Gotham Type Specimen

EN

tion a r lo p lds x o e f An of its rs & tou res n o c tu c u str

CIM

SPE

M A H T O G

Desi g Mark n by.

Sille r

Origami is based in the creation of various forms using the simplest of mediums. Paper comes in a enormous variety of types. It is one the most celebrated, elegant building blocks.

These characteristics echo what makes “Gotham� what it is, and all it can be.

20 0 1 D G D TYPE

Thin Light Book Medium Bold

Thin

Extra Light Extra Light Light Light Book Book Medium Medium Bold Bold Black Black

Ultra

Ultra

ts

onten C f o e l b Ta

3| Alphabet & Classification

5| History 6| Designer

4| Anatomy

7| Spread

11| Type Scale

9| Type Texture

13| Function

14| Usage

You’re done!

A

*At this stage the eye is very delicate

Gotham book 30pt

GOTHAM ABCDEF GHIJKL MNOPQR STUVWX YZ abcdef ghijkl mnopqr stuvwx yz 1234567890 !#%@¥§©¥?

Gotham Ultra 30pt

Leg joins to arm Large Aperture

Low contrast Muted extenders Curved stroke thins at stem

Cap Height

X-Height

Gotham book 70pt

Baseline

Small shoulder Middle apex pointed & far above baseline

Short descenders Alternate “a� single storey Almost circular round glyphs

Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. From these humble beginnings comes Gotham, a hard-working typeface for the ages.

-Hoefler & Co.

Large x-height & wide body

HISTORY Picture a time between the 2 World Wars. A sans serif style of typography was beginning to emerge from outside of traditional means. A style of type that can be described as straight forward, highly legible, and no nonsense. This is in many ways an embodiment of the style of type found in architecture, “basic building lettering”.

The style is symbolic of New York at the time. Picture bronze numbers on office buildings, engraved cornerstones, cast iron plaques, even signage on pharmacies and liquor stores. All of this can be thought of as a natural evolution of neon channel letters. Rather than consciously following the same model, it is thought that these letter forms were in a way elemental. In the 1960s with the dawn of mechanical sign-making and later with the inception of digital fonts and CNC routers, they completely disappeared.

In 2000, Hoefler & Co was commissioned to design a signature sans serif font for GQ. An opportunity to explore this old, natural and elemental style of type. A piece of public lettering on an extremely mundane building: the Port Authority Bus Terminal on New York’s Eighth Avenue. The goal was to showcase this new typefaces’ draft like precision, and the freedom to escape the grid when necessary.

DESIGNER Tobias Frere-Jones being born in New York in 1970, would get a broad view of culture from the elegant and affluent to the corrupt and derelict. Tobias developed a rich background in visual arts and photography at a young age. He was raised in a household of printers and writers, learning how powerful text can be and became engrossed in it’s design and form. This eclipsed his other interests.

Tobias entered the Rhode Island School of Design with an intense type design tunnel vision. After his graduation in 1992 he moved on to work full time at Font Bureau becoming a senior designer and making many contributions. These included fonts such as Reactor, Fibonacci and Microphone.

In 1996 he went on to join the Yale University School of Art to teach typeface design with Matthew Carter. He decided to return to his native New York in 1996. Tobias was awarded the Gerrit Noordzij Prize in 2006, honoring his contributions. He has also received the AIGA Medal for exceptional achievements in the field of design.

“The day we stop needing new type will be the same day we stop needing new stories and new songs.”

-Tobias Frere-Jones

FOLD FOLD FOLD FOLD FOLD FOLD

aper HER heart is an ORIGAMI

She ripples at my touch like gentle rain

TEXTURE Gotham Thin 8/10 The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Book 8/10 The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Thin 10/12

Gotham Book 10/12

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Thin 11/13

Gotham Book 11/13

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Thin 12/15

Gotham Book 12/15

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Thin 14/16

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Custom Glyph 30pt

fi

æ

œ

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Book 14/16

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Ł

ffi

Gotham Bold 8/10 The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Bold Italic 8/10 The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Bold 10/12

Gotham Bold Italic 10/12

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Bold 11/13

Gotham Bold Italic 11/13

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Bold 12/15

Gotham Bold Italic 12/15

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Bold 14/16

Gotham Bold Italic 14/16

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

The beige hue on the waters of the loch impressed all, including the French queen, before she heard that symphony again, just as young Arthur wanted.

Gotham Custom Glyph 30pt

Æ

Œ

ß

Ð

Ø

Gotham Thin 12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Extra Light

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Book

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Medium

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Bold

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Black

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Ultra

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

SCALE Gotham Thin Italic 12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Book Italic

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Black Italic

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Light Condensed

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Book Condensed

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Medium Condensed

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

Gotham Bold Condensed

12pt

Junk MTV quiz graced by fox whelps.

14pt

Junk MTV quiz graced by fox whelps.

18pt

Junk MTV quiz graced by fox whelps.

FUNCTION & USAGE Gotham is a family of type that is very widely used and extremely adaptable. It has a reasonably high x-height and wide apertures. It has been used in many notable cases, including the Barack Obama 2008 presidential election campaign. It is in use as the cornerstone of the One World Trade Center in New York. New York embraces Gotham. It is also the current font widely used in title cards for film trailers in the United States of America.

Gotham is and extremely large and diverse family, with four widths, eight weights, and seperate designs for screen display.

Bibliography http://www.fontbureau.com/people/TobiasFrereJones/ http://www.typography.com/fonts/gotham/history/ https://en.wikipedia.org/wiki/Gotham_(typeface) http://clagnut.com/blog/2380/ http://fontsinuse.com/typefaces/20/gotham

 Gotham Custom Glyph 140pt