2014-2015 Year Report
Table of Content Rule Book …………………………………………………………………. p. 4-8 Resources …………………………………………………………………
p. 9
Office Layout
p. 10
…………………………………………………………….
Brand ……………………………………………………………………… p. 11-12 Creative and Marketing
Creative Brief ……………………………………………………..
Marketing Materials ……………………………………………… p. 14-16
Social Media ……………………………………………………… p. 17
p. 13
Products
Media Kit ………………………………………………………….
p. 18
The Marquette Tribune …………………………………………..
p. 19
Marquette Living …………………………………………………. p. 20-21
Marquette Wire …………………………………………………..
p. 22
Marquette Ink …………………………………………………….
p. 23
Creative Services ………………………………………………… p. 24
Sales Report ………………………………………………………………
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p. 25
Welcome from the Director Marquette Student Media Advertising, known as MSMADS, is a program designed to equip students with the skills and experience needed to work in the fields of marketing, sales and advertising. This student-run department stresses quality and selfgrowth as a means of assessment. As the Executive Director, I feel very privileged to be leading this year’s team of talented individuals and promise to make this experience a journey of empowerment, functional training and expanded career opportunities.
To our clients, we thank you for allowing us to be a part of your success in achieving your goals, but most of all for contributing to our professional growth and development.
To our prospective clients, in the words of Mark Twain, “The secret of getting ahead is getting started.” So, let’s get started!
Maria Leal
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Rule Book Mission Statement: “At Marquette Student Media Advertising we are guided by an interminable focus on creativity, professionalism and success. As an advertising agency we strive to provide our clients with high quality products and services.” Job Descriptions: Executive Director: In charge of the day-to-day managerial side of the office. He/She is responsible for creating new sources of revenue, making the final revenue goal and supervising all of the Student Media Advertising Departments. Director of Account Services: In charge of assisting the account executives on the daily servicing of their clients and support other agency activities as needed. He/She is responsible for the handling of national accounts and weekly tracking reports. Account Executives: In charge of maintaining and supporting an efficient working environment for the accounts for which they are assigned. He/she will serve as the primary client contact on the day-to-day development of the account and as the representative of this client inside the agency. Their main goal is sustaining a strong and lasting client relationship and bringing new accounts to the agency in a manner that results in a profit to the agency. Marketing Director: In charge of assisting and supervising the marketing team on the daily tasks. The director is also responsible for the creation of marketing and strategy plans for our products and the client’s products. Coming up with new methods to promote our office, spread the word and keep the students informed. Editing and proofreading all the written publications and social media posts is also the director’s responsibility. Marketing Client and Student Analyst: Assist with the creation of client/student marketing campaigns. Specifically by providing the Marketing Director with analytics and innovating ideas for the promotion of our product. He/she will be responsible for the client/student marketing representation in the office. Marketing Production Analyst: Assist with the creation of the Production’s department marketing campaign. Specifically by providing the Marketing Director with analytics and innovating ideas for the promotion of our product. He/she will be responsible for the production’s department marketing representation in the office.
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Digital Marketing and IT: In charge of the Student Media websites and social media profiles. Serve as additional help to the client, student and production’s department marketing campaigns. Creative Director: In charge of overseeing the graphic designers, approving creative work for clients (office work will ALSO be approved by the Executive Director or Business Manager) and coming up with weekly creative projects for the graphic designers. Work with the Marketing team during the creative process of a campaign is also a responsibility of this position. Graphic Designers: In charge of creating print and web designs for clients and the office. Helping with the creative process of the Marketing campaigns and complete all the weekly projects. Production Manager: In charge of all business related to Marquette Ink and its enterprise. Monitor and develop the department website. Sell and deliver products. Develop marketing strategy and manage department budget. Production Staff: Responsible for assisting the Production Manager with the selling and delivering of the product. Information and Office Flow Chart: Communication and information flow is crucial is an advertising agency. All third tear employees need to ask for information or/and inform their managers (second tear employers) about their daily work and they will be responsible for letting the Executive Director know, which will inform the Business Manager. Only under necessary circumstances, like managers and Executive Director not being present in the office, third tear employers can go to the Business Manager. If your manager is not there, please go directly to the Executive Director. If you go to the Business Manager with the presence of your manager or Executive Director in the office, she will not be able to help you. BEFORE ASKING ANY QUESTIONS PLEASE REFER TO THE SERVER AND/OR DO SOME RESEARCH. Office Behavior: Everybody needs to act professionally while working in the office. Each department and managers have assigned desks. During your working hours you need to stay within your assigned desks and be working at all time. MANAGER’S DESKS CAN ONLY BE USED BY MANAGERS. Walking around the office looking for conversations and distractions will not be permitted.
