Mark Hayes Multimedia, Design Portfolio by Mark Hayes

Design Portfolio

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Contents

1) About Me.. . . . . . . . . . . . . . . . . .................................. Pg 04 2) Publications.. . . . . . . . . . . . . . .................................. Pg 06 3) Posters, Pamphlets, Newsletters........................ Pg 10 & Business Stationery 4) Packaging.. . . . . . . . . . . . . . . . ................................... Pg 14 5) Album Covers.. . . . . . . . . . . . ................................... Pg 18 6) Logoâ&#x20AC;&#x2122;s.. . . . . . . . . . . . . . . . . . . . . .................................. Pg 22 7) Web Development.. . . . . . ................................... Pg 26 8) UX & UI Design, Wireframes. . ........................... Pg 44 & Prototyping 9) 3D Animation. . . . . . . . . . . . . ................................... Pg 46

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Table of Figures Ireland’s Big Issue Magazine................................ Pg06 The Near Future Magazine .................................. Pg08 Society of African Missions: Poster .......................... Pg10 IForUT: Business Cards........................................ Pg11 IForUT: Pamphlet & Letter Head............................. Pg12 GEMS: Newsletter.............................................. Pg13 Flora & Fauna, natural cosmetics. . ........................... Pg14 Cocoloco,artisan chocolatier.................................. Pg16 Album Covers. . . . . ............................................... Pg18 Logo’s.. . . . . . . . . . . . . ............................................... Pg22 Mark Hayes Multimedia Website. . ........................... Pg26 The News Website.............................................. Pg32 Yoga for Flexibility Website................................... Pg38 Interactive Mobile App Prototype............................ Pg44 Balsamiq Wireframe Mockups 3D Animation. . . . . ............................................... Pg46 Pg Pg 33

1. About Me

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BIG

IRELAND’S

ISSUE

July 12th – August 9th Issue 220 Vol 15

N.I:

THE GRADUATE AT 50 - “MRS. ROBINSON, YOU’RE TRYING TO SEDUCE ME.” END THE SILENCE - SPEAK UP ABOUT DOMESTIC VIOLENCE DOMESTIC ABUSE CAN HAPPEN ANYONE REGARDLESS OF SOCIAL CLASS & PERSONALITY

EXCLUSIVE: NIAMH WALSH THE INTERVIEW JAMESTOWN’S VERITY ON PLAYING THE FEISTY REDHEAD WITH THE SHARP TONGUE

POISONED MAN ALMOST DIED FROM AN ENVIRONMENTALLY LINKED ILLNESS THAT LEFT HIM LIVING IN A BUBBLE TO SURVIVE

MOB KILLING SPARKS FRESH OUTRAGE OVER BLASPHEMY LAWS LETTER TO MY YOUNGER SELF - GLENN MEDEIROS PLUS - LOTS MORE

A Hand Up, Not A Hand Out Selling the Big Issue is an alternative to begging on the streets – BUT only if you take the magazine. Support the Big Issue. 50% of Cover Price Goes Directly To The Seller. Thank You To Prevent Fraud: Please Buy From Badged Sellers Only. Please Do Not Hand Over Any Money Until The Magazine is in your Possession. €3 Rep of Ireland £2 Northern Ireland

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£2

BIG

IRELAND’S

ISSUE

June 14th-July 12th Issue 219 Vol 15

€3

N.I:

£2

THE BIG INTERVIEW STACEY DOOLEY BBC3’S DOCUMENTARY MAKER

BIG

IRELAND’S

ISSUE

August 9th - Sept 6th Issue 221 Vol 15

N.I:

£2

HARVESTING THE WRITING OF NEW NOVEL HARVESTING ON SEX TRAFFICKING IN IRELAND AND THE TRUE CASES THAT INSPIRED IT

“GENDER QUOTA’S WHO NEEDS THEM!”

