THE ESTATES AT MADISON PARK
MARKETPLACE
MATTERS TARGETING REAL ESTATE INTENDERS LOCALLY | REGIONALLY | GLOBALLY
GOALS &
Goals Primary: Home Sales The goals of this campaign is to position The Estates at Madison Park as the leader in luxury real estate, appealing to the emerging luxury consumer, as well as our established audience, increase brand awareness and drive leads to our local office. The campaign will be executed across social, traditional, and digital outlets, as well as tracking all campaigns and detailed reporting.
Tactics Sotheby’s Look Book, Social, Programmatic Display (contextual, behavioral, demographically) targets ads across geotargeted platforms; In-content video; SEM Google display network; TruView contextual YouTube platform; Sotheby’s proprietary global network; Marketplace Sotheby’s proprietary local network; and national sites geo targeted to our locations.
THE BRAND
SOTHEBY’S INTERNATIONAL REALTY | Our agents benefit from property exposure in a carefully chosen list of top real estate and news website worldwide. Our exposure begins with sir.com, our corporate website. Then featured on our lifestylefocused platforms. This strategy extends the exposure of uniquely Pacific Northwest homes to the lifestyles that match them.
WE OFFER
Industry leading, full service, inhouse digitally advertising agency.
WE ARE
UNIQUELY PNW
OUR AGENCY EVOLVING
WELCOME TO MARKETPLACE MEDIA, A FULL SERVICE. DEDICATED. IN-HOUSE ADVERTISING AGENCY. Marketplace Sotheby’s brokers have access to next-generation programmatic solutions. Our capabilities include digital placements across multiple demographic, behavioral and contextual marketing channels.
BEHAVIORAL TARGETING Food, Travel, Sports, Living, Lifestyles, Family
CONTEXTUAL TARGETING Place ads in front of interested potential buyers with interest around your services. (Luxury homes, new home construction, lifestyles, amenities, travel)
SITE RE-TARGETING Site re-targeting targets users based on the qualification that the user has already visited the home page, section specific, sign in page with custom re-targeting ads by section.
DEMOGRAPHIC TARGETING Age, Gender, Household Income.
GLOBAL
EXPOSURE
OUR STATS: 51.1 Million social impressions worldwide. 400,000 visits to sothebysrealty.com Thousands of properties showcased
WE ARE
INTERNATIONAL
Sotheby’s has a proprietary partnership with Juwai.com, the Nikkei Exchange and Emirates to place your listings in the hands of those who are looking in the Seattle Marketplace.
DIGITAL L Dynamic theme based digital and print publication. Designed specifically for the Estates at Madison Park. Our lookbooks allow potential clients to immerse themselves in the property. The benefit of our lookbooks from a digital standpoint is they can be accessed through e-mail, digital marketing campaigns and social links, thus increasing reach and scale over traditional marketing.
L LOOKBOOKS
Marketplace Sotheby’s will email our entire west coast Network of agents, buyers, sellers that have worked with us in the past. A multi-tiered email marketing offering providing consistent, on brand marketing materials that can be delivered via an agent or on their behalf. Tailored email-marketing templates that include: DASH integrated data Social media links Market Report Data/ Relevant News
Sotheby’s Marketplace uses a third party server to verify all ad placements to best serve our customers. We are always verifying all ad placements against click fraud and other performance metrics. Ad performance is critical, but key performance indicators (KPI’s) only tell half the story. Your campaign needs context. In what kind of environment were your ads delivered? The wide range of analysis available with our Verification solution means you can determine whether your campaign meets delivery expectations for brand safety, fraud, geography, quality and more. Our display and video solutions provide a truly comprehensive view of your campaign. They’re built on precise measurement captured through: Page-level analysis Player-level data User-level data inputs Real-time view ability tracking DoubleVerify’s verification solution provides every assurance needed to ensure your campaign meets delivery needs.
TH A NK YO U
Chris Judd | M.B.A Managing Broker Director of the Judd Group
Phone | 206.852.1691 E-Mail | cjudd@sothebysrealty.com