The feeling behind this catalog was to try to make acoustic basses cool. While they are great, you normally think of an acoustic bass as mellow instrument. The art direction here was to take it to the streets. I wanted an early 90s hip hop vibe but keep it clean.
Majority of the design was created in Adobe Photoshop and colour temperature was made with Lightroom. All text regarding specs, and colour options was done in InDesign.
Sales increased drastically since the first publication and the same design layout has been used since 2016.