“TALES OF HOLLYWOOD GOLDIE HAWN - THE ‘IMAGE’ AND THE ‘WOMAN’ THE OTHER SIDE OF BRAND GOLDIE HAWN

IT’S A WONDER WOMAN WORLD

THE SKELETON KEY CONTROVERSIAL DOCUMENT SO SENSITIVE IT WAS DISTRIBUTED BY HAND

LETTER TO MY YOUNGER SELF - KRIS MARSHALL THE MY FAMILY ACTOR HAS A WORD WITH HIS 16-YEAR-OLD SELF

PLUS - LOTS MORE

SAUDI ARABIA - WHAT WE HAVE TO FEAR FROM

“THE MAIN SOURCE OF GLOBAL TERRORISM.”

FLOURIDE: THE DRUG THAT FLOWS FROM YOUR TAP THE “SHOCKING” REALITY OF CHILD MARRIAGE IN THE U.S.

BIG

IRELAND’S

ISSUE

€3

N.I:

£2

Sept 6th - Oct 4th Issue 222 Vol 15

SHOCKING TRUTH ABOUT POLICING IN THE USA

PLUS - LOTS MORE

A Hand Up, Not A Hand Out

OFFICERS SHIELDED FROM SCRUTINY AND DISCIPLINE AFTER COMMITTING CRIMES

FORCED TO SELL YOUR DAUGHTER A DAUGHTER’S FREEDOM WEIGHTED AGAINST HER SIBLINGS’ LIVES

Selling the Big Issue is an alternative to begging on the streets – BUT only if you take the magazine. Support the Big Issue. 50% of Cover Price Goes Directly To The Seller. Thank You To Prevent Fraud: Please Buy From Badged Sellers Only. Please Do Not Hand Over Any Money Until The Magazine is in your Possession. €3 Rep of Ireland £2 Northern Ireland

STANLEY KUBRICK

GENIUS OR CONTROL FREAK?

http://www.irelandsbigissue.com/

PLUS - LOTS MORE

2. Publications I have experience laying out and designing ‘Irelands Big Issue’ magazine, a member of the International Network of Street Papers. Using Adobe InDesign in conjunction with Photoshop and Illustrator within the Adobe Creative Cloud suit. Solving publication layout issues, such as balancing advertisements with content. Typeface and font experience, using the font management software ‘Suitcase Fuison’ in conjunction with Adobe TypeKit.

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2. Publications The Near Future is a brand new, free, general interest, digital magazine; I am self-publishing on issuu.com, covering subjects from popular science to astronomy, psychology to the arts and just about anything in between.

This ongoing project is a means by which to further explore, develop and build on my passion for design, layout and composition, grid systems, typography, colour, white space etc. and the Adobe Creative Cloud Suit of InDesign, Photoshop and Illustrator. The goal of this project is to use these various design techniques and softwareâ&#x20AC;&#x2122;s to a professional standard in order to clearly and effectively communicate and present information to an audience, resulting in an enjoyable reader experience.

Issue 1 featureâ&#x20AC;&#x2122;s science fiction writer William Gibson, surrealist film director David Lynch, artist and illustrator Ralph Steadman best known for his work with American author Hunter S. Thompson. While also looking at the existence of fractals in nature and the work of artist Jackson Pollock, the winners of the European Science Photo Competition, the process of splitting the brain through Corpus Callosotomy and the search for alien life on other planets.

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Issue 1, November 2017

FRACTALS: JACKSON POLLOCK Corpus Callosotomy William Gibson

PLUS: David Lynch Finding Aliens Ralph Steadman 00 Cover.indd 4

07/10/2017 17:10:18

https://issuu.com/markhayesmultimedia/docs/the_near_future_issue_1 Pg Pg 99

TIM HORGAN

ighting FOR THE

CAU

S E

KERRYâ&#x20AC;&#x2122;S UNSUNG HEROES OF 1916, THE WAR OF INDEPENDENCE AND THE CIVIL WAR. Pg Pg 10 10

2. Publications

he following book cover design brief was submitted to ‘Mercier Press’ as a possible design for their title ‘Fighting

