The Small Business Gazette An EastWalk Media Publication
Holiday Edition 2014
Vol. 10
Serving the small business community in North America
Holiday Greetings
Chef Stacey Stoudemire “Nothing says holidays more than the sharing of food, little or much, with family and friends.” ~ Marsha Walker Eastwood, Small Business Entrepreneur ©2014 EastWalk Media All Rights Reserved
The Small Business Gazette Who’s In The Kitchen? CLEVELAND, OHIO—It’s been said that music hath charms that soothe the savage breast, but for me and millions of others, good food hath charms that soothe a hungry belly. This is a lesson taught daily Cleveland chef Stacey Stoudemire, featured on our Holiday Edition cover. A little over fourteen years ago Stacey was presented with an opportunity to stage a catered fund raising event, and it was this event that served as the impetus to pursue her passion and establish Simply Elegant Catering. Like so many entrepreneurs, family lifestyle played a huge role in determining what products would be presented to customers, especially when it comes to food. Each menu item has to not only please the eyes, it has to please the palate as well. In Stacey’s case her family had a long history of heart disease that affected family members at an early age, and it was her own heart attack at the age 34 that made her change the way she prepared many of her dishes. “When my grandmother was diagnosed with heart disease, I took it as a wake-up call. I decided it was time to make some alterations to my catering menu. I changed my menus, going from processed foods high in trans fat to more organic products. Since the changeover, Stacey continually researches and searches for quality sustainable organic ingredients that drive her menu selections, and according to her clients and customers, they are nothing short of spectacular. Chef Stacey, as she likes to be called, says her whimsical cuisine has clean, updated flavors and a refined style, featuring organic vegetables, fresh wild seafood, and natural meats. When asked how the changes have impacted her bottom line, Chef Stacey was quick to admit that despite the increase in overhead, business is booming and she has been able to maintain pricing and her client base. Simply Elegant Catering is located at 5522 Turney Road, Garfield Hts., Ohio 44125. For information on hours of operation, event planning or to contact Chef Stacey, please call (216) 332-9951 or to send a fax, call (216) 332.9951. To send an email– chefstaceystoudemire@gmail.com
Simply Elegant Catering Services We at Simply Elegant Catering & Special Event Planning are a full service off premise caterer that will work with each of you to help you make your realization of any event, intimate or large, come true. We will work with each of you on a personal level to provide you with an overall perfect experience. We will help you customize your menu and in addition can provide you with a variety of specialty services. We provide a unique dining experience with complete personal service for the refined hosts through use of the highest quality and freshest ingredients with cuisine customized to each clients tastes.
Simply Michele's Cookies & Cupcake Boutique located inside Simply Elegant Catering
The Small Business Gazette From Author Diane Tegarden Living Within Your Budget Means Learning To Take Control of Your Personal Finances! In this self help book you will learn the basics of budgeting and receive tools to help you streamline your expenses. The book includes charts and forms to help you organize and clearly view your financial picture. In ten concise chapters you will learn: to understand what budgeting is and find out exactly where you spend your money; find out the Spending Do's and Don'ts; understand the difference between assets vs. disposable income; learn to streamline your expenses and where you can cut corners; start a savings account and begin your retirement planning. Budgeting On A Dime is available for purchase at: http://www.amazon.com/Budgeting-Dime-Financial-Independenceebook/dp/B009WA02YS http://www.barnesandnoble.com/w/budgeting-on-a-dime-diane-emtegarden/1113581209?ean=9780974536972
From Author Gavin Clairmont Voices from the Ghetto offer prodigious insight into the mind and feelings of Author Gaiven Clairmont. His deep sadness about what is taking place in our world today jumps from the pages. With great divisions continuing to excel between cultures, how does one operating with a conscious make others aware? The lack of understanding and compassion; human society has turned on itself. It must have taken Author Gaiven Clairmont, a lot of soul searching and human observation to write Voices from the Ghetto. His candor speaks volumes from one narrative to the next. In between his written lines, you can hear the urgency in his voice. http://www.amazon.com/Voices-Ghetto-Gaiven-Clairmontebook/dp/B00NSTCXFU/ref=sr_1_1?s=digitaltext&ie=UTF8&qid=1411700909&sr=11&keywords=voices+from+the+ghetto
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Tinico Talks! !Tinico Talks! Is a blog that is geared for the “Entrepreneur in us all�. Content includes: Up to date post of networking events nationwide, monthly highlights of businesses big and small, as well as mini forums on various business topics. Check out the blog at www.tinicotalks.tumblr.com, FB and Twitter @tinicotalks, and our YouTube channel @Tinico
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https://www.facebook.com/NorthStarMediaInc
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The Small Business Gazette Small Business Pop Quiz Test Your Knowledge of Small Business Operation 1. 2. 3. 4. 5. 6. 7. 8. 9.
