ry recently ters and/or phone calls ve let s, rd ca st po few a ed receiv your own, So, I assume you already y be attempting to sell on ma r he eit at th ler sel a you are th an from many agents since that did attempt to sell wi ler sel a or . . . t ye so g in doin know of, or and have not succeeded d, you probably already An u. yo for me ho e th ll led to se ll now? agent, but the agent fai is area. So, who do you ca th in ies an mp co or ts en ate ag heard about, many real est g your ing! Your success in sellin th e on r be em rem ase phone, ple For Before you pick up that specific agent you hire! e on e th on t bu , cy en on the ag e specific home does NOT depend nt? The hospital . . . or th rta po im re mo ly tru is ry, which table? example, if you need surge er you on the operating ov g in nd sta am Te ’s on that Surge skill of the Surgeon and Team and provide our Real Estate (Surgical) ce du tro in to l efu us be our tremendous So, I thought it would tics which demonstrates tis sta d an ng eti rk ma e ts” that a sample of our uniqu to ask Real Estate Agen s on sti ue “Q of t lis a u o supplied yo -case you wish to success. In addition, I als we have experienced, in ws vie ter in ler sel 00 1,5 we compiled from over ur home! interview agents to sell yo independent ere you will find links to wh , et n.n Ma me Ho w. ww d “client reviews” In addition, please go to , etc., where you will fin ok bo ce Fa le, og Go a, uli Tr . Compare websites such as Zillow, ation and professionalism dic de r ou t ou ab e rav tly en we received, who consist viewing. ts you may consider inter en ag r he ot th wi s iew those rev e distinctive, r Listings” to preview th Ou iew “V on ck cli , ite r webs in our And while you’re on ou no other agent or agency at th , ies ert op pr r ou of for all gle Property special marketing we do at matter) that uses “Sin th for t en ag r (o am Te e only rds” for ALL mls provides. We are th and “Property Business Ca s” gn Si ale r-S Fo zed ali erson haven’t even Websites” along with “P e tip of the iceberg. You th ly on is ng eti rk ma e uniqu u can! of our sellers. And that ng yet! So, here is how yo eti rk ma e” us Ho n pe “O and seen our “Social Media” ation. ur own, personal present yo ule ed sch to 13 60 t 6600, ex Call us now at 800-749Let’s get your home sold! Sincerely,
Mark J. Seiden
914.762.2200
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The Mark Seiden Real EstateTeam
Turning Goals into Reality
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HomeMan.net
Welcome! Welcome [wel-kuh-m] verb Greet (someone arriving) in a glad, polite, or friendly way
Our Vision As one of the top three out No one should do it alone and of over 10,000 agents in our without the knowledge and “MLS” for over 15 straight experience to move forward. years, and being the number That is what we do. one Team in Westchester We feel privileged to share and Putnam Counties, we certainly sold, in some of the most important moments of our and continue to market, a large number clients’ lives. We appreciate their faith in us and of properties for sale. And that certainly is strive to create an experience for them that is the result of our efforts for our clients. authentic, honest and inspiring. But those “sales and signs” mean more than Because, we must be successful to just marketing houses for sale or selling a buyer assist our clients through their major life a home. All of our clients are, or were, going transitions . . . Failing to do so, is just not through major life transitions each and every an option! day during every transaction, whether the transition was desired or unfortunately rific job helping Allyson and Amy did a ter rk, Ma forced upon them! It’s not just about thinking, street l our home. It takes strategic sel us “buying or selling a home.” It never is. d creativity to local knowledge, patience an s, art sm We strive to listen to and understand his team have it deal done. And Mark and a t ge our clients’ unique situations. We want to ive, focused and rom day one they were attent F l. al know their hopes, dreams and even fears. Issues will always ys a pleasure to deal with. wa al We guide people through their transition in to jump in and and Mark was always ready se, ari life as everyone needs help during change! to detail as we got find solutions. Their attention the charts helpful — ready for closing was off nks Mark and team. highly recommended . . . tha in – Stuart and Adrienne Grusk
The Big Question Question [kwes-chuh n] noun a sentence worded or expressed so as to elicit information
“Do you think your home will sell for the same price no matter which agent you select?” Let’s ask this question about another profession— Are all lawyers the same? The law is the law and it is the same for everyone, correct? And, the law is written somewhere that all the Judges and Lawyers use, yes? Does that mean all lawyers win the same number of cases, represent clients and litigate in court in the same way? They all have the identical license, but does every lawyer have the exact same talent . . . and winning results? Isn’t that the same for real estate agents too? Don’t they all have the same license and work with the same homes on the MLS, buyers, sellers and other agents?
