The Reiver Raid - A bikepacking journey in the Ale Water Valley Scottish Borders
Evaluation
Online Coverage
The Reiver Raid - Assets •
Website: http://bikepackingscotland.com/reiverraid/
•
Video ‘The Reiver Raid’: https://youtu.be/t6hi0DHCWjc
•
Video ‘The Reiver Riding Party’: https://youtu.be/z8GYGjP_-rc
•
Video ‘Reiver Raid Singlespeed’: https://youtu.be/48AqnM-tNbM
•
Video ‘Reiver Raid Singlespeed 2’: https://youtu.be/05FjGRjFuP4
The Reiver Raid Video - YouTube •
25,806 mins watched
•
2:33 mins average view duration
•
10,090 views
•
80 likes, 8 comments, 123 shares
•
Audience: UK 35%, USA 23%, Germany 6.7%, Canada 4.3%, Australia 2.4%
•
Age: 25 - 34 yrs 61%, 35 - 44 yrs 24%, 45 - 54 yrs 15%
The Reiver Raid Video Facebook •
3,529 minutes watched
•
7,226 views
•
16,500 people reached
•
5,769 unique viewers
•
71 shares & 421 post engagement
•
Top audience: Men 45 - 54 yrs
•
Top Location: Scotland
The Reiver Raid Further Stats •
4,369 website views
•
5,676 GPS track views on Gpsies
•
312 downloads on Gpsies
www.bikepackingscotland.com
markus@bikepackingscotland.com