Brand Book 01

BRAND IDENTITY BROCHURE

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8 DESIGN MEDIA

TABLE OF CONTENTS

FOREWARD 5

MEASUREMENTS OF LOGO

12

TYPOGRAPHY | hierarchy 19

LOGO WHITE

EXCLUSION ZONES / LOGO SIZE USAGE

13

STATIONERY | paper, business card 20

LOGO WHITE | no strapline 7

LOGO COLORS

14

STATIONERY | mock up & digital newsletter 21

LOGO BLACK

COLOR THEMES

15

DIGITAL PRODUCT LAUNCHES

22

LOGO BLACK | no strapline 9

BRANDING PORTFOLIO

16

PRINT MEDIA MAGAZINES

23

LOGO GRAYSCALE

10

BRANDING PORTFOLIO cont..

17

LOGO BLACK / WHITE

11

TYPOGRAPHY | fonts 18

6

8

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FOREWARD

...introduction Welcome to 8DM’s brand identity brochure. The contents outline how we develop our branding solutions for our clients. The formula we adopt with any brand campaign reviews the company and the industry sector they operate within. We take into consideration many aspects when designing a new brand as we know that company branding is at the forefront of every business. Our designs are developed with the companies media campaigns in mind, therefore simplicity and clarity are paramount to any of our designs.

8DM is a creative brand, web and marketing strategies agency providing business infrastructure to new and established companies.

Our services include: Brand design, website design & development, business stationery & literature design & business marketing strategies.

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LOGO WHITE

(with strapline)

jetsetting our company is amazing...

Right-aligned logo and text branding with strapline This is an example of a right-aligned logo image with company brand text. The strapline is edgealigned and placed within the white space below the text and aligned with the boundary of the lowercase overhang.

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LOGO WHITE

(without strapline)

jetsetting

jetsetting

Left-aligned logo and text branding (no strapline)

Centre-aligned logo with text branding below

This layout is very simplistic and provides visual structure and clarity. With no strapline the logo is clean and easy to understand.

This layout is symmetrical in design and puts the emphasis on the logo. The text branding provides clarity and clear understanding.

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7

LOGO BLACK

| with offset strapline

jetsetting

our company is amazing...

Logo Black Logos presented on dark or black backgrounds are very effective and provide engaging and stunning visual perceptions. They are highlighted clearly and can give a 3D illusion. The opposite colour should be used for total clarity, however other primary colours can be used and will also provide the desired effect. (e.g - Balck & Orange or Black & Red) The strapline can be placed aligned or offset to add emphasis.

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8

LOGO BLACK

| without strapline

jetsetting jetsetting

Left-aligned Monogram

Centre-aligned Monogram

Linking a company name using a standard monogram or logotype can be very effective and creates a simplistic brand design.

The same principle applies with this layout for those clients who prefer above and below symmetry.

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LOGO GRAYSCALE

jetsetting

our company is amazing...

jetsetting

jetsetting

Grayscale Grayscale can help highlight part of your brand, for example the business name in a darker colour will appear more prominently alongside a grayscale monogram or logotype.

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LOGO BLACK / WHITE

jetsetting

our company is amazing...

jetsetting

jetsetting

Black & White Black & White logos are simplistic and well defined. They are presented well when using print and digital media.

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MEASUREMENTS OF LOGO

8 unit

8 unit

21,3 unit

jetsetting

our company is amazing...

5 unit

0,8 unit

14 unit 1,7 unit

Precision & Consistency We work hard to ensure we deliver a brand design that follows precision and detail that surpasses your expectations. We work with symmetry and ensure embedded type, colour palettes and layouts are used effectively.