So, does that mean that each agent will have the same results in this market? Let’s see . . .
I cannot complim t or rave more about the ex services I receivedenfro ceptional m property had been liste Mark Seiden and his Team. My d throughout Westcheste for years, and with multiple agents r — yet not one was ab My property was be le to deliv au tif right buyer to love it. ul, but unique; and needed just there. was a buyer out there, I always remained hopeful that there whose enthusiasm aboubut I was in dire need to find an agen t buyer, one who not on t my property could rub off on a ly ha d gr eat mar ting skills, bu could close a deal an t wh d when I met Marke Mark gave me the; co k everything changeod. nfi dence that no one else he assured me th could — capable hands he atwoifulI left the sale of my property in his real estate business - d sell it quickly. Mark understands the his genuineness, his hoand together with his business savvy, extraordinary negotiationest and open communications, his n skills, his high energy work ethic, he has al and hard l th Mark’s team is also a e ingredients of a great realtor. extremely cohesive, co great group of professionals; who are always very responsive.mpetent, courteous, approachable, and They made the entire seamless and painles process so s... . . . Mark is unsu a “brand” I personrpalaslysed in the Real Estate industry, and trust. Mark is the epitowill attest to as someone you can provider should be. Af me of what a premiere service disappointed for years,ter having sales fall through and being He lived up to his promI am glad I finally found Mark Seiden offers, within less than ises and within 4 weeks I had several . weeks my property was 7 weeks I was in contract, and within 9 sold. – John Caroli
MEET THE TEAM
Mark Seiden, Rainmaker/Team CEO Mark Seiden was born to become a real estate leader and professional coach. As a graduate of Cornell University with post-graduate credentials from the University of California–Berkley, he began his career in 1993 at Lois Seiden Real Estate of Westchester County, New York, and was the agency’s top agent each year until it was sold in 1997. He continued his ascent by earning a position as the Number 1 Agent for all of Westchester County at Coldwell Banker Residential Brokerage for five consecutive years (1997-2002). In 2003, he founded Mark J. Seiden Real Estate, Inc., rebranding it as the Mark Seiden Real Estate Team in 2008. Since 2004, Mark was and continues to be ranked among the Top 3 Agents for selling single-family homes in all of Westchester/Putnam Counties (over 10,000 agents) — ranking Number 1 in 2008, 2014 and 2015.
A natural mentor and gifted communicator, Mark and his work have been featured in articles in the New York Times, New York Post, Real Estate In-Depth, Westchester Magazine and numerous other publications. Most recently, Mark was recruited in 2016 by Verl Workman of Workman Success Systems, who is recognized by Inman as one of the top 25 coaches. Mark’s role is to coach other Realtors , sharing his own experiences so that others may benefit. In his spare time, Mark loves to cook, spend time with his family and play tennis. R
WHAT MATTERS MOST? HISTORY, KNOWLEDGE, In 20+ years Mark has sold over 1,600 properties and counting . . .
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
Allyson Davidov, Listing Partner Allyson joined The Mark Seiden Real Estate Team in 2005. As Listing Partner for the past 10 years, she has led the seller-representation side of the Team in establishing Mark J. Seiden as a Top 3 Agent in all of Westchester County and has been instrumental in closing over 400 properties. Proficient in the art of selling, negotiating, problem-solving and closing deals, she draws on her experience from the licensing industry (where she worked on licensing the World Wildlife Fund). When it comes to selling homes, Allyson uses her natural energy and enthusiasm to make her clients the happiest sellers in the world.
