OMC 2018 Annual Report

THE OFFICE OF

MARKETING AND COMMUNICATION ANNUAL REPORT | July 2017 – June 2018

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Greetings, The Marquette University story is

It is no accident that we are collaborative and innovative in

a rich one. It is grounded in the

our work at a time when innovation and collaboration are the

Catholic, Jesuit tradition and steeped

necessary drivers of Marquette’s momentum.

in a 137-year history of excellence, faith, leadership and service. It is also modern and innovative, reflective of shifting demographics and the ever-changing higher education landscape.

In the Office of Marketing and Communication, it is our job — and our great privilege — to tell that story.

On the coming pages you will see the ways in which we measure our work across a variety of marketing communication platforms and the global impact of that work. Further, we’ve outlined just a few of the innovative approaches we’re taking to communicate what’s best about Marquette and its bright future.

I hope you enjoy learning more about OMC and how we tell

With that, though, comes responsibility. When we tell the

the Marquette story — a story that inspires and challenges

Marquette story, we must remain ever mindful of our tradition

us all to Be The Difference.

and the immense pride our students, alumni, faculty and staff have in this university. The 31 talented professionals who

Regards,

comprise the OMC team take this charge seriously.

We in OMC also know we are responsible for casting a light

Dave Murphy

on our university’s great mission and deep traditions, while

Vice President

also communicating change — those necessary transformations Marquette must make to remain competitive and relevant in an ever-changing higher education landscape.

B R A N D VO I C E V I S U A L P L AT F O R M B R A N D A R C H I T E C T U R E P H OTO G R A P H Y VO I C E K E Y M E S S AG I N G A D V E R T I S I N G DESIGN A R T D I R E C T I O N C R E AT I V E D I R E C T I O N I L L U S T R AT I O N P R O D U C T I O N E N V I R O N M E N TA L G R A P H I C S P H OTO A R C H I V I N G EDITORIAL M A R Q U E T T E M AG A Z I N E M A R K E T I N G W R I T I N G E D I TO R I A L WRITING REPORTING RESEARCH COPY EDITING PROOFREADING C O L L E G E B E AT S T O R Y D E V E L O P M E N T COMMUNICATION C R I S I S M A N A G E M E N T P U B L I C R E L AT I O N S W R I T I N G R E P O R T I N G S TO R Y P I T C H I N G M E D I A R E L AT I O N S I N T E R N A L C O M M U N I C AT I O N R E P U TAT I O N M A N A G E M E N T MARKETING M E D I A B U Y I N G A D V E R T I S I N G P R O M O T I O N S P R O J E C T M A N AG E M E N T S P O N S O R S H I P S C A M PA I G N P L A N N I N G R E S E A R C H A N D A N A LY T I C S T I M E L I N E M A N A G E M E N T P R I N T B U Y I N G F U L F I L L M E N T M A N AG E M E N T VIDEO P R O D U C I N G D I R E C T I N G EDITING SCRIPTWRITING R A D I O T E L E V I S I O N COLLEGE S TO R Y T E L L I N G M OT I O N G R A P H I C S SOCIAL MEDIA D I G I T A L S T O R Y T E L L I N G C A M P U S L I F E P H OT O G R A P H Y W R I T I N G P O S T I N G S T U D E N T, A L U M N I A N D PA R E N T E N G A G E M E N T C O M M U N I T Y B U I L D I N G INTERACTIVE WEBSITE DEVELOPMENT CODING MOBILE APPS D I G I TA L A D V E R T I S I N G D E S I G N BRAND

OFFICE OF

MARKETING AND COMMUNICATION Marquette University’s Office of Marketing and Communication is a team of 31 professional writers, designers, marketers, web developers and communication specialists that serves the Marquette community in the areas of brand marketing, interactive marketing, marketing projects, and communication and public relations. OMC promotes the academic reputation of Marquette and tells the Marquette story to all audiences through traditional media, social media, print publications, video, web and interactive.

Mission and vision statement The Office of Marketing and Communication team discovers what is best and most important about Marquette University. We communicate it with creativity and impact to students, alumni, parents, faculty, staff and the broader community. We counsel and lead our university partners as together we implement best practices in marketing and communication.

Our vision is that Marquette University will be recognized as the nation’s best example of a university that inspires students and alumni to Be The Difference in the world.

marquette.edu/omc

EARNED, OWNED, PAID AND SOCIAL

OWNED MEDIA

Today’s media landscape is increasingly one of convergence and integration. As a leading-edge marketing communication department, OMC approaches its work with this reality in mind.