Goods or services produced by a business. Product or brand with a high share of a mature or declining market. Any recognizable name, logo or symbol that identifies a product. The group of consumers or customers aimed at by a business. Paid communication aimed at informing or persuading. Surveying a small group of a population to gain research insights. A brand that is owned and promoted by retailers rather than manufacturers. Marketing promotion that relies on word-of-mouth or online networks. The part of the marketing mix that focuses on where a firm’s products are sold. 10.Product __________ is getting customers to buy a product for the first time. 11.The marketing combination of product, price, promotion and place. 12.How a business gets its products to the end retailer. 13.Research designed to provide information about opinions, attitudes and behaviors. 14.Setting a low price to gain a higher market share. *Answers on page 12
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Worried About Outliving Your Money? he
The JEdward Group is a financial advising firm providing
our clients with personally tailored recommendations and objective advice. In business for over 25 years, our success has always been measured by our ability to help our clients to find the just the right financial formula to secure their retirement future . .Our team is a Private Wealth Advisory practice that operates within a strict set of guiding principles that shape our business model. Our ethics and service delivery are above reproach, and we have built our reputation on being the very best in our profession. That reputation continues today, and will carry on far into the future. Clients of The JEdward Group know that excellence is a part of the very foundation of our business. Jim Eastwood, CFP 216-773-3470 www.jedwardgroup.net
The Small Business Gazette Las Dos Fronteras– A Culinary Gem on Cleveland’s Westside Cleveland, Ohio—The minute you walk through the doors of Las Dos Fronteras you are immediately struck by three things: the cleanliness, the coziness and the smiling faces of the wait staff. Located at 3292 Fulton Avenue, the main entrance is on Carlyle Avenue, a quiet street in the Clark-Fulton neighborhood, the restaurant serves authentic palate pleasing Mexican Cuisine. On my first visit there Edward was kind enough to explain the menu items to me and I decided to order the steak burrito. It was large enough to fill a dinner plate and came with three small cups of various salsas. My bill came to $5.00. The food was amazing, reasonably priced and far exceeded my expectations, so much so that I paid another visit a week or so later. This time I met with the owners who insisted I try the Flan. If you have never experienced this dessert, Las Dos Fronteras is the place to go. Creamy and delicious and baked to perfection it was the perfect ending to the perfect dining experience. The restaurant is family and group friendly, a large selection of menu selections, and is moderately priced. They are open seven days a week for dine-in, carry-out or delivery. For those dining in there is free wi-fi and cable TV. Credit cards are accepted and on a scale of 1-5 the noise level ranges from 1-2. Overall rating of Las Dos Fronteras is perhaps unorthodox but it is as follows: On a scale of 1-3 for a family style restaurant Deliciousness - 3 Ambiance - 2 Quality of service- 3 Value-3 Price- $ (Under $10) MWE
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For all your IT/Communications Problems and Services call 252-259-6115 and go to http://www.bsolutions1technology.co.nr We’re here to help !
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100% Plant-Based Biodegradable Freshening Products
Our fresheners are 100% biodegradable, and the packaging is recyclable. They make the perfect fundraising project . They are portable and go where you go to freshen hotel and motel rooms, camping cabins, and foul-smelling gym bags. www.emybaker.com
(440) 941-3820
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Our Philosophy We believe that more is not necessarily better, and in some cases dangerous. Our products are all eco-friendly, and contain five ingredients or less. They include certified organics and 100% pure high quality essential oils. Our containers are all recyclable, and our mission is to nurture your skin in the most healthy way, while protecting the environment at the same time. www.simplyemy.net
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THE CROSSWORD PAGE Unthemed Crossword Puzzle #01 by Dave Fisher Š puzzles.about.com Across 1 __runner 6 Dutch cheese 10 Young women coming out 14 Adores 15 Lima-November connector 16 Symbol 17 Double-reed instruments 18 Eager 19 Skid 20 Deign 22 Shopping event 23 Bete-__ 24 Hang around 26 Religious order 30 Jet __ 31 Shade tree 32 Farmer's unit 33 Thing 35 Yugoslavian money 39 It can go off 41 Subjugate 43 Blue stuff for Elvis 44 Hamlet, e.g. 46 Over 47 Period 49 __ Headroom 50 Spats 51 Famous hunter 54 Chills and fever 56 Like some exams 57 Is possible to prove 63 Annul 64 Standard partner 65 Takes on 66 Not in favor 67 Singer Amos 68 Light bulbs in comic books
69 Neat-o 70 Certain infection 71 Affirmative reply Down
1 Alliance of countries 2 Wolf south of the border 3 Will's river 4 Action 5 Industrial center of the Ruhr 6 Thin 7 Draw apart 8 Alike 9 Intrude 10 Not 8 down 11 Enthusiastic approval 12 Ball in France 13 Look of contempt 21 Three-dimensional 25 Cutlass maker 26 Droops
27 Very light brown 28 Algonquian 29 Pricey meat cut 34 A collection 36 Western alliance 37 Swear 38 Business guys. for short 40 Dynamic opening 42 Connected series 45 Romantic 48 Gets used to 51 Actress, Kim 52 Goodnight __ (Leadbelly song) 53 Gaucho's tea 55 Value system 58 Blow 59 Famous opera 60 WWII submachine gun 61 A detective wants one 62 Exxon, formerly
THE FUNNIES Dream of the Rarebit Fiend by Winsor McCay
Original publication date: 1904-10-14 - Tuesday
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Coming in 2015
Quiz Answers: Products, Cash Cow, Brand, Target Market, Advertising, Sampling, House Brand, Viral, Site, Trial Mix, Distribution Channel, Qualitative, Penetration Pricing
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