Allyson is active in the local real estate environment, participating in seminars, networking events and community outings in order to meet new people and build enduring relationships. A long-time resident of Ossining, Allyson has lived in the metropolitan New York area for over 30 years. She grew up in Massachusetts, received her undergraduate degree at the University of Vermont and a Master’s degree in psychology from New York University. Although a lifelong Patriots and Celtics fan, Allyson has shed the Boston accent and raised a family full of NY Knicks fans. She enjoys reading, playing tennis, movies and 70’s music.
INDUSTRY EXCELLENCE & EXPERIENCE In 10+ years Allyson has sold over 400 properties and counting . . .
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
Buyer and Showing Partners Allison Imondo, Senior Buyer’s Partner I epitomize professionalism and integrity, while providing the most efficient service in the industry. My strong negotiating abilities and first-rate communication skills are what my clients value and appreciate the most.
Rob DeCourcey, Buyer’s Partner As a lifelong resident of Westchester County and 20 years of experience in the marketing industry, my knowledge of the area is strong. I have acquired expert training in the real estate industry which assures my ability to make your home buying experience a complete success.
Walter Heitner, Buyer’s Partner I have spent over thirty years as a Westchester resident and know our business and our people! I have a wealth of knowledge of our varied and diverse towns from the top of the county to its southern borders.
George Gabor, Buyer’s Partner Being a 30 year resident of this area, I am known to be a strong negotiator who understands the unique complexities of the real estate transaction from beginning to end. I use my expertise to educate and guide my clients through the entire process to a successful conclusion.
Michele Hamburg, Buyer’s Partner I am driven by a desire to help my clients find their dream home, while making the process as seamless as possible. I bring a wealth of knowledge, integrity and attention to detail to all my transactions. Creating lasting relationships is very important to me, as I strive to get to know my clients and their dreams.
Leon Stokes, Field Sales & Showing Specialist Making people happy is not just what I do . . . It’s who I am and what I bring to the table. My work ethic is second only to my dedication and commitment to you. In my spare time, I love spending time with family and friends, walking my four “fur” babies.
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
Client Care Specialists
Monica Rukaj Office Manager/ Listing Coordinator
Katie O’Donnell Director of Fun Times
Eiddie Baret Transaction Coordinator
Amy Seiden Marketing Manager
Angeli Sediego Client Care Coordinator
Angel Diego Lead Client Care Coordinator
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
BY THE NUMBERS . . . Want to know who is really selling in our area? These pages aren’t glossy or pretty . . . and are actually pretty ugly and boring. But, these are statistics/rankings printed directly
from the MLS without any “exaggerations or statistical manipulations.” Please note that other Realtor’s® names have been removed.
All properties — SOLD in Westchester — Ranked by Seller side transactions — Top 12 10 — By Agent – 1 YEAR (2019)
*
– 4 YEARS
*
Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
A TRUE RANKING AND SALES. . . All properties — SOLD in Ossining Schools — Ranked by Seller side transactions — Top 15 — By Agent
– 1 YEAR (2019)
– 4 YEARS
Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
STATISTICS REPORT All Properties — SOLD in Briarcliff Manor/Pocantico/Ossining Schools — Ranked by Seller side transactions — Top 15 — By Agent
– 1 YEAR (2019)
– 4 YEARS
Listing Volume of each listing is split 50/50 between the Listing Agent and Co Listing Agent, if there is no Co Listing Agent then the Listing Agent receives 100% of the listing total. The same applies for Selling Agents and Co Selling Agents.
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
PROMOTE YOUR PROPERTY . . . How do you reach the buyer community? Single Property Websites! The Mark Seiden Team offers 24 hour exposure and advanced marketing through single property websites featuring everything prospective buyers want. Your website will be accessible from extension
numbers on custom for sale signs, business cards and brochures. These “interactive” materials will have your property covered— and connected!