To that end, OMC’s work falls primarily into four categories: earned, owned, paid and social media. These groups do not operate in isolation;

EARNED MEDIA

125,000

OMC

PAID MEDIA

For OMC, this means building collaborative,

14,000

1,606

Placed in print/online media worldwide

teams for projects and campaigns, big or small.

convergent categories.

AD PROJECTS

NEWS STORIES

cross-disciplinary marketing communication

OMC’s work and its impact across these four

TOTAL FOLLOWERS Facebook,Twitter and Instagram

rather, they overlap and influence one another.

The following pages provide a snapshot of

240

SOCIAL MEDIA

July 2017–June 2018

PRINT, VIDEO AND WEB PROJECTS

EARNED MEDIA

OWNED MEDIA

Earned media are news stories in local, regional, national, international

OMC considers owned media to be any print, video and web-based

and trade news outlets across print, digital and broadcast platforms. OMC

products that it controls and that are unique to the university’s brand.

has broad and deep relationships with reporters, editors and producers

Examples include brochures, programs, invitations and magazines;

nationwide and works to place stories about all facets of the university.

informational and documentary-style videos; and websites and

The team also responds to reporter requests for expert commentary on a

webpages within the marquette.edu domain. From July 1, 2017 –

wide range of story topics. OMC tracked more than 14,000 print and web

June 30, 2018, OMC completed more than 1,606 owned media

stories about the university from July 1, 2017 – June 30, 2018.

projects for the university, including web service requests.

Reach for July 2017 – June 2018

Impressions for July 2017 – June 2018

University homepage Be The Difference promotion

| Diederich College of Communication | 2017 | No. 06 |

Marquette the magazine for marquette university

opus college of engineering magazine 2017

the magazine for marquette university

University, P.O. Box 1881, Milwaukee, Wisconsin 53201-1881 USA

college of education

college of business administration | 2018

klingler college of arts and sciences

2018

2018

Behind the Building Boom

REACH FOR

Milwaukee is experiencing a development explosion with young alumni igniting the way.

THE

DISCOVERERS

with professors,

Marquette University’s Graduate School of Management has the programs, expertise and breakthroughs and reputation to guideunlock you toward the most successful time of your career. Through one of their futures. our rigorous and recognized programs, including our new online MBA and master of science in supply chain management, you’ll advance your career as an ethical leader

Experiencing Los Angeles

capable of solving challenging problems. And, you’ll be backed by the prestige of the

Popular new honors seminar on the musical Hamilton

30 media stories ran across the country after the story was pitched to the Associated Press.

5.4 million people viewed the stories.

Marquette’s Foxconn technology showcase and recruitment event

116 news stories ran in television, print and online news outlets.

Web: 24,107,747

TOTAL: 26,397,929

Marquette name.

Learn more at marquette.edu/gsm.

Changed Landscape

Six students arrive with quickened heartbeats and dreams of careers in this sun-splashed capital of creativity. What happens next may change their lives.

Graduates of the ACRE program are making Milwaukee’s commercial real estate market — and leadership landscape — more dynamic and diverse.

saving syriac, a foundational language of christianity

the greatness of the liberal arts: a ceo’s tribute

p. 08

p . 20

taming the tsunami: marquette’s leadership grows in data science p . 22

JOANNA BAUZA: GROWING A BUSINESS, HEALING A STORM-WRACKED ISLAND P.

COMPETING IN FINANCE, SUPPLY CHAIN AND

DREAM TEAMS: PROFESSORS AND EXECUTIVES

MORE, MARQUETTE TEAMS MEAN BUSINESS

JOIN FORCES FOR BETTER TEACHING

02

P.

20

P.

The College of Education is paving the way to address the teacher supply challenge.

DOCUMENTING MILWAUKEE'S LOST BRONZEVILLE NEIGHBORHOOD P. 2

24

YOU CAN CALL ME AL: ALUMNUS ANTHONY CRIVELLO PLAYS A LEGEND ON STAGE P. 18

VISUAL COMMUNICATION DEVELOPS A CAMPUSWIDE CULT FOLLOWING P. 22

Research for the Greater Good Advancements must come with responsibility.

dinner parties and

how opioid addictions

p . 02

p . 10

civil discourse

MARQUETTE

NURSE

rewire the brain

subatomic science at the south pole p . 26

2 0 1 8 SUMMER 2018 research

C O L L E G E O F N U R S I N G M AG A Z I N E 2 018

COLLEGE

OF

H E A LT H

SCIENCES

MAGAZINE

A DAY: A photo essay capturing Eckstein Hall

2 01 8

A LIFE: A profile of Ralph Jackson, Eckstein Hall’s architect A REGION: Migration to and from the Milwaukee area A WORLD: Ingrid Wuerth on the unexpected threat to peace And more: Clement and Kearney on Edmund Campion

Global Brigades celebrates 15 years of service, returning to Nicaragua.

