V 2016 - 2017
MARQUETTE VIBE MEDIA KIT
WHO WE ARE The Marquette Student Media serves the Marquette and Milwaukee communities through six media outlets. They include The Marquette Tribune, Marquette Radio, MarquetteWire.org, The Marquette Journal, MUTV, and the Marquette Vibe. Each media provides unique educational and leadership opportunities for the students of Marquette, while supporting the educational mission of the Diederich College of Communication.
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DEPARTMENTS ADVERTISING
PUBLICATIONS
DIGITAL
MARQUETTE VIBE 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 www.MarquetteVibe.org
THE MARQUETTE
THE MARQUETTE WIRE
THE
Director: 414.288.1739 Director: Kathryn.Larkin@mu.edu
JOURNAL 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editor-in-Chief: 414.288.7762 Editor@marquettejournal.org www.MarquetteWire.org MARQUETTE TRIBUNE 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 Editor@marquettetribune.org www.MarquetteWire.org THE
Sales: 414.288.1738 Sales: Patrick.Harris@mu.edu Office: 414.288.7057 Office: Kimberly.Zawada@mu.edu Fax: 414.288.5896 Marquette Living, Housing www.MarquetteLiving.org Sales: 414.288.1738 Sales: Patrick.Harris@mu.edu
1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 www.MarquetteWire.org MUTV 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.6902 www.MarquetteWire.org MARQUETTE RADIO 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.7541 mur@marquettestudentmedia.org www.MarquetteWire.org-LISTEN
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TATISTICS In the United States, Millennials are 86 million strong with a spending capacity of over $382 billion dollars per year.* It is the Vibe’s goal to engage with the nearly 11,800, 18 to 24 year olds living on Marquette’s campus. We offer print, digital and social media to market your brand to this target demographic. DISTRIBUTION
ANNUAL SPENDING BY 18 - 24 YEAR OLDS
MARQUETTE’S NICHE MARKET
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The Marquette Tribune Tuesday Circulation Campus Newspaper Stands Campus Newspaper Drop-off Points Delivery Time Keep Living Poster Keep Living Poster Distribution Clothing & Shoes Entertainment Movies/Music Food Cell Phone Personal Care
3,000 40 205 1:00 pm 4X A Year 5,000 $18.6 Billion $9.6 Billion $21 Billion $50 Billion $14 Billion $4 Billion
Undergraduates 8,410 Graduate Professionals 3,335 Faculty/Staff 2,705 Total 14,450 Diversity 25% Female Students 53% Sororities/Fraternities 25% * www.research.refuelagency.com/reports/college-explorer
PRODUCT LINE-UP The Marquette Vibe offers its clients both print and digital options for advertising and marketing. This multi-media approach is designed to ensure your product or service is seen by your audience, regardless of their preferred media device. For more information on creating the perfect Media Mix package, please contact our sales department at 414.288.1738.
THE MARQUETTE TRIBUNE
MARQUETTEWIRE.ORG
TRIBUNE NEWSPAPER INSERTS
NEWSPAPER STANDS
KEEP LIVING POSTER
MARQUETTELIVING.ORG .
DISPLAY ADVERTISING
8.5” X 11”, 3,000 NEWSPAPERS
PRINT DISPLAY ADVERTISING FOR HOUSING
DESIGN SERVICES
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CREATIVE & MARKETING SERVICES
WEBSITE DIGITAL ADVERTISING
40, 11” X 14” FULL COLOR POSTERS
HOUSING LISTINGS & DIGITAL ADVERTISING
DIGITAL & VIDEO
DIGITAL SHORTS & ANIMATION
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IRCULATION
205 DISTRIBUTION LOCATIONS & 40 NEWSPAPER STANDS
EVERY TUESDAY The Marquette Tribune distributes 3,000 newspapers every Tuesday to approximately 205 high-traffic locations on and off campus, reaching nearly 11,745 students and 2,705 professional staff. Aside from purchasing print display advertisements in the newspaper, clients have the opportunity to rent the top portion of 40 newspaper stands, which are found in all residence halls, academic buildings and larger offcampus apartment complexes. For more information about these locations and prices please contact our sales department at 414.288.1738.
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Wells St.
Wisconsin Ave.