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Facebook, Pinterest, Instagram and other social media websites are allowed STRICTLY for business purposes. Music is allowed only with HEADPHONES, no speakers. Video streaming, like Youtube and Netflix are NOT allowed in the office. We are here to work, if you don’t have anything to do ASK YOUR MANAGER OR EXECUTIVE DIRECTOR what you can work on. Daily Attendance and Hours: Everybody needs to have a PERMANENT schedule. After your manager AND Executive Director approve the schedule, it will be placed in the Schedule Binder. Once this schedule is placed in this binder there will be NO changes unless a valid reason is presented. Be aware that the schedule of your preference might not be the final one for you; some changes might be implemented for necessary reasons. Everybody has an amount of hours that need to be clocked in weekly in Marquette EmpCenter. () For log in use your Marquette username and password. Our Business Manager will monitor these clocked in hours on a weekly basis. Each department will have a WEEKLY meeting, which will count towards the 10-12 hours. Managers our required 15 hours of work weekly. Managers meetings will count towards your 15 hours. Account Executives and Classifieds work 12 hours + plus out of the office emails and phone calls (not part of your 12 hour requirement). Face-to-face meeting are counted as part of your 12 hours but you NEED to let your manager know where you will be and with whom you are meeting. There will be a form for you to fill out and leave at your manager’s desk. Marketing, Graphic Designers and Production staff members are required 10 hours of work weekly. Absences: If you won’t be able to make it to work you MUST fill out the Absence form and leave it at you manager’s desk for them to approve. Without this form filled out you will not be excused for an absence unless it is an emergency. Emergencies must be notified to BOTH your manager and Executive Director via email. If you simply don’t show up you will be counted with an unexcused absence.
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Departments and Office Meetings: In these meetings we will discuss everything that was done during that week or past two weeks. These meetings will be one hour long and EVERYBODY needs to be present. Only valid excuses are accepted for these. Managers will have a weekly meeting. Departments will have a weekly meeting. Office meetings will be every two weeks. Editorial/Media Calendar: An editorial calendar is a calendar that will provide the staff with all the deadlines for the office. This way there is no confusion about important dates and deadlines. This calendar will always be showing on the TV Screen. Daily Tasks and Weekly Agendas: Every department will have weekly agendas. These agendas will be created by each manager and sent to the Executive Director no later than SUNDAY NIGHT. The agendas will be divided by day and staff member so everybody has at least one task each day. These tasks need to be strictly followed by everybody, and again if you don’t have anything to do please ask your manager or Executive Director what you can do. Daily Task Chart: To avoid misunderstanding about what each of you has done you will be filling out the Daily Task Chart. This needs to be filled out and updated EVERY time you start and complete something in the office. It will be placed in your manager’s desk inside a binder and it will look like this: Not filling the Daily Task Chart will count as a missed deadline. Email: Everybody in the office should have a msmads.org email. If you do not have one please contact the Executive Director to have one created. This email is the ONLY email you can use from now for MSMADS related work. Any other email will not be read.
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Consequences: All the regulations must be followed. If, by any chance, you do not follow this regulations there will be consequences. Below, all the different consequences will be listed. Missed Deadline: Deadlines are our TOP PRIORITY after clients. A missed deadline is cause for automatic probation unless there is a VALID reason approved by the Executive Director or Business Manager. Uninformed absence or change of schedule: If this were to happen, you will have 3 strikes, which will then put you in an automatic probation term. If missed again (4th time) without informing your manager or Executive Director, you will be dismissed from the office. Inadequately Use of Work Time: If for any reason you are caught by any manager doing something that is not work related (Social Media, video streaming, etc.) you will be asked to leave the office and the scheduled hours for that day will be eliminated from your paycheck. Unprofessionalism/Misbehavior: This will not be accepted. Same consequences as Inadequately Use of Work Time will be applied. If it is a severe and continuous case this will be cause for a MSMADS dismissal.
