M E D I A K I T 2 013 / 2 014
Marquette
CONTENTS
_04 Display Schedule The Marquette Tribune The Marquette Journal Deadlines
_12
_06 Display Training Determining Display Size and Price
_13 Digital Marketing Introduction: The Marquette Wire Digital Advertising
_08 Display Tribune Rates/Sizes Cost Ad Dimensions Ad Sample Sizes
_14 Display Classified Ads Cost Deadline Sizes
_10 Display Tribune Color Rates Spot Color Full Color
_15 Display Marquette Journal Cost Deadlines Sizes
_02
Display Marketing Newspaper Stands Inserts & Printing Page-One Advertising
_16 MUTV Digital & Web Commercials Client Production _ 18 Campus Printing 44� Large Format Printing Quality Prints, Posters & Banners _20 Marquette University Stats Target Demographics Annual Spending 18-24 year old _22 Student Media Information Departments Mission Statement
WELCOME
FROM THE DIRECTOR
Marquette Student Media Advertising is a student-run advertising and marketing agency. We operate with a staff of approximately thirty talented individuals, who specialize in sales, marketing, design and promotions. Here at MSMADS, we pride ourselves on delivering unique and quality services to clients through the form of print and digital advertising. We have established ourselves within the Marquette community, and we know how to target the student body because we are students ourselves. We are continuously working to improve our services while making a transformation to the digital media age. At MSMADS, our number one priority is to keep you connected.
MARQUETTE STUDENT MEDIA ADVERTISING
Natalie Kaufman Natalie Kaufman Executive Director Marquette Student Media Advertising P. 414.288.1739 F. 414.288.5896 C. 414.881.9812
DISPLAY SCHEDULE
The Marquette Tribune is published twice a week during the academic year. Daily circulation is 5,000. Artwork and contract deadlines are three days prior to publication. The Marquette Journal is printed four times a year. Daily circulation is 3,000. Artwork and contract deadlines are one week prior to publication.
_04
August
2013
Su Mo
Tu
We Th
4 11 18 25
6 13 20 27
7 14 21 28
5 12 19 26
1 8 15 22 29
Fr
2 9 16 23 30
December
Sa
3 10 17 24
Tu
We
Th
Fr
Sa
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
5 12 19 26
Fr
6 13 20 27
2014
Tu
We
Th
Fr
Sa
4 11 18 25
1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28
Sa
7 14 21 28
Su Mo
6 13 20 27
7 14 21 28
2013
Tu
1 8 15 22 29
We Th
2 9 16 23 30
3 10 17 24 31
Fr
4 11 18 25
Sa
5 12 19 26
Contract Deadline
Artwork Deadline
2pm, Thursday
1pm, Monday
2pm, Monday
1pm, Wednesday
Marquet te Journal
2pm, Set Date
1pm, Week Before
Special Issues
2pm, Set Date
1pm, Week Before
March Su Mo Tu We Th
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 Special Issues
Journal Dates
6 13 20 27
2014
April
Fr
Sa
Su Mo
Tu
We Th
Fr
Sa
7 14 21 28
1 8 15 22 29
6 13 20 27
1 8 15 22 29
2 9 16 23 30
4 11 18 25
5 12 19 26
2014
7 14 21 28
3 10 17 24
November
2013
Su Mo
Tu
We Th
3 10 17 24
5 12 19 26
6 13 20 27
4 11 18 25
7 14 21 28
Fr
1 8 15 22 29
January Su Mo
Thursday Tribune
Tribune Dates
February 3 10 17 24
4 11 18 25
Tuesday Tribune
Mo
2 9 16 23
Mo Tu We Th
1 2 3 8 9 10 15 16 17 22 23 24 29 30
Publication Date
1 8 15 22 29
Mo
Su
October
2013
2013
Su
Su
September
5 12 19 26
6 13 20 27
2 9 16 23 30
2014
Tu
We Th
Fr
Sa
7 14 21 28
1 8 15 22 29
3 10 17 24 31
4 11 18 25
2 9 16 23 30
May
2014
Su Mo
4 11 18 25
Sa
5 12 19 26
Tu
We Th
Fr
Sa
6 13 20 27
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
7 14 21 28
DISPLAY TRAINING
D
isplay ads are advertisements found in print media. This includes newspapers, magazines, inserts, flyers, posters, banners and supplements. The cost of one ad is determined by its size, so the larger the ad the higher the cost. In the newspaper industry ads are measured by Column Inches. The Column Inch is found by multiplying the number of columns the ad can fit across by the height (in inches) of the ad. A tabloid newspaper page typically consists of 5 vertical columns, with a 0.1667” gutter separating each column. In the example to the right, the display ad fits across 4 columns and measures 8 inches high. To help you establish its value, follow the step-bystep instructions found on the next page.
