2014-2015
MARQUETTE STUDENT MEDIA MEDIA KIT
CONTENT
2 Media Kit
01.
DISPLAY SCHEDULE
04
02.
DISPLAY TRAINING
06
03.
TRIBUNE SIZE & COLOR
10
04.
DIGITAL MARKETING
14
05.
DISPLAY MARKETING
16
06.
CLASSIFIED
07.
MUTV PRODUCTION
20
08.
CAMPUS PRINTING
22
09.
HOUSING GUIDE
24
10.
MARQUETTE STATISTICS
26
11.
OUR TEAM
28
12.
DEPARTMENT INFORMATION
30
18
WELCOME FROM THE DIRECTOR Marquette Student Media Advertising, known as MSMADS, is program designed to equip students with the skills and experience needed to work in the fields of marketing, sales and advertising. This student-run department stresses quality and self-growth as a means of assessment. As the Executive Director, I feel very privileged to be leading this year’s team to supply quality services to clients. We, as students, help our clients identify and deliver the best communication strategy. MSMADS offers a well rounded and creative approach to successfully reach the target by utilizing print and digital advertising through the different media platforms available. To our clients, we thank you for allowing us to be a part of your success in achieving your goals, but most of all for contributing to our professional growth and development.
To our prospective clients, in the words of Mark Twain, “The secret of getting ahead is getting started.” So, let’s get started!
Maria Leal
3
DISPLAY SCHEDULE When you can expect to get your information delivered
The Marquette Tribune is published twice a week during the academic year. Daily circulation is 4,000. Artwork and contract deadlines are three days prior to publication.
4 Media Kit
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First Day of Class ----------------------- Aug 25 Labor Day No Class ----------------------- Sep 1 Mid-Term Exams ----------------------- Oct 9-15 Fall Break ----------------------------- Oct 16-19 Thanksgiving Break ----------------- Nov 26-30 Last Day of Class -------------------------- Dec 6 Christmas Break ---------------- Dec 14-Jan 11 First Day of Class ------------------------ Jan 12 MLK Day ----------------------------------- Jan 19 Mid-Term Exams ----------------------- Mar 3-6 Spring Break -------------------------- Mar 8-15 Easter Holiday -------------------------- Apr 2-6 Last Day of Class ------------------------- May 2 Final Exams End ------------------------- May 9
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MAY 2015
APRIL 2015 Su
DECEMBER 2014
13
Publication Day Artwork Contract & Proof Deadline 1 P.M. Deadline 2 P.M.
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5
DISPLAY TRAINING What you must know DISPLAY ADS Display ads are advertisements found in print media. This includes newspapers, magazines, and special supplements. The cost of one advertisement is determined by its size, so the larger the advertisement the higher the cost.
gutter separating each column. In the example on the following page, the display ad fits across 4 columns and measures 10 inches high. To help you establish its value, follow the step-by-step instructions that can be found on the following spread.
