The ideas in this document are the intellectual property of KARIZMA MEDIA GROUP and are subject to copyright. Some of the images and artwork in this document are copyright of other parties and are used for reference only. http://karizmaegypt.com/ TRACK RE-BRAND IDENTITY 1
DESIGN BRIEF a rebranding for track company must have a clear concept linked to company services and more impressive,luxury and have no big symbol just type-logo and tag line
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thoughts
key words simple room hotels door key luxury
turn-key project
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central organising of thoughts
key
room
simple
room shape TRACK RE-BRAND IDENTITY 5
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Appropriate colors
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shape
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square shape A beautifully simple shape with great meaning Basics Balance Grounding Structure Foundation Elemental
Integrity Pragmatic Direction Stabilizing Dependability
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Preliminary experiments
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THE LOGO SHAPE
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THE LOGO RE-SHAPE
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THE LOGO ADD DETAILS
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THE LOGO TYPE ADDED
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THE LOGO COLORED TYPE
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THE LOGO
TAGLINE ADDED-FINAL VEIW
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COLORS
SERVICES COLOUR
MAIN COLOR
ELECTRONIC SECTION
BATHROOM SECTION
ROOM SUPPLIES SECTION
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BACKGROUND BLACK & WHITE
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BACKGROUND DARK BACKGROUND
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PALETTE
PRIMARY PALETTE
# AE2B29 C:22 R:174 M:96 G:43 Y:94 B:41 K:14
# 3E3E3F C:0 R:61 M:0 G:61 Y:0 B:62 K:91
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PALETTE
SECOND PALETTE
# 4F396C C:80 R:78 M:88 G:56 Y:29 B:108 K:16
# 0CB7AD C:74 R:12 M:1 G:183 Y:39 B:174 K:0
# 231F20 C:0 R:0 M:0 G:0 Y:0 B:0 K:100
# A6CE39 C:40 R:166 M:0 G:206 Y:100 B:57 K:0
# FFFFFF C:0 R:255 M:0 G:255 Y:0 B:255 K:0
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The Logo Usage SIZES
MAXIMUM SIZE
MINIMUM SIZE
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The Logo Usage CLEAR SPACE
Exclusion Zone
12 PX
120 PX
Minimum reproduction size
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The Logo Usage ERRORS
DON’T PUT TAGLINE IN ANOTHER PLACE
DON’T USE ANOTHER SHAPE
DON’T ROTATE LOGO
DON’T MINIMIZE OR MAXMIZE LOGO
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TYPOGRAPHY LOGO TYPEFACE
TAGLINE TYPEFACE
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GENERATED GRAPHICS PATTERN
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GENERATED GRAPHICS ICONS
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OTHER OPTIONS
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OTHER OPTIONS
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OTHER OPTIONS
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OTHER OPTIONS
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OTHER OPTIONS
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