This portfolio showcases my multidisciplinary design professional expertise in creative strategy, graphic design, and diagram, highlighting past work in transport and community-focused projects.
As the founder of a leading brand in Melbourne’s electronic dance scene, my content development and social media marketing drive significant audience engagement while promoting diversity in talent booking.
In my role as a Commercial Officer, I leverage procurement and contract management skills to support critical projects like the Metro Tunnel Project and Melbourne Airport Rail. My contributions as a Creative Strategy Advisor enhance public art programs through collaboration with diverse artists, creating cohesive and impactful urban spaces.
With extensive experience in freelance graphic design, I manage all phases of the design process to deliver high-impact visual solutions aligned with client objectives. This portfolio reflects my commitment to innovative design that enriches urban environments and fosters community connections.
RAIL PROJECTS VICTORIA METRO TUNNEL CREATIVE STRATEGY
STRATEGY / BROCHURE / WEBSITE
Facilitating the production of the Metro Tunnel Creative Strategy document, which guides the delivery of the project’s creative interventions.
The 6 key objectives include:
• Dynamic sites of creativity;
• Manage construction impacts;
• Line-wide identity;
• Welcoming and people focused places;
• Creative opportunities and engagement; and
• Showcase Melbourne.
More information found via bigbuild.vic.gov.au/library/metro-tunnel/creative-strategy
RAIL PROJECTS VICTORIA
METRO TUNNEL CREATIVE PROGRAM
STRATEGY / PROCUREMENT / MEETINGS
The Metro Tunnel Creative Program curates artworks and events to enrich Melbourne city life alongside the construction of the Metro Tunnel. Committed to a program of temporary creative works, the project offsets disruptions at worksites, maintaining the city’s vibrancy and appeal during this transformative phase. This program fosters community interaction with construction sites and supports local businesses at the interface of site boundaries and the city core.
Within the Urban Integration and Creative Strategy team, this role involves B2B communications through coordinating meetings and correspondence with Rail Projects Victoria (RPV) delivery partners, achieving exceptional creative outcomes.
Key responsibilities include:
• Facilitating the procurement process for permanent artworks;
• Overseeing temporary installations;
• Managing festival sponsorships;
• Organizing ‘Making the Metro Tunnel’ exhibition; and
• Supporting local businesses in the post COVID-19 landscape.
Additionally, the role entails collaborating with internal stakeholders on communication strategies for public art programs and providing comprehensive support to artists throughout the procurement process, ensuring the delivery of impactful design solutions.
More information found via bigbuild.vic.gov.au/projects/metro-tunnel/community/art/creative-program
[ FIVE NEW UNDERGROUND STATION LOCATIONS ]
To ensure the achievement of legacy outcomes, a suite of complementary documents has been prepared to guide planning and delivery.
These include:
• Metro Tunnel Urban Design Strategy;
• Metro Tunnel Creative Strategy; and
• Living Infrastructure Plan.
The project involves multiple contractors and delivery partners, with strategies to ensure a holistic, integrated design approach that prioritizes people and upholds Melbourne’s design excellence.
Facilitate delivery partner Cross Yarra Partnership (CYP) in curating the Making the Metro Tunnel Exhibition. Responsibilities include organizing artwork for the space, designing the wayfinding through the exhibition, grouping topics and artists per room, creating the exhibition catalogue, coordinating meetings and correspondence with stakeholders.
Embed legacy artworks in new stations and precincts, enhancing the city’s transport infrastructure with culturally reflective and visually striking pieces. Commission local and international artists to create world-class integrated artworks for the new Metro Tunnel Stations, transforming functional spaces into civic landmarks inspired by each site’s unique identity.
Manage a high-profile public art program, ensuring artworks meet the highest standards of design excellence. Advocate for the inclusion of First Nation artists, incorporating culturally significant elements to promote diversity and inclusivity. Strategically integrate artworks to aid in wayfinding, enhancing user experience and accessibility within the transportation system.
[ LEGACY ARTWORK ]
Arden Station Abdul Abdullah - Come Together
Parkville Station Patricia Piccinini - Vernal Glade
State Library Station Danie Mellor - Forever
Anzac Station Raafat Ishak - Future Wall Painting
Line-wide Stations Maree Clarke - Tracks
Kensington Station
Stephen Banham - One Day in Our Park
South Yarra Station Aunty Kim Wandin and Chris Joy - Murrup Biik
South Yarra Station Kent Morris - Where We Walk
During the construction phase of the Metro Tunnel Project, the curation of temporary artworks is managed to align with essential principles: mitigating construction impacts, preserving Melbourne’s vibrancy, and supporting local businesses and residents. The procurement process for artists is led through thorough documentation and site visits, ensuring that selected artworks resonate with the community. Coordination of meetings facilitates effective correspondence with stakeholders, allowing for the seamless integration of local creative practitioners and communities into the project.