Industry Standard Terms:
In the newspaper CI-------------------------------------COLUMN INCH industry K--------------------------------------------COLUMN advertisements DPI----------------------------------DOTS PER INCH are measured by CPM------------------------COST PER THOUSAND Column Inches. The Column Inch is found by multiplying Also note: A contract is a legal the number of columns the ad can document listing all display ads fit across by the height (in inches) of running in a consecutive order. the ad. A tabloid newspaper page This is also sometimes referred to typically consists of 5 vertical columns, as a campaign. with a 0.1667�
Marquette Student Media Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Executive Director: 414. 288.1739 www.marquettewire.org advertising@msmads.org
6 Media Kit
EXAMPLE sPorTs
16 Tribune
Thursday, May 1, 2014
Cloete leads team Women ends 2nd season 5-12 to 2nd place finish Black says lacrosse Men’s golf lose by 10 strokes to Big East Champion St. John’s By Trey Killian
robert.killian@marquette.edu
10”
8”
6”
4”
2”
The Marquette men’s golf team began its spring season with the lofty goal of winning the Big East Championship. On the final day at Callawassie Island, it nearly did. After falling behind St. John’s by 14 strokes heading into the back nine of the third round, the Golden Eagles rallied to dramatically close the gap to two shots with three holes to go. The Red Storm, led by Ryan McCormick’s stellar firstplace effort, ended up winning the event with an overall score of 882, while Marquette finished in the runner-up spot with an 892. After coach Steve Bailey disappointedly watched Marquette’s chances of achieving its ultimate objective slip away late, he was, as always, proud of his team’s accomplishment. “It’s unfortunate, but we’re going to take a lot of experience from this,” Bailey said. “I thought collectively our guys handled the pressure well, and everybody that traveled here is coming back next season. Looking at the overall season, we were ranked 180th at the start and now we’re at 110th. I’m proud of that progress.” Bailey always preaches consistency from the top to the bottom of his lineups, and that came to fruition at the championships. Led by junior Brandon Cloete, three Marquette golfers placed in the top 10 individually. Cloete scored a 5-overpar 221 to tie for fourth place, while sophomore Patrick Sanchez finished right behind him in sixth with a 222. “We felt good because all we asked for was a chance to win it, and we gave ourselves a really good chance on the final day,” Sanchez said. “It showed that all of us have the potential to shoot some of the top scores in the conference.” CJ Swift finished two strokes behind Cloete in a tie for seventh place, capping what was a standout year for the redshirt sophomore. “If you look back at where CJ was his freshman year to now, he’s made huge strides in development as a player and a more mature person,” Bailey said. Sophomore Zach Gaugert finished fourth for the Golden Eagles and 13th on the individual leaderboard, while fellow sophomore Nick Nelson rounded out the scoring for Marquette with a 232, good for a tie for 21st. “(The solid top-to-bottom effort) is just a testament to the contagious atmosphere we’ve created, and the competitive nature of the tournaments we’ve played this year,” Bailey said. “Our whole theme was to create positive energy, and the program has grown because of it. We’re excited to get
1k
back to work.” The Golden Eagles played one of the toughest schedules in program history this season, and as a result, upped their level of competition both amongst each other and against their opponents. But aside from taking steps on the golf course, Bailey is equally, if not more impressed, with his team’s growth as human beings. “Ultimately I look for our guys to grow as people and as players, and they grew in both of those areas this season,” Bailey said. “The continued accountability of all our guys and the leadership they’ve shown has a lot to do with where we are now. I don’t know that I had a bar set for this point when I started my Marquette career, but we’ve progressed as a program.”
team vastly improved, built foundation By Deny Gallagher Special to the Tribune
In a season where Marquette women’s lacrosse went 5-12 overall, the team built the foundation for the entire program. “We improved vastly from our first year to our second year,” coach Meredith Black said. “The message I left my team with was that we need to come back better next year.” The 2014 campaign saw steady improvements for coach Black’s side, which led to individuals and the team making history. This season, fans witnessed the program’s first conference victory, the first win streak and the first conference player of the week award. Wednesday afternoon, the team added another first as Amanda Bochniak, Claire Costanza,
Elizabeth Goslee and Sarah Priem were named to the AllBig East Second Team in the Golden Eagles’ first season as a full member of the Big East. The highlight of the season was a two-game win streak in late March, where the Golden Eagles ousted both Cincinnati and Winthrop, notching a 27-12 scoring advantage between the two games. During that stretch, the club held a significant advantage on draw controls and loose balls. Unfortunately, when the calendar turned to April, the results were not nearly as kind, as the Golden Eagles lost the last seven games of the season. It wasn’t all bad news, as Marquette put some great stretches of play together against the likes of Georgetown, Louisville, Connecticut and Notre Dame. “We competed with some of the top schools in the country and that was the plan for year two,” Black said. With the 2014 season in the books, offseason workouts
begin. In the coming weeks, the team will head home for the summer and begin polishing its game for the fall camp. Black stressed the emphasis of getting better individually before meeting back on campus next fall. “The intensity and the competition is going to pick up (in the fall),” Black said. “I’m telling the team that this summer, they are going to have to work harder (individually) this summer than they ever have before.” With the program’s foundation becoming stronger by the day, those involved know they have the potential to build something special at Marquette. However, the only way that the Golden Eagles can continue the expected success through hard work, just as was demonstrated throughout the team’s 2014 campaign. “We are established, we’re still growing and we still have a lot of room to improve and a lot of things we need to work on before we get to where we want to be,” Black said.