A MATTER OF TRUST New social robots are coming to our homes, ready to be our household assistants and companions. Dr. Despoina Perouli is studying them to help ensure we don’t give away our privacy and security when we let them in.

SECONDS COUNT An accelerated path to nursing from other fields

Coming Full Circle Physician assistant students return to Global Brigades as professionals.

July 2017–June 2018

July 2017–June 2018

After the Storm

Infection Detection

A displaced student brings help and hope to the city she was forced to leave.

Dr. Nil Lodh creates techniques for disease diagnosis in sub-Saharan Africa.

FIVE QUESTIONS WITH DEAN JANET WESSEL KREJCI P. 3

COMMITMENT TO THE PROFESSION CEREMONY P. 8

DEBRIEFING FOR BETTER CARE P. 14

University publications published in-house

Ralph Jackson

|

scholarship

|

innovation

Broadening the Education Spectrum Faculty color the classroom with industry practices.

Unheralded Heroes Directors add value to the student experience.

MARQ

Video: 285,920

PATHS PIPELINE to the

Arts and Sciences

undergraduates pursue What you’ve accomplished is already impressive. But you’re poised for something greater.

BUILDING FOR PA STUDIES • CRAFT IS ON TAP • SURVIVING • ALUMNI AWARDS SPRING 2018

Print: 2,004,262

Conducting research

MARQUETTE MAGAZINE

Print/Web: 5,300,000,000

MORE.

HOLLYWOOD OR BUST STUDENTS ROCK THE LA EXPERIENCE

PAID MEDIA

SOCIAL MEDIA

Put simply, paid media are advertisements or any other publicity that is paid

Social media comprise websites and applications that enable users to

for. These include advertisements in print publications and on websites or

create and share content or to participate in social networking. OMC tracks

other digital properties, such as e-newsletters; outdoor advertisements,

20 Facebook and 42 Twitter profiles affiliated with the university, which

including billboards and airport and train terminal signage; social media

include those it actively manages or provides regular ongoing counsel to,

advertising on platforms such as Facebook and LinkedIn; and pay-per-click

as well as Athletics accounts and high-profile individual accounts, such as

search engine advertising. OMC completed 240 print and digital advertising

President Michael R. Lovell’s and Coach Steve Wojciechowski’s.

projects from July 1, 2017 – June 30, 2018.

Concourse C billboard in Mitchell International Airport Impressions for July 2017 – June 2018

Impressions for July 2017 – June 2018

Digital: 30,140,838 Print: 2,282,575

OMC-managed accounts: 64,200,000 Web banner ads

8.7% increase in social media followers

Outdoor: 33,959,631 Social: 7,637,331 Search: 815,427

TOTAL: 74,835,802

July 2017–June 2018

Outdoor digital billboard

July 2017–June 2018

CREATIVE SAMPLES OMC creates a broad assortment of creative marketing materials to promote the university’s brand, support different institutional goals and reach varied audiences.

Scenes from the Christmas video

Such materials include brand image and call-to-action advertisements, brand identification and signage, marketing collateral pieces (e.g., banners, posters,

COLLEGE OF

NURSING

-

ULTIMATE MARQUETTE

HONORS PROGRAM Dive into specialized courses and independent studies, attend interdisciplinary seminars, and learn alongside other smart students who are up for intense inquiry.

READINESS GUIDE What to do, what to pack, what to know and what to schedule.

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BRE W Bedding • Pictures • Clothes

ST. JO A

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At the end of August, you'll MOVE IN, have orientation and your first day of class.

Schedule a summer SPARK SESSION. It´s mandatory, but that doesn´t mean you won’t have fun.

off-campus opportunities. Of course, you’ll be honing your intellect. You’ll also be discovering the connection between your newfound knowledge and the good it can do for the world. And by

CHALLENGED STUDY ABROAD

SERVICE LEARNING Blend learning with service as you work with faculty and Milwaukee partners to meet real community needs.

