What is Email Marketing ? Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.
Benefits of Email Marketing
1. Maximizing Your Marketing ROI 2. Increasing Customer Loyalty And Profitability 3. Improving Tracking And Feedback
4. Its faster and Low-cost 5. Metrics, metrics, and more metrics
1. Maximizing Your Marketing ROI • Email Marketing can be done with very low overhead coast. • You don’t need no of employees to do that. • It only needs right platform to reach your customer. • Its 20 time more cost effective than other promotional medium. • 12 time less expensive and can drive massive traffic to your webstore.
2. Increasing Customer Loyalty And Profitability • Email Marketing lets you build up long term relationship with your consumers. • Its and easy and inexpensive way to establish communication bridge with users.
• You can send newsletters, invitations and promotional mails to your existing customers.
3. Improving Tracking And Feedback • With Email Marketing, everything can be tracked. • We can easily measure who clicked, how much time they clicked and more.
• Most type of marketing are difficult to track but Email Marketing is different from them in such a way. • Also we can get valuable feedback from customers as well.
4. Its faster and Low-cost • There is small overhead for sending bunch of emails at a time, but it is far lower than other marketing channels. • Fastest medium to share something with audience and get quick response from them as well.
• No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.
5. Metrics, metrics, and more metrics • One of the benefits of email marketing that often gets overlooked is that so much can be
measured. • Email marketing metrics go beyond metrics such as open rates and click throughs. • As a business owner or marketer, justifying your investment in a marketing channel is indispensable.
Email Marketing is a must
In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email
marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.
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