Direct Mail Marketing
Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found
direct mail’s response rate is 4.4% — compared to 0.12% for email.
And we can do both. Later I will talk about adding e-mail to your Direct Mail to improve ROI.
Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling.
Research suggests Americans prefer direct mail over email. According to Marketing Sherpa, 76% of people trust ads they receive in the mail.
Buyers are currently bombarded with emails. People received 121 emails per day on average, meaning you have to work incredibly hard to cut through the noise and win a response.
What is the average response rate for a direct mail campaign? In 2018, direct mail received a 9% response rate for house lists and 4.9% for prospect lists. Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%) and catalogs (3.9%).
Sample EDDM Options for Pleasant Hill, IA Carrier Routes in Zip Code 50327
 PLEASANT HILL, IA Route
Type of Route
C025
City
19153
494
77
C036
City
19153
698
C050
City
19153
C053
City
R005
County FIPS Residential Business Apartment
Avg Household Income
Avg Property Value
PO Box
Total Deliveries
Route Map
147
0
718
$62,188
$230,538
Map
23
0
0
721
$87,710
$204,667
Map
529
4
183
0
716
$89,173
$323,714
Map
19153
634
43
107
0
784
$70,907
$210,776
Map
Rural Route
19153
587
11
0
0
598
$90,917
$296,833
Map
R009
Rural Route
19153
666
3
0
0
669
$97,810
$246,213
Map
R017
Rural Route
19153
570
61
101
0
732
$85,048
$238,919
Map
Totals
4,178
222
538
0
4,938
EDDM is quick and easy for small mailings, but EDDM blankets all addresses in a route. This is in comparison to Saturation Mail in which vacancies and drops over 20 (like to convalescent homes) are removed. Often EDDM mails to 5% more addresses (non-responsive addresses) than EDDM. DDU also allows new anti-targeting advancements (such as Response Boosters) allow you to remove specific households that are not good prospects, while retaining your rates.
The postal service often suppresses EDDM results by bundling EDDM mail pieces together. If you’re interested in quality saturation data, using route demographics, or anti-targeting techniques, let me know and I will run some counts for you.
Shopping for a Medicare plan? Stop in today. When it comes to Medicare, you have choices. Stop by to explore your UnitedHealthcare® options and compare plan benefits. And when you’re ready, you can enroll with a local licensed and certified sales representative on-site.
If you have this card, stop in to learn about your UnitedHealthcare Medicare coverage options.
Alan Hansen Walmart - West Des Moines 6565 Stagecoach Drive West Des Moines, IA 50266 515-778-4477, TTY 711 Daily or by Appointment
Direct Mail
Mark Miracle Walmart - West Des Moines 6565 Stagecoach Drive West Des Moines, IA 50266 515-777-9056, TTY 711 Daily or by Appointment
We’re here for you. No appointment needed.
Client Alts
6
Internal & External Team Project Details Color Date: 9/15/15 Depot #: SPRJ22877 CMYK American Rep. Insurance Creative Prod. Mgr: Mollie Melemed Name: UHC MedicareStore Postcard Job Number: UMR150107 950 Office Stage:Park FINAL2Rd,Reading SuiteLevel: 114X.X C M File: SPRJ22877_FINAL2 copy 2 West Des Moines, IA 50265 Y K
Dimensions Flat: 9" x 6" Software: InDesign CS6 Notes:
PAID
DES MOINES, IA PERMIT NO. 4271
Have questions about Medicare? We have answers. • Meet one‑to‑one with a licensed sales agent • Learn more about Medicare • Enjoy easy in‑store enrollment
A sales person will be present with information and applications. For accommodation of persons with special needs at sales meetings, call 515-778-4477, TTY 711. Plans are insured through UnitedHealthcare Insurance Company or one of its affiliated companies. For Medicare Advantage and Prescription Drug Plans: A Medicare Advantage organization with a Medicare contract and a Medicare-approved Part D sponsor. Enrollment in these plans depends on the plan’s contract renewal with Medicare. This is an advertisement. Y0066_180712_050043 Accepted 002F9B07
PRSRT STD U.S. POSTAGE
SPRJ43457
A DV E R T I S I N G
&
PRINTING
PRINTING... IT’S WHAT WE DO! We offer custom printing for dealers and service businesses... ALL businesses actually!
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AUTO
MASTER CUSTOM DEALER LICENSE PLATES Your Logo Here
BUSINESS CARDS
NEED A CAR?
q
Vehicle Left Here:
q
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555•222•0000 Fax: 555•222•1111 711 erios aut quodi d luptus volut asit earum
FARM
MASTER 555•222•0000 Fax: 555•222•1111
HOURS
711 erios aut quodi d luptus volut asit earum
711 erios aut quodi d luptus volut asit earum
BROCHURES
YOUR NAME HERE
Vehicle Scheduled: q Vehicle Towed:
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FARM
MASTER
Time:____________________ Date: ____________________
*********ECRWSSEDDM**** Residential Customer
SERVICE SPECIALS
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Insurance Co.:______________________________________
Now Through August 30, 2020
Customer Pay: _____________________________________ Warranty Pay: ______________________________________
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Total Repair Days: __________________________________ Total Repair Hours: _________________________________ Total Paint Hours: ___________________________________
Glass:
Yes q
No q
Alignment:
Yes q
No q
Notes: _____________________________________________ ___________________________________________________ ___________________________________________________
SERVICE DEPARTMENT STICKERS
PRSRT STD U.S. POSTAGE PAID DES MOINES, IA PERMIT NO. 4271
• Brochures • Custom Dealer License Plates • Business Cards • Pocket Folders • Carbonless Forms • Service Department Window Stickers • Checks, Invoices, Statements, Envelopes • Free-Standing Banners, Vinyl Signs & Window Signs
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BANNERS & SIGNS
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810 South Street | Smith, IA 50000 111.222.3333 www.yournamehere.com
DIRECT MAIL AND POSTCARDS
641.628.1130 www.towncrierltd.com
TOWN CRIER LTD. 810 East First Street Pella, IA 50219
PRSRT STD U.S. POSTAGE
PAID
DES MOINES, IA PERMIT NO. 762
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PRSRT STD U.S. POSTAGE
PAID
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Add E-Mail Follow-up to Your Direct Mail Campaign to Increase ROI Dramatically. Now e-mail can be a great complement to direct mail. In fact, this type of integrated marketing has turned out to increase ROI dramatically. So as the marketing landscape changes, so must we all. We can help you to use direct mail in combination with successful e-mail follow-up campaigns.
Of course, we still offer commercial printing options way beyond direct mail.
Business Cards & Labels The Iowa Automotive & Recreational
MARKET PLACE Magazine
Mark Aldrich P.O. Box 86 Pella, IA 50219 e iowaauto@mac.com iowaauto.com
Publisher
ADVERTISING
c 641.780.2364 o 641.628.3720 800.400.4237 f 800.577.1268
&
PRINTING
p: 641.628.1130 f: 641.628.2826
Mark Aldrich
810 e. first st. • pella, iowa 50219 • www.towncrierltd.com
CRIER
Mark Aldrich with
A DV E R T I S I N G
&
PRINTING
Pella Iowa towncrierltd.com