live in style VOTED
2013
PROJECT
amenities:
OF THE YEAR BY THE BUSINESS JOURNAL
free internet basic cable fully furnished utilities included clubroom on main busline 30 story high rise workout facility spectacular views
$800 month now signing for 2014-15 school year Per student based on double occupancy. Offer subject to change without notice.
modernestudenthousing.com 1141 old world third street | models open: m-f 9am-6pm | sat 10am-4pm | sun 11am-4pm for more information or to schedule a tour: call 414.225.8210 Professionally managed by Siegel-Gallagher Management Company
2k
3k
4k
5k
7
Determine Width Count the number of columns the advertisement stretches across. 4 Columns
Determine Height Measure the height of the advertisement in inches. 10 Inches
Determine the Rate University/Student
$5.00/per CI
Local
$7.00/per CI
National Advertising
$10/per CI
Additional Costs/ Discounts Secured Place
+10%
Color
+$90,$180,$270
Freq. Discount
-10%,-15%,-18%,-20%
Determine Column Inch
Run Length
Multiply the number of columns by the height.
The Marquette Tribune is published every Tuesday and Thursday with over 51 publication dates. For optimal marketing results, it is recommended an ad should run 6 times.
4 Col. x 10 In.= 40 CI
8 Media Kit
Once steps 1 through 6 are completed a simple calculation will establish the cost of the advertisement and contract. 4 COL x 10 INCHES
=
40 CI
ENTER. DISPLAY RATE
X
$7.00
NO
$0.00
TOTAL FOR 1 AD/DAY
=
$280.00
# OF RUN DAYS
X
6
TOTAL CONTRACT
= $1,680.00
COLOR/PLACEMENT
The Marquette Tribune Incentives: • Over 205 high traffic distribution sites • 4,000 circulation • Published every Tuesday & Thursday • Target demographics 18-25 year old • Over 11,340 students & faculty on campus • Corresponding online edition at 30,000+ hits per month
9
10 Media Kit 1k x 10”
2k x 5”
2k x 10” or 1/4 Page
3k x 13” 5k x 16” or Full Page
5k x 12” or 3/4 Page
4k x 10” or 1/2 Page
5k x 8” or 1/2 Page
5k x 4” or 1/4 Page
5k x 3”
5k x 2”
4k x 15”
4k x 10”
4k x 5” or 1/4 Page
DISPLAY TRIBUNE Sizes/Rates
Conversion Table 1k: 1.878 inches 2k: 3.908 inches 3k: 5.939 inches 4k: 7.969 inches 5k: 10.00 inches
Gutter: 0.1667
Column Size
Column Inch
Dimensions
Local
National
Student/ University
5k x 16”
80 CI
10” x 16”
$560.00
$800.00
$400.00
5k x 12”
60 CI
10” x 12”
$420.00
$600.00
$300.00
5k x 10”
50 CI
10” x 10”
$350.00
$500.00
$250.00
5k x 8”
40 CI
10” x 8”
$280.00
$400.00
$200.00
5k x 4”
20 CI
10” x 4”
$140.00
$200.00
$100.00
5k x 3”
15 CI
10” x 3”
$105.00
$150.00
$75.00
5k x 2”
10 CI
10” x 2”
$70.00
$100.00
$50.00
4k x 15”
60 CI
7.969” x 15”
$420.00
$600.00
$300.00
4k x 10”
40 CI
7.969” x 10”
$280.00
$400.00
$200.00
4k x 5”
20 CI
7.969” x 5”
$140.00
$200.00
$100.00
3k x 13”
39 CI
5.939” x 13”
$273.00
$390.00
$195.00
2k x 10”
20 CI
3.908” x 10”
$140.00
$200.00
$100.00
2k x 5”
10 CI
3.908” x 5”
$70.00
$100.00
$50.00
1k x 10”
10 CI
1.878” x 10”
$70.00
$100.00
$50.00
Student/University Rate
$5.00/Per Column Inch
Local Rate
$7.00/Per Column Inch
National Advertising Rate
$10.00/Column Inch
DISCOUNTS • • • •
15% Run 5-11 Times 18% Run 12-20 Times 20% Run 21+ Times 10% Non-Profit
11
DISPLAY TRIBUNE Color/Rates
One Spot Color $90
Two Spot Color $180
Full Color $270
One spot color is the combined use of one pre-defined ink and black. The two plates/colors can be used as a duotone or as a predefined monotone, as seen above. With either result, your advertisement will pop in a sea of grayscale imagery for a minimal cost.