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Resources Servers: Space Master: Financial, Insertion Order, Invoices, Tracking and Sales Report. Media Temple: Databases and web hosting server for all Student Media’s websites. Also house msmads.org emails. Tribune Server, MU: Server for all MSMADS content including artwork, forms, issues, templates and correspondences. Online Software: ProjectBubble.com: Project management system designed for collaborative projects in marketing and advertising. SaleGenie.com: Leads generating software for the sales and marketing departments. Chartbeat, Google Analytics: Extensive analytics software for MSMADS websites. shutterstock.com, GraphicRiver.net, iStockphoto.com: Stock photography and footage provider. Google PDF: Software that allows us to control and monitor the ad placements in the MarquetteWire website. Computer Programs: Adobe Creative Suite Microsoft Office Devices: Apple iMac Computers EPSON Stylus Pro 9890 Printer TV Fat Screen for professional presentations POLYCOM Smart Office Desk Phones
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Office Layout
Executive Director
Account Services Director
Classifieds Manager
Finance Manager
Account Coordinator
Production Manager
Production Associates
Account Executives
Marquette Ink Team
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Retail Team
MSMADS Team
Brand
MSMADS
THIS GUIDELINE PROVIDES THE FONT, COLOR, AND LOGO CHOICES THAT CAN BE USED IN THE DESIGN PROCESS THROUGHOUT THE 2014-2015 ACADEMIC YEAR.
STYLE GUIDE
SHOW US WHAT YOU’VE GOT.
COLOR PALATE
TYPE OPTIONS Choose from any of the fonts below.
Black and white may be used as well.
C= 44 M=0 Y=23 K=7
LOGO OPTIONS Choose from any of the variations below.
Open Sans
Logo Usage
Regular.............................The quick brown fox jumps over the lazy dog. Light.....................................The quick brown fox jumps over the lazy dog.
The logos below can be used interchangeably. Do not stray from the color options provided or the placement of the logo components. When displaying the logo on a dark background, the gray lettering can be replaced with the cream color in the color palate.
Light Italic................................The quick brown fox jumps over the lazy dog.
C= 34 M=8 Y=100 K=0
BEGIN DESIGNING
Italic.......................................The quick brown fox jumps over the lazy dog. Semibold.......................The quick brown fox jumps over the lazy dog. Semibold Italic.................The quick brown fox jumps over the lazy dog. Bold...............................The quick brown fox jumps over the lazy dog. Bold Italic........................The quick brown fox jumps over the lazy dog. Extrabold.................The quick brown fox jumps over the lazy dog. Extrabold Italic..........The quick brown fox jumps over the lazy dog.
C= 7 M=0 Y=30 K=0
Aller Regular................................The quick brown fox jumps over the lazy dog.
C= 7 M=83 Y=84 K=1
Italic......................................The quick brown fox jumps over the lazy dog. Bold....................................The quick brown fox jumps over the lazy dog. Bold Italic...........................The quick brown fox jumps over the lazy dog.
Futura C= 20 M=7 Y=0 K=84
MARQUETTE STYLE GUIDE COLOR PALATE
Black and white may be used as well.
Medium.......................The quick brown fox jumps over the lazy dog. Condensed Medium.............................The quick brown fox jumps over the lazy dog. Condensed Extrabold.....The quick brown fox jumps over the lazy dog. Medium Italic..............The quick brown fox jumps over the lazy dog.
THIS GUIDELINE PROVIDES THE COLOR AND LOGO CHOICES THAT CAN BE USED IN THE DESIGN PROCESS FOR MARQUETTE RELATED PROJECTS.
SHOW US WHAT YOU’VE GOT.
LOGO OPTIONS
Choose from any of the variations below.
