BRAND IDENTITY BROCHURE
8 DESIGN MEDIA
8 DESIGN MEDIA
TABLE OF CONTENTS
FOREWARD 5
MEASUREMENTS OF LOGO
12
TYPOGRAPHY | hierarchy 19
LOGO WHITE
EXCLUSION ZONES / LOGO SIZE USAGE
13
STATIONERY | paper, business card 20
LOGO WHITE | no strapline 7
LOGO COLORS
14
STATIONERY | mock up & digital newsletter 21
LOGO BLACK
COLOR THEMES
15
DIGITAL PRODUCT LAUNCHES
22
LOGO BLACK | no strapline 9
BRANDING PORTFOLIO
16
PRINT MEDIA MAGAZINES
23
LOGO GRAYSCALE
10
BRANDING PORTFOLIO cont..
17
LOGO BLACK / WHITE
11
TYPOGRAPHY | fonts 18
6
8
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FOREWARD
...introduction Welcome to 8DM’s brand identity brochure. The contents outline how we develop our branding solutions for our clients. The formula we adopt with any brand campaign reviews the company and the industry sector they operate within. We take into consideration many aspects when designing a new brand as we know that company branding is at the forefront of every business. Our designs are developed with the companies media campaigns in mind, therefore simplicity and clarity are paramount to any of our designs. 8DM is a creative brand, web and marketing strategies agency providing business infrastructure to new and established companies. Our services include: Brand design, website design & development, business stationery & literature design & business marketing strategies.
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LOGO WHITE
(with strapline)
jetsetting our company is amazing...
Right-aligned logo and text branding with strapline This is an example of a right-aligned logo image with company brand text. The strapline is edgealigned and placed within the white space below the text and aligned with the boundary of the lowercase overhang.
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LOGO WHITE
(without strapline)
jetsetting
jetsetting
Left-aligned logo and text branding (no strapline)
Centre-aligned logo with text branding below
This layout is very simplistic and provides visual structure and clarity. With no strapline the logo is clean and easy to understand.
This layout is symmetrical in design and puts the emphasis on the logo. The text branding provides clarity and clear understanding.
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LOGO BLACK
| with offset strapline
jetsetting
our company is amazing...
Logo Black Logos presented on dark or black backgrounds are very effective and provide engaging and stunning visual perceptions. They are highlighted clearly and can give a 3D illusion. The opposite colour should be used for total clarity, however other primary colours can be used and will also provide the desired effect. (e.g - Balck & Orange or Black & Red) The strapline can be placed aligned or offset to add emphasis.
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LOGO BLACK
| without strapline
jetsetting jetsetting
Left-aligned Monogram
Centre-aligned Monogram
Linking a company name using a standard monogram or logotype can be very effective and creates a simplistic brand design.
The same principle applies with this layout for those clients who prefer above and below symmetry.
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LOGO GRAYSCALE
jetsetting
our company is amazing...
jetsetting
jetsetting
Grayscale Grayscale can help highlight part of your brand, for example the business name in a darker colour will appear more prominently alongside a grayscale monogram or logotype.
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LOGO BLACK / WHITE
jetsetting
our company is amazing...
jetsetting
jetsetting
Black & White Black & White logos are simplistic and well defined. They are presented well when using print and digital media.
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MEASUREMENTS OF LOGO
8 unit
8 unit
21,3 unit
jetsetting
our company is amazing...
5 unit
0,8 unit
14 unit 1,7 unit
Precision & Consistency We work hard to ensure we deliver a brand design that follows precision and detail that surpasses your expectations. We work with symmetry and ensure embedded type, colour palettes and layouts are used effectively.
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EXCLUSION ZONES / LOGO SIZE USAGE
1/2X
1/2X 1/2X
1/2X
1/2X
1/2X
typeface
X
1/2X 1/2X
X
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1/2X
logotype
1/2X
1/2X
1/2X
1/2X
1/2X
1/2X
abbreviation
50 mm
17 mm
23,3 mm 6 mm
1/2X
50 mm
symbols
monograms
12,88 mm
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Position
Size & layout
Width vs Height
Logotype and symbols can be positioned in many different ways. We provide you with a variety of options, giving you the flexibility to choose which suits your company vision best.
Branding can be delivered in different sizes and layouts to use across varied media, print and digital artwork. High resolution images can be 8 DESIGN MEDIA resized without losing quality.
It is worthwhile considering brands that are either tall or wide, linked or separate. We will provide you with different examples for you to choose from. 13
LOGO COLOURS
90% 80% 70% 60% 50% 40% 30% 20%
90% 80% 70% 60% 50% 40% 30% 20%
PANTONE: 311 C
PANTONE: 416 C
CMYK:
53 12 15 0
CMYK:
27 21 32 54
RGB:
129 187 206
RGB:
115 113 104
HTML:
82bbce
HTML:
#727167
90% 80% 70% 60% 50% 40% 30% 20%
90% 80% 70% 60% 50% 40% 30% 20%
PANTONE: 428 C
PANTONE: Process Black
CMYK:
0 0 0 25
CMYK:
0 0 0 100
RGB:
207 209 210
RGB:
000
HTML:
#cfd0d2
HTML:
#000000
Colour Swatches We look at primary and secondary colour swatches to see which colours interact with each other and how they look in print and digital format. The use of colour envokes visual enhancements that are different for all of us. Colour psychology can be used effectively to help clients make decisions based upon their own interaction with a brands colour balance, their own behavioural choices and their individual understanding of the company itself, the industry and the contextual link.