Industry Standard Terms: CI = Column Inch K = Column DPI = Dots Per Inch CPM = Cost Per Thousand Contract = A legal document listing all display ads running in a consecutive _06 order. This is also known as a campaign.
8”
BEEHIVE 6”
SALON AND WELLNESS SPA
4”
2”
MILWAUKEE’S BEST REVIEWED, AWARD WINNING SALON AND SPA 2526 NORTH FARWELL AVE, MILWAUKEE, WI 53233
1k
2k
3k
4k
5k
MSMADS Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Advertising Director: 414.288.1739 marquettewire.org advertising@msmads.org
01 DETERMINE WIDTH Count the number of columns the advertisement stretches across. 4 Columns
02 DETERMINE HEIGHT
04 DETERMINE THE RATE University/Student
$7.00 / per CI
Local Business Display
$9.00 / per CI
National Advertising
$11.00 / per CI
05 ADDITIONAL COSTS/DISCOUNTS
Measure the height of the advertisement in inches.
Secured Place. Color
+10% +$90, $180, $270
8 Inches
Freq. Discount
-10% -15%, -18%, -20%
03 DETERMINE COLUMN INCH SIZE
06 RUN LENGTH
Multiply the number of columns by the height.
The Marquette Tribune is published every Tuesday and Thursday with over 56 publication dates. For optimal marketing results, it is recommended an advertisement should run 6 times.
4 Columns x 8 Inches = 32 CI
Once steps 1 through 6 are completed a simple calculation will establish the cost of the advertisement and contract. 4 COL x 8 INCHES
=
32 CI
LOCAL DISPLAY RATE
x
$9.00
COLOR/PLACEMENT
NO
$0.00
TOTAL FOR 1 AD/DAY
=
$288.00
# OF RUN DAYS
x
TOTAL CONTRACT
=
6 $1,728.00
The Marquette Tribune incentives: Over 205 high traffic distribution sites 5,000 circulation Published every Tuesday & Thursday Target demographics 18-25 year old Over 11,340 students & faculty on campus Corresponding online edition at 30,000+ hits per month
DISPLAY TRIBUNE RATES/SIZES
Local Business Rate
$9.00 / Per Column Inch
National Advertising Rate
$11.00 / Per Column Inch
Student/University Rate
$7.00 / Per Column Inch
Secured Placement Advertising
+10% of Display Ad Value
DISCOUNTS 15% Run 5 - 11 Times 18% Run 12 - 20 Times 20% Run 21+ Times 10% Non Profit
Student/ Column Size Column Inch Dimensions Local National University 5k x 16” 5k x 12” 5k x 10” 5k x 8” 5k x 4” 5k x 3” 5k x 2” 4k x 15” 4k x 10” 4k x 5” 3k x 13” 2k x 10” 2k x 5” 1k x 10” _08
80 Cl 60 Cl 50 CI 40 Cl 20 Cl 15 Cl 10 Cl 60 Cl 40 Cl 20 Cl 39 Cl 20 Cl 10 Cl 10 Cl
10” x 16” 10” x 12” 10” x 10” 10” x 8” 10” x 4” 10” x 3” 10” x 2” 7.969” x 15” 7.969” x 10” 7.969” x 5” 5.939” x 13” 3.908” x 10” 3.908” x 5” 1.878” x 10”
$720.00 $540.00 $450.00 $360.00 $180.00 $135.00 $90.00 $540.00 $360.00 $180.00 $351.00 $180.00 $90.00 $90.00
$880.00 $660.00 $550.00 $440.00 $220.00 $165.00 $110.00 $660.00 $440.00 $220.00 $429.00 $220.00 $110.00 $110.00
$560.00 $420.00 $350.00 $280.00 $140.00 $105.00 $70.00 $420.00 $280.00 $140.00 $273.00 $140.00 $70.00 $70.00
5K X 16” OR Full Page
5K X 8” OR 1/2 Page
4K X 10”
4K X 5” OR 1/4 Page
1K X 10”
5K X 4” OR 1/4 Page
5K X 10” OR 1/2 Page
4K X 15”
CONVERSION TABLE 1k: 1.878 inches 2k: 3.908 inches 3k: 5.939 inches 4k: 7.969 inches 5k: 10.00 inches GUTTER 0.1667
2K X 5”
5K X 12” OR 3/4 Page
5K X 3”
5K X 2”
2K X 10” OR 1/4 Page
3K X 13”
SAMPLE SIZES
DISPLAY TRIBUNE COLOR/ RATES
COLOR RATES
A Touch of Color
One Spot Color
$90.00
Two Spot Color
$180.00
Full Process Color
$270.00
Color is purchased per advertisement. The cost of color is determined by adding the color price to the total cost of the advertisement. Black is included in all prices.
