PureSource Beverages Pitch Deck

SALES STRATEGY PLAN Minimal. Creative. Strategy Date: 07.02.2022 | info@puresourcebeverage.com | www.puresourcebeverage.com

Introduction

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PureSource Beverage Company breaking the beverage barrier

Timing is Everything!

The emerging of CBD products, one of the largest industries ever created, with the timelessness of the farm bill, has created a green wave of excitement that is sweeping the entire world. PureSource Beverage Company has positioned itself at the forefront because of our experience in the functional beverage industry with the adaptation of cannabinoids that have tremendous health and well-being benefits. This is perfect timing because functional nutrition is in demand, and beverages offer a quick and easy way for consumers to gain these benefits. This is a macro-trend we don’t see fading.

CBD Beverages projected to grow to over 20 billion over the next 3 years. *

Well positioned for systematic liquidity events for stakeholder via sale of individual

The CBD Beverages industry is just hitting the market and is a leader in the CBD industry

PureSource Beverages is building on one of the fastest growing industries in the world, projected to surpass $100 Billion in the next couple of years.

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Launching our Brand

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CBD is here to stay…The beverage industry is leading the way!

Research & Development

Distribution

Working with the leading beverage

Direct from the bottling

formulation and beverage

faciity to retailers and vending

developmentation process.

machines.

Production

Retailer Relationship

Formulated by a bevreage

we help our retailers

scientist and bottled in a

understand the basic elements

certified state of the art facility.

that make up a fully functioning beverage business.

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Sales and Marketing

Education

Designing product packaging

Constantly education about

that is economical and stand

CBD and functional beverages

out on the shelves.

through social media & direct marketing,

Our Key Product

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Loose leaf brewed teas with Cannabinoids

Consumption with Intent New age consumers, mainly millennials are health-focused. They are expecting functional benefits from their beverages, that are consumed on a regular basis. This behavior is the cornerstone of the PureSource Beverage Company and its rise of a new category of beverages called “Miracle Drinks.”

Green Tea

Mint Yerba Mate

Matcha

Peach Oolong Tea

Hibiscus Rose (Caffeine free)

Lemongrass Black Tea

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Future Brews

Unprecedent Change

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in the beverage industry BIG CPG Focus on Core

MASSIVE Fragmentation

REDUCE BARRIER to Entry for Startups ANKLE BITERS Stealing Share

$4.5B Ceded by large CPGs to small companies in 1 year Under 10% of all relevant innovation initiated by Big CPG 90% CPG failure rate to build sustainable innovation (Year 2)

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Functional Beverages are the future Going into 2022 there is stiff competition from the growing number of healthier, and innovative beverage alternatives. Many large companies are experiencing a decade of decline in core brands amid increased competition from smaller companies with new age offerings, this trend is expected to continue. Analysts foresee a continued downward trend. Billions earned by smaller companies (CPG call them ankle biters)

Consumers

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preferences are changing

Healthy is a Lifestyle

Multi-Sensory Experience

Authenticity and Transparency

Customization and Co-Creation

All or Nothing Indulgence

The global health and wellness

what is delicious decadence to

PureSource Beverages are for-

We translate the experience we

Functional beverages have

market reached a value of US$

one person might be too sweet

mulated, tested, and processed

have gained into the develop-

an immediate and obvious

3,294 Billion in 2021. To reach

to another.

in a state-of-the-art facility in

ment of innovative new CBD

effect on the person who is

Southern California.

tea products for consumers.

consuming the beverage.

4,277 Billion by 2027.*

* Information from the imarcgroupo.com/healthy-wellness-market

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Product Development:

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Disruptive innovation that will create incremental consumer value 2 CONCEPT DEVELOPMENT

1 CONSUMER IDEATION

1A

1B

2A

2B

Consumer Research

Business Case

Rapid Ideation & Development

Real Time Iteration

Consumer Involvement

Category Understanding

Idea Generation

Real Time Concept Labs

Trends, Behaviors, Attitudes

Leverage available data,

What’s the killer insight?

