anti-infection agents
All feline derma diets include the S/O Index. The S/O Index promotes a urinary environment unfavourable for the development of struvite and calcium oxalte uroliths.
ANALLERGENIC HYPOALLERGENIC HYPOALLERGENIC
RoyalCanin_MagazineWrap_FA.indd 3-4
1/09/14 4:33 PM
7. Which diet best assists treating canine external parasites?
Clinical Assessment Guide
6. What is this?
Dermatology Month Webinars
DERMA MONTH
10. Which diet assists the management of canine atopy?
5. What is this?
8. Which diet best assists treating canine pyoderma?
12. Which diet can be used to help rule out a feline food allergy?
9.Which diet is the 1st choice for canine adverse food reactions?
13. What is the primary protein source in Sensitivity Control dry?
11. Which diet helps to prevent feline hairballs?
14. What is the primary protein source in Hypoallergenic dry?
Wednesday 1st October, 8pm (NZDT) Dr David Robson BVSc (Hons), MACVSc (Canine Medicine), FACVSc (Dermatology)
15. Which wet feline maintenance diet would be best suited for dandruff?
Update on Canine Allergies: Sorting the Sheep from the Goats Dr David Robson from Melbourne Veterinary Specialists joins us to share the most up to date research on canine allergies, allergens and allergy testing. Getting to grips with these common canine skin allergies will really assist you in diagnosing and managing these cases. 16. Which diet has the protein source with the lowest molecular weight?
Wednesday 8th October, 8pm (NZDT) Dr Anthony Chadwick BVSc, CertVD, MRCVS
19. Which of the following is a ‘selected protein’ diet?
17. How long should a feline food elimination trial run for? 18. What is the best way to rule out Demodex mites?
An Update on Food Intolerance & Hypersensitivity Dr Anthony Chadwick, a veterinary dermatologist from Liverpool, gives us a thorough and entertaining update on the ins and outs of identifying & managing canine & feline food hypersensitivities using case based discussion & real-world examples.
20. What do S and O stand for?
Wednesday 15th October, 8pm (NZDT) Dr Debbie Simpson BVSc MANZCVS (Sml. An. Med.) FANZCVS (Dermatology)
21. In all diets, EPA & DHA are forms of what?
22. The ‘hairball complex’ works primarily via the inclusion of: 23. What is the unique carbohydrate in Sensitivity Control canine dry?
A Practical Guide to the Work-up of the Itchy Cat Dr Debbie Simpson from Animal Dermatology Solutions will guide us through simple and practical steps to working up pruritus in cats, including everything from itch pathways & how they work, through to ruling out infection, dealing with parasites and diagnosing atopy.
27. The ‘Skin Support Complex’ includes; Tumeric, Vitamin C, Taurine and:
25. PCR testing is carried out on which Royal Canin derm diet?
Wednesday 22nd October, 8pm (NZDT) Dr Duncan Graham BVSc, BSc (Hons), MASVetDerm False Friends in Dermatology Dr Duncan Graham from Animal Dermatology NZ looks into several false friends in animal dermatology, including folliculitis vs fungal infections, German Shepherd pyoderma vs FAD and other disease, DLE vs mucocutaneous disease, and allergy vs Malassezia overgrowth.
26. Which hydrolysed diet comes in a canned wet form?
24. What derm range complex “reduces transepidermal water loss”? 30. What simple diagnostic tool picks up ringworm 50% of the time?
Wednesday 29th October, 8pm (NZDT) Dr Nick Cave BVSc, MVSc, PhD, MACVSc, DipACVN 28. Which canine derm diet has an indication for ‘Healing’?
Fatty & Skinny – The Theory & Practice of PUFA’s in Skin Disease This entertaining webinar from Dr Nick Cave from Massey University will take a look at the theory behind using polyunsaturated fatty acids in the management and treatment of skin disease, as well as the practical aspects of dietary PUFA content, supplementation & ratios.
31. The current best practice to rule out a food allergy is:
29. A cat with a dry coat, some scale, but no dermatitis best suits:
To register for each event go to www.rcevents.co.nz This webinar qualifies for 1 CPD point under the NZVA CPD framework for vets, and 1 AVNP point for vet nurses Contact details of CE provider: Royal Canin NZ, PO Box 21-385, Henderson, Auckland 0650, Phone 0800 99 2001
*Terms and conditions apply. For full details go to dermamonth.co.nz
RoyalCanin_Calendar_FA.indd 1
Dermatology Months Webinar
Scratch and Win Calendar
itch-tober Back Scratcher
Health nutrition for cats and dogs
1/09/14 1:52 PM
Facebook Campaign WHAT SIZE IS YOUR DOG?
There will be add placements on facebook that will enable a click through to the October Derma Month page where a 20% off voucher can be downloaded and redeemed in veterinary clinics. Voucher will be redeemable on all Royal Canin dermatology products. Refer to full T&C’s at dermamonth.co.nz
DERMA MONTH
First Name ..........................................................
In Clinic Marketing Material
Last Name........................................................... DERMA MONTH
DERMA MONTH
First Name ..........................................................
E-mail ................................................................. Last Name...........................................................
E-mail ................................................................. Mobile Phone ...................................................... Pet’s Name ................................... o Dog o Cat
Mobile Phone ...................................................... o I would like to receive further info
Is your pet scratching? Book a skin consult today and go in the draw to win 3 months of Royal Canin food. 15 to be won*
Prize Pet’s Consumer Name ................................... o Dog o Cat
Health nutrition for cats and dogs
Entry Pad
*Conditions apply
ROY_A1_Poster_FA.indd 1
1/09/14 1:10 PM
A1 itch-tober Poster October Derm Month
o I would like to receive further info Hanging Mobile
DERMA MONTH
ROY_Itchtober_Mobile_v3.indd 1
9/09/14 10:36 am
ROY_Itchtober_Mobile_v3.indd 2
Health nutrition for cats and dogs
9/09/14 10:37 am