Project:
Expressive Typeface Design
Designer:
Mark Roble
Course:
Typography 4
Faculty:
Francheska Guerrero
Corcoran School of the Arts & Design
at the George Washington University
Step 1: Research Step 2: Research & Analysis Step 3: Expressive Typeface Design Ideation Step 4: Expressive Typeface Development, Part 1 Step 5: Expressive Typeface Development, Part 2 Step 6: Expressive Typeface Development, Part 3 Step 7: Type Specimen Step 8: Poster Design Step 9: Merch
Vernacular Type - Design is Culture
Step 1 | Vernacular type
Aesthetic Investigation
Step 1 | Aesthetic Investigation
Object Culture
Step 1 | Object Culture
Type in the Environment
Step 1 | Type in the Environment
Type in Physical Space
Step 1 | Type in Physical Space
Historical Revival
Step 1 | Historical Revival
Muscle 1
Step 3 | Muscle Type
Muscle 2
Step 3 | Muscle Type
Muscle 3
Step 3 | Muscle Type
Futura
Hockey 1
Step 3 | Hockey Type
Futura
Hockey 2
Step 3 | Hockey Type
Futura
Hockey 3
Step 3 | Hockey Type
Garamond
Garamound 1
Step 3 | Garamound
Garamond
Garamound 2
Step 3 | Garamound
Garamond
Garamound 3
Step 3 | Garamound
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 1
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 4 | Part 2
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
Step 5 | Final Design Direction
99
100
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
Step 7 | Type Specimen
typeface: Organimond designer: Mark Roble
Aesthetic Inspiration/Contect/Cultural Connotations: Based on the letterforms of Adobe Garamond Pro, Garaganic is a font that is intended to turn the original Garmond on its head. Through its organic forms and hand-drawn shapes, Garaganic blends the structure of Garamond with the organic forms that one may find in anywhere from the leaves of a tree, to streams and rivers. The font is to be inviting, and intriguing in its nature. Comments: Garaganic was created to be used for signange in the produce aisles of an organic grocery store, to branding for hardcore bands.
Step 7 | Type Specimen
ORGANIMOND
Step 8 | Poster Design
Step 9 | Merch–T shirts
Step 9 | Merch–Eggs