for the Cause’, a ‘Local Irish History’ release which tells ‘the story of each of the unsung heroes from Kerry who fought in 1916, and during the War of Independence and Civil War (1916–23) for the ideal of an independent Irish republic of 32 counties. It provides an intriguing social history of county Kerry and a snapshot of life in Ireland during this time.” For this design I used an image of a butt of a 1916 Irish Volunteers rifle with an inscribed brass plaque added to it, as the focal point in order to intrigue the consumer and entice them to want to explore the title. I then continued the theme by connecting the books title to the main image by replacing the capital f letter with an f shaped handgun. I also tried to create and make use of as much ‘white space’ as possible.

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AFRICA Impact of Climate Change

LAKE TURKANA

Lake Turkana touches both Kenya and Ethiopia. It is also known as the Jade Sea, because of its greenish-blue or turquoise colours, which come from algae that rise to the surface in calm weather. 290 kilometres long and 40 kilometres at its widest, Lake Turkana is the world’s largest permanent desert lake, fed by water from the Omo River, which flows from Ethiopia and supplies 90% of its fresh water. Lake Turkana also lacks outflow – its only water loss being through evaporation. With an altitude of only 300 metres above sea-level, it is a hot place – with temperatures often well above 40 degrees Celsius. Many regard the Lake Turkana area as the cradle of humanity due to discoveries of human remains, some dating back at least 3 million years. Lake Turkana is home to about fifty species of fish and hundreds of different birds, including the colourful flamingo. The Lake is also an important flyway passage and stopover for migratory birds. Plankton in the Lake feeds the fish and the birds. Crocodiles are there in abundance and it is also a breeding ground for many types of snakes. In a word, Lake Turkana is an outstanding laboratory for the study of plant, fish, bird, animal and many other forms of life.

The Problem Increasing Temperatures

About 300,000 people live along the shores of Lake Turkana, forming part of an intricate ecosystem. They interact and gain their livelihood from it. Most are from the Turkana ethnic group who eke out a living – either as pastoralists (herding goats, cows, camels and donkeys) or as fishermen (relying on the Lake). An important element, however, is the fact that the waters of the Lake are alkaline (high concentration of carbonate salts) and thus not fit for drinking. In Ethiopia, 200,000 Merille people farm the Omo River Delta area. Covering 1,300 sq kilometres, where the river empties into Lake Turkana, they plant in the floodplain areas after the waters recede, as well as providing pasture for their animals. The international border is far from precise and has long been a matter of violent dispute.

maximum and minimum average temperatures in the area rose between 2 and 3 degrees Celsius between 1967 and 2012. Various explanations are put forward and debated.

However, one thing is clear: the Turkana people cannot be held responsible! But they

are impacted by the results. A Human Rights Watch Report (October 2015) concludes: “… climate change, in combination with existing political, environmental and economic development challenges in Turkana, has had an impact on the Turkana people’s ability to access food, water, health and security”. » the rainy season is much shorter, resulting in less grazing land. » there are more frequent droughts and diminishing herds. »

Migration patterns are changing.

» increased competition for grazing lands and for water, heightening the likelihood of conﬂict and insecurity.

» Women and children walk long distances for water - with subsequent negative health eﬀects.

» the proliferation of illegal arms is a cause of great concern. With the higher air temperatures, there are also increasing rates of evaporation. The Dams are having a profound impact on the river basin itself. Built to support vast commercial plantations, hundreds of kilometres of irrigation canals are diverting the waters to these plantations. The effects on the delicate ecosystems of the region are clear: the drying out of the riverine zone, the disappearance of silt deposits and the elimination of pasture and trees. In the midst of all the environmental changes – on both sides of the porous international border between Ethiopia and Kenya – are human beings. Their precarious livelihoods are now in disarray. Due to the decline of land and water resources, life-style alterations are demanded of the people. They are ‘forced’ to migrate. There is no doubt but that the lack of land, and its degradation due to over-use, as well as the scarcity of water, are the main factors at play in the conflict between the Merille and the Turkana people. These conflicts have resulted in killings. Worshippers at a Church Service in Todonyang were murdered in August 2016 and retaliatory attacks took place just before last Christmas. The few educational and health services in the area have broken down. Increasing numbers of people are being displaced. There is hunger... anger... uncertainty... death....

