The Education of Simply Emy

When We First Started….  We were so excited about our great idea.

We did the research

We mapped out a strategyâ&#x20AC;Ś

And created our products

We set up a websiteâ&#x20AC;Ś

We made a videoâ&#x20AC;Ś See next slide

And then we took to the Internet

We kept buying simple

We educated our customers..

The initial response wasâ&#x20AC;Ś

And then â&#x20AC;Ś

And …

The hardest thing wasâ&#x20AC;Ś

Then we realized a powerful lesson

We were marketing our products to the wrong people- people who would most likely never visit our website or buy our products. They were the die hard consumers who would only buy from a name brand brick and mortar store or a product sight unseen from As Seen On TV. The health benefits of organic skin care products was wasted on them.

So we regroupedâ&#x20AC;Ś

And we found a new customer base  Members of academia  New parents  Friends of the environment  People who appreciate the health value of organics  Diabetic patients  Elderly caregivers  Eczema sufferers

For more informationâ&#x20AC;Ś ď&#x201A;&#x2014; Visit our website at www.simplyemy.net

From the bounty of the earth we create products that nurture your skin and protect the environment!

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