Quarterly Market Summary Data for a three month average ending June 2008. United Kingdom, Germany, France, Spain, Italy, United States
Total Number of Projected Mobile Subscribers (aged 13+)
TOTAL Projected Subscribers
EU5
UNITED STATES
UNITED KINGDOM
% Market
Projected Subscribers
% Market
Projected Subscribers
224,000,000
100.0%
226,000,000
100.0%
22.3%
50,917,320
22.7%
49,383,555
3.2%
6,258,412
2.8%
7,826,926
0.8%
3,280,157
1.5%
5,627,166
% Market
Projected Subscribers
450,000,000
100.0%
100,300,875 14,487,076 3,753,169
GERMANY
% Market
Projected Subscribers
47,500,000
100.0%
21.9%
12,786,710
3.5%
1,842,770
2.5%
FRANCE
% Market
Projected Subscribers
49,000,000
100.0%
26.9%
10,944,060
3.9%
924,639
1,145,480
2.4%
530,517
SPAIN
% Market
Projected Subscribers
46,500,000
100.0%
22.3%
5,707,589
1.9%
704,413
1.1%
469,464
ITALY
% Market
Projected Subscribers
% Market
34,000,000
100.0%
47,000,000
100.0%
12.3%
9,506,496
28.0%
11,972,465
25.5%
1.5%
1,486,300
4.4%
1,300,291
2.8%
1.0%
702,803
2.1%
431,892
0.9%
Consumer Behavior Personalisation and Games Played Game (pre-installed, downloaded or via browser) Downloaded a Game Purchased a Game Purchased a Ringtone
28,582,244
6.4%
7,716,013
3.4%
20,866,231
9.2%
1,478,985
3.1%
1,476,034
3.0%
1,558,663
3.4%
1,402,173
4.1%
1,800,157
3.8%
Purchased a Graphic
10,659,737
2.4%
3,630,321
1.6%
7,029,416
3.1%
720,254
1.5%
675,526
1.4%
624,070
1.3%
639,058
1.9%
971,414
2.1%
81,546,667
18.1%
37,086,153
16.6%
44,460,514
19.7%
9,362,494
19.7%
5,696,716
11.6%
6,644,028
14.3%
4,069,235
12.0%
11,313,681
24.1%
Browser
57,120,744
12.7%
21,902,089
9.8%
35,218,654
15.6%
7,745,712
16.3%
2,952,565
6.0%
4,726,675
10.2%
2,723,131
8.0%
3,754,006
8.0%
Downloaded Utility (e.g Mobizine)
18,860,041
4.2%
7,002,252
3.1%
11,857,789
5.2%
1,654,312
3.5%
1,317,238
2.7%
691,488
1.5%
1,104,110
3.2%
2,235,104
4.8%
SMS Alerts
38,400,007
8.5%
20,367,080
9.1%
18,032,927
8.0%
2,672,404
5.6%
3,233,649
6.6%
3,286,546
7.1%
2,165,440
6.4%
9,009,041
19.2%
Took Photos Used Network Services for sending Photos/Videos (via MMS, e-mail or application)
212,562,339
47.2%
119,734,719
53.5%
92,827,621
41.1%
26,300,572
55.4%
23,564,895
48.1%
22,680,695
48.8%
20,226,006
59.5%
26,962,552
57.4%
119,582,004
26.6%
61,683,625
27.5%
57,898,379
25.6%
14,572,862
30.7%
10,490,955
21.4%
10,924,949
23.5%
10,847,610
31.9%
14,847,249
31.6%
Listened to music transferred from a PC Listened to music downloaded directly from music service to phone Watched commercial mobile broadcast TV and / or ondemand video
51,099,468
11.4%
36,374,365
16.2%
14,725,103
6.5%
8,566,002
18.0%
8,077,335
16.5%
6,346,818
13.6%
6,883,865
20.2%
6,500,345
13.8%
4,879,644
1.1%
2,313,852
1.0%
2,565,792
1.1%
704,355
1.5%
437,645
0.9%
482,302
1.0%
414,629
1.2%
274,921
0.6%
19,931,412
8.9%
N/A*
4,249,255
8.9%
2,960,335
6.0%
3,247,475
7.0%
4,272,896
12.6%
5,201,450
11.1%