River Omo Dams The Ethiopian government has built three dams along the Omo river. Situated some 600 kilometres from Lake Turkana they are having a devastating effect on the Lake and its people. The dams are reducing the fresh water flowing into Lake Turkana by between 50% and 70%. The results are already evident: » A big drop in the Lake water levels. The average depth of the Lake used be about 30 metres. Some estimates now indicate a drop of at least 13 metres. » A marked decrease in the Lake’s nutrients. » Disruption of fish spawning cues and in the productive fish habitat. » a consequent decrease in fish catches. » Declining wild-life and an unstable ecological system.

Towards a Solution The Kenyan and Ethiopian governments need to respect the human rights of their peoples. For over 500,000 people climate change is not an abstract concept. It is impacting their everyday lives. The international community also has a responsibility. Prominent nations and banks are providing substantial funding for the Omo Basin project. They are in a position to, at least, insist on mitigation steps to oﬀset the hardship of the people. Commercial projects cannot be allowed to ride roughshod over the rights of peoples who have lived in this area for millennia. Finally, in the interests of humanity, the United Nations needs to safeguard the Lower Omo basin and Lake Turkana, as “they comprise a series of World Heritage sites, known for their exceptionally important biodiversity and for their central role in the human evolutionary story”. (cf. “The Downstream Impacts of Ethiopia’s Gibe 111 Dam” published by International Rivers: January 2013). The SMA has been involved in the Turkana area for many years. For further information on the SMA Campaign for Environmental Justice go to www.sma.ie

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3. Posters, Pamphlets, Newsletters and Business Stationery Left: Design layout of ‘text heavy’ educational poster for the ‘Society of African Missions’ (SMA), distributed nationally to schools in Ireland. http://sma.ie/

Below: Business Cards for ‘The Irish Forestry Unit Trust: Ireland’s largest private forest owner and private supplier of roundwood to the Irish timber processing sector’. www.iforut.ie/

Oisín Meagher

Resource Planning & Technologies Manager Irish Forestry Unit Trust Forestry Management Ltd. Unit 3A, Convent Hill Shopping Centre Killaloe, Co. Clare, Ireland Eircode V94 RH70v

Office +353(0)61 376953 Mobile +353(0)86 8060986 Email oisin@iforut.ie

Office: +353(0)61 376953 Mobile: +353(0)86 8060986 Email: oisin@iforut.ie

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Irish Forestry Unit Trust Forestry Management Ltd. Unit 3A, Convent Hill Shopping Centre Killaloe, Co. Clare, Ireland Eircode V94 RH70v Office +353(0)61 376953

IRISH INVESTMENT

IN IRISH FORESTRY FOR OVER 20 YEARS Established in 1994 managing Irish pension fund and charity investment in foresty. IForUT’s Unit Holders include many of the major Irish pension funds and investment managers. We are Irelands ‘Largest Private Forest Owner’ and private supplier of Roundwood to the Irish timber processing sector. Our forest portfolio comprises of commercial forest plantations covering over 17,000 hectares. Since inception our objective has been to provide long-term, sustainable real returns primarily through Irish forestry investment.

OUR PRINCIPLES Core to our management are the principles of Corporate Social Responsibility. IForUT forests are FSC (Forest Stewardship Certification) certified. The certification process independently verifies and annually audits IForUT’s forests to demonstrate that they: Are managed in compliance with statutory regulations (water/ habitat/ species/ Health & Safety/ planning) Positively interact with local stakeholders and neighbour. Continuously combine the need for investwment return with opportunities for ecological

enhancement

OUR FORESTS From its inception, IForUT has been investing in forestry. Although the majority of its forests are in Ireland, IForUT has also made some investments in the UK, and more recently in North America through the establishment of the North American Forestry Investment Trust (NAFIT) sub fund.

