Backend-as-a-services Market Size, Share, Global Insights and Analysis

Market Reports Center One Stop Market Reaserch Shop Global Backend-as-a-services Market Size, Share, Global Insights, Analysis and Outlook, Emerging Trends and Research Report by Market Reports Center

Technavio Announces the Publication of its Research Report – Global Backend as a Services Market 2016-2020 Technavio recognizes the following companies as the key players in the global backend as a services market: Appcelerator, IBM, Kony, Microsoft, and Parse.

Other Prominent Vendors in the market are: AnyPresence, Apigee, Apinauten, Applicasa, Buddy Platform, CloudMine, CloudyRec, CocoaFish, Corona Labs, Exadel, FatFractal, FeedHenry, Flurry, GeoLoqi, KidoZen, Kii, Kinvey, Kumulos, mobDB, Parse, Pivotal Software, Proxomo Software, QuickBlox Backend, Rackspace, Rival Edge, Sencha, StackMob, Structum, Urban Airship, and Xamarin.

Commenting on the report, an analyst from Technavio’ s team said: “ Growing popularity of mobile analytics technology will be a key trend for market growth. Mobile analytics solutions are an emerging trend that many companies are embracing to get real-time insight into consumer behavior and changing market dynamics. With mobile analytics apps such as Flurry, users can write a report and do analysis using their mobile devices. We expect companies to benefit from this solution by establishing interaction among their consumers, employees, and partners. IBM recently teamed up with Apple to help organizations undertaking these transformations.”

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Market Reports Center One Stop Market Reaserch Shop According to the report, one of the key drivers for market growth will be growing use of cell phones and smart devices. The use of cell phones and smart devices has increased exponentially worldwide. With this, the demand for BaaS solutions is also growing rapidly. Organizations need applicant tracking software integrated with smartphones. Cell phones and tablets are now being equipped with more personalized services such as location-based mobile technology. This helps companies to categorize potential customers for marketing purposes.

Further, the report states that vendor lock-in issue will be a challenge for the market. The problem of vendor lock-in arises in mobile middleware providers due to lack of flexibility when migrating to another vendor. This adds to the complexities in technology and incurs additional expenses apart from the high cost of advanced technologies. Due to this, many firms are trapped in the monopolistic strategy of BaaS service providers due to IT budget constraints and interoperability issues. During the integration process, moving unique codes that integrate applications to backend support system is difficult.

Therefore, firms are forced to be dependent on their service provider for a longer time.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Covered in this report The report covers the present scenario and the growth prospects of the global backend as a services market for 2016-2020. To calculate the market size, we have considered revenue generated from BaaS software platform, tools, applications, services, and support and maintenance.

The market is divided into the following segments based on geography: • Americas • APAC • EMEA Technavio's report, Global Backend as a Services Market 2016-2020, has been prepared based on an indepth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors • Appcelerator • IBM • Kony • Microsoft

Market Reports Center One Stop Market Reaserch Shop Other prominent vendors • AnyPresence • Apigee • Apinauten • Applicasa • Buddy Platform • CloudMine • CloudyRec • CocoaFish • Corona Labs • Exadel • FatFractal • FeedHenry • Flurry • GeoLoqi • KidoZen • Kii • Kinvey • Kumulos • mobDB • Parse • Pivotal Software • Proxomo Software • QuickBlox Backend • Rackspace • Rival Edge • Sencha • StackMob • Structum • Urban Airship • Xamarin Market driver • Need to reduce complexities in application development • For a full, detailed list, view our report Market challenge • Vendor lock-in issue • For a full, detailed list, view our report Market trend • Increased adoption of cloud computing and IoT • For a full, detailed list, view our report

Market Reports Center One Stop Market Reaserch Shop Key questions answered in this report • What will the market size be in 2020 and what will the growth rate be?

• What are the key market trends?

• What is driving this market?

• What are the challenges to market growth?

• Who are the key vendors in this market space?

• What are the market opportunities and threats faced by the key vendors?

• What are the strengths and weaknesses of the key vendors?

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