Track HOSPITALITY

The ideas in this document are the intellectual property of KARIZMA MEDIA GROUP and are subject to copyright. Some of the images and artwork in this document are copyright of other parties and are used for reference only. http://karizmaegypt.com/ TRACK RE-BRAND IDENTITY 1

DESIGN BRIEF a rebranding for track company must have a clear concept linked to company services and more impressive,luxury and have no big symbol just type-logo and tag line

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thoughts

key words simple room hotels door key luxury

turn-key project

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central organising of thoughts

key

room

simple

room shape TRACK RE-BRAND IDENTITY 5

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Appropriate colors

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shape

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square shape A beautifully simple shape with great meaning Basics Balance Grounding Structure Foundation Elemental

Integrity Pragmatic Direction Stabilizing Dependability

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Preliminary experiments

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THE LOGO SHAPE

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THE LOGO RE-SHAPE

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THE LOGO ADD DETAILS

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THE LOGO TYPE ADDED

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THE LOGO COLORED TYPE

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THE LOGO

TAGLINE ADDED-FINAL VEIW

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COLORS

SERVICES COLOUR

MAIN COLOR

ELECTRONIC SECTION

BATHROOM SECTION

ROOM SUPPLIES SECTION

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BACKGROUND BLACK & WHITE

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BACKGROUND DARK BACKGROUND

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PALETTE

PRIMARY PALETTE

# AE2B29 C:22 R:174 M:96 G:43 Y:94 B:41 K:14

# 3E3E3F C:0 R:61 M:0 G:61 Y:0 B:62 K:91

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PALETTE

SECOND PALETTE

# 4F396C C:80 R:78 M:88 G:56 Y:29 B:108 K:16

# 0CB7AD C:74 R:12 M:1 G:183 Y:39 B:174 K:0

# 231F20 C:0 R:0 M:0 G:0 Y:0 B:0 K:100

# A6CE39 C:40 R:166 M:0 G:206 Y:100 B:57 K:0

# FFFFFF C:0 R:255 M:0 G:255 Y:0 B:255 K:0

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The Logo Usage SIZES

MAXIMUM SIZE

MINIMUM SIZE

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The Logo Usage CLEAR SPACE

Exclusion Zone

12 PX

120 PX

Minimum reproduction size

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The Logo Usage ERRORS

DON’T PUT TAGLINE IN ANOTHER PLACE

DON’T USE ANOTHER SHAPE

DON’T ROTATE LOGO

DON’T MINIMIZE OR MAXMIZE LOGO

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TYPOGRAPHY LOGO TYPEFACE

TAGLINE TYPEFACE

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GENERATED GRAPHICS PATTERN

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GENERATED GRAPHICS ICONS

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OTHER OPTIONS

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OTHER OPTIONS

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OTHER OPTIONS

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OTHER OPTIONS

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OTHER OPTIONS

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