Two spot color is the combined use of two pre-defined inks and black. This trio creates a robust spectrum of color not found in one spot color. When cost-cutting is necessary to an advertising campaign but design options are required, this process is ideal.
Full process printing is the practice of using four inks (cyan, magenta, yellow, and black) to create colorful artwork, as seen above. While this is the most expensive method of printing, full color ensures the highest amount of visibility in any newspaper advertisement.
12 Media Kit
A Touch of Color. Color is purchased per advertisement. The cost of color is determined by adding the color price to the total cost of the advertisement. Black is included in all prices. According to the Newspaper Association of America*, color advertisements are 33% more noticeable than black and white advertisements and 18% more likely to drive readers to look for more information.
*NAA is a trade association representing approximately 2,000 newspapers in the USA and Canada. www.naa.org
13
DIGITAL MARKETING What you must know
Marquette Wire Advertising Web ads are purchased on a monthly basis and may be displayed in a carousel view on the main page, with up to three client rotations.
Benefits of digital advertising include: • • • • •
Reasonable prices Ability to edit ad at any time Option to link to your home page Available Ad Analytics & Ad Sense 33,000 visits per month, with February and March being our peak interest time.
Size
Dimensions
Price
LEADERBOARD
728 X 90 PX
$500/month
SIDE BUTTON
300 X 250 PX
$350/month
TEXT BOX LINK
STANDARD
$100/month
Marquette Student Media Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Executive Director: 414. 288.1739 www.marquettewire.org advertising@msmads.org
14 Media Kit
Digital Marketing: THE MARQUETTE WIRE
This website features content from The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio and Advertising all in one location. This innovative platform streamlines the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. At The Marquette Wire, our number one priority is to keep you connected. Please visit us at www. marquettewire.org
15
DISPLAY MARKETING What you must know
16 Media Kit
Newspaper Stand
Newspaper Inserts
Page One/Link
For one week your advertisement will be displayed on the leaderboard of 38 campus newspaper stands. The stand is specifically designed to catch the attention of any student or faculty member entering an academic building, but who may have already read the Tribune.
You can design, print and distribute inserts in The Marquette Tribune. Clients can purchase as few as 1,000 inserts or as many as 4,000.
Specifically designed for the “Page One” reader, this full color ad provides premium display location and first-view priority. In addition to the print ad, your company will be featured as a link on The Marquette Wire.
Full Color (8.5 X 11) $500/one week
Insert Cost Only $100 per CPM* American Litho 530 N. 22nd St. Milwaukee, WI 53233 414.342.5050
Page one (5k X 1.5”) $300/one day Digital Link Included with package, no cost
*Pre-printed inserts must be sent to American Litho and received three business days prior to the insertion date. American Litho will print inserts for a fee.
17
TIMELINE Tuesday Tribune Contract Deadline: 2pm, Thurs. Artwork Deadline: 1pm, Mon.
Thursday Tribune Contract Deadline: 2pm, Mon. Artwork Deadline: 1pm, Wed.