CENTER FOR GENDER AND SEXUALITIES STUDIES Explore the intersection of race, ethnicity, gender and sexualities, and its effects on our society.

FOCUSED OTT MEMORIAL WRITING CENTER Work with English professors and tutors from a variety of majors to overcome writer’s block, organize papers, and get honest feedback.

FEARLESS APPLIED INVESTMENT MANAGEMENT GLOBAL WATER CENTER Collaborate with other universities and industry leaders to help solve the world’s water problems, focusing on issues such as wastewater treatment, rainwater harvesting, desalination, and water law and policy.

Get real investment experience managing nearly $3M of the university’s endowment.

LES ASPIN CENTER Spend a summer in D.C. at a public sector internship tailored to your major.

BOLD

developing not just the mind, but also the heart, you’ll know exactly how to go into the world, and Be The Difference.

HARTMAN LITERACY AND LEARNING CENTER Conduct research on effective ways to teach literacy, and teach reading skills to kids in the surrounding community.

MARQUETTE UNIVERSITY

ALL IT A B EC U W

A FAMILY REU NI

Show your parents around campus at FAMILY WEEKEND in September.

Let them give you lots of hugs.

centers, and through countless other on- and

DING OL ,F

TAKE A DRINK

TASTE THIS BEST-LOVED MILWAUKEE BITE

T ON CAMPUS GH NI

SUMMERFEST

ON

STARTE D INGS TH NG

Dive into justice issues that extend beyond national borders.

innovation hubs, within any of our academic

Explore the world outside Milwaukee in one of more than 50 countries.

TER WARM IN U W

FRO Z

Get your ROOMMATE ASSIGNMENT in the mail the first week of June.

FIRS T

MAK ING

RIENDS WF NE

ANYTHING.

CENTER FOR TRANSNATIONAL JUSTICE

TEACH

WORSHIP

BE THE DIFFERENCE.

TO LOOK FORWARD TO

Earn a bachelor’s plus a master’s degree in just five years.

LEARN THE PILLARS OF OUR MISSION

CHEER ON THE GOLDEN EAGLES

THINGS

THE BREW AT THE BRIDGE literally links past and present by connecting the old library with the new library. It’s a popular place — especially during exam week.

PARENT

Utensils • Microwave • Mini-fridge

Backpack • Notebook • Laptop Phone • Charger • Headphones

GGERTY MUS HA

E AR TE WE UET RQ MA

dy an •C

College viewbooks

Find plenty of opportunities to take part in research, no matter your major.

Learn from, study with, and be challenged by some of the top professors in the country.

At Marquette University, you’ll experience full-on

s • Hat • Sc ock ar f •S

VIEW

ACCELERATED DEGREE PROGRAMS

WORLD-CLASS FACULTY UNDERGRADUATE RESEARCH

intellectual engagement — in class, at one of our

P

FOR COMFORT

Pretzels • Popc or n

FOR SURVIVAL

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BE THE DIFFERENCE.

FOR SUSTENANCE

F ART MO EU

CUSTARD EN

BE THE DIFFERENCE.

EXPLORE

MILWAUKEE

FITNESS CENTERS

MARQUETTE UNIVERSITY

Walk, run, swim, dance and stretch to meet your daily fitness goals at the Rec Plex or Helfaer Tennis Stadium and Recreation Center. Between the two facilities, you’ll have access to a weight room, a track, a pool, gyms, group fitness classes, racquetball and tennis courts, and more.

GRADUATE SCHOOL

8 MARQUETTE UNIVERSITY

MILWAUKEE ART MUSEUM

RIVERWALK

LAKEFRONT

Undergraduate recruitment pieces (yield campaign)

Find your own fit family at one of more than 30 weekly group fitness classes including SPIN, ZUMBA, YOGA and BOOT CAMP.

Undergraduate viewbook

ACK FIX SN •

TH BOX • BA Sh a

LER BB

Our residence halls are home to over 90 percent of our freshmen and sophomores, and our juniors and seniors live right across the street. You’ll find our campus is active and energized 24/7 — though we do appreciate sleeping in on the weekends. Everyone on your floor will be like family, but if you want an even deeper connection, check out our living learning communities such as the Dorothy Day Social Justice Community.

TOGETHER

LE PERSON HO W

Here, you’ll make lifelong friends, binge on equal amounts of pizza and Netflix, and still find time for homework.

IDGE E BR TH

THINGS

MUGradSchool MarquetteGradSchool

With a wealth of knowledge at your fingertips, finding the information you’re looking for won’t be a problem.