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EXCLUSION ZONES / LOGO SIZE USAGE

1/2X

1/2X 1/2X

1/2X

1/2X

1/2X

typeface

X

1/2X 1/2X

X

ugnimilmo denim dolutore

1/2X

logotype

1/2X

1/2X

1/2X

1/2X

1/2X

1/2X

abbreviation

50 mm

17 mm

23,3 mm 6 mm

1/2X

50 mm

symbols

monograms

12,88 mm

ugnimilmo denim dolutore

Position

Size & layout

Width vs Height

Logotype and symbols can be positioned in many different ways. We provide you with a variety of options, giving you the flexibility to choose which suits your company vision best.

Branding can be delivered in different sizes and layouts to use across varied media, print and digital artwork. High resolution images can be 8 DESIGN MEDIA resized without losing quality.

It is worthwhile considering brands that are either tall or wide, linked or separate.

We will provide you with different examples for you to choose from.

13

LOGO COLOURS

90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%

PANTONE: 311 C

PANTONE: 416 C

CMYK:

53 12 15 0

CMYK:

27 21 32 54

RGB:

129 187 206

RGB:

115 113 104

HTML:

82bbce

HTML:

#727167

90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%

PANTONE: 428 C

PANTONE: Process Black

CMYK:

0 0 0 25

CMYK:

0 0 0 100

RGB:

207 209 210

RGB:

000

HTML:

#cfd0d2

HTML:

#000000

Colour Swatches We look at primary and secondary colour swatches to see which colours interact with each other and how they look in print and digital format. The use of colour envokes visual enhancements that are different for all of us. Colour psychology can be used effectively to help clients make decisions based upon their own interaction with a brands colour balance, their own behavioural choices and their individual understanding of the company itself, the industry and the contextual link.

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COLOUR THEMES

90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%

PANTONE: 1807 C

PANTONE: 534 C

CMYK:

27 56 37 29

CMYK:

56 43 32 40

RGB:

151 102 106

RGB:

90 96 106

HTML:

#97666a

HTML:

#5a606a

90% 80% 70% 60% 50% 40% 30% 20%

90% 80% 70% 60% 50% 40% 30% 20%

PANTONE: 5473 C

PANTONE: 141 C

CMYK:

25 0 16 54

CMYK:

6 17 47 28

RGB:

117 135 131

RGB:

191 169 122

HTML:

#758682

HTML:

#bfaa7a

Shades, Shadows & Depth We use a variety of shades and shadows to create effects that can captivate and be thought provoking for the viewer. Words and images can be defined with clever use of backgrounds, midtones, undertones, opacity, boldness, italics, hue saturation, colour balance, colour mixes and burns.

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BRANDING PORTFOLIO

Brand Designs These are some of our brand designs we have created for our clients.

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BRANDING PORTFOLIO

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TYPOGRAPHY

Aa

fonts

Aa

Source Sans Pro Semibold

Dosis

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Aa

Aa

Source Sans Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Dited

ABCDEFG HIJ KLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789 $?!<>{}[]# ™®

Serif vs San Serif & Creative vs Artistic Typeface and font styles are presented in many different ways. Dependent upon your style and company image, font can be used to indicate, traditional company values against new trends and leading innovations. Logotypes, wordmarks, monograms and single letter marks are where the verbal become visual. Logotypes and symbols can be used effectively to develop a strong and sustainable brand.

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TYPOGRAPHY

hierarchy

Title 30 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Headline 16 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Subtitle 11 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Contents

ABCDEFGHIJKLMNOPQRSTUV WX YZ

9 pt

abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™ ®

Typography We use typography to develop clear and understandable branding. Typography is used for consistency across all media and marketing solutions. Font continuity shows attention to detail and can signify accuracy and well thought out branding structure, far beyond just developing a logo. Font type, strength, shadows, bevels and overlays can all contribute to establishing a strong brand campaign.

