Homes Lives
ARTFULLY UNITING EXTRAORDINARY
WHERE EXTRAORDINARYIS ISDEFINED DEFINED WHERETHE THEESSENCE ESSENCEOF OFEXTRAORDINARY WITH EXTRAORDINARY
We’reknownforrepresentinghomesthatembodythetapestryofvariedlifestyles,distinctsettingsanddiverselocales. We’reknownforrepresentinghomesthatAtembody thetapestry varied lifestyles,distinctsettingsanddiverselocales. Sotheby’s, qualityofis intrinsic. At Sotheby’s, quality is intrinsic.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED
We’re known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales. At Sotheby’s, quality is intrinsic.
It’s not just luxury prices we serve, it’s luxury service you can expect. Understandingyourexpectationsfrom thebeginningensureswearealways workingtogethertowardthesame goal.
A little bit about us. AngelaandJeffJaegerspecializeinhelpingbuyersandsellersof residentialpropertiesontheEastsideofSeattle.Asateam,they lendanexceptionallyhighlevelofexpertisetoeverytransaction andareknownfortheirknowledgeoflocalmarkets,creative marketingstrategies,keenattentiontodetail,andunparalleled service. TheJaegershaveearnedareputationforexcellencebylistening closelytoclients’goalsandnegotiatingsmartlyontheirbehalves withhonestyandintegrity.“Wetrulyenjoyseeingthemthrough everystepintheprocessofbuyingorsellingahome,”Jeffsays, addingthatheandAngelacommunicatepersonallythroughout anddevelopfocusedplansfornavigatingdeals.Aperkofworking withtheJaegersisAngela’spassionforhomedécoranddesign, whichhassuccessfullyboostedthevaluesofmanyhomes throughstaging.Herhomedécorworkhasbeenfeaturedin RomanticHomesmagazine.“Hardworkandpersistencearemy calling card,” she says. TheJaegers’uniquerealestateandmarketinginsight,combined withSotheby’sreveredbrandingandinternationalreach,make forapowerfulcombinationthatbenefitsallinvolvedintheir transactions. “Weliketoseethedifferenceitmakesinclients’liveswhenthey havesuccess,”saysJeff.HeandAngelamaintainrelationships withclientslongafteratransactionhasclosed,keepingthem updatedaboutthemarketsotheycancontinuetomakeinformed real estate investment decisions. TheJaegershavebeenmarriedfor25yearsandhavehadthe pleasureoflivinginseveralstatesandnumeroushomesoverthe courseofJeff’s13-yearcareerplayingprofessionalfootballfor theNFL.TheydecidedtoreturntoWashington,Jeff’shomestate, wheretheyraisedtheirtwobeautifuldaughters,nowintheir20s. Theyenjoyspendingtimeinthemountains,lakesandwildlife surrounding their home in Sammamish.
Our Customizable Marketing Plan Therightwaytosellyourhomeinvolvesexecutingavarietyofmarketingstrategiestoshowcaseyour propertylocallyandgloballyinthefinestwayspossible.Excellentphotography,staging,pricingand representationarethefourkeypillarsinourmarketingplan.Whenyoulistwithus,we’llcustomizeaplanto meet your goals and commit to sticking to it together. • • • • • • • • • • • • • • •
Professional photography of property to produce quality, high-resolution images. Professional filming of property for high-quality video, with aerial footage. Referral to staging and home-service professionals where applicable. High-qualitybrochureofpropertydisplayedinlocalofficesanddistributedtoSotheby’soffices nationally. Submission of property to the Northwest MLS. Propertywillreceiveatastefulfor-salesignintheyard,withbrochureholderandelectronickeyboxif desired. ExclusiveplacementofpropertyonallhighlytraffickedrealestatesitesincludingTheWallStreet Journal, The New York Times and Bloomberg News. ExclusiveplacementofpropertyonMarketplaceSotheby’sInternationalRealtyandSotheby’s International Realty websites, both available in 18 languages with currency converters. PropertyfeaturedinSotheby’sofficesgloballyviatheproprietary“E-Gallery”videopresentation. Hosted showings and open houses. Informational broadcast emails introducing property to area brokers. Informational broadcast emails to proprietary list of regional buyers. Detailedlistingreportswithmarketinformation,showingactivity,feedbackfrombuyers,andmarketing statistics. PropertyfeaturedonallSotheby’ssocialmediachannels—Facebook,Google+,LinkedIn,Twitter. Regular updates on the sales and listings of comparable homes in the area.