SAMPLE SIZES/PRICE 2.125 x 2”
2.125 x 3”
2.125 x 1”
Size
Dimensions
Price
1
2.125 x 1”
$8/Issue
2
2.125 x 2”
$14/Issue
3
2.125 x 3”
$25/Issue
Marquette Student Media Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Classified Director: 414. 288.6757 www.marquettewire.org muclassified@msmads.org
18 Media Kit
DISPLAY CLASSIFIED AD Advertise your product or service on a budget
A classified advertisement is our most costeffective method of purchasing space in The Marquette Tribune. Classified advertisements are grouped by category and printed on one page, making this method an optimal sellers/buyers platform.
19
MUTV PRODUCTION Video production includes special events, weddings, special class visits, interviews, and training videos. Archival content will be burned to a DVD. Cost is determined by the length of the event and an hourly rate for the videographer and editing. VIDEOGRAPHY
$35/hr
EDITING
$20/hr
COMPRESS VIDEO
$10/hr
MUSIC SELECTION
$15/hr
VOICE OVER
$15/hr
SCRIPT WRITING
$20/hr
*Motion graphics will likely increase the editing/ post production time. The use of licensed music is prohibited. The voice over is provided by a female with over 15 years of professional radio experience. If you would like a male voice over, MUTV will try to provide a male professional but may have to use a male student.
20 Media Kit
MUTV General Manager: 414. 288.6902 www.marquettewire.org
Website Commercials MUTV is Marquette University’s student-run television station that has long been known for its live shows and training facility. It has now expanded its operations to include Client Productions. Services offered include web site commercial production and video shooting. To ensure we comprehend your vision, you will be assigned a Client Relations Coordinator to consult with you during the project. For an example please go to www.msmads.org under Commercials & Play-byplay.
10 Sec: $75.00 Web Site Commercial includes up to one hour of on-location lighting and videography, up to one hour of editing, music, voice over synchronizing, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
15 Sec: $95.00 Web Site Commercial includes up to 75 minutes of on-location lighting and videography, up to one and a half hours of editing, music, voice over, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
30 Sec: $160.00 Web Site Commercial includes up to two hours of on-location lighting and videography, up to two and a half hours of editing, music, voice over, and video compressing. (The client is given three choices for music. Thereafter, additional options will cost $10 each.) 21
MARQUETTE INK.ORG Large Format
The Student Media production lineup now includes large format printing, produced by our state-of-the-art Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440 dpi, this printer can produce museum quality photos at a reasonable price. The 43” maximum print width is also ideal for posters and banners, averaging $5.00-$6.00 per square foot. Orders will be taking via phone, in person or on the web at WWW.MARQUETTEINK.ORG
Photo & GICLée Prints
Up to 43” wide LexJet SunSet Photo eSatin 260 Max Res. 2880 x 1440 $6.00 per square foot
Additional Costs Foam Core Mounting Special Order Paper Rush Jobs Graphics
22 Media Kit
Photos $6.00 per square foot Example Size
Price
Posters $5.50 per square foot Example Size
Price
Banners $5.00 per square foot Example Size
Price
8” x 10”
$3.34
16” x 20”
$12.22
2’ x 4’
$40.00
10” x 15”
$6.25
18” x 24”
$16.50
2’ x 6’
$60.00
16” x 20”
$13.33
20” x 30”
$22.92
3’ x 6’
$90.00
20” x 30”
$25.00
24” x 36”
$33.00
3.5’ x 6’
$105.00
Mounting is available at an extra cost
Marquette Ink 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Production Manager: 414. 288.6468 www.marquetteink.org marquetteink@gmail.com
23
MARQUETTE LIVING THE student resource Student Media is pleased to introduce MarquetteLiving.org: a resource designed to support students with their day-to-day nonacademic needs. The website will be divided into three specialized areas including Marquette Housing, Marquette Classifieds and Marquette Life.