W. Clybourn St.
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PUBLICATION DATES MARQUETTE TRIBUNE 2016-2017
2016 FALL SEMESTER First Day of Class........................Aug 30 Labor Day, No Class....................... Sep 5 Mid-Term Exams.................... Oct 20-24 Thanksgiving Break.................Nov 23-27 Last Day of Class......................... Dec 18 Christmas Break...............Dec 19-Jan 18
2017 SPRING SEMESTER First Day of Class........................ Jan 18 Mid-Term Exams......................Mar 6-10 Spring Break..........................Mar 13-19 Easter Holiday........................ Apr 13-17 Last Day of Class.......................... May 7 Final Exams End......................... May 14
IMPORTANT DEADLINES • Contracts are due Friday at 3:00 pm • Artwork is due Thursday at 5:00 pm
August 2016
September 2016
SUN
MON
TUE
WED
THU
FRI
SAT
7 14 21 28
1 8 15 22 29
2 9 16
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
SUN
MON
23 30
SUN
MON
4 11 18 25
5 12 19 26
SUN
MON
November 2016 6 13 20 27
7 14 21 28
SUN
MON
WED
THU
FRI
SAT
1 8 15 22
2 9 16 23 30
3 10 17 24
4 11 18 25
5 12 19 26
5 12 19 26
6 13 20 27
7 14 21 28
6 13 20 27
October 2016
WED
THU
FRI
SAT
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24
TUE
SUN
MON
TUE
WED
THU
FRI
SAT
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
January 2017
WED
THU
FRI
SAT
SUN
MON
TUE
WED
THU
FRI
SAT
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
1 8 15 22 29
2 9 16 23 30
3 10
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
SUN
MON
TUE
WED
THU
FRI
SAT
2 9 16 23 30
3 10 17 24 1
4 11 18 25 2
5 12 19 26
6 13 20 27
7 14 21 28
1 8 15 22 29
4 11 18 25
5 12 19 26
6 13
SUN
MON
TUE
WED
THU
FRI
SAT
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
February 2017 TUE
TUE
December 2016
TUE
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& KEEP LIVING
20 27
March 2017
WED
THU
FRI
SAT
1 8 15 22
2 9 16 23
3 10 17 24
4 11 18 25
The Marquette Tribune Keep Living
5 12 19 26
6 13 20 27
17 24 31
April 2017
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5k x 4” Quarter Page
4k x 10” Half Page
RATES
PER COLUMN INCH Student/University Rate $5.00/Column Inch Local Rate $8.00/Column Inch National Advertising Rate $12.00/Column Inch Secure Placement +10% Of Total Cost Spot Color Rate + $1.50/Column Inch Full Color Rate + $3.50/Column Inch
5k x 2” SM Bottom
DISCOUNTS 5k x 3” Big Bottom
5k x 8” Half Page 2k x 10” Quarter Page 5k x 1.5” Front Page,Color
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2k x 5” SM Box
4k x 5” Quarter Page
5k x 16” Full Page
IZE & PRICE
CONVERSION TABLE 1k: 2k: 3k: 4k: 5k:
1.878 inches 3.908 inches 5.939 inches 7.969 inches 10.00 inches
Gutter: 0.1667
Non - Profit -10% Off Total Price Student Organization -12% Off Total Price 5 - 10 Run Times -15% Off Total Price 11 - 20 Run Times -18% Off Total Price 21+ Run Times -20% Off Total Price
THE
EQUATION
