Global Health Care Social Media Marketing Market

Health Care Social Media Marketing Market - Global Industry Analysis, Size, Share, Growth Trends and Forecast upto 2023 Transparency Market Research Reports incorporated a definite business overview and investigation inclines on "Health Care Social Media Marketing Market". This report likewise incorporates more illumination about fundamental review of the business including definitions, requisitions and worldwide business sector industry structure.

Social media is a virtual platform in which people interact, create and share content, information, ideas and views using online tools and related networks. Social media marketing is a process of achieving network attention with the help of social media platforms. Social media is building connections between end users and service providers by providing relatively simple, easy to access and unbiased platforms for sharing feedback.

Social media interactions are integral part of marketing and customer service relations in any industry, hence social media in healthcare industry is no exception. Heath care organizations and health care personnel have started considering social media as an important tool for connecting with the end-users and keeping the consumers updated about the product development.

The increasing number of consumers using social media for accessing and seeking information related to health care issues is acting as the driving force towards the progress of the health care social media marketing market.

As well as, healthcare professionals and service providers are seeking global social media websites such as Facebook, Twitter, Google plus and others as a networking platform. This would enable them to gain end users trust with easily accessible healthcare information and ultimately assisting the market growth.

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Since majority of HSV infections are asymptomatic, physicians are dependent on diagnostic tests for accurate diagnosis and treatment. Currently, there are four types of tests available for HSV biomarker testing; these include cell culture tests, antigen tests, antibody tests, and polymerase chain reaction (PCR) tests.

In cell culture tests, specimens from the skin lesions or blisters are taken to develop viral cultures. Although the test is more accurate, it is time consuming and may give false negative results if lesions are in process of healing. Antigen and antibody

tests are enzyme linked Immunosorbent assay (ELISA) based tests and are the most widely used tests globally.

Blood samples are usually tested for HSV antigens and antibodies. These rapid tests provide quick and accurate results, which helps in further diagnosis and treatments. PCR tests have been the most accurate tests used for HSV diagnosis. The test can also differentiate between HSV-1 and HSV-2 viral load.

According to prevalence statistics published by Centers for Disease Control and Prevention (CDC), HSV-2 prevalence was found to be over 16% in the U.S. citizens and mainly affected African-America female population. Public Health Agency of Canada mentions that prevalence of HSV-1 infection is greater than HSV-2 infections is most of the geographical regions. The data also shows that HSV-1 seroprevalence in adults in over 70% in developed countries, while almost 100% in developing and underdeveloped countries.

Various publications also show that prevalence of HIV is higher in low and middle income countries. Thus it is expected that the prevalence of herpes simplex virus would remain high in these countries. Due to under developed economic conditions, cost effective diagnosed tests are in high demand. In spite of these conditions, North America and Europe lead the market owing to

higher seroprevalence, and large number of transplant and HIV patients.

In 2014, U.S. FDA approved Quest Diagnostics, Inc’s HSV diagnostic test Simplexa HSV 1 and 2 direct molecular test on the 3M Integrated Cycler. The Simplexa test is the first molecular test that has been approved by the U.S. FDA, that enables qualitative detection as well as differentiation of HSV-1 and HSV-2 in cerebrospinal fluid (CSF).

Other diagnostic tests in the market include Capita IgG test by Trinity Biotech, IsoAmp HSV Assay by Biohelix and HerpeSelect by Focus Diagnostics. Some of the key players in the global herpes marker testing market include DiaSorin, Roche, Enzo Life Sciences and Thermo Fisher Scientific.

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