GROWING ASSET The primary driver of IForUT’s investment return is the biological growth of the underlying forest assets. Ireland provides an optimum climate for commercial tree growth. IForUT realises the value of its investments through the sale of mature timber and forest thinnings. When mature trees are sold, the forests are replanted and value is also added through the application of continuous scientific improvements in the trees being planted and methods that are used. Since it started in 1994, the fund has continuously grown through new forest acquisitions and capital growth in the underlying biological asset. Initially, IForUT’s investment portfolio was concentrated on capital growth but, with developing maturity it is now increasingly providing cashflow to investors from timber sales. Matching the needs of our investors to their investment requirements is an ongoing strategic consideration in terms of how the forests are managed and also our ongoing forest acquisition policy.

OUR PEOPLE At the core of IForUT’s investment delivery are its people. IForUT prides itself in implementing a culture of excellence, staff engagement, shared problem solving and reward. This is testament to IForUT’s low staff turnover and long standing investor relationships. IForUT clearly sees the return on personal investment in terms of professional development, business schooling and mentoring through challenging roles. As the business and regulatory environment has become more demanding, so to have the skillsets and competencies demanded from the management team. IForUT has been articulate and diligent in acquiring and developing the key competencies required in financial control, IT delivery, compliance management and stakeholder engagement. IForUT prides itself at being at the forefront of forestry investment management and its continuous development of systems and technologies that facilitate the optimisation of its forest asset.

niall@iforut.ie | 051 858620 / 087 2263527

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Left: ‘text heavy’ pamphlet (front and

GRADUATE ENTRY MEDICAL SCHOOL NEWSLETTER

back) and business letter head for ‘The Irish Forestry Unit Trust’.

July 2017 | www.ul.ie/gems/

UL GEMS surgeon identiﬁes emerging area of medical science

Right & Below: Eight page quarterly

digestive system as an organ.

newsletter for the University of Limericks, ‘Graduate Entry Medical

Professor Calvin Coﬀey

New research led by Professor of Surgery, J. Calvin Coﬀey, Graduate Entry Medical School, UL and Colorectal Surgeon, University Hospital Limerick (UHL) has identiﬁed an emerging area of science which has resulted in reclassifying part of the

School’. First three pages shown).

http://www.ul.ie:8081/gems/

The mesentery, which connects the intestine to the abdomen, had for hundreds of years been considered a fragmented structure made up of multiple separate parts. However, research by Professor Coﬀey found the mesentery is one, continuous structure. In a review published in the November issue of one of the top medical journals, The Lancet Gastroenterology & Hepatology, Professor Coﬀey outlined the evidence for categorising the mesentery as an organ. “In the paper, which has been peer reviewed and assessed,

we are now saying we have an organ in the body which hasn’t been acknowledged as such to date,” Professor Coffey stated. Better understanding and further scientific study of the mesentery could lead to less invasive surgeries, fewer complications, faster patient recovery and lower overall costs. “When we approach it like every other organ…we can categorise abdominal disease in terms of this organ,” Professor Coffey said. According to Professor Coffey, the Foundation Chair of Surgery at UL’s Graduate Entry Medical School and

University Hospitals Limerick, mesenteric science is its own specific field of medical study in the same way as gastroenterology, neurology and coloproctology. Professor Coffey’s research on the mesentery even prompted an update in the latest edition of one of the world’s best-known medical textbooks, Gray’s Anatomy. The mesentery: structure, function, and role in disease, by J Calvin Coffey and D Peter O’Leary, published in The Lancet Gastroenterology & Hepatology is available to download on: http://www. thelancet.com/journals/ langas/article/PIIS24681253(16)30026-7/fulltext