Go to: www.222HomeManDrive.TourThisGreatHome.com 2229 222 HomeMan Drive, Briarcliff Manor
800-749-6600 2226
n #: Property Extensio and a texted link rded information For 24 hour reco site, call now! web s erty’ prop to the
nor
㻌
ve, Briarcliff Ma 222 HomeMan Dri
ent.net
Info@HomeManAg
2221 Make a call to the 800 number on the Single Property Signs, Business cards and/or Brochures, punch in the extension number and receive a text which leads right to the Single Property Website address. 914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
. . . GLOBALLY Go to: www.HomeMan.net
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
Remarkable Marketing Welcome to the Luxury Division of the Mark Seiden Real Estate Team! We’ve assembled a discerning team of professionals to provide: Staging High definition photography 3D photography Aerial photography Night and twilight photography High-end-glossy brochures Custom-designed, luxury Single Property Websites Customized For-Sale signs
e e e e e e e e
914.762.2200
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The Mark Seiden Real Estate Team
Every Mark Seiden Real Estate Team’s property-listing is in a class of its own. Our marketing plan positions our properties, in a heightened competitive environment, to maximize exposure and to attain the highest price for the sellers. The Mark Seiden Real Estate Team is a full-service, residential brokerage representing sellers, buyers, renters, landlords and developers of luxury properties. Our Team of agents offers exceptional insight into the vast areas of the business, and provides specialized attention to buying or selling high-end real estate. With an unequaled ability to be discreet, our clients also enjoy a company that is small and flexible to meet the sellers’ ever-changing marketing needs, combined with the essential infrastructure and resources of a large brokerage. The best of both worlds.
Turning Goals into Reality
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HomeMan.net
Remarkable Promotion Want to give your distinctive and remarkable home that extra push? Remarkable Properties, the Mark Seiden Real Estate Team’s Premium Marketing division, has extra features such as walkthrough floorplans in 3D and aerial photography!
Go to: www.222HomeManDrive.com
914.762.2200
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3D Floor Plans See each floor in 3D and take a virtual tour through the entire home. Floor Plans Get a new perspective by being able to look at a room’s photo while looking at that same room on the floor plan . . . at the same time The Mark Seiden Real Estate Team
Aerial Photography From up above, see dramatic, compelling views of the home’s exterior . . . go right up to the front door too. Gallery See everything at once! Read about the property, download a brochure, see and print floor plans and look through photos of every room.
Turning Goals into Reality
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HomeMan.net
A LITTLE HUMOR—YOUR HOUSE AS SEEN . . . Have you ever wondered what other people think when they see your property? Your home is a very special place full of memories and your own family traditions. The truth is, not everyone will feel quite the same way about the property you are selling. Take a look at how some may view your property . . .
. . . by Yourself
. . . by Your Buyer
. . . by Your Lender
. . . by Your Appraiser
. . . by Your Tax Assessor
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
THE VALUE OF YOUR HOME In a neighborhood of similar homes, why is one worth more than another? That’s a question that’s befuddled buyers and sellers for ages, but the answer is simple. Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are:
Location: The closer a home is to jobs, parks, transportation, schools and community services, the more desirable it is. Size: Square footage impacts home values because they’re built using more materials. Larger lot sizes may mean more privacy. Number of bedrooms and baths: Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint. But today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home. Features and finishes: Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to sell for more than a home with carpet and laminate countertops.
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The Mark Seiden Real Estate Team
Condition: The closer in age a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes as updated and in top repair as possible. Curb appeal: From the street, the home looks clean, fresh and inviting. Crisp landscaping with flowers won’t change the size or location, but it certainly adds charm.
When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors or the overall taste of the homeowner. Valuing a home will never be an exact science, but if you bought wisely, kept your home updated and in good repair, you should recoup most, if not all, of your investment. Turning Goals into Reality
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HomeMan.net
LISTEN TO WHAT PEOPLE HAVE TO SAY ONLINE
After 3 frustrating years of attempting to sell our home with other agencies, we hired Mark and his team and had an accepted offer within 4 weeks. We were thrilled with the results Mark and Allyson got. Our home sold quickly and we got significantly more than any of the offers we had gotten in the past. Mark’s team was exceptionally professional and helped us navigate a difficult real estate market.
Trust Mark and his team to work quickly, getting you top value on your home with state-of-the-art marketing systems, strategies and techniques. Mark is also a shortsale and distressed property expert.
