T A E R G
N I SK TS R A T S
E R HE
Precisely formulated dermatology range. The right nutrition for your pet’s skin.
‘Great Skin Starts Here’ – our 2015 campaign
The large volume of skin cases we see in general practice necessitates a certain level of expertise in small animal dermatology. We believe that our Royal Canin Dermatology diets, coupled with an educational campaign focused on improving skin care knowledge, will help promote greater clarity in an often confusing clinical area. This year’s campaign is an extension of our incredibly successful “Itch-tober” campaign run last year. We encourage you all to take advantage of the education opportunities on offer throughout the month of October, and to take advantage of the opportunity to increase business revenue through food sales in clinic. As a vet, your recommendation is trusted by pet owners. Recommending the right nutritional solution for each animal, especially one suffering from skin issues, highlights your commitment to a pet’s health and wellbeing, and supports the pet owner to make the right choices for their pet.
ROYAL CANIN DERMATOLOGY Nutritional precision is part of our DNA. Our expanding knowledge of the nutritional needs of cats and dogs generates product innovation. Together we share your passion in advancing the way we feed and support the health of pets in New Zealand and around the world.
An estimated 25% of veterinary consultations are about skin disease1 - and skin conditions unrelated to adverse food reactions, such as canine atopic dermatitis, affect 1 in 10 of the total canine population2.
ROYAL CANIN VETERINARY DIETS Royal Canin’s comprehensive range of Veterinary exclusive diets provides you with all the right nutritional tools to help diagnose and treat cats and dogs with skin conditions. Hypoallergenic (canine and feline) - is formulated to reduce ingredient intolerances and can be used for dogs and cats with food allergies or intolerances - showing as either skin or digestive symptoms. The diet can also be used as part of a food elimination trial.
Anallergenic (canine) - is formulated to assist in the management of severe adverse food reactions in dogs. The complete diet includes hydrolysed protein sources and carefully selected carbohydrates to reduce skin and digestive reactions.
Sensitivity Control (canine and feline) - Sensitivity Control is a highly digestible diet formulated for cats and dogs with dietary sensitivities (with dermatological and/or gastrointestinal signs).
Skin Support (canine) - Skin Support is a complete diet for dogs to help improve the skin’s natural defences and promote healing. It can be used in cases of atopic dermatitis, flea bite allergy dermatosis and excessive loss of hair.
1.
Nagata, M, Sakai, T Clinical survey of canine dermatosis in Japan (Japanese Journal of Veterinary Medical Association, 1999; 52: 775-779)
2.
Griffin CE, DeBoer DJ. The ACVD task force on canine atopic dermatitis (XIV): clinical manifestations of canine atopic dermatitis. Veterinary Immunology and Immunopathology 2001; 81: 255 – 69).
How to get your clinic involved 1. Register your clinic at www.dermamonth.co.nz to go in the draw to WIN A TRIP TO THE WORLD CONGRESS OF VETERINARY DERMATOLOGY 2016 IN FRANCE. PLUS be eligible for the weekly competition to win more prizes. 2. Complete your ‘Great Skin Starts Here’ order form and email or fax it back to Royal Canin. 3. Log in each week to answer the new weekly questions. If you get both questions right, you’ll go in the draw to win some amazing prizes. PLUS you’ll get another entry into the draw to go to the World Congress of Veterinary Dermatology 2016 in France! See the weekly competition section for more information on the prizes. 4. We’ll be loading new content onto the website each week, to help educate you and your team on Dermatology and the associated Royal Canin diets 5. Turn the page to find out more about the Royal Canin “Great Skin 12 Week Challenge”
Promotional offer Spend up to $299 (wholesale cost excluding GST) and you’ll get 5% off the order, plus we’ll send you a ‘Great Skin Starts Here’ POS kit, including posters, floor decals, shelf signage, product brochures and hanging mobiles. Spend $300 - $999 (wholesale cost excluding GST) and you’ll get 10% off the order, plus we’ll send you a ‘Great Skin Starts Here POS kit, including posters, floor decals, shelf signage, product brochures and hanging mobiles. Spend over $1,000 (wholesale cost excluding GST) and you’ll get 15% off the order, plus we’ll send you a ‘Great Skin 12 Week Challenge’ POS kit, including a Fujifilm Instax Wide 300 camera (valued at $599), floor decals, a photo board, posters, hanging mobiles and Challenge Starter Packs.
MOBILE
FLOOR DECAL
GREAT
SKIN STARTS
HERE
T GREA
STKARIN TS S
HERE
Precisely formulated dermatology range. The right nutrition for your pet’s skin.
POSTER STANDEE
Weekly competition Every Tuesday, two new questions will be loaded onto the website for you and your clinic to answer. If you get both questions correct, your clinic gets an additional entry into the draw for the Grand Prize. PLUS you are into win one of our weekly prizes: •
An Olympus CX23 Microscope valued at $1,500
•
A set of 3M Littmann Stethoscopes (1 x Cardiac, 1 x Paediatric and 3 x standard)
valued at $900
•
A set of Dermatology text books
valued at over $500
•
A team lunch and night at the movies
valued at up to $500
•
A $500 Red Balloon Days voucher
All 5 prizes are up for g rabs each week
WE’LL ANNOUNCE THE WEEKLY WINNERS EACH MONDAY SO MAKE SURE YOU’RE IN TO WIN!