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STATIONERY

paper, business card

logotype

logotype

logotype

ugnimilmo denim dolutore

ugnimilmo denim dolutore

Mark Phillips Brian Sommer Creative Director Sales Manager

Your Brand Cherles Street New York NN 9977997 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com

Cherles Street New York NN 9977997 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com www.yourbrand.com

www.yourbrand.com

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Ignimil mo denim dolut volor as eum sequam quia is am destio illatem porrume ndante is dent ipsantibus et molor andae volupta tempor solupiducium explam re restiunt.Itiunt occus estrum quatiosam faceari berferciate secum cus sequi bla aliqui aceatempe nulluptis ipit ut reribus aut que sunto omnimos sam rereste latem dit ligendanitio bea cum adi sum quid maximol uptiore scimusaessit repel enihitio debis molorem. Laut eosa sum voles none net et, verrores et hilia et.

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Dolupta spidebit volut faccus ut que ea pe odis destinissi rere dolo corpCaet fac vividie ndient. Dam ac te pec tuius, Catidem inceps, querei sedTuissente facchuidius, quo viveheb efecture ponscit publica vero contra? Nam iam moentes! Otam iurebus; noneque intelis es ego te ciam. Ecionsu lesiliu comnonveriu serfex sa verendes bont? Epseni incesilles horei publis essenit iercem tes! Sp. Gilnere ndisquitame adesuludes confecepec re, di pules ia? Hebuni peribunum audam quam.

Diendient, Catatia edentracio egilne ad derebem iam intius, porita L. Simihilicaet ine nonsulocupio audam et

Yours sincerely 8 Design Media

Sincelery Your

Brian Sommer Your Brand Cherles Street New York NN 9977997 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com

Branch in Berlin Design Strasse 777 Berlin 99977 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com

National Court Register 00097979797 VAT no. 97979797997 Statistical no. 9797979797

Account 05 9797 9797 9797 9797 9797 9797

www.yourbrand.com

Stationery Solutions We can design your stationery solutions to create uniformity across all your business media. Creating consistency builds brand awareness and helps embed the brand and the professionalism of the company. A total business solution instills confidence with your clientele. We can develop creative solutions across different kinds of stationery items dependent upon your needs.

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STATIONERY

mock ups | print & digital newsletters

Mock Ups

Digital & Print Newsletters

We can design the basic stationery solutions and provide you with mock ups to help you visualise your total business solution. Brochures, media packs, envelopes, business cards, writing implements, umbrellas, car decals, window transfers etc etc.

We can design & develop your internal newsletter for print and digital distribution. Email newsletters help keep your clients informed about upcoming events, activities and up-to-date news.

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DIGITAL PRODUCT LAUNCHES

digital media | showcases

arte sincid

Headline product

Source Sans Pro Bold

Highlights

mosa ne net, audae rest, cuptata sincidesom edolorem

Source Sans Pro Bold

Image Area

Tiis consequam quibus, et utne net, audae rest, cuptata sincid prestent.

Postscript 16 pt

Source Sans Pro Semibold

Product range

Anda voluptaquam, veresti beriorpore, quuntium que etur, veles im aut plande des atiant omnimendae.

Source Sans Pro Semibold

logotype ugnimilmo denim dolutore

Digital Product Launches (DPL) We can create digital product launch pages that profile individual products and services as part of your marketing campaign. DPLâ&#x20AC;&#x2DC;s can add an extra dynamic to any advertising campaign. Instead of a full website solutions, we can develop specific one page parallax pages full of content, with both visual and factual information.

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PRINT MEDIA MAGAZINES

front cover | internal page splash

Image Area

Creative contents

Source Sans Pro Semiold

Advertising positions

Source Sans Pro Semiold

Print Media Catalogues Print media is still a strong channel of communication. We can design your print media layout and production strategy. Print can be very useful for both internal and external brand strengthening. Your company magazine can keep your employees abreast of important facts, figures, innovations and other key information.

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8 Design Media Unit 24 | Woodlands Ride | Ascot Telephone: 07903 207 689 E-mail: project@8designmedia.com

www.8designmedia.com

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8 DESIGN MEDIA

www.8designmedia.com

8 DESIGN MEDIA