C= 100 M=72 Y=0 K=32 90%
80%
70%
60%
50%
40%
30%
20%
10%
70%
60%
50%
40%
Incorrect Logo Usage Listed below are incorrect applications of the Marquette University logo. However, please note that not every acceptable or unacceptable use of the logo can be addressed here. It is the responsibility of each communication producer to use the logo correctly. If you have questions about a particular application, please contact the Office of Marketing and Communication at (414) 288-5867. For a rule of thumb, stick to the logos listed in the middle column.
The logo was designed to be used in its entirety; the words “Marquette University” and the Marquette tower graphic must never be used separately. The vertical or horizontal version is acceptable, depending on design and space considerations.
Do not recreate the logo.
Marquette University Brand Architecture LOGO – Tagline
BRAND EXTENSIONS
UNIT LOGOS
ENDOWED COLLEGE LOGOS
COLLEGE
SUB-BRANDS
20%
10%
Do not reposition the logo elements in relation to one another.
Do not screen the logo.
LIMITED CAMPAIGN ID
ATHLETICS MONOGRAM PRIMARY
SECONDARY
ATHLETICS WORDMARK
30%
Avoid using these styles at all times.
Logo Usage
LOGO
80%
LOGO VIOLATIONS
The Marquette University logo is the official university signature. As such the logo with the “Be The Difference.” tagline should be used prominently on promotional materials including publications, advertising, stationery and electronic media. Exceptions must be granted by the Office of Marketing and Communication (414) 288-7448.
C= 0 M=24 Y=100 K=0 90%
BEGIN DESIGNING
Do not print the logo in a Do not change the color color other than Marquette breaks when printing the logo blue, Marquette Gold or in two colors. black.
Do not place a shadow behind the logo.
College of Health Sciences
HAGGERTY MUSEUM OF ART
SEAL
Do not rotate the logo.
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Do not reproportion the logo.
Business Cards
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Creative Brief
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Marketing Materials Postcards
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Promotional Activities
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Display Advertisements
Flyers
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SOCIAL MEDIA
Social Media
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Media Kit
To read this publication CLICK HERE: http://issuu.com/marquettestudentmedia/docs/mediakit_aug_18_master/1
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The Marquette Tribune The Marquette Tribune is the student newspaper for Marquette University. This is a 16-page issue with advertisements sold by the student-run ad department and stories written by the student-run editorial department. The newspaper features stories about current campus news, national/local news and newsworthy events. Every Tuesday and Thursday there’s a new issue on the stands. A circulation of 4,000 copies is distributed each day in 38 racks around campus.
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Marquette Living The Marquette Housing Guide is a 32-page supplement created by students for students. The main objective of this publication is to facilitate the home-hunting process for sophomores, juniors, seniors and even curious freshmen. Inside the supplement students can find helpful articles about moving, roommate selection, grocery shopping, etc. Aside from all the stories, students also have access to unique advertisements from the different properties available around campus. A total of 5,000 copies where printed. 3,767 where distributed in the Residence Halls, 500 where handed out in promotional events, 600 where distributed in the Marquette Tribune racks, 24 where sent to the publishing clients and the rest was archived for future references. Additional to the print edition, MSMADS offers the student body a website with all the information needed to find the right house or apartment for them.
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To read these publications CLICK HERE: http://issuu.com/marquettestudentmedia/docs/fallhousingsupplement/1 http://issuu.com/marquettestudentmedia/docs/housing_guide_for_email_/1
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The Marquette Wire This website features content from The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio and Advertising all in one location. This innovative platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. At The Marquette Wire, our number one priority is to keep you connected.
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Marquette Ink The Student Media production lineup now includes large format printing, produced by our stateof-the-art Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440 dpi, this printer can produce museum quality photos at a reasonable price. The 43� maximum print width is also ideal for posters and banners, averaging $5.00-$6.00 per square foot. Orders are taken via phone, in person or on the web at WWW.MARQUETTEINK.ORG
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Creative Services
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Sales Report Product
Sales
Golden Eagle Issue
$1,990.00
Graphic Design
$500.00
Marquette Ink
$4,824.00
Marquette Living
$14,325.00
The Marquette Tribune
$73,298.50
Marquette Wire
$2,678.75
MUTV
$3,000.00
Tribune Classifieds
$10,484.96
TOTAL
$111,101.21
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