A Word From Our Directors

January this year saw Marshall White Projects celebrate its first decade for our off the plan sales and marketing business.

We paused (briefly) to look back at our success, as well as the challenges and acknowledge our loyal clients and customers. These have been people from all walks of life, from all parts of the globe, that have greatly assisted us in achieving our goals and ambitions.

We've all seen great times (everybody fondly remembers 2017) we've collectively struggled through tough times, such as the challenges of COVID which still lingers today as a constant reminder to ‘make hay whilst the sun shines’.

Having now successfully worked through over two hundred and fifty Townhouse and Apartment Projects, we’ve now been able to develop a keen sense of what works in the marketplace of today – and just as importantly, what doesn’t.

Our Projects business was established with a simple brief of keeping out of the CBD, rather focusing on Melbourne’s wealth belt of Bayside, Stonnington and Boroondara which at the time centered around our first three office locations (we’ve just proudly opened our tenth).

Upon starting, we soon realised that our procedures and processes had to evolve if we were to follow clients into locations around Melbourne where Marshall White had no front of mind recognition (and probably still don’t). Pleasingly for the right project, in the right location, it's proven to be both highly successful and profitable for all parties involved.

Since 2013, our dedicated Projects sales team have met with over 17,300 potential purchasers looking to own an off the plan Apartment or Townhouse with prices ranging from a serviced apartment in Hawthorn for $115,000 to a glorious penthouse apartment in Armadale for $15,000,000.

From these valuable interactions we have assisted our customers to own over $3.65 billion worth of brand-new property in which they now live or investment.

A number of State and Federal Government initiatives have been implemented during this same period, however, very little has been done to assist the empty nester or downsizer to transition from their existing family home to a low maintenance alternative. With less concern around rising interest rates, this significant buying group’s anxiety results from the perceived state of the residential property market, specifically towards the increasing price difference between their family home at the time of sale and their new purchase come settlement day.

To this, we have seen an increased tendency for the empty nester to be risk adverse. Whilst most still wish to secure a property prior to selling their current home, a greater number will purchase today and then immediately sell, ensuring they transact each end of the deal within the same real estate market. Making two moves, rather than punt the state of the Real Estate market within twelve to eighteen months’ time, now seems a safer bet for more people than ever before.

Throughout the last decade our average price for our off the plan sales has grown from a modest $751,000 to now over $1.25 million.

Whilst we've become more selective as to what we do (and don't) take on, it’s been the unprecedented rise in Melbourne property prices over the last ten years that has been to the benefit of all who jumped in early.

Without our valued clients, and the thousands of purchasers who have readily gone ahead without the ability to ‘touch and feel’ a finished product, we quite simply wouldn't have survived the journey. Assuredly, without the support of these groups at both ends of the transaction, then all of us here at Marshall White Projects would be doing something else far less exciting. We now look forward to the next decade and beyond, with the hope that the eighteen good people who work at Marshall White Projects and our clients and customers continue the journey with us as well.

With many thanks and much gratitude.

Mark Dayman - Director

T 85642387 M 0409 342 462 mark.dayman@marshallwhite.com.au

Leonard Teplin - Director

T 85642318 M 0402 431 657 leonard.teplin@marshallwhite.com.au