SUMMER GRADUATIONS 2017

Paramedic Studies Practitioner Entry Class of 2017

Bachelor of Medicine, Bachelor of Surgery Class of 2017

Teaching Excellence Awards 2017

RESEARCH GRADUATIONS

Prof Michael Larvin and Prof Deirdre McGrath pictured with this year’s recipients of the teaching excellence awards: Dr Alice Brennan (Non Consultant Hospital Doctor (NCHD) award), Dr Betty Hyde (Year 3 GP tutor award), Dr Áine Ni Riain (Year 1 & 2 award) and Dr Leon Walsh (Year 3 & 4 Hospital award)

GEMS is hosting The Network: TUFH Conference Next year is in this link: https://www.youtube.com/ watch?v=BEDRcH0uHEU

Pictured: Dr Khalifa Elmusharaf

The GEMS is honoured to have been successful in its bid proposal to host the Network Towards Unity for Health (The Network: TUFH http://thenetworktufh. org) conference next year from 16th to 20th August 2018 in Limerick. This conference will attract 1000 participants from over 70 countries around the word to discuss “Community Empowerment for Health: A Multi Sector Approach.” The 2018 conference will kick oﬀ the year of celebrating the Network: TUFH 40th anniversary that will begin in Limerick and will culminate in Flinders in Australia in 2019. The promotion video

GEMS would like to take this opportunity to acknowledge the leadership of Dr Khalifa Elmusharaf, Senior Lecturer in Public Health, in identifying this opportunity and leading the preparation of the application. Dr Elmusharaf led a team from GEMS including Community Placements Coordinator & Senior Administrator Michelle Murnane, 2nd year medical student Meghan Feeney and EHS Assistant Dean International Dr Anca Minescu, to represent the

Left to right: Prof Colum Dunne, Dr Ciara O’Connor MD, Prof Nuala O’Connell

Dr Ciara O’Connor, Prof Henry O’Connell and Dr James Fitzgerald graduated in the January conferring ceremony with a MD, MD and MSc respectively. Dr Ciara O’Connor was supervised by GEMS Director of Research, Prof Colum Dunne and GEMS Adjunct Prof Nuala O’Connell. Prof Henry O’Connell was supervised by GEMS Prof of Psychiatry David Meagher and Dr Chris Exton. Dr James Fitzgerald was supervised by Prof David Meagher and Prof Colum Dunne. A special mention to Dr Catriona Dowling who was conferred with a PhD in the January conferrings. Dr Dowling, supervised by Dr Patrick Kiely, GEMS Senior Lecturer in Molecular Biology, was based in GEMS for the ﬁnal year of her study.

University of Limerick at the Network: TUFH conference this year on Social Accountability in Tunisia, 8 – 12 April 2017. The team presented and promoted GEMS and the next TUFH conference in Limerick. During the conference in Tunisia, Meghan Feeney was elected to the Executive Committee of the Student Network Organization (SNO), the student chapter of The Network: TUFH. Meghan will establish the UL – SNO and will chair the student local organising committee for the next year conference.

The 2017-2018 Student Network Organization Executive Committee.

Left to right: Dr Pat Kiely, Dr Catriona Dowling PhD and Prof Colum Dunne

Sylvester O’Halloran 2017

Left to right: Meghan Feeney (Ireland), Alejandro Avelino Bonilla (Columbia), Ruth Anyango (Kenya), Eduarda Felsky (Brazil), Wakibi Samson (Uganda), Mehad Abdulhameed Elmubarak (Sudan), Youcef Henane (Tunisia), Vishnu Priya (India), Aricia De Kempeneer (Belgium), Julian Hirschbaum (United States).

The 2016 GEMS Medal Winners

Dr Steven Wexner from the Cleveland Clinic, Florida giving the Sylvester O’Halloran Lecture

Prof Henry O’Connell receiving his parchment from President of UL Prof Don Barry

The annual event, now one of the major meetings in the annual perioperative calender in Ireland, is jointly run by the Graduate Entry Medical School (University of Limerick) and the Perioperative Directorate (UL Hospitals Group). Up to 500 people attended the 25th anniversary symposium, which featured over 300 presentations and research papers from Ireland and overseas. The meeting is now widely regarded as the “the trainees’ meeting”. The multidisciplinary nature of the meeting was reﬂected in a three daylong schedule featuring a hotly contested and controversial debate, numerous named lectures with internationally renowned guests, and hands on practical courses.