According to the Newspaper Association of America*, color advertisements are 33% more noticeable than black and white advertisements and 18% more likely to drive readers to look for more information.
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*NAA is a trade association representing approximately 2000 newspapers in the USA and Canada. www.naa.org
One Spot Color $90 One spot color is the combined use of one pre-defined ink and black. The two plates/ colors can be used as a duotone or as a predefined monotone, as seen above. With either result, your advertisement will pop in a sea of grayscale imagery for a minimal cost.
Two Spot Color $180 Two spot colors is the combined use of two pre-defined inks and black. This trio creates a robust spectrum of color not found in one spot color. When cost-cutting is necessary to an advertising campaign but design options are required, this process is ideal.
Full Color $270 Full process printing is the practice of using four inks (cyan, magenta, yellow and black) to create colorful artwork, as seen above. While this is the most expensive method of printing, full color ensures the highest amount of visibility in any newspaper advertisement.
DISPLAY MARKETING
NEWSPAPER STAND
NEWSPAPER INSERTS
For one week your advertisement will be displayed on the leaderboard of 38 campus newspaper stands. The newspaper stand is specifically designed to catch the attention of any student or faculty member entering an academic building, but who may have already read the Tribune.
We now offer our clients the services of designing, printing and distributing inserts in The Marquette Tribune. Clients can purchase as few as 1,000 inserts or as many as 5,000.
Full Color (8.5x11)
Printing Cost/5,000 $249 1/1 Black $368 4/4 Full Color
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$500/one week
Insert Cost Only $100 per CPM*
American Litho 530 N 22nd St Milwaukee, WI 53233 414.342.5050 *Pre-printed inserts must be sent directly to the printer and received three business days prior to the insertion date.
PAGE ONE/LINK Specifically designed for the “Page One” reader, this full color ad provides premium display location and first-view priority. In addition to the print ad, your company will be featured as a link on THE MARQUETTE WIRE.
Page one (5k” x 1.5”) Digital Link
$300/one day $0/one month
This spring semester the department of Student Media will unveil its newest multi-media venture: THE MARQUETTE WIRE. This new web site will feature content from The Marquette Tribune, The Marquette Journal, MUTV and Marquette Radio all in one location. This innovative platform will streamline the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. At THE MARQUETTE WIRE, our number one priority is to keep you connected. Please visit us at www.marquettewire.org.
Leaderbo ard $500
Marquette
Text Link $100
Side Button $350
MARQUETTE WIRE ADVERTISING Web advertisements are purchased on a monthly basis and may be displayed in a carousel view on the main page. Benefits of digital advertising include:
Reasonable prices Ability to edit ad at any time Option to link to your home page Available Ad Analytics 33,000 visits per month, with February and March being our peak interest time.
Size
Dimensions Price
LEADERBOARD SIDE BUTTON TEXT BOX LINK
728 X 90 PT 300 X 250 PT STANDARD
$500/month $350/month $100/month
MSMADS Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Advertising Director: 414.288.1739 marquettewire.org advertising@msmads.org
DIGITAL MARKETING
DIGITAL MARKETING: THE MARQUETTE WIRE
DISPLAY CLASSIFIED AD
A classified advertisement is our most costeffective method of purchasing space in The Marquette Tribune. Classified advertisements are grouped by category and printed on one
page so sellers and buyers are provided an ideal method of commerce that is distinct from display advertising.