This collaborative effort not only provides opportunities for these artists but also fosters engagement with the evolving urban landscape, transforming the city into a dynamic laboratory for innovative ideas and artistic expression.
[ TEMPORARY INTERVENTION ]
Parkville Biomedical Precinct Phoebe Powell - “The ‘Thank You’ Project”
Arden Station Precinct Spencer Harrison - Excavation
Parkville Station Precinct The Cutaway - Pretty Little Things
State Library Station Precinct Weekdays - NOLA
City Square Precinct Emma Coulter - spatial deconstruction #23
City Square Precinct Pat Perry - Mural
City Square Precinct The Huxleys - Wrap Your Troubles in Dreams
Anzac Station Precinct Caitlin Klooger - Watercolour Herbarium
During the Metro Tunnel Project, a strategic approach engaged local residents, businesses, visitors, and the broader Melbourne community. Regular meetings and correspondence with stakeholders and delivery partners guided efforts to support local businesses affected by COVID-19 and mitigate construction impacts.
Projects were aligned with construction stages to minimize noise and disruption, temporary public spaces were created for reflection, interaction, play, and wonder. Local businesses and community needs were carefully addressed, ensuring new opportunities for discovery and engagement during the construction period. This collaboration fostered resilience and continuity, enhancing the urban experience despite construction challenges.
University Square Polyglot Theatre - We Built This City
Establish partnership opportunities with community and cultural organizations connected to the precincts during project construction. Conduct regular meetings and correspondence with stakeholders to ensure collaboration and goal alignment.
Commission artists and curate festival contributions, working closely with senior management and delivery partners to maintain sponsorship budgets within scope. Support inclusivity and diversity across Melbourne’s many cultures, emphasizing Aboriginal history, heritage and the critical role of migration.
Engage diverse communities interacting with the Metro Tunnel Project, fostering a sense of ownership and connection. This approach not only mitigates construction impacts but also enriches Melbourne’s cultural fabric through thoughtful and inclusive public art initiatives.
Midsumma Festival Miss First Nation
PHOTO 2022 International Festival Denisse Ariana Pérez - Street Still Life
RISING 2024 Festival Acid Brass - Performances
Craft Victoria Unearthed
LEVEL CROSSING REMOVAL
PROJECT PROCUREMENT PROCESS MAP
DIAGRAM / PROCESS
In addition to facilitating procurement contracts, multiple process maps were developed to illustrate the intricate governmental procedures involved in contract execution. Efforts included breaking down complex processes into clear infographics and step-by-step guides.
These visual aids greatly improved understanding among team members, stakeholders, and new employees, allowing them to quickly grasp and navigate abstract information. This approach not only enhanced efficiency but ensured consistency and clarity in procurement activities.
Western Project Alliance
System(s)
Data Collection
QR Codes & RIW cards for auto collection of start or end of day work attendance.
Engaged with data modelling agency “Model Logic”.
Data is cut or paste into final report template.
Reporting
Classification or Cohort Information
Alliance – manually complete a form with particulars or cohort information (held by HR).
Subcontractors – expected to hold verification information
RIW cards DO NOT contain demographic information.
Validation
Data
Export QR or RIW data provided from Alliance and Subcontractors.
Any checking is manual and minimal reviews occur.
MTIA Document Review Process Map
If the procurement requires Chief Procurement Office endorsement the following process applies.
1. Go to MTIA Intranet
2. Click on Functions
3. Click on Procurement
4. Click on Procurement Request
Get Director, Procurement and Assurance’s final review.
Seek Probity advice if required from our Probity Advisor (O’Connor Marsden).
Include probity advice in documents from probity advisor and obtain probity advisor signoff.
Fill in the appropriate checklist.
You can find the checklists on the MTIA SharePoint page.
5. Do you need to attach supporting documents? Click ‘Yes’.
6. Add Comments or Further Information if required.
7. Click ‘Submit Request’.
You will get an email to upload documents.
Ensure all documents are the latest versions and checklist is uploaded. Respond to any comments made by MTIA or make relevant changes requested by MTIA Procurement Staff.
Resubmit with the changes.
MTIA Chief Procurement Officer will review.
Respond to any comments made or make relevant changes if requested.
Upload to DocuSign and seek endorsements.
Over $50K Procurement Process Map
Consult business unit in identifying the need (meeting).
PT: Add all required documents to the CM9 under the supplier folder.
BU: Estimate Cost of Services.
BU: Undertake a comparative evaluation worksheet if required (LDOC/18/ 293378) and return to PT.