Narrowing it down, however, could be.

Since it’s the hub for all undergraduate research, you’ll be spending a lot of time at Raynor. So start by researching which of our 15 study areas are most comfortable.

E FOR T HE CAR

STUDY + COFFEE

TO PACK

Milwaukee, WI 53233 414.288.7137 marquette.edu/grad

RAYNOR MEMORIAL LIBRARIES

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Decide on a day to talk each week. (OK Mom, maybe two days.)

4+1

CENTER FOR PEACEMAKING Research and promote social justice, human dignity and peace, and explore the power of nonviolence.

HERE, YOU’LL HAVE THE CHANCE TO

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STUDENT

STRENGTHENS BODY, MIND AND SOUL.

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EXPLORER AND UNIVERSITY NAMESAKE

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UNIVERSITY

MARQUETTE

LIFE ON CAMPUS

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FOR CLASS

BE THE DIFFERENCE. 1324 W. Wisconsin Ave.

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Talk to other Marquette parents.

Following are just a few samples of OMC’s recent creative work.

THESE ARE YOUR PEOPLE

707 HUB

Pitch your ideas at our entrepreneurship, social innovation and cross-disciplinary problem-solving headquarters.

No extra color

flyers and postcards), photography, and digital and video pieces.

9

Building banner

BEST PRACTICES BETTER OUTCOMES OMC leads and counsels through Marketing Partners program OMC in 2018 revived its Marketing Partners program, a workshop series designed to share best practices in marketing and communication with individuals who are charged with

MARQUETTE IN MILWAUKEE OMC drives sponsorships with local partners Marquette calls Milwaukee home, and the university remains committed to engaging with community partners throughout the city. That’s why OMC identifies myriad opportunities each year to sponsor events with like-minded organizations, advancing Marquette’s brand in the marketplace. Following are OMC-led or partnered sponsorships over the past year: • College Possible Dream Big Dinner*

• Milwaukee Film Festival*

• Hibernian Foundation Taste of Ireland

• Milwaukee Irish Fest private alumni event • Milwaukee Press Club City of Milwaukee Birthday Party and Gridiron Awards*

In 2017–2018, approximately 40 individuals from across campus have attended four OMC-

• High school sponsorships, including but not limited to: St. Ignatius Prep, Pius XI, Wauwatosa West, Catholic Memorial, St. Thomas More, Chesterton, Loyola Academy, Divine Savior Holy Angels, Dominican, St. Thomas Minnesota, Notre Dame Prep, Marquette University High School

led Marketing Partner sessions: the Marquette University Brand; Web and Digital Strategy;

• Hispanic Professionals of Greater Milwaukee Gala*

broadly representing the university and their respective colleges, departments or units.

OMC’s mission has always been, in part, to counsel and lead our university partners. This program is a key opportunity for enhanced communication and connectivity as together we represent the best of Marquette in pursuit of our shared communication goals. A clear, cohesive and unified voice has the power to lift and carry the university forward in our mission to Be The Difference.

OMC Structure and Process; and the Marquette University Athletics Brand.

• Milwaukee Archdiocese Soles for Catholic Education Catholic Schools Walk

• Milwaukee Muslim Women’s Coalition* • National Congress of American Indians* • Summerfest Show Your College Pride Day • United Community Center Friends of Hispanic Community event* • YMCA Martin Luther King, Jr. Breakfast*

• Milwaukee Business Journal Power Breakfast* *Denotes sponsorships on which OMC partnered with one or more other university departments

MARKS OF EXCELLENCE 2018 CASE Circle Awards (national) Council for Advancement and Support of Education

★ Grand Gold, Special Issues

100 YEARS OF HOOPLA

Marquette Magazine Commemorative 100 Years of Hoopla

CELEBRATING MARQUET TE’S BASKETBALL TRADITION

Pride of CASE V Awards (regional) Council for Advancement and Support of Education

★ Gold, Best Specialized or Unit-level Magazine Marquette Magazine Commemorative 100 Years of Hoopla M A R Q U E T T E

*MUBB Delzer FInal V1.indd 1

M A G A Z I N E

C O M M E M O R A T I V E

★ Silver, Best Video PSA or Commercial Spot

E D I T I O N

5/30/17 1:33 AM

Off Hours

★ Silver, Best Alumni/Institution Magazine, 10,000 FTE and up Marquette Magazine

Office of Marketing and Communication Zilber Hall, Suite 235