Contract Deadline
Artwork Deadline
Tuesday Tribune
2pm, Thursday
1pm, Monday
Thursday Tribune
2pm, Monday
1pm, Wednesday
Publication Date
Size Dimension Price 2.125 x 2“ 2.125 x 3“
2.125 x 1“
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1 2 3
2.125 x 1” 2.125 x 2” 2.125 x 3”
$8/Issue $14/Issue $25/Issue
MSMADS Classified Department 1131 W. Wisconsin Avenue, 026 Milwaukee, WI 53233 Classified Director: 414.288.6757 marquettewire.org muclassified@msmads.org
2pm, Set Date
1pm, Week Before
SPRING Feb 6, April 6
2pm, Set Date
1pm, Week Before
Size
Dimension
Price
FULL PG 3/4 H 1/2 V 1/2 H
8.50” 8.50” 4.25” 8.50”
$375.00 $275.00 $185.00 $185.00
x x x x
11.00” 8.25” 11.00” 8.25”
MSMADS Advertising Department 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Advertising Director: 414.288.1739 marquettewire.org advertising@msmads.org
1/2 VERTICAL
FALL Oct 10, Dec 5
3/4 HORIZONTAL
Artwork Deadline
FULL PAGE
Contract Deadline
1/2 HORIZONTAL
Publication Date
demographic easy for the advertiser to reach. The Marquette Journal also offers its readers an online edition that is updated weekly with stories and photos not found in the print edition. Due to the magazine’s appeal and sincere features, readers tend to retain each edition, giving the publication an extended shelf life.
MARQUETTE JOURNAL
The Marquette Journal is the official student magazine of Marquette University. It is published quarterly during the academic year and has a circulation of 3,000. Each issue features the work of student writers, journalists, photojournalists and designers who seek to educate, enlighten and entertain the college-age student. It is published by students, for students, making this
WEB SITE COMMERICALS
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MUTV is Marquette University’s student-run television station that has long been known for its live shows and training facility. It has now expanded its operations to include Client Productions. Services offered include web site commercial production and video shooting. To ensure we comprehend your vision, you will be assigned a Client Relations Coordinator to consult with you during the project.
MUT V PRODUCTION
MUTV will produce your web commercial, edit the video, and compress it for optimal use on the web. Additional fees may apply.*
1131 W. Wisconsin Avenue, 006 Milwaukee, WI 53233 General Manager: 414.288.6902 www.marquettetv.org
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10 SEC: Web Site Commercial includes up to one hour of on-location lighting and videographer, up to one hour of editing, music, voice over synchronizing, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
$75.00
15 SEC: Web Site Commercial includes up to 75 minutes of on-location lighting and videography, up to one and a half hours of editing, music, voice over, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
$95.00
30 SEC: Web Site Commercial includes up to two hours of on-location lighting and videography, up to two and a half hours of editing, music, voice over, and video compressing. (The client is given three choices for music. Thereafter, additional options will cost $10 each.)
$160.00
VIDEO PRODUCTION
Video production includes special events, weddings, special class visits, interviews, and training videos. Archival content will be burned to a DVD. Cost is determined by the length of the event and an hourly rate for the videographer and editing.
*Motion graphics will likely increase the editing/post production time. The use of licensed music is prohibited. The voice over is provided by a female with over 15 years of professional radio/voice over experience. If you would like a male voice over, MUTV will try to provide a male professional but may have to use a male student.
