Brand Exposure •
28,500 min or 475 hrs of exposure on YouTube
•
36% UK, 23% US, 6.8% Germany, 4.6% Canada, 2.8% France
•
82% from 25 - 54 years
•
17,165 unique viewers on Facebook
•
62,881 people reached
Brand Exposure •
9,795 website views
•
14,334 Google Map views
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3,327 GPsies views
•
371 GPsies downloads
Google •
wild about argyll
•
gravel biking scotland
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argyll cycling
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wild about argyll trail
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wild about argyll cycling
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bikepacking scotland
VisitScotland Incoming Markets Market Shares •
36% UK, 23% US, 6.8% Germany, 4.6% Canada, 2.8% France
•
USA: 16% Trips, 28% spend
•
Germany: 13% trips, 13% spend
•
France: 6% trips, 4% spend
•
Canada : 5% trips, 7% spend
Where do they find routes? •
Friends
•
bikepacking.com
•
Bearbones Bikepacking
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Bikepacking Scotland Web & Social media
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Strava
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bikepacker.com
•
VisitScotland
•
What features of Argyll would they like to be featured? •
Mountains
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Beaches
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Forests
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Islands
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Local Food
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Castles
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Breweries
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Distilleries
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Local events
Bikepacking Scotland
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www.bikepackingscotland.com
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Twitter/IG/Facebook: @bikepackingscot
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youtube.com/bikepackingscotland
markus@bikepackingscotland.com 0789 5250508