The Process Of SellingYourHome
We start with an in-personmeeting. Wewanttohearyourstory!Knowing your motivation and goals is paramount to our success in delivering the results you desire.
Next, we’ll walk throughyourhome together. You can provide us withvaluableinsightaboutwhyyou boughtyourhome,whichhelpsus market it effectively.We’ll discuss recommendedactionslikestaging or pre-packing — and we’ll talk openlyaboutyourhome’sfeatures anddrawbacks.Weknowalltheright people to get your home in great shape.
Then,we’lldiscuss pricingstrategiesfor your home. Pricingyourhomeproperlyfromits first day on the market is critical to yoursuccessasaseller.Ourextensive experienceandwell-researchedmarket knowledgemeanswepriceyourhome correctlyfromthestart--savingyou timeandmoneydowntheroad.With advancedmarket-trackingsoftware andquarterlymarketreports,weknow this market inside and out. Wedoextensiveresearchtoprovide you with the most up-to-date propertyevaluation.You’llreceivea comparativemarketanalysislisting similaractiveandsoldhomestohelp usdeterminetherightvalueforyour home.
Finally,we’lldiscuss expectations. We believe one of our core responsibilites as your real estate brokeristoprepareyoufortheselling processandhelpyousetreasonable expectations. Once we know what form of communicationworksbestforyou, we’ll outline your expectations of us as your representative. As the homeowner, you’ll have a few responsibilities as well.Together, we’llfigureouthowwecanworkas ateamtosellyourhomequicklyand efficiently.Weallhavethesamegoal.
We want you to feel like you’re our only client. Yourhomegetsonechancetomakea greatfirstimpressiononthemarket sowespendalotoftimeandeffort doingmarketresearch,evaluating comparable properties in the neighborhood, and perfecting the way your home will show. It’s how we do business.
Sometimes, we recommendinterior designconsultations. Properstagingismorecrucialthan you might think, and our years of experiencetellusmosthomescan benefitfromprofessionalstaging. We know your home is great. Let’s make it extraordinary.
If we know one thing, it’s that professional photography is incrediblyimportant. That’swhyweemployonlyprofessional photographerstocapturetheessence ofyourhome,highlightingallofits wonderfulfeaturessoitsellsquickly for the best possible price.
Wemaydecidetodo avideotourofyour home. Customhigh-definitionvideoscan illuminate your property’s best featuresandallowbuyerstoreally feelathome,evenbeforetheystep inside.Fifty-eightpercentofhome buyerssaytheyexpecttoseevideos when looking at houses online so weusecustomtourstohighlightour properties’bestfeatures.Weemploy afull-timevideographerin-houseso wecanquicklyrespondwithhighdefinitionvideosthatcapturethe lifestyleofyourhome.Fromthere,we canfeatureitonourwebsite,YouTube, andsocialmediachannels.Sotheby’s International Realty has the most YouTubesubscribersofanyrealestate companyintheworld,whichgarners thousandsofviewsonourproperties. Creatingcustomvideosisjustanother serviceweofferthatsetsMarketplace Sotheby’sInternationalRealtyapart from the competition.
Our graphic designers are standingbytocreate full-colorbrochures, flyers,andpostcards of your home. MarketplaceSotheby’sInternational Realty’sprofessionallydesignedand printedbrochuresareaconsistent pointofdifferentiationacrossour network,beautifullyillustratingkey aspectsofaproperty.Mostpeopleare visualinnatureandhavingaphotoheavybrochureaftertheytouryour homemayensureitrisestothetop oftheirlist.Ourdirectmailpiecesare alsothehighestqualityandcanbein prospectivebuyers’mailboxesjustfive days from list date.
We want you to feelengagedinthe selling process. Communicationisimportanttous and we want you to know what’s happeningeverystepoftheway.That’s whyyou’llautomaticallyreceiveOnline MarketingSummaryReportsfromus. Ouronlinelisting-distributionplatform allowsustogaugeinterestofpotential buyerssowecantrackanalyticson who’slookingatyourhomeandfrom wherethey’repreviewingproperties.
Marketing your homeproperlytakes experience and understanding. We’vegotboth.WeknowthePacific Northwestrealestatemarketfrontto-back and believe in making informed,strategicdecisionswhen marketingyourhome.Weexecute innovative marketing programs, delivering maximum results. By utilizingSotheby’spartnershipsand resources,weareuniquelypositioned to present your home to a diverse, qualifiedclientbase.Alwaysonthe cutting edge of digital, social and printmarketingstrategies,weaimto presentyourhomearoundwithworld with creativity and elegance. Let us help you sell your home... the right way.