4 COL X 8 Inches Enter Display Rate Total For 1 Ad / Week Long Run Color / Placement (Color CI x $3.50) Number Of Weeks TOTAL INSERTION ORDER
32 CI X $8.00 = $256.00 + $112.00 X 2 = $736.00
LOCAL RATES AT A GLANCE LOCAL DISPLAY ADS
COLUMN WIDTH
DIMENSIONS
FULL PAGE
5 COLUMNS X 16“
10” x 16”
HALF PAGE HORIZONTAL
5 COLUMNS X 8”
HALF PAGE VERTICAL
BLACK/
SPOT COLOR
FULL COLOR
$640.00
$760.00
$920.00
10” x 8”
$320.00
$380.00
$460.00
4 COLUMNS X 10”
7.969” x 10”
$320.00
$380.00
$460.00
QUARTER PAGE HORIZONTAL
5 COLUMNS X 4”
10” x 4”
$160.00
$190.00
$230.00
QUARTER PAGE VERTICAL
4 COLUMNS X 5”
7.969” x 5”
$160.00
$190.00
$230.00
QUARTER PAGE
2 COLUMNS X 10”
3.908” x 10”
$160.00
$190.00
$230.00
BIG BOTTOM BANNER
5 COLUMNS X 3”
10” x 3”
$120.00
$142.50
$172.50
SMALL BOTTOM BANNER
5 COLUMNS X 2”
10” x 2”
$80.00
$95.00
$115.00
SMALL BOX
2 COLUMNS X 5”
3.908 “ x 5”
$80.00
$95.00
$115.00
FRONT PAGE BANNER
5 COLUMNS X 1.5”
10” x 1.5”
$300.00
$300.00
$300.00
WHITE
UNIVERSITY RATES AT A GLANCE UNIVERSITY DISPLAY ADS
COLUMN WIDTH
DIMENSIONS
FULL PAGE
5 COLUMNS X 16“
10” x 16”
HALF PAGE HORIZONTAL
5 COLUMNS X 8”
HALF PAGE VERTICAL
BLACK/
SPOT COLOR
FULL COLOR
$400.00
$520.00
$680.00
10” x 8”
$200.00
$260.00
$340.00
4 COLUMNS X 10”
7.969” x 10”
$200.00
$260.00
$340.00
QUARTER PAGE HORIZONTAL
5 COLUMNS X 4”
10” x 4”
$100.00
$130.00
$170.00
QUARTER PAGE VERTICAL
4 COLUMNS X 5”
7.969” x 5”
$100.00
$130.00
$170.00
QUARTER PAGE
2 COLUMNS X 10”
3.908” x 10”
$100.00
$130.00
$170.00
BIG BOTTOM BANNER
5 COLUMNS X 3”
10” x 3”
$75.00
$97.50
$127.50
SMALL BOTTOM BANNER
5 COLUMNS X 2”
10” x 2”
$50.00
$65.00
$85.00
SMALL BOX
2 COLUMNS X 5”
3.908 “ x 5”
$50.00
$65.00
$85.00
FRONT PAGE BANNER
5 COLUMNS X 1.5”
10” x 1.5”
$200.00
$200.00
$200.00
WHITE
NATIONAL RATES AT A GLANCE NATIONAL DISPLAY ADS
COLUMN WIDTH
DIMENSIONS
FULL PAGE
5 COLUMNS X 16“
10” x 16”
HALF PAGE HORIZONTAL
5 COLUMNS X 8”
HALF PAGE VERTICAL
BLACK/
SPOT COLOR
FULL COLOR
$960.00
$1,080.00
$1,240.00
10” x 8”
$480.00
$540.00
$620.00
4 COLUMNS X 10”
7.969” x 10”
$480.00
$540.00
$620.00
QUARTER PAGE HORIZONTAL
5 COLUMNS X 4”
10” x 4”
$240.00
$270.00
$310.00
QUARTER PAGE VERTICAL
4 COLUMNS X 5”
7.969” x 5”
$240.00
$270.00
$310.00
QUARTER PAGE
2 COLUMNS X 10”
3.908” x 10”
$240.00
$270.00
$310.00
BIG BOTTOM BANNER
5 COLUMNS X 3”
10” x 3”
$180.00
$202.50
$232.50
SMALL BOTTOM BANNER
5 COLUMNS X 2”
10” x 2”
$120.00
$135.00
$155.00
SMALL BOX
2 COLUMNS X 5”
3.908 “ x 5”
$120.00
$135.00
$155.00
FRONT PAGE BANNER
5 COLUMNS X 1.5”
10” x 1.5”
$400.00
$400.00
$400.00
WHITE
M
EDIA MIX “THE RIGHT MESSAGE TO THE RIGHT AUDIENCE.” NEWSPAPER STAND
For one week your advertisement will be displayed on the leader-board of 40 campus newspaper stands. Known for being the only location on campus a vendor can post an advertisement, the stand is specifically designed to catch the attention of any student or faculty member entering a university building.