Prof Calvin Coﬀey with Dr Helen Mohan who won the Association of Surgeons of Great Britain and Ireland Paper Prize.

In recognition of the quality of Irish research, the Association of Surgeons of Great Britain and Ireland will now invite the previous mentioned winners to present their work at the forthcoming Annual Meeting International Surgical Congress to be held in the Scottish Event Campus (SEC), Glasgow, which represents a signiﬁcant honour for Irish surgical trainees.

AUDGPI 2017

Left to Right: Prof Michael Larvin (Head of School), Prof Clodagh O’Gorman (module lead for Paediatrics), Prof James O’Hare (module lead for Professional Competencies), Conor Behan (first prize in Professional Competencies), Erica Walsh (first prize in discipline of Medicine), Aisling Fitzsimons (first prize for overall performance in BMBS, first prize in discipline of Obstetrics and Gynaecology and first prize in the discipline of Paediatrics), Czara Kennedy (first prize in discipline of Surgery), Brendan Kavanagh (first prize for overall performance in BSc Paramedic Studies PE), Mark Dixon (Paramedics Course Director), Prof Aoife Lowery (module lead for Medicine), Prof Amanda Cotter (module lead for Obstetrics and Gynaecology), Prof Deirdre McGrath (Director of Education).

www.ul.ie/gems/

On behalf of the Graduate Entry Medical School, the Primary Healthcare Research Group led the organisation of the 2017 Joint Scientiﬁc Meeting of the Association of University Departments of General Practice in Ireland (AUDGPI) and the Irish College of General Practitioners (ICGP). The theme of the conference was Partnerships for Health and there were 54 oral presentations and 22 posters, representing medical schools and GP training programmes across the island of Ireland. The conference took place at the Castletroy Park Hotel on the 9th and 10th March 2017.

Left to right: Dr Rose Galvin (Clinical Therapies), Dr Tony Foley (Keynote Speaker, UCC), Professor Anne MacFarlane (GEMS). www.ul.ie/gems/

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4. Packaging

s a subscribed member of the website ‘Briefbox’, set up by British design agency ORCA, which

provides designers with “resources, skill development and practice briefs which emulated real client based projects that design agencies have to deal with on a daily basis”. I am continuously challenging myself and developing my technical and creative design skills with the large library of practise briefs the website provides. My packaging design for their ‘natural, Greek, cosmetics company’ brief, presented here, was one of five designs out of ninety-seven submissions which ‘Briefbox’ has featured on their social-media accounts as a ‘featured brief’. For my design, I created an organic, symmetrical logo / symbol, comprised of various circular shapes in order to try and represent the natural, raw, modern, botanical design the ‘Flora & Fauna’ company requested. I tried to keep the design of the shampoo bottles as simple, clean and minimal as possible. Letting the focal point be the large colourful logos, designed to grab the customer’s attention. I then used the same logo for the repeating wrapping paper pattern on the soap box to create continuity and simplicity across the brands product range.

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he following ‘Briefbox’ brief is a packaging design for a ‘high-end, artisan chocolatier company’

called ‘Cocoloco’. For my packaging, I tried to deliver striking, modern designs which standout from the crowd and which are also inspired by the countries of the cocoa’s origin as requested by the client. After researching the ‘high-end, artisan, chocolatier market’ I found a lot of the designs divided the already rectangular shape of the packaging into two or more smaller rectangular sections and/ or used various wallpaper type patterns throughout. To completely avoid this look, I made my packaging as minimal and simple as I could making as much use of white-space as possible. I then used one illustration inspired by tribal facemasks of the country in question as the focal-point, incorporating the nation’s colours into the illustration. Finally, including the company name in the packaging design as also requested by the client

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5. Album Covers Album cover artwork design, layout, composition, and creation in Adobe Photoshop and Illustrator. I am constantly looking to expand and develop my portfolio. First three album covers were designed for my music project â&#x20AC;&#x2DC;The Near Future!â&#x20AC;&#x2122;.

