Track old concept

T RAC K

BRAND GUIDELINE 2014

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w w w

CONTENTS

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t r a c k

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c o m

OVER VIEW

INTRODUCTION ABOUT TRACK

THE MASTERBRAND LOGO USAGE ERRORS CLEARSPACE SIZES COLORS EMBOSSING DEBOSSING FOILING PRIMARY PALETTE SECOND PALETTE PRINTS IMAGERY

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OV ERV IEW INTRODUCTION ABOUT TRACK

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INTRODUCTION WHAT IS A CORPORATE IDENTITY? Corporate identity is what it says - a visual means of identifying an organisation. Corporate identity and by extension, corporate image can help to improve image, support new service development, strengthen relationships with students and the community and boost recognition.

Corporate identity is a strategic asset that helps to achieve the longer-term communication goals. It cannot therefore be used as a short-term tactical tool like advertising or PR which can be changed at short notice if required. As with any fixed asset, corporate identity needs to be checked and maintained to keep it in good working order. Logos and names are only a part, albeit a very obvious part, of an organisation’s identity.

WHY HAVE A CORPORATE IDENTITY? In an increasingly complex and competitive marketplace, the organisation’s corporate identity stands as one of its most vital assets. A clear statement of visual and perceptual branding is the focal point of a organisation’s public image, and is the sum of all impressions made to the outside world, whether through print, broadcast, or interactive media.

A strong visual identification program, achieved through graphical means, coordinates each element of a organisation’s public image. Through this identification, the organisation projects a unified character that works effectively to reinforce all of its various activities, whether through advertising, promotions, trademarks, local media, public signage or any other context where a clearly discernible and immediately identifiable presence is crucial.

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ABOUT TRACK TRACK focused on hospitality projects (Hotels, Resorts, Hotel apartments, hospitals,..as well the administration/ Business buildings).

Thinking high quality product and manufacturing standard meet the highest raw material quality and finishes, different design, efficient; aesthetic allows us to achieve customer satisfactions.

Track Product gives the room a cozy & comfortable atmosphere in the style of every room.

Our products already installed in more than 80,000 Guest rooms with high durability and performance.

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T HE MASTERBRAND LOGO CONCEPT LOGO VIEW LOGO COLORS LOGO SPECIAL COLORS PRIMARY PALETTE SECOND PALETTE TYPOGRAPHY ERRORS CLEAR SPACE SIZES LOGO USAGE IMAGERY

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LOGO CONCEPT The core design element of TRACK Logo is the triangle in the centre.

It represents out ward expansion and growth .

TYPE&ICON

TAGLINE

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LOGO VIEW

WITHOUT TAGLINE

TRACK logo can be used with tagline or without it in limited conditions WITH TAGLINE

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LOGO COLORS Consistent use of logo will give it more impact and strengthen brand recognition. Incorrect use of your logo will damage brand image. The relative size and component parts of the logo must never vary and should never be redrawn. Always use the logo artwork provided. The logo should always be clear and visible and should never be placed onto a background that makes it difficult to read.

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Embossing & Debossing

LOGO S P E C I A L C O L O R S

When embossing or de-bossing the TRACK logo, please request a soft copy of the logo ďŹ le from us, the ďŹ gure shown here is for illustrative purposes only. Foiling of the TRACK logo can be done in gold or in silver as shown here. The examples shown should be used for guidance only and TRACK approval must be obtained prior to production.

Gold Foiling

Silver Foiling

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PRIMARY PALETTE The TRACK colours should always be present on the front of communications materials. There are three primary TRACK colours: red and two scales of gray, which are used mainly for the logo. For all print, presentations, flyers, etc, colours should reflect there CMYK values. All web or screen application should reflect the RGB or hexadecimal code.

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SECOND PALETTE The secondary palette should be used more sparingly.

Note: Do not use secondary colours as replacements for the primary colours.

Secondary colours are designed to support the primary colours. The colour reproductions of the marks in this document are not accurate. Do not use this document for colour matching.

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TYPOGRAPHY Typography, as an element of corporate identity, plays an important role in marketing and communications. Any well-planned corporate identity will include a corporate font and directives regarding its use. By using the same typeface for all of its communication, an organisation delivers a uniform visual message, which reinforces the image and impression created by the logo.

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ERRORS Consistent use of logo will give it more impact and strengthen TRACK brand recognition.

Incorrect use of your logo will damage brand image. The relative size and component parts of the logo must never vary and should never be redrawn.

Always use the logo artwork provided. The logo should always be clear and visible and should never be placed onto a background that makes it difficult to read.

DO NOT ROTATE THE BRANDMARK

DO NOT CHANGE THE SIZE OR RELATIONSHIP OF THE LOGO

DO NOT ADD GRADIENT, DROP SHADOWS OR ANY 3D EFFECTS

DO NOT STRETCH, COMPRESS, OR SKEW ANY ELEMENTS

DO NOT PLACE THE BRANDMARK IN A CONTAINING SHAPE

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CLEAR SPACE As a general rule, in most applications the logo should be positioned at the top right of the application.

The TRACK logo must be prominent in all applications.

Therefore, space must be left around it at all times. The minimum clear space is recommended for all printed applications, but whenever possible, the clear space should be increased. It must never be decreased. The minimum clear space required around the logo is determined by measuring the height of the ‘triangle’ in the TRACK logo which point of the logo.

primary clearspace

minimum clearspace

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primary size

SIZES Give your logo some room. To maximise the impact of logo, it must be clearly presented in every piece of communication we send out. You must apply the logo exclusion zone, or space, around the logo to help it stand out from other graphic elements. For print, the minimum size for the regular logo is 29 mm height.

36 mm

21 mm

33 mm

29 mm

90 mm

minimum size 38 mm

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LOGO USAGE PLACEMENT ON IMAGES This page shows how the logo should be placed when used on photography.The photographic style is an integral part of the TRACK brand

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DO NOT place in the center of image

LOGO USAGE DO NOT PLACEMENT ON IMAGES This page shows how the logo should be not placed when used on photography.The photographic style is an integral part of the TRACK brand

DO NOT use the white version of logo

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logo in header placement with clearspace

logo in center

LOGO USAGE PLACEMENT ON STATIONERY

This page shows how the logo and text should be placed in letterhead

contact text placement

OPTION 1 formal letterhead preview only

QR CODE placement

OPTION 2 concept letterhead 20

logo always should be in center of front business card

company contact text placement

name and position

LOGO USAGE PLACEMENT ON STATIONERY

OPTION 1 formal business card

This page shows how the logo and text should be placed in business card

OPTION 2 concept business card

preview only

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folder cover design

LOGO USAGE PLACEMENT ON STATIONERY

This page shows idea for folder cover

preview only

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logo in header placement with clearspace

contact text placement

LOGO USAGE

OPTION 1 formal envelope

PLACEMENT ON STATIONERY

This page shows how the logo and text should be placed in envelopes

OPTION 2 concept envelope preview only

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IMAGERY when selecting images for web or advertising it have to be fit with typography and logo

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IMAGERY TRANSPARENT PHOTOS

this photos used for catalogues brochures ,flyers and authors print works.

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THANK YOU

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