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COLOUR THEMES
90% 80% 70% 60% 50% 40% 30% 20%
90% 80% 70% 60% 50% 40% 30% 20%
PANTONE: 1807 C
PANTONE: 534 C
CMYK:
27 56 37 29
CMYK:
56 43 32 40
RGB:
151 102 106
RGB:
90 96 106
HTML:
#97666a
HTML:
#5a606a
90% 80% 70% 60% 50% 40% 30% 20%
90% 80% 70% 60% 50% 40% 30% 20%
PANTONE: 5473 C
PANTONE: 141 C
CMYK:
25 0 16 54
CMYK:
6 17 47 28
RGB:
117 135 131
RGB:
191 169 122
HTML:
#758682
HTML:
#bfaa7a
Shades, Shadows & Depth We use a variety of shades and shadows to create effects that can captivate and be thought provoking for the viewer. Words and images can be defined with clever use of backgrounds, midtones, undertones, opacity, boldness, italics, hue saturation, colour balance, colour mixes and burns.
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BRANDING PORTFOLIO
Brand Designs These are some of our brand designs we have created for our clients.
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BRANDING PORTFOLIO
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TYPOGRAPHY
Aa
fonts
Aa
Source Sans Pro Semibold
Dosis
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Aa
Aa
Source Sans Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Dited
ABCDEFG HIJ KLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789 $?!<>{}[]# ™®
Serif vs San Serif & Creative vs Artistic Typeface and font styles are presented in many different ways. Dependent upon your style and company image, font can be used to indicate, traditional company values against new trends and leading innovations. Logotypes, wordmarks, monograms and single letter marks are where the verbal become visual. Logotypes and symbols can be used effectively to develop a strong and sustainable brand.
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TYPOGRAPHY
hierarchy
Title 30 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Headline 16 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Subtitle 11 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Contents
ABCDEFGHIJKLMNOPQRSTUV WX YZ
9 pt
abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™ ®
Typography We use typography to develop clear and understandable branding. Typography is used for consistency across all media and marketing solutions. Font continuity shows attention to detail and can signify accuracy and well thought out branding structure, far beyond just developing a logo. Font type, strength, shadows, bevels and overlays can all contribute to establishing a strong brand campaign.
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STATIONERY
paper, business card
logotype
logotype
logotype
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Mark Phillips Brian Sommer Creative Director Sales Manager
Your Brand Cherles Street New York NN 9977997 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com
Cherles Street New York NN 9977997 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com www.yourbrand.com
www.yourbrand.com
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Yours sincerely 8 Design Media
Sincelery Your
Brian Sommer Your Brand Cherles Street New York NN 9977997 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com
Branch in Berlin Design Strasse 777 Berlin 99977 off ice 123 123 123 fax 123 123 123 off ice@yourbrand.com
National Court Register 00097979797 VAT no. 97979797997 Statistical no. 9797979797
Account 05 9797 9797 9797 9797 9797 9797
www.yourbrand.com
Stationery Solutions We can design your stationery solutions to create uniformity across all your business media. Creating consistency builds brand awareness and helps embed the brand and the professionalism of the company. A total business solution instills confidence with your clientele. We can develop creative solutions across different kinds of stationery items dependent upon your needs.
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STATIONERY
mock ups | print & digital newsletters
Mock Ups
Digital & Print Newsletters
We can design the basic stationery solutions and provide you with mock ups to help you visualise your total business solution. Brochures, media packs, envelopes, business cards, writing implements, umbrellas, car decals, window transfers etc etc.
We can design & develop your internal newsletter for print and digital distribution. Email newsletters help keep your clients informed about upcoming events, activities and up-to-date news.
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DIGITAL PRODUCT LAUNCHES
digital media | showcases
arte sincid
Headline product
Source Sans Pro Bold
Highlights
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Source Sans Pro Bold
Image Area
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Postscript 16 pt
Source Sans Pro Semibold
Product range
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Source Sans Pro Semibold
logotype ugnimilmo denim dolutore
Digital Product Launches (DPL) We can create digital product launch pages that profile individual products and services as part of your marketing campaign. DPLâ&#x20AC;&#x2DC;s can add an extra dynamic to any advertising campaign. Instead of a full website solutions, we can develop specific one page parallax pages full of content, with both visual and factual information.
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PRINT MEDIA MAGAZINES
front cover | internal page splash
Image Area
Creative contents
Source Sans Pro Semiold
Advertising positions
Source Sans Pro Semiold
Print Media Catalogues Print media is still a strong channel of communication. We can design your print media layout and production strategy. Print can be very useful for both internal and external brand strengthening. Your company magazine can keep your employees abreast of important facts, figures, innovations and other key information.
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8 Design Media Unit 24 | Woodlands Ride | Ascot Telephone: 07903 207 689 E-mail: project@8designmedia.com
www.8designmedia.com
8 DESIGN MEDIA
8 DESIGN MEDIA
www.8designmedia.com
8 DESIGN MEDIA