Teles Properties: Gundlach Group Marketing Strategy

Real Estate. Reimagined.

T E L E

S

P R

O P E R T

I

E

S

Presented by Mark Gundlach

Scaling New Heights Teles Properties Continues to be California’s Fastest Growing Real Estate Firm. Higher sales prices, shorter time on the market, working with more competent agents. Experience all of this and more.

$2.3 Billion 2014 Sales Volume

$506 Million 3 Years Direct Sales Through The Teles International Program

#1 Highest SP/LP Ratio Highest SP/LP Ratio of 101.1% in Competitive Peer Group

#1 Lowest Days on Market Lowest Days On Market of 38 Days in Competitive Peer Group

*Statistical information based on data from the MLSCLAW® powered by BrokerMetrics®.

These numbers are based on units closed between 01/2014 - 12/2014 for the top Westside real estate offices in terms of sales volume.

Strategic Buyer Profiling Key Property Characteristics

Access & Convenience

Design & Architecture

Economics & Cost Structure

Layout & Floor Plan

Other Unique Features

Views & Ambiance

Community & Neighborhood

Privacy & Tranquility

Amenities & Lifestyle

Global Connections Local Expertise The most important aspect of attracting an international buyer is not marketing, but targeting.

The farther away from home you go, the more important buyer profiling becomes which demands a multi-channel approach that needs to be driven by technology and personal relationships.

International Broker Network

Regional Portals to Access to China

2,300+ Global LuxuryRE Office Network in 36 countries

Dedicated China portal powered

by Juwai hosted inside the firewall

Platform & Tools

Gateway Network

Dynamic Language Translation, Premium ListHub powered syndication

Private Ultra High Net Worth Network of Investors and Buyers

International Exposure Teles Technology tools and services include dynamic language translation on all property websites, smart squeeze lead generation, expanded broker network exposure, dedicated international portals, and ListHub powered syndication.

7%

3.5%

California’s International

Foreign Buyers

Buyer Market Share

Living Outside the USA

80%

22%

50%

Properties Purchased by

International Buyers That

Domestic Buyers That

Foreign Buyers Below $1M

Paid Over Asking Price

Paid Over Asking Price

Pricing Strategy LIST PRICE

Market Dynamics & Key Factors Supply & Demand Analysis Sales Price to List Price Ratio Days on Market Analysis Price Per Square Foot Variability Unique & Value-Added Features Market Value Determination

Market Conditions & Pricing Strategies Aspirational Pricing Perceived Market Value Pricing

SALES PRICE

Event Pricing

Negotiation & Execution Negotiation Strategies

Escrow Process

Procure & Evaluate Written Offers

Contract Management

Qualify & Analyze Merits of Each Offer

Disclosures

Offer Response Strategies

Deadlines & Contingency Periods

Negotiation Strategies to Optimize Price & Terms

Continued Negotiation

Multiple Offer Process

Teles Compliance & Transaction Support

Back Up Offer Strategy

Teles Relocation Concierge

Online Buyer Lead Capture The raw power of a custom property website is not just showcasing the property online but also to engage and capture interested buyers.

Pre-Launch Landing Page | 24/7 Live Chat | Property Share Smart Squeeze | Premium ListHub Online Syndication

Tactical Listing Launch Listings are often brought to the market without a plan while leaning on all the traditional real estate resources. Our integrated listing launch process is a multichannel approach that combines traditional, digital, and social media channels for strategic exposure.

Cross Marketing

Local MLS Online Syndication

Mobile Optimized Websites

Print & Digital Flyers

in

48hrs

YouTube Virtual Tour

Buyer Lead Capture Tools

Analytics & Reporting International Syndication

Email Marketing

Traditional Marketing We believe that the most impactful marketing is a combination of traditional, digital and social channels.

There are various traditional approaches in real estate that are tried and true and to this day provide a solid base for launching new age marketing.

Broker Network | Strategic Events | Professional Photography | Direct Mail Print Advertising Channels | Public & Private Open House Events

Digital Marketing Advantage Over 94% of consumers see the property for the first time on the internet which makes the digital first impression extremely important. Additionally, exposure through various digital channels not only allows for personalization and buyer targeting but also for a multi-channel approach to marketing and lead generation.

