Marlene Holm Portfolio

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Marlene Holm Industrial Design Engineer contact@marleneholm.com +46 737 61 97 32


Others About Me

My Design Values

Passionated

Making a Difference

Happy & Social

Perfect in every detail

Motivating & Inspiring

User comes first

Hard Work & Free Spirit

Long Lasting

Down to Earth

Simple Stupid

Honest & Loyal

Less is More

Adrenaline Lover

Earth Friendly

Entrepreneural Thinking

Loveable

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Projects In This Portfolio These are the selected projects found in this portfolio. I would be happy to tell you more about projects I have worked on as an industrial designer as well as other projects with companies during my studies, that is not covered in this portfolio.

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Master Thesis Development of a conceptual space smart kitchen mixer, with focus on user centered design To fill the gap of a smart kitchen mixers in the market we refer to as Urban compacy living, we brough the concept of a compact wall mounted and multi-functional mixer back to life. Based on an old product, with a brilliant mechanical design, we developed a concept for a space smart kitchen mixer - designed to offer the best user experice.

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Master Thesis We asked ourselves; 1. Is there a need for this product? 2. What is the market segment? 3. Who is the target customer? 4. What are customer’s real needs?

Results from research; 1. Yes, there is a rising demand 2. Market segment is Urban Compact Living 3. The target customer is the Y-generation 4. The real customer needs are; more time, inspiration & space

The typical user is a small urban household from the y-generation. They are busy, constantly connected, have many interests and are into quick, healthy meals on the go - as well as the latest gourmet trends.

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Master Thesis

HTA / PHEA Testing & Mechanical analysis

Concept Generation & Idea Testing 6



Master Thesis

The first sketches of the final design

Some great features of the final design; - One movement & no tools to mount it ovn the wall. - Electrolux flow line sweeps around the body - Simple user interface - Digital display shows through the material - Tactile rotary switch gives feedback - Compact enough to fit in a kitchen drawer - Build in scale and therometer - Timer automatically counts up the time - Built-in induction heater - Special spatula for folding the dough

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Master Thesis

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Master Thesis

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Master Thesis

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Master Thesis Use the mounting plate as a knife magnet when the machine is put away

To mount the machine; Lift it and slide it on to the wall mounted plate

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Master Thesis New Features! Timer P P P P

Count Up Timer Cound Down Timer Alarm function Stop function

Build in Scale

Induction Heating

Wall mounting

P Weigh feedback P Tare function

P Exact temperature in bowl P Temperature feedback P Safe heating

P P P P P P

Double as knife magnet Small Place screws between tiles Vibration isolated No tools to mount mixer One single movement to mount mixer

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Master Thesis New Attachments! New! Dough Spatula Special spatula that folds the dough and prevents the dough from sticking to the walls.

Electrolux mixing hook Beater with electrolux logo

Beaters

Long slim beaters

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Master Thesis New Attachments! New! Coffee Grinder

Blender / Pitcher

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Safe Headphones Urbanears always puts the users first and therefor asked us;

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How can we prevent hearing loss when using headphones - without comprimising the audio quality?

Me

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Safe Headphones Analysis;

We want to prevent hearing damage without restricting the user in any way, and research shows that measuring the ear’s noise exposure is the only way to do so....

Ideation;

... which is highly difficult because of all the factors that affect our hearing. The problems are to measure accurately and to know when it’s harmful.

In the end, it ought to be the user’s desire to not expose themselves to higher noise level than what is harmful. - So, How can we help them?

Acoustics - encourage the user to experience the sound higher than it is. Isolation - attenuation of ambient background noise. Noise Cancelling - Frequency dependence of noise reduction. The concept will be based on these two ways of helping the headphone users

Behavior modification - motivating the user to adjust the volume. Active feedback - Direct indication to the user of the estimated sound pressure levels. Automatic reduction - systems that reduce the noise level after a certain exposure.

Concept;

fold:EAR The Folder

- simple and fun information - the first thing found when unboxing

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RE:mote The Remote

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- instant feedback - check listening pattern - information on hearing loss & tinitus - remote instructions

hAPPy The Info App - instant feedback - check listening pattern - information on hearing loss & tinitus

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Safe Headphones At the end of the ideation phase we chose to work with behavior innovation & active feedback

A dot method is used among the team members to choose the final design

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Safe Headphones “Behavior innovation in 3 Steps”

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This concept provides the users with information and opportunity for direct feedback, which can influence the user’s behavior before, during, and after listening, without limiting the product.

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1. fold:EAR - Enlighten user g wanna change 2. RE:mote - Direct control g can change 3. hAPPy - Instant feedback g have changed

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Prototyping - Robotic Lawn Mower

Braun-inspiration used

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Prototyping - Robotic Lawn Mower Me and another classmate were paird together to interpet the Braun design for a robotic lawn mower and to build a prototype.

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Prototyping - Robotic Lawn Mower NC Milling & Laser scanning

Building the solar panel

Painting & Assembling

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2-Day Project - Design Facilitation We got to rebuild and furnish an old mechanics area to get a flexible and creative design facility for photograhpy, design lectures, sketching classes and a chill area .

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Book Cover

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Company Christmas Gift The bowl has a rubber plate in the bottom to seperate water from the sallad, a plastic cutting board with a hole on one side to chop vegitables into the bowl and a tightly fitting lid in stainless steel to help everything stay fresh.

When profile professinoals from new wave wanted to give Norbotten’s employees the christmas of 2011. They gave us two limits; It had to be loved by everyone, and be sold for no more than 450 Sek

This twisted & gracefully chaped Orrefors glass bowl is also a smart & functional sallad bowl.

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Company Christmas Gift Making a prototype for the glass bowl

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Sketches

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Personal Stuff

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Thank You! Wanna grab a cup of coffe? Marlene Holm contact@marleneholm.com

+ 46 (0)7 37 61 97 32

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