Brand Style Guidelines
table of contents 04
Company Background
12
Photography Styles
05
Value Proposition
14
Product Design
06
Logo
15
Packaging Design
08
Typography
16
Signage
09
Color Palette
17
Car Wrap
10
Letterhead System
04
Company Background
Values
OSUVA is a family owned, American-based company that originated in Rochester, NY 25 years ago and has now expanded worldwide. It is a company that specializes in all sorts of electronics and plans to continue to grow in its reach. OSUVA’s mission is to create products that have longevity and are products that the custmers can trust. The company is also focused on creating products sustainably to benefit the environment.
Reliability Sustainability Longevity
Personality Stubborn Innovative Adventurous
05
Value Proposition The products OSUVA creates are made responsibly and are made to last. They would like to continue to create products and packaging that are made sustainably. With the focus being on sustainability, it
will increase the value of the products and in turn increase the value of the company in the consumer’s mind, since they know what backs all the production decisions of OSUVA.
Logo
06
minimum logo size
Logo Clearspace Half of OSUVA ‘o’ space around logo in all sizes
Not Allowed for Logo
Icon is not allowed to be below the name OSUVA.
The icon is too small.
Further Logo Restrictions OSUVA swoosh can be seen alone only when the word OSUVA is present on the same document in another place Logo can only be used in OSUVA approved colors
Color of logo is not approved through the style guidelines.
07
Color Palette
08
Hex Code: ffcd34 CMYK: 0 19 89 0 RGB: 255 206 52 Pantone: 7404 U
Hex Code: cccc2f CMYK: 24 9 98 0 RGB: 204 204 47 Pantone: 387 U
Hex Code: eae5ca CMYK: 8 6 22 0 RGB: 234 229 202 Pantone: 614 U
Hex Code: 669999 CMYK: 63 26 39 1 RGB: 102 154 154 Pantone: 7716 U
Hex Code: 3e3e3f CMYK: 68 62 59 48 RGB: 63 62 63 Pantone: Black 6 U
Hex Code: 005e7a CMYK: 90 42 26 30 RGB: 0 94 22 Pantone: 31765 U
Typography
Acceptable Weights
Helvetica Neue LT Std
Helvetica Neue LT Std:
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Georgia
45 Light 46 Light Italic 65 Medium 95 Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Georgia: Regular Bold
09
Letterhead System
10
11
Photography Styles
12
Do: Product photography should use a solid background color OSUVA logo should be in a corner of the image, in a contrasting color to the background Images should show the full product
13
Don’t: Product photography should not have a patterned background OSUVA logo should not be placed over the product in the image OSUVA logo should not be in a color not approved by the OSUVA guidelines Product should not be cropped in the image
Product Design
14
Packaging Design
15
16
Signage
Vehicle Wraps
17