The idea behind this Catalog was to go back and show the tradition of craftsmanship of Framus®. The company dates back to 1946, and what a great way to show off the new Legacy Series than by showing the Legacy of excellent work men and women of the past did to create a brand that is alive today.
To give it a vintage feel I used faded colours, drawn outlines of each model and photos from the original factory back from the early days.
Mainly done in Photoshop and Lightroom with text being added in InDesign.
The catalog has been running strong since the first publication in early 2017 and only had a 2nd edition after the introduction of a new Model in late 2017.