FRONT PAGE
Front Page (1.5” X 10”):
$200 University
$300 Local
$400 National
Schedule your advertisement to be inserted into 3,000 newspapers. Inserts and/ or artwork must be delivered to the printer one week prior to the publication date.
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$400/one week, Full-Color (up to 14” x 11”)
Specifically designed for the “Page One” reader, this full-color advertisement provides a premium display location with a first-view priority.
NEWSPAPER INSERTS
Newspaper Stands:
Newspaper Insert Cost:
$300/one week
Printing, B/W 1 Side Printing, B/W 2 Sides Printing, Color 1 Side Printing, Color 2 Sides Print & Inserts, Full Color 1 Side
+$249 +$270 +$319 +$488 $619
Inserts Can Be Sent To Port Publications Attn. Insert Department 125 E. Main Street Port Washington, WI 53074 262.284.3494
DIGITAL ADVERTISING “THE RIGHT MESSAGE ON THE RIGHT PLATFORM”
MARQUETTEWIRE.ORG
The MarquetteWire.org features content from The Marquette Tribune, The Marquette Journal, MUTV and Marquette Radio, all in one location. Our platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. Advertising packages are available for print and online, with a weekly up-todate analytical report.
LOCATION PIXEL 1 Week
4 Weeks
8 Weeks
16 Weeks
Leader-Board
728 x 90
$150
$500
$900
$1,600
Tower Button
300 x 500
$150
$500
$900
$1,600
Side Button
300 x 250
$100
$300
$540
$ 960
Footer
728 x 90
$125
$400
$720
$1,280
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C
REATIVE SERVICES
The Marquette Vibe offers design services that include logos, video website headers, carousel artwork, business cards, posters, info-graphs, brochures, advertisements, flyers, content and visual development. The cost is based on the estimated time needed to complete the job, visual requirements and media purchases. For more information please contact Kimberly Zawada at 414.288.7057.
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DESIGN WORK, NO MEDIA PURCHASE
$30 HOURLY
DESIGN WORK WITH MEDIA PURCHASE
FREE
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OUSING GUIDE MARQUETTE LIVING POSTER Marquette Living is a multi-media resource created to support students with their off-campus housing needs. Marquette Living features both a print edition poster and an online web page to showcase local rental options. Introducing “Marquette Living,” the new print format for advertising your rental units. Using social media, Marquette students will be invited to submit their photos and artwork for the cover poster. Opposite the poster image students will find rental listings. Our goal is longevity for the poster, and heighten engagement with our younger readers. The Marquette Living Print Edition Poster Features
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• Campus-wide Student Art Competition • 11”x17” Poster, voted on by Marquette Students • Event Launch at our Alumni Memorial Union • 5,000 printed copies: 3,000 inserted in The Marquette Tribune & 2,000 given out at AMU Event and Resident Halls • Printed Four Times A Year • Expansive Social Media Campaign • Starting price per space: $350 for 4”X 3.6” Space • FREE web page on www.MarquetteLiving.org
MARQUETTE LIVING ONLINE
Marquette Living SPACE RATES*
The online website, www.MarquetteLiving.org, has an expansive platform so property owners can use photos, videos and other descriptive information to showcase their listings. Though the site is still in its infancy, it will soon offer roommate searches, sub-lease searches, open house information and Google map locations.
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SPACES (4”X3.6” PER SPACE) $350 EACH SPACES $325 EACH SPACES $300 EACH SPACES $275 EACH
*EACH SPACE RECEIVES A FREE WEB PAGE
Marquette Living FREQUENCY RATES** 1 EDITION 2 EDITIONS 3 EDITIONS 4 EDITIONS
NO DISCOUNT 5% DISCOUNT 10% DISCOUNT 15% DISCOUNT **DISCOUNT APPLIES TO TOTAL COST
ONLINE RATES*** 1 - 10 UNITS 11 - 20 UNITS 21 + UNITS FEATURED AD
$40 PER MONTH $60 PER MONTH $80 PER MONTH +$10.00
***WITHOUT PURCHASE OF POSTER
Marquette+Living Phone: 414.288.6468 Sales: Patrick.Harris@mu.edu www.MarquetteLiving.org
DIEDERICH
College of Communication MARQUETTE UNIVERSITY