Jack Castaneda — 5 ★ We have worked with the Mark Seiden Real Estate Team since 2001, first as a purchaser of our home in Briarcliff Manor and then as a seller this year. Both times, Mark Seiden’s team came through with flying colors. As buyers, he found us the perfect house in a great neighborhood with an excellent school system for our family while quickly selling our townhouse in Dobbs Ferry. Thanks to Mark’s knowledge and expertise, the closing and move went through smoothly without any problems. When it came time to sell my house in Briarcliff Manor this year, we knew he was the Realtor for us. If you are buying or selling any real estate in Westchester County, this is the best company in New York. Jack and Janet Castaneda, November 6
Michael Turco — 5 ★ Mark and the team sold our house and helped us buy our new home. Mark and the team really worked hard and it shows in the quality of work that was performed. Dedication and experience no matter the price of the home. We are the perfect example and I am always telling people our story and experience using the Mark Seiden team. November 21
914.762.2200
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★★★★★ szavo54 reviewed Mark Seiden 10/20 Helped me sell a home We were sellers and words cannot describe the incredible experience my family had with Mark Seiden and his entire group of professionals. There aren’t enough adjectives in the dictionary. From start to finish it’s nothing but the best service throughout your purchase or sale. It starts with a friendly face and a genuine desire to help; honesty & integrity; local knowledge and how to prepare your home for sale. The process is simple and if you follow it, you will sell your home quickly and at the top of the market. And if you’re a buyer, he will negotiate the best price and terms to save money. The follow up attention is out of this world and is second to none, and the team as a whole, is excellent! I spent 36 years in the corporate world and haven’t seen this type of dedication from Fortune 500 companies and other Blue Ribbon firms. There are Realtors® and then there is Mark Seiden, the “Gold Standard” in the industry. The choice is yours, we couldn’t be happier!
The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
SAMPLE QUESTIONS FOR AN “AGENT INTERVIEW” I’ve been exposed to many interviews and questions over the past 1,500+ seller presentations. So I put together a list of the six most “thought provoking and insightful” questions asked of me. However, there are two questions for you to ponder before you ask the agents your questions . . .
I. Do you think your property will sell for the same price, no matter which real estate agent you select? II. As a seller, how many properties do you feel an agent must sell per year in order for you to feel you have the most experienced and proven representative for strategic pricing analysis, effective marketing and proven negotiation skills? Six per year, 12 per year (that’s only one per month), more? How many sales (success selling real esate) do you feel is minimally acceptable?
Questions for the prospective Agent(s): 1. How many properties did you sell within the past 12 months . . . where you represented the seller? (That agent’s sales only!) S Do not include the office or company sales. S Do not include sales where the agent represented the buyer side only.
2. What are the required, basic legal principles describing how you will represent me? (there are six as required by law by the NY State Department of State and the Hudson Gateway Association of Realtors®) S What information is never confidential, that must be disclosed to every buyer even if the seller demands that the information “not be disclosed?” S What information from a buyer may a seller require, that an agent must disclose? S If you bring a buyer to my home is there a conflict of interest? How does that work? S If someone from your office brings a buyer, is there a conflict? How does that work?
3. If you are not available and I have a question or an issue, who may I contact in your absence that will know every detail of my property and be able to handle all my concerns?
4. What will you do to sell my home at the maximum price? S What marketing do you do besides posting on the mls and your company’s website? S Am I guaranteed any type of virtual media? S If someone passes by your sign on my property, how does a buyer find my home on the internet? S Do you do open houses? How many signs do you put out to attract buyers? S What is the difference between marketing and Social Media marketing?
5. What do you do differently than anyone else I can hire?
6. Do you have any reviews or references that are not on your personal or your company’s websites? How many and where can I find them?
Final Agent Evaluation: Wow/Awesome! / Seems better than average / Ok I guess . . . / Just a no 914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
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HomeMan.net
SO CALL NOW, AND LET’S GET YOU SOLD!
1238 Pleasantville Road Briarcliff Manor, NY 10510
Have any questions? Call today!
800-749-6600, ext. 6023
914.762.2200
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The Mark Seiden Real Estate Team
Turning Goals into Reality
.
HomeMan.net