PT: Send it to supplier to quote on the services required. Part B. (Buyer Guide LDOC/18/ 414466 has supplier details).
BU or PT: Determine the number of quotes (LDOC/ 18/414466) required.
PT: Review Request for Service (RFS).
PT: Send this PO to the Supplier, with completed signed RFS in PDF format.
Send it out for endorsement via DocuSign.
When you receive the RFS back from the supplier1. Confirm the rates match the selection tool. 2. Review RFS and proposal.
Follow up with supplier if any prices discrepancies.
PT: Create a task folder in CM9 under the supplier folder.
PT: Email unsuccessful suppliers they are unsuccessful.
Complete Conflict of Interest (COI) Declarations.
PT: Once the RFS has been signed by both Contract Administrator and Financial Delegate, create contract on Unifier.
Consolidate responses with summary info, and send to BU to evaluate.
PT: Send an email to Finance to request a new PO and ask for PO.
Update the communal tracker with all relevant information (LDOC/19/ 194113).
PT: Create a completed folder for the task in the Panels Inbox (panels@ levelcrossings. vic.gov.au) and move all the emails to folder.
AUSTRALIAN ARCHITECTURE
CONFERENCE
ECO VS. EGO
GRAPHIC / POSTER / POSTCARD
Monique Woodward, Co-founder of WOWOWA, and Stephen Choi, U.K.registered architect from the Living Future Institute of Australia, reached out to commission the creation of posters for the 2019 Australian Institute of Architects’ National Architecture Conference.
This poster design calls on architects to respect the ground they build upon, emphasizing its crucial role in connecting all elements of the environment. It underscores the importance of architectural designs that engage equally with the natural environment and the people who inhabit it.
Depiction features a detailed section of the earth, highlighting the significance of the ground and the eco-system.
More information can be found here: wp.architecture.com.au/conference/about
[ POSTER ]
AUSTRLIAN ARCHITECTURE
CONFERENCE ELECTRIFY TRANSPORT
GRAPHIC / POSTER / FLYER
This second poster design for the 2019 Australian Institute of Architects’ National Architecture Conference addresses a key commandment from the presentation: phasing out internal combustion engines in transport by 2030 and transitioning to an entirely electric transport system in response to the global climate emergency.
The design serves as an artistic representation of this transformative evolution, illustrating the shift from environmentally harmful transport methods to sustainable, electrified solutions. It emphasizes the potential for creating a cleaner environment and minimizing the ecological impact. Innovative design can contribute to addressing the global climate crisis.
More information via www.wp.architecture.com.au/conference/about/
The artwork draws inspiration from the cover of ‘The Milton Glaser Poster Book’, incorporating expressive 1970s icons that convey profound meaning.
GRAPHICS ]
[ POSTER ]
NURTURE LOGO DESIGN
ICON / BUSINESS CARD
Event organizer Ellie Walsh commissioned the creation of a logo for her new brand, Nurture, which hosts electronic dance music events designed to be safe and inclusive spaces for all attendees.
The logo draws inspiration from feminine iconography, embodying a timeless aesthetic and a sense of strength.
“feminine energy for inclusive dance-floors”
BUSINESS CARD ]
THE TOFF IN TOWN
CLUB PALISADES X ANZAC DAY
GRAPHIC / FACEBOOK EVENT BANNER / POSTER
Joey Coco, a renowned DJ and event organizer for Club Palisades, commissions an impactful artwork for the highly anticipated Anzac Day Eve event. The brief emphasizes the use of red as the dominant color and calls for a seamless integration of the club’s logo into the design.
Inspired by the venue’s dynamic atmosphere, the artwork features striking LED light text that vividly conveys the energy and allure of the house event. This design immerses attendees in an electrifying environment, setting the stage for a memorable night filled with excitement and anticipation.
[ FACEBOOK EVENT BANNER ]
POSTER ]
SOMEWHERE BAR SOMEWHERE SAFARI X FRIDAY NIGHTS
GRAPHIC / POSTER
Somewhere Bar undergoes a rebranding initiative for its weekly Friday nights, featuring Casey Leaver, Wongtek, and friends as the resident artists.
This project involves close collaboration with clients throughout the design process to create an aesthetic that harmonizes with the venue’s interior jungle-themed mural. The goal is to deliver a cohesive visual identity that enhances the overall atmosphere and engages patrons in a unique experience.
BURNING SEED SYDNEY DECOMPRESSION 2019 WALLPAPER
PHOTOMONTAGE / WALLPAPER
In preparation for Sydney Decompression in 2019, Burning Seed solicited community submissions for iPhone wallpapers that interpret the event’s landscape.
One of the entries served as a personal contribution to the festival, allowing attendees to download the asset onto their phones as a commemorative gift.