GRAND PRIZE By registering your clinic at www.dermamonth.co.nz you are automatically in the draw to win our Grand Prize.
WE HAVE 2 TRIPS UP FOR GRABS, WITH EACH PRIZE VALUED AT OVER $6,000, including: •
Return flights to France (economy ex-Auckland)
•
Accommodation for the duration of the trip
•
All internal transfers
•
A trip to the Royal Canin Campus in Aimargues including a tour of our Kennel and Cattery and the Royal Canin Factory
• PLUS a ticket to the World Congress of Veterinary Dermatology 2016
WE’LL ANNOUNCE THE GRAND PRIZE WINNERS ON MONDAY 2 NOVEMBER 2015.
Royal Canin’s ‘Great Skin 12 Week Challenge’ The Royal Canin ‘Great Skin 12 Week Challenge’ is designed to support your nutritional recommendation following to Dermatology Consultation with a cat or dog. It is also designed to support the pet and their owner following diagnosis.
This is how it all works: 1. If you’re clinic spends over $1,000 (wholesale cost excluding GST) on Royal Canin’s Dermatology diets and you’ll receive a 12 Week Challenge POS kit, including a Fujifilm Instax Wide 300 camera (and all the required add-on’s) valued at over $600. 2. 12 Week Challenge POS kit will be dispatched within 5 working days of your promotional order being placed. The kit will include everything you need to activate the 12 Week Challenge in your clinic, including merchandising guidelines. You’ll also receive 12 Week Challenge Starter Packs – these are for the pets and their owners to receive when they register for the challenge. THE STARTER PACKS INCLUDE: •
A challenge loyalty card, which provides discounts and gifts throughout the challenge
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A brochure explaining how the 12 Week Challenge works
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A Royal Canin dog lead or a Cat bowl
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A feeding transition guide
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A Royal Canin measuring scoop and bag clip
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A Royal Canin pen
3. When a pet and their owner sign up to the 12 Week Challenge, complete the supplied registration form and email or fax it back to Royal Canin. 4. At the 6 week mark, the pet needs to re-visit your clinic to have their mid-way photo taken. They’ll be rewarded with a stamp on their Loyalty Card, which will give them 15% off their next purchase, PLUS they’ll get a free gift. By asking pets and their owners to come back into clinic after 6 weeks you’ll get another opportunity to engage with them, and give them encouragement to stick with the nutritional recommendation. And by taking a photo of the pet at this point, you’ll be able to show the pet owner their progress (i.e. improved skin or coat condition etc). NOTE: 6 week free gifts will be dispatched to your clinic in late October. Make sure the pet and their owner come back after 12 weeks for their final photo, and get them to complete the 12 Week Challenge completion form. By completing the 12 Week Challenge, they’ll be rewarded with another stamp on their Loyalty Card, to get 15% off their next purchase, PLUS they get a free bag of food and a free food storage container. They’ll also go in the draw for one of the Major Prizes.
TAKE THE
IN T SK A E R G EEK THE
12 WLENGE L TY CARD CHLA OYAL
GREAT SKIN
12 WEEK CHALLENGE
and be a years in to WIN for you free food r pet.
What does the pet and their owner get for completing the 12 Week Challenge? •
A 20% discount off their first purchase, plus their Starter Kit
•
A 15% discount off their second purchase (usually around the 6 week mark when they come back in to have their photo taken), plus a free gift
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A 15% discount (off their next purchase) when they complete the challenge and have their final photo taken, plus a free bag of food, a Royal Canin food container PLUS they automatically go in the draw to win a year’s free food plus a Digital Camera (5 major prizes to be won – each valued at up to $2,000)
•
Free food and storage bin will be delivered direct to pet owner
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Major Prizes will be drawn week commencing 8 February 2016
WEEK 1
20% OFF of food Your first bag
WEEK 12
WEEK 6
15% OFF
15% OFF of food Your next bag e gift PLUS a surpris
WIN
A YEAR’S FREE FOOD
of food Your next bag g of PLUS a free ba od e fo food and a fre container
What do you get for running the 12 week challenge in your clinic? •
A FREE Fujifilm Instax Wide 300 camera, including film packs, valued at over $600 (which you get to keep*)
•
A great opportunity to increase business revenue through increased food sales
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$10 for every pet registered to the 12 Week Challenge**
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$10 for every pet who completes the 12 Week Challenge**
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PLUS send us a photo of your 12 Week Challenge display in clinic and be in to win a $500 Visa Prezzy Card
* Clinic must return Fujifilm Instax Wide 300 camera to Royal Canin New Zealand if no 12 Week Challenge registrations are submitted between 1 October – 31 December 2015. ** Rewards will be paid to clinic as a Visa Prezzy Card, at the end of the 12 Week Challenge, week commencing 8 February 2016.
WANT TO KNOW MORE? Contact your Royal Canin Sales Representative for more information or phone Royal Canin New Zealand on 0800 992 001 or email marketing.nz@royalcanin.com Or our Pet Health Nutrition team on 0800 420 016