Where are Washington’s buyerslookingfor homes? The old adage “the more things change,themoretheystaythesame” is true of today’s buyers. Whilemorereliantontechnology thaneverbefore,eighty-sevenpercent of buyers still contact a real estate agentwhensearchingforahome. Eighty-eightpercentofbuyerssearch websitesforrealestatelistingsand whilewebsiteslikeZillowandTrulia providesomeusefulinformation, they’refarfromlocalandoftencontain errors.Fourty-eightpercentofbuyers employmobiledevicesintheirsearch. Videoandsocialmediaarequickly becomingthemostpopularways peopleconsumecontentontheweb soourvirtuallistingsareagreatway togetafeelforapropertybeforeever stepping inside.
Placement across the internet is paramountwhenit comestosellingyour property. Once your home is listed with Marketplace Sotheby’s Realty, its details, specs and photos are disseminatedtomorethan40,000 web,video,socialmedia,andmobile applicationsandsitesacrosstheworld. Sotheby’sInternationalRealtyhas exclusiverelationshipswithhighly traffickedrealestatesitesincluding the The New York Times, The Wall StreetJournal,andBloombergNews, wherethey’reviewedanastounding 90milliontimesannually.Additionally, our listings are featured on the revolutionarySothebysRealty.com, whichreceives60millionpageviews annually, 45% of which are from outside the United States.
MarketplaceSothebysRealty.com
Our custom-designed website is the perfectplaceforus to professionally marketyourhouse. It’s where we’ll highlight your property’s assets, show off large high-resolution photos, and give buyersalltheinformationtheyneed. We’vesparednoexpensemakingit the best of its kind. Our website is availablein18differentlanguages withcurrencyconverters,andthe photo-tourshaveaudioavailable in 5 languages. As a great bonus, MarketplaceSothebysRealty.com’s featured listings are seen on 720 Sotheby’sInternationalRealtyoffice websites worldwide.
The popular Marketplace Mattersbloghelps drawpeopletoour websitewherethey canviewyourhome. Potentialbuyersfollowourblogto learnaboutPacificNorthwestreal estate, find answers to common transactionalquestions,andgetinside informationonthenewestproperties on the market. It’s a great tool for getting your home noticed.
Ourpopularsocial media channels are another way we market your property. We’veworkedhardtobuildanengaged audience on Facebook, Twitter, Google+,Instagram,Pinterest,Houzz, Youtube,andLinkedIn.Viewerslook forwardtolearningmoreaboutthe homes we represent.Worldwide, 1in6minutesspentonlineisspent onFacebook,andmorethanhalfofall adults are on social media daily. Ourin-housemarketingpresence connects your home to local and global communities across multiple channels.
Wefeedyourhome directly into the inbox of qualified buyersinourregion. Wecreateandsharee-mailmarketing toourlargesphereofcontacts.Filled withspectacularphotographyand engagingdescriptions,oure-mails aredynamicpresentations.Weuse advancedanalyticstoseewhoopened andreadthee-mails,clickedonlinks, and more.
Weconnectthedotsbetween local, global ... and you. MarketplaceSotheby’sInternationalRealtyisowned bytheShrinerfamily,whohasownedbrokeragessince 1959.Withdecadesofexperienceandthousandsof connections,thisisagreatteamtohaveonyour side as you sell your home. Sotheby’s has been renowned as a marketer of theworld’smostvaluablepossessionsforthepast 270years.Keepingwiththisreputation,Sotheby’s InternationalRealtyisagloballeaderinrepresentation ofdistinctiverealestate.MarketplaceSotheby’s InternationalRealtyissynonymouswithqualityand service.Whatthismeanstoyouisthatbyworkingwith us,you’llrecievethebestserviceinthebusiness. We’re an esteemed group of brokers who are extensivelytrainedinthismarket,withintimate knowledgeofthepropertiesinyourcommunity. WithMarketplaceSotheby’sInternationalRealty you’llenjoytheadvantagesofawell-connectedlocal brokeragewiththereachofaninternationalfirm. Professional,honest,anddiscreet,we’llgiveyouthe service you deserve.
Jeff and Angela
Jeff.Jaeger@SothebysRealty.com Angela.Jaeger@SothebysRealty.com MarketplaceSothebysRealty.com A 206.618.0064. | J 206.618.0020