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The ‘Kal Berkovich’ album cover to the upper left was a college assignment in which we were given a randomly selected, fictitious artist name and album title. Based on this selection we had to design an appropriate styled cover. I took the artist name of Jewish origin and designed the cover in the style of a ‘Free Jazz’ album cover. Using a grid system to construct the various arrows designed to tie into the album name title.

The ‘Yaloke-Bossembele’ album cover to the lower left was also a college assignment in which we were given a randomly selected, fictitious artist name, album title and image. Based on this selection we had to design an appropriate styled cover. I took the artist name of African origin and designed it in the style of an African ‘World Music’ album cover. Pg 23

6. Logoâ&#x20AC;&#x2122;s Logo design, layout, composition, and creation in Adobe Photoshop and Illustrator. I am constantly looking to expand and develop my portfolio. Overleaf is a selection of Logoâ&#x20AC;&#x2122;s I have designed for assignments on the HDip in Creative Multimedia Programming and for my own music project.

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7. Web Development With experience designing, styling and building websites to industry standard with HTML5, CSS3, JavaScript, PHP and MySQL, I am constantly looking to expand and develop my portfolio. Overleaf are a number of examples of websites I built on the HDip in Creative Multimedia Programming, incorporating the principles of multimedia, interaction design, navigation, usability, and how to use appropriate tools to develop multi-page websites.

â&#x20AC;&#x2DC;Mark Hayes Multimediaâ&#x20AC;&#x2122; URL: https://k00223365.github.io/WebDevelopment/ index.html

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With experience in designing, styling and building websites to

industry

standard

with

HTML5, CSS3, JavaScript and PHP. I am constantly looking to expand and develope my portfolio.

Overleaf is an example of a website I built

for one of my

assignments on the HDip in Creative Multimedia Programming.

Site URL: https://k00223365.github. io/WebDevelopment/index.html

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Responsive Design Online newspaper style website built with ‘Responsive Design’ for optimal viewability on desktops, tablets, and phones. ‘Back-End’ also built with PHP and MySQL using the CodeIgniter ‘Model-ViewController’(MVC) Framework.

‘The News’ URL: https://k00223365.github.io/ EWT_AssignmentOne/

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With experience in designing, styling and building websites to

industry

standard

with

HTML5, CSS3, JavaScript and PHP. I am constantly looking to expand and develope my portfolio.

Overleaf is an example of a website I built

for one of my

assignments on the HDip in Creative Multimedia Programming.

Site URL: https://k00223365.github. io/WebDevelopment/index.html

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Interactive Design Interactive Multimedia Yoga Website. ‘FrontEnd’ designed, styled and built with HTML5, CSS3 and JavaScript. ‘Back-End’ built with PHP and MySQL using the CodeIgniter ‘Model-View-Controller’ (MVC) Framework.

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8. UX & UI Design

Wireframe & Prototyping Top: Development of Interactive mobile app prototype for Limerick Institute of Technology, incorporating Need Finding, Personas and Use-Cases

Axure Interactive Prototype URL: http://tgdman.axshare.com

Below: example of some of the Balsamiq wireframe mockups developed for each of the projects previously presented within this portfolio.

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9. 3D Animation

With experience designing, editing and creating 3D Animations in the industry standard graphics package Autodesks â&#x20AC;&#x2DC;3Ds Maxâ&#x20AC;&#x2122;. I am constantly looking to expand and develop my portfolio.

Overleaf is a selection of Animations I have designed for assignments on the HDip in Creative Multimedia Programming.

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Thank You Thank you for taking the time to view my portfolio.

Contact Mobile: +353 (86) 8422370 Home: +353 9610 314034 Email: markhayespage@yahoo.co.uk

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