Organimond: Expressive Typeface Design Final Binder

Project:

Expressive Typeface Design

Designer:

Mark Roble

Course:

Typography 4

Faculty:

Francheska Guerrero

Corcoran School of the Arts & Design

at the George Washington University

Step 1: Research Step 2: Research & Analysis Step 3: Expressive Typeface Design Ideation Step 4: Expressive Typeface Development, Part 1 Step 5: Expressive Typeface Development, Part 2 Step 6: Expressive Typeface Development, Part 3 Step 7: Type Specimen Step 8: Poster Design Step 9: Merch

Vernacular Type - Design is Culture

Step 1 | Vernacular type

Aesthetic Investigation

Step 1 | Aesthetic Investigation

Object Culture

Step 1 | Object Culture

Type in the Environment

Step 1 | Type in the Environment

Type in Physical Space

Step 1 | Type in Physical Space

Historical Revival

Step 1 | Historical Revival

Muscle 1

Step 3 | Muscle Type

Muscle 2

Step 3 | Muscle Type

Muscle 3

Step 3 | Muscle Type

Futura

Hockey 1

Step 3 | Hockey Type

Futura

Hockey 2

Step 3 | Hockey Type

Futura

Hockey 3

Step 3 | Hockey Type

Garamond

Garamound 1

Step 3 | Garamound

Garamond

Garamound 2

Step 3 | Garamound

Garamond

Garamound 3

Step 3 | Garamound

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 1

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 4 | Part 2

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

Step 5 | Final Design Direction

99

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Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

Step 7 | Type Specimen

typeface: Organimond designer: Mark Roble

Aesthetic Inspiration/Contect/Cultural Connotations: Based on the letterforms of Adobe Garamond Pro, Garaganic is a font that is intended to turn the original Garmond on its head.

Through its organic forms and hand-drawn shapes, Garaganic blends the structure of Garamond with the organic forms that one may find in anywhere from the leaves of a tree, to streams and rivers. The font is to be inviting, and intriguing in its nature.

Comments: Garaganic was created to be used for signange in the produce aisles of an organic grocery store, to branding for hardcore bands.

Step 7 | Type Specimen

ORGANIMOND

Step 8 | Poster Design

Step 9 | Merch–T shirts

Step 9 | Merch–Eggs