24 Media Kit
Marquette Student Media Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Executive Director: 414. 288.1739 www.marquettliving.org advertising@msmads.org
Website and Print Information You have the option to advertise your business on our Marquette Living website. This extensive site will allow you to list all of your amenities and showcase photos and other information regarding your listing. For more information on pricing and package options, contact our advertising department. The website will be augmented twice a year by a print edition focusing on housing. The Housing Guide, a magazine style periodical, will feature local off-campus housing, rental options, feature stories by students and additional housing resources. Below you will find the pricing options for our print publication.
PRINT SIZES AND RATES Size
Price
Full Page
$500.00
Half Page
$275.00
Listings
$100.00
Back Cover
$1,000.00
Inside Back Cover
$700.00
Inside Front Cover
$700.00
Center Spread
$1,200.00
25
MARQUETTE UNIVERSITY
STATISTICS
26 Media Kit
Undergraduate
8,365
Graduate/Professional
3,417
Faculty/Staff
2,705
NCAA
DIV 1
Tuition & Board
44.9K
Diversity
25%
Female Students
62%
Sororities/Fraternities
25%
MU Student Body Demographics:
THE 18-24 TARGET MARKET The marketing industry has spent years trying to reach Generation Y and the Millennials generation. Millenials are 86 million strong with a spending capacity of over $212 billion dollars per year. By advertising with MSMADS you can begin a lifelong connection with this consumer base, many who are on the verge of beginning their careers and securing a new income level.
Annual Spending by 18 to 24 Year Old CLOTHING
$5 BILLION
GROCERIES
$20 BILLION
COFFEE MONTHLY
$100
MOVIES/MUSIC
$21 BILLION
CONVENIENT FOOD
$8 BILLION
DINING OUT
$12 BILLION
PERSONAL CARE
$4 BILLION
ENTERTAINMENT
$43 BILLION
27
WHO WE ARE Meet our staff
Adriana Perez
Amanda Volbrecht
Emily Flake
Production Manager in charge of all your printing needs at Marquette Ink
Accounts Coordinator in charge of billing and collections
Creative Director in charge of designing advertisements and leading the Creative Staff
Madeliene Casciaro, Kathryn Larkin 28 Media Kit
Megan Goerth, Erin Tindall
Maria Leal Executive Director in charge of the offices day-to-day activities
Marissa Nemec
Tyler Kedrowski
Roque Redondo
Classified Manager in charge of contacting clients for the classifieds
Sales Manager in charge of leading the sales team and making sales
Marketing Director in charge of promoting sales and leading the Marketing Staff
Mary Kate Hickey
Taylor Ducett, Seth White, Madeline Franke, Jack Sullivan
Stephanie Melendrez, Kyle Paklaian, Thomas Sullivan, Kelly Martin 29
DEPARTMENT INFORMATION How you can reach us
ADVERTISING
PUBLICATIONS
BROADCAST
MSMADS Classified 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 Classified Sales: 414.288.6757 Fax: 414.288.6757 muclassified@msmads.org www.msmads.org
The Marquette Journal 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editor-in-Chief: 414.288.7762 editor@marquettejournal.org www.marquettejournal.org
MUTV 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.6902
MSMADS Advertising 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 Director: 414.288.1739 Sales: 414.288.1738 Billing/: 414.288.1736 Circulation: 414.288.7057 Fax: advertising@msmads.org www.msmads.org
The Marquette Tribune 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 editor@marquettetribune.org www.marquettetribune.org
Marquette Radio 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.7541 mur@marquettestudentmedia.org www.marquetteradio.org
30 Media Kit
www.marquettetv.org
DIGITAL
PRINTING
The Marquette Wire 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 www.marquetttewire.org
Marquette Ink 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 Production: 414. 288.6468 www.marquetteink.org
Marquette Student Media serves the student of Marquette University, the Milwaukee community, and the global community through six media outlets including the Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio, The Marquette Wire and the department of Advertising and Marketing. These media services provide educational and leadership opportunities, along with practical, hands-on experience in broadcasting, video production, journalism, photography, sales, marketing, design, multimedia, and web development, while supporting the educational mission of the Diederich College of Communication.
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MSMADS Marquette Student Media Advertising 2014-2015