Concept Statement

Technological Utopianism

Technology + Nature + Human

In the modern world, there is a social anxiety concerning the fear of technology and its impacts on humans and the word. This has been explored in the media and popular culture. However, there is another train of thought in which technology and specifically advances in science and technology will be the catalyst or at the very least help to bring about a utopian ideal. Techno-utopianism views the consequences of technology as positive allowing mankind to make social, economic, political, and cultural achievements. The relationship between technology, nature and human is at the core of the Kota Office Space. The interconectedness of these three spheres conveys Kota’s commitment to digital technology use, their effects on the world and the greater environment and the importance of considering the human element of the creative process as well as how their work can affect the human psyche. Ultimately, the concept of utopia, a perfect society, is where these three aspects intersect, balance out and compliment each other. In this way, the Kota Office Space design aims to create this sense of flow, unity, creativity and wonder at the future possibilities for the business which aligns with the suggested positive trajectory of the human race under technological advancement.