Email Marketing | Cross Marketing | Custom Property Websites | Tactical Syndication Expanded Broker Program | International Exposure | YouTube Virtual Tour | Social Media

Social Media Marketing 79% of American Adults Use the Internet Every month on Google

10.3 Billion searches are conducted

9 out of 10 internet users have visited a social network each month 1 out of every

8 minutes spent online was on Facebook

Twitter sees

More than

90 million tweets per day

half of all internet users read blogs at least monthly *This information has been adapted from the 2013 NAR Profile of Home Buyers and Sellers

Insightful Buyer Statistics Where Buyers Found the Home they Purchased

38% Agent

4% Yard Sign/Open House

3% Friend/Relative/Neighbor

49% Internet

3% Print Magazine 1% Television 2% Home Builder

*National Association of Realtors 2014 Profile of Home Buyer and Sellers

Why a Good Agent Matters Only

55% out of 10 homes that are listed for sale actually open and close escrow.

Of the homes that do sell...

77% sell without having to reduce the price while

23% require 1 or more price reductions.

The homes that sell without having to reduce the price on average sell for

6.5% more on a dollar per square foot basis and they sell 3 times faster, 36 days for 100 days.

Homes that sell without having to reduce the price sell within

Homes that sell requiring 1 or more price reductions, sell around

1% of their list price.

10% below their original asking price.

*National Association of Realtors 2014 Profile of Home Buyer and Sellers

Strategy & Execution The execution of a plan is going to rely on the access and robustness of the platform and tools available.

The importance of cutting-edge technology and world class marketing ideas married with the tools and platform to ensure its seamless execution are at the very core of the Teles experience.

Pre Launch

Pre Launch Website & Marketing

Public Launch

Local MLS Launch with Multi Channel Approach

Private

Password Protected Property Websites

Cross Marketing

Teles Proprietary Client List Cross Exposure

Controlled

Controlled Exposure for Targeted Outreach

Tactical

Tactical Marketing & Exposure

Online Syndication All Teles listings are directly syndicated and uploaded to hundreds of consumer websites during the listing launch process.

Market Dynamics

U N D E R C O N T R AC T AC T I V E

S O L D

Days on Market

Market Velocity

Understanding Comparables

Viable Comparables

Viable Comparables

Sales Price to List Price

Price / Sq. Ft.

Cancellation Rate

Days on Market

Price Adjustments

Active/Pending Ratio

Price Adjustments

Seasonal Inventory

Median List Price

Price / Sq. Ft.

Kandela Concierge A complimentary concierge service to help set up your new home - just our way of saying thank you. Teles Properties is pleased to offer you access to Kandela, a personalized and convenient concierge program, to help you arrange the services you need in your new home. With a single call, a knowledgeable Kandela concierge will help set up your home services, including:

Television | Home Security | Telephone | Home Security Homeowners Insurance | Moving & Storage | Contractors | Home Automation

Teles Foundation The foundation’s philosophy is all great things have small beginnings. Teles Properties conducts business in the local, domestic and international arena but began in a small office in Beverly Hills.

With these origins in mind, the goal of the Teles Foundation is to support organizations and initiatives in Southern California. The foundation will give back to local communities where our business, agents, and clients interact every single day.

Mark Gundlach Real Eatste Professional Phone: 949.307.5944 Email: mark@gundlachgroup.com Office: 12 Corporate Plaza, Ste 250 Newport Beach, CA 92660 California BRE #01738431

Mark is committed to providing the best service while keeping his clients’ best interest at the forefront of the transaction. A steadfast commitment to facilitating optimum results, personalized service has garnered Mark prolific referral relationships. He implements the latest and most forward-thinking products, services, and techniques to stay on the cutting edge amid some of the most complex local market conditions.

To learn more, please visit: http://gundlachgroup.com

Online Agent Portfolio

Listing Showcase Full IDX Integration Buyer Lead Capture Community Information Market Intelligence Reports Buyer & Seller Guides

Feature-Rich Property Websites

Professional Photography YouTube Virtual Tour Interactive Maps Buyer Capture Tools Live Chat Representatives Social Media Sharing Mobile Optimized Custom Content Management

Enterprise Email Marketing eBlast Campaigns Teles’ next generation email marketing platform allows for high-touch, campaign-based email marketing with gorgeous professionally designed graphics collateral all linked to contentrich landing pages.

Cross Marketing Campaigns Our unique internal digital network allows agents to market properties to proprietary client lists, providing exponentially greater exposure of a listing to the marketplace.

Smart Analytics & Tracking Understanding Data As your account gathers data, monitoring, measuring, and analyzing marketing performance is key and critical to maximize its effectiveness and optimizeits return on investment.

Print Media