VIDEOGRAPHY
$35/hr
EDITING
$20/hr
COMPRESS VIDEO
$10/hr
MUSIC SELECTION
$15/hr
VOICE OVER
$15/hr
SCRIPT WRITING
$20 $20/hr
PRINTING
New this year to Student Media’s production lineup is large format printing, produced by our state-of-theart Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440 dpi, this printer can produce museum quality photos at a reasonable price. The 43” maximum print width is also ideal for posters and banners, averaging $5.50 - $6.00 per square foot. PHOTO & GICLée PRINTS Up to 43” wide Premium Luster Photo Paper Max Res. 2880 x 1440 $6.00 per square foot
ADDITIONAL COSTS Foam Core Mounting Special Order Paper Canvas Grommets Rush Jobs Graphics
CAMPUS PRINTING: LARGE FORMAT
Campus Printing 1131 West Wisconsin Avenue, 026 Milwaukee, WI 53233 Sales: 414.288.7057 kimberly.zawada@mu.edu
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POSTERS Up to 43” wide Semigloss Photo Paper or Matt Archival $5.50 per square foot
Sample Size 16” x 20” 18” x 24 20” x 30” 24” x 36”
Price $12.22 $16.50 $22.92 $33.00
BANNERS, INDOOR Up to 3’ Wide Vinyl Scrim $5.50 per square foot
Sample Size 2’ x 4’ 2’ x 6’ 3’ x 6’ 3’ x 8’
Price $44.00 $66.00 $99.00 $132.00
BANNERS, OUTDOOR Backlight Compatible Vinyl Scrim $5.50 per square foot
Sample Size 2’ x 4’ 2’ x 6’ 3’ x 6’ 3’ x 8’
Price $44.00 $66.00 $99.00 $132.00
MARQUETTE UNIVERSITY STATISTICS UNDERGRADUATE
8,365
GRADUATE/PROFESSIONAL
3,417
FACULTY/STAFF
2,705
NCAA
DIV 1
TUITION & BOARD
44.9K
DIVERSITY
25%
FEMALE STUDENTS
62%
SORORITIES / FRATERNITIES OTHER INFORMATION _20
25%
MU STUDENT BODY DEMOGRAPHICS
THE 18-24 TARGET MARKET The marketing industry has spent years trying to reach Generation Y and the Millennials generation. Millennials are 86 million strong with a spending capacity of over $212 billion dollars per year. By advertising with MSMADS you can begin a lifelong connection with this consumer base, many who are on the verge of beginning their careers and securing a new income level. *
ANNUAL SPENDING BY 18 to 24 YEAR OLD
* www.bestcollegesonline.com * http://www.wealthforteens.com * mymoneypurdue.wordpress.com
CLOTHING
$5 billion
CONVENIENT FOOD
$8 billion
GROCERIES
$20 billion
DINING OUT
$12 billion
COFFEE MONTHLY
$100
PERSONAL CARE
$4 billion
MOVIES/MUSIC
$21 billion
ENTERTAINMENT
$43 billion
D E PA R T M E N T I N F O
THE 18-24 YEAR OLD
MT A R GK E T Why choose to advertise with Marquette Student Media? College students spend money. Lots of it. If you want Marquette students to spend money at your business, they have to know about you. When you place an ad with Marquette Student Media your ad is seen by over 14,487 student/faculty so your ad dollars are put to effective use. Ready to meet your new customers? Call our sales team today at 414.288.1739.
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ADVERTISING
PUBLICATIONS
BROADCAST
DIGITAL
PRINTING
MSMADS Classified 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 Sales: 414.288.6757 Fax: 414.288.5896 muclassified@msmads.org www.msmads.org
The Marquette Journal 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editor-in-Chief: 414.288.7762 editor@marquettejournal.org www.marquettejournal.org
MUTV 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.6902 www.marquettetv.org
THE MARQUETTE WIRE
Campus Printing 1131 W. Wisconsin Avenue Room 033 Milwaukee, WI 53233 414.288.7054
MSMADS Advertising 1131 W. Wisconsin Avenue Room 026 Milwaukee, WI 53233 Director: 414.288.1739 Sales: 414.288.1738 Billing/Circulation: 414.288.5457 Fax: 414.288.5896 advertising@msmads.org www.msmads.org
The Marquette Tribune 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 editor@marquettetribune.org www.marquettetribune.org
Marquette Radio 1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 GM: 414.288.7541 mur@marquettestudentmedia.org www.marquetteradio.org
1131 W. Wisconsin Avenue Room 006 Milwaukee, WI 53233 Editorial: 414.288.7246 www.marquettewire.org
Marquette Student Media serves the students of Marquette University, the Milwaukee community, and the global community through six media outlets including The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio, THE MARQUETTE WIRE and the department of Advertising and Marketing. These media services provides educational and leadership opportunities, along with practical, hands-on experience in broadcasting, video production, journalism, photography, sales, marketing, design, multimedia, and web development, while supporting the educational mission of the Diederich College of Communication.