Optimize & build with target

customer research if required

Why does it matter? Point of

consumers to transform ideas

Secondary/Primary Research

Trends, Brands, Adjacent

difference

into concepts

Desktop Research, Customer

Segments Concept Development

Real World Feedback

The Business Opportunity?

Idea > Consumer Benefit >

Solicit input from network of

The case to enter into a space/s

Reason to Believe

entrepreneurs, sales team,

research - Wualitative & Quantitative

retailer & distributor network Product Development Menu..

Perfect Brand, Packaging Design

Product Incubation:

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Implementing a strategic growth initiative 6 STRATEGIC EXPANSION

5 TARGETED LAUNCH

5A

5B

6A

Selective Market & Channel Launch

Measure KPIs

Expand Distribution

Go Wide - Go Deep

Velocity Metrics

Develop Marketing Plan for Rapid Expansion

Market wide launch - SoCal

Number of Stores (% of plan)

Budgets, assets, human and capital resources, target markets and

Retail deep launch - CostCo

Units/Store/Week (% of plan)

channels by phase.

Optimization Cycle Learn

$/Store/Week (% of plan)

– Adapt – Adopt:

New Stores/Week (% of plan)

Leverage Regional & National Distribution Partners

Continuous optimization cycle

Consumption Metrics?

National health, convenience, grocery / other distributors. Regional

– refine everything, Explore

Awareness %

DSD distribution networks and wholesalers.

procurement, production, supply

# of New Buyers

chain, quality control

Repeat Rate %

Leverage Key Account Managers & Broker Network

Buying Rate

Establish dialogue with buyers for all targeted major and smaller

Fundamentals:

chains. Secure distribution direct to retail wherever possible.

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Cost to acquire customers Lifetime value of customers

Product Validation:

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Test products in a real world environment 2 PROOF OF BUSINESS

3 PROOF OF CONCEPT

3A

3B

4A

4B

Minimal Viable Product

Small Batch Manufacuring

Speed to Shelf & Online

Real World Validation

Alpha Batch

Beta Batch

Quick in Market Testing

12 Week Store & Online Test

Utilize PureSource Beverages

Leverage PureSource

1 - 10 day micro testing utilizing

Sample & Sell Proposition in

pilot production facility + select

Beverages bottling facility

PureSource Beverages in-house

stores and online to get real-

partners for micro production

extensive national and global

sales & distribution assets +

world feedback from consumers,

network of beverage contract

ecommerce team - 1 week set

retailers & distributors

manufacturers

up time

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Smart Vending Machines WHY VENDING MACHINES WITH CBD TEA The Internet of Things (IOT) is a game-changer in the vending machine market and since the pandemic the vending machine development has sky-rocketed. The IOT has enabled real-time data and monetization of vending machines making it more convenient to gather consumer experiences and expectations. Vending Machines are now capable of voice recognition and fully interactive screens and big data integrations. This has opened the door for more convenient and user- friendly machines for consumers and has created a positive impact on the vending machine market growth.

FEATURES OF IOT VENDING MACHINES: • Touch-free transactions • No-touch automatic delivery door • Track real-time sales data and inventory • Remotely managed pricing, images, and content • Cloud-bases sales and inventory reporting • Customer preferences and buying habits • Integrated with smartphones and social media to advertise to consumers

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Smart Vending Machines

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Product Management

PRODUCT Manage product details, photo, video, gender and age recommendation, etc

RESTOCK Refill the stocks in the machine

RFID STOCK TRACKING Track the products sold using RFID tags and scanner

RESTOCK MANAGER Refill the stocks in the machine via other methods such as barcode scanning and etc

INVENTORY REPORTS View reports of inventory and stocks

QR CODE/2D QR Code / 2D Code using webcam for cashless validation & payment.

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Target Market

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Beverage and CBD Consumer Market

Beverage Industry 1 Trillion by 2024*

Gender & Age*** Share of current cannabis consumers’ CBD use in the United States as of 2018, by gender and age

Beverage Industry 900 Billion 2021* Functional Beverages 48 Billion 2021*

CBD Market 47.22 Billion by 2028**

*Statistics from Insider intelligence website at https://www.insiderintelligence.com/insights/ecommerce-industry-statistics/ **GloveNewswire.com *** Statista 2022

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