North End Road Market Visitor Survey May 2016

North End Road Visitor Survey May 2016

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How often do you visit North End Road Market? answered skipped

127 5

less often

once a month

once a fortnight

once a week

more than once a week

0%

more than once a week once a week once a fortnight once a month less often total

10%

20%

30%

68 35 10 3 11 127

40%

54% 28% 8% 2% 9%

2

50%

60%

How much did you spend on your last visit to North End Road Market? answered skipped

129 3

£60.00 or more

£40.01 - £60.00

£25.01 - £40.00

£10.01 - £25.00

£10 or under

nothing

0%

nothing £10 or under £10.01 - £25.00 £25.01 - £40.00 £40.01 - £60.00 £60.00 or more total

5%

10%

15%

20%

25%

5 33 55 20 10 6 129

30%

4% 26% 43% 16% 8% 5%

3

35%

40%

45%

Which stalls/shops did you look at on your last visit to North End Road Market? answered skipped

128 4 Bakery & Cakes Fishmongers bric a brac sportswear furniture jewellery Cards/gifts Bags/luggage Flowers/plants Clothing Household goods Cafes, bars, pubs Hot food/takeaway

Other food/groceries Cheese Meat Fruit &Vegetables Nothing, just passing through

0%

Nothing, just passing through Fruit &Vegetables Meat Cheese Other food/groceries Hot food/takeaway Cafes, bars, pubs Household goods Clothing Flowers/plants Bags/luggage Cards/gifts jewellery furniture sportswear bric a brac Fishmongers Bakery & Cakes

10%

20%

30%

40%

50%

2 115 59 24 45 21 21 31 17 16 5 14 13 4 8 13 17 8 433

60%

2% 90% 46% 19% 35% 16% 16% 24% 13% 13% 4% 11% 10% 3% 6% 10% 13% 6%

4

70%

80%

90%

100%

What is your age? answered skipped

130 2

75 or older 51 to 74 36 to 50 26 to 35 14 to 25 0%

5%

10%

15%

20%

14 to 25 26 to 35 36 to 50 51 to 74 75 or older

25%

7 32 48 38 5 130

30%

35%

40%

70%

80%

5% 25% 37% 29% 4%

What is your Gender? answered skipped

114 18

male

female

0%

female male

10%

20%

30%

40%

50%

82 32 114

72% 28%

5

60%

How many people live in your household? answered skipped

114 18 132

6+ 5

4 3 2 1 0%

1 2 3 4 5 6+

5%

10%

15%

20%

21 28 24 27 11 3 114

18% 25% 21% 24% 10% 3% 100%

6

25%

30%

How did you hear about North End Road Market? answered skipped

124 8

Live nearby

friends family Internet search

Word of mouth Newspaper Social Media 0%

Social Media Newspaper Word of mouth Internet search family friends Live nearby

20%

40%

60%

80%

100%

1 0 3 1 9 11 99 124

1% 0% 2% 1% 7% 9% 80%

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Demographic data from postcode answered skipped

110 22

Category results based on postcodes of visitors 1: affluent achievers 4%

5: urban adversity 40%

2: rising prosperity 48%

4: financially stretched 5%

3: comfortable communities 3%

1: affluent achievers 2: rising prosperity 3: comfortable communities 4: financially stretched 5: urban adversity

5 5% 53 48% 3 3% 5 5% 44 40% 110 for more detailed description of segmentation download acorn user guide: http://acorn.caci.co.uk/downloads/Acorn-User-guide.pdf

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Group results based on postcodes of visitors Q: difficult circumstances P: struggling estates N: poorer pensioners K: student life

J: starting out H: steady neighbourhoods E: career climbers D: city sophisticates B: Executive wealth A: lavish lifestyle 0%

5%

10%

15%

20%

25%

A: lavish lifestyle B: Executive wealth D: city sophisticates E: career climbers H: steady neighbourhoods J: starting out K: student life N: poorer pensioners P: struggling estates Q: difficult circumstances

30%

3 3% 2 2% 50 45% 3 3% 2 2% 1 1% 2 2% 3 3% 42 38% 2 2% 110 for more detailed description of segmentation download acorn user guide: http://acorn.caci.co.uk/downloads/Acorn-User-guide.pdf

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35%

40%

45%

50%

Acorn type results based on postcodes of visitors

58,Singles & young families, some receiving benefits 55,Deprived & ethnically diverse in flats

54,multi-ethnic, purpose built estates 53,Low income terraces 48,pensioners & singles in social rented flats

46,elderly people in social rented flats 36,Educated young people in flats & tenements 32,Educated families in terraces, young children

28,owner occupied terraces average income 20,mixed metropolitan areas 17,socialising young renters 16,metropolitan professionals

15, younger professionals in smaller flats 14,townhouse cosmopolitans 8, prosperous suburban families

2:metropolitan money

0%

5%

10%

15%

2:metropolitan money 8, prosperous suburban families 14,townhouse cosmopolitans 15, younger professionals in smaller flats 16,metropolitan professionals 17,socialising young renters 20,mixed metropolitan areas 28,owner occupied terraces average income 32,Educated families in terraces, young children 36,Educated young people in flats & tenements 46,elderly people in social rented flats 48,pensioners & singles in social rented flats 53,Low income terraces 54,multi-ethnic, purpose built estates 55,Deprived & ethnically diverse in flats 58,Singles & young families, some receiving benefits

3 3% 2 2% 5 5% 12 11% 23 21% 10 9% 3 3% 2 2% 1 1% 2 2% 2 2% 1 1% 4 4% 32 29% 6 5% 2 2% 110 for more detailed description of segmentation download acorn user guide: http://acorn.caci.co.uk/downloads/Acorn-User-guide.pdf

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20%

25%

30%

35%

Catchment area based on postcodes of visitors

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Survey carried out online between May 20th 2016 and June 3rd 2016 with 49 responses and face to face in the market on 21st and 28th May 2016 with 83 responses.

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