News and Info Accessed News and Information Access Method:
Multimedia
N/A*
Messaging Sent an SMS Used Instant Messenger (via browser, SMS, downloaded or pre-installed app) Used Work or Personal E-mail (via browser, downloaded or pre-installed app)
298,621,070
66.4%
182,057,818
81.3%
116,563,252
51.6%
40,971,060
86.3%
38,314,057
78.2%
34,050,332
73.2%
28,083,543
82.6%
40,638,826
86.5%
31,075,754
6.9%
11,341,465
5.1%
19,734,290
8.7%
2,573,860
5.4%
1,605,872
3.3%
1,557,239
3.3%
2,137,713
6.3%
3,466,780
7.4%
50,639,908
11.3%
19,559,746
8.7%
31,080,162
13.8%
4,373,366
9.2%
3,439,123
7.0%
2,893,588
6.2%
3,312,989
9.7%
5,540,680
11.8%
Active Users Any form of browsing or downloading
114,557,502
25.5%
48,819,537
21.8%
19.1%
8.7%
12.5%
11.8%
10,515,893 5,721,008
22.4%
18.9%
8,423,487 4,015,865
24.8%
12.9%
8,274,437 5,821,199
17.8%
28,930,825
8,695,419 4,279,558
17.7%
15.9%
12,910,301 9,093,195
27.2%
71,587,486
65,737,965 42,656,661
29.1%
Any form of browsing Any form of downloading
80,380,440
17.9%
33,113,697
14.8%
47,266,743
20.9%
7,889,698
16.6%
6,505,593
13.3%
4,445,464
9.6%
6,481,553
19.1%
7,791,389
16.6%
Browser Support
404,445,352
89.9%
201,885,723
90.1%
202,559,629
89.6%
42,136,539
88.7%
44,047,898
89.9%
41,349,665
88.9%
32,018,592
94.2%
42,333,029
90.1%
3G (UMTS/HSDPA/EV-DO)
127,644,313
28.4%
63,437,364
28.3%
64,206,949
28.4%
13,100,252
27.6%
11,731,635
23.9%
7,958,056
17.1%
12,639,522
37.2%
18,007,899
38.3%
Video Playback Support (contains a video codec)
316,572,036
70.3%
171,964,273
76.8%
144,607,763
64.0%
38,167,796
80.4%
36,792,723
75.1%
32,285,203
69.4%
28,902,112
85.0%
35,816,439
76.2%
Audio Playback Support (contains an audio codec)
350,470,757
77.9%
184,480,229
82.4%
165,990,528
73.4%
39,878,144
84.0%
39,106,002
79.8%
37,097,936
79.8%
29,957,917
88.1%
38,440,230
81.8%
48,776,334
10.8%
30,359,531
13.6%
18,416,803
8.1%
5,498,898
11.6%
4,781,383
9.8%
3,074,359
6.6%
5,961,730
17.5%
11,043,161
23.5%
376,079,050
83.6%
190,844,950
85.2%
185,234,100
82.0%
40,502,967
85.3%
41,481,281
84.7%
38,408,355
82.6%
30,988,822
91.1%
39,463,525
84.0%
12.2%
Handset Capabilities
Smartphone (Symbian/Microsoft/Palm/RIM/Apple) Java or Brew enabled
Content Merchandising (on Operator Portals) in Dec 2007 Average price of a mobile game download (excluding subscriptions) Average price of a ringtone (polyphonic & mastertones, exc. subscriptions) Average price of full track music (standard price, exc. subscriptions/promotions) Total number of completed survey respondents (demographically weighted to represent population aged 13+) from an online survey Source: comScore M:Metrics, Inc.
100,044
€ 4.28
$6.97
€ 4.69
€ 4.36
€ 4.89
€ 3.01
€ 4.46
€ 2.46
$2.23
€ 2.90
€ 2.27
€ 2.54
€ 1.71
€ 2.90
€ 1.55
$1.82
€ 1.60
€ 1.41
€ 1.50
€ 1.33
€ 1.91
68,442
31,602
15,186
15,381
13,110
11,902
12,863
*Data unavailable during this timeframe due to change in measure.
© 2008 comScore, Inc.