SALES STRATEGY PLAN Minimal. Creative. Strategy Date: 07.02.2022 | info@puresourcebeverage.com | www.puresourcebeverage.com
Introduction
Startegy
PureSource Beverage Company breaking the beverage barrier
Timing is Everything! The emerging of CBD products, one of the largest industries ever created, with the timelessness of the farm bill, has created a green wave of excitement that is sweeping the entire world. PureSource Beverage Company has positioned itself at the forefront because of our experience in the functional beverage industry with the adaptation of cannabinoids that have tremendous health and well-being benefits. This is perfect timing because functional nutrition is in demand, and beverages offer a quick and easy way for consumers to gain these benefits. This is a macro-trend we don’t see fading.
CBD Beverages projected to grow to over 20 billion over the next 3 years. *
Well positioned for systematic liquidity events for stakeholder via sale of individual
The CBD Beverages industry is just hitting the market and is a leader in the CBD industry
PureSource Beverages is building on one of the fastest growing industries in the world, projected to surpass $100 Billion in the next couple of years.
Menu..
Launching our Brand
Startegy
CBD is here to stay…The beverage industry is leading the way!
Research & Development
Distribution
Working with the leading beverage
Direct from the bottling
formulation and beverage
faciity to retailers and vending
developmentation process.
machines.
Production
Retailer Relationship
Formulated by a bevreage
we help our retailers
scientist and bottled in a
understand the basic elements
certified state of the art facility.
that make up a fully functioning beverage business.
Menu..
Sales and Marketing
Education
Designing product packaging
Constantly education about
that is economical and stand
CBD and functional beverages
out on the shelves.
through social media & direct marketing,
Our Key Product
Startegy
Loose leaf brewed teas with Cannabinoids
Consumption with Intent New age consumers, mainly millennials are health-focused. They are expecting functional benefits from their beverages, that are consumed on a regular basis. This behavior is the cornerstone of the PureSource Beverage Company and its rise of a new category of beverages called “Miracle Drinks.”
Green Tea
Mint Yerba Mate
Matcha
Peach Oolong Tea
Hibiscus Rose (Caffeine free)
Lemongrass Black Tea
Menu..
Future Brews
Unprecedent Change
Startegy
in the beverage industry BIG CPG Focus on Core
MASSIVE Fragmentation
REDUCE BARRIER to Entry for Startups ANKLE BITERS Stealing Share
$4.5B Ceded by large CPGs to small companies in 1 year Under 10% of all relevant innovation initiated by Big CPG 90% CPG failure rate to build sustainable innovation (Year 2)
Menu..
Functional Beverages are the future Going into 2022 there is stiff competition from the growing number of healthier, and innovative beverage alternatives. Many large companies are experiencing a decade of decline in core brands amid increased competition from smaller companies with new age offerings, this trend is expected to continue. Analysts foresee a continued downward trend. Billions earned by smaller companies (CPG call them ankle biters)
Consumers
Startegy
preferences are changing
Healthy is a Lifestyle
Multi-Sensory Experience
Authenticity and Transparency
Customization and Co-Creation
All or Nothing Indulgence
The global health and wellness
what is delicious decadence to
PureSource Beverages are for-
We translate the experience we
Functional beverages have
market reached a value of US$
one person might be too sweet
mulated, tested, and processed
have gained into the develop-
an immediate and obvious
3,294 Billion in 2021. To reach
to another.
in a state-of-the-art facility in
ment of innovative new CBD
effect on the person who is
Southern California.
tea products for consumers.
consuming the beverage.
4,277 Billion by 2027.*
* Information from the imarcgroupo.com/healthy-wellness-market
Menu..
Product Development:
Startegy
Disruptive innovation that will create incremental consumer value 2 CONCEPT DEVELOPMENT
1 CONSUMER IDEATION
1A
1B
2A
2B
Consumer Research
Business Case
Rapid Ideation & Development
Real Time Iteration
Consumer Involvement
Category Understanding
Idea Generation
Real Time Concept Labs
Trends, Behaviors, Attitudes
Leverage available data,
What’s the killer insight?
Optimize & build with target
customer research if required
Why does it matter? Point of
consumers to transform ideas
Secondary/Primary Research
Trends, Brands, Adjacent
difference
into concepts
Desktop Research, Customer
Segments Concept Development
Real World Feedback
The Business Opportunity?
Idea > Consumer Benefit >
Solicit input from network of
The case to enter into a space/s
Reason to Believe
entrepreneurs, sales team,
research - Wualitative & Quantitative
retailer & distributor network Product Development Menu..
Perfect Brand, Packaging Design
Product Incubation:
Startegy
Implementing a strategic growth initiative 6 STRATEGIC EXPANSION
5 TARGETED LAUNCH
5A
5B
6A
Selective Market & Channel Launch
Measure KPIs
Expand Distribution
Go Wide - Go Deep
Velocity Metrics
Develop Marketing Plan for Rapid Expansion
Market wide launch - SoCal
Number of Stores (% of plan)
Budgets, assets, human and capital resources, target markets and
Retail deep launch - CostCo
Units/Store/Week (% of plan)
channels by phase.
Optimization Cycle Learn
$/Store/Week (% of plan)
– Adapt – Adopt:
New Stores/Week (% of plan)
Leverage Regional & National Distribution Partners
Continuous optimization cycle
Consumption Metrics?
National health, convenience, grocery / other distributors. Regional
– refine everything, Explore
Awareness %
DSD distribution networks and wholesalers.
procurement, production, supply
# of New Buyers
chain, quality control
Repeat Rate %
Leverage Key Account Managers & Broker Network
Buying Rate
Establish dialogue with buyers for all targeted major and smaller
Fundamentals:
chains. Secure distribution direct to retail wherever possible.
Menu..
Cost to acquire customers Lifetime value of customers
Product Validation:
Startegy
Test products in a real world environment 2 PROOF OF BUSINESS
3 PROOF OF CONCEPT
3A
3B
4A
4B
Minimal Viable Product
Small Batch Manufacuring
Speed to Shelf & Online
Real World Validation
Alpha Batch
Beta Batch
Quick in Market Testing
12 Week Store & Online Test
Utilize PureSource Beverages
Leverage PureSource
1 - 10 day micro testing utilizing
Sample & Sell Proposition in
pilot production facility + select
Beverages bottling facility
PureSource Beverages in-house
stores and online to get real-
partners for micro production
extensive national and global
sales & distribution assets +
world feedback from consumers,
network of beverage contract
ecommerce team - 1 week set
retailers & distributors
manufacturers
up time
Menu..
Smart Vending Machines WHY VENDING MACHINES WITH CBD TEA The Internet of Things (IOT) is a game-changer in the vending machine market and since the pandemic the vending machine development has sky-rocketed. The IOT has enabled real-time data and monetization of vending machines making it more convenient to gather consumer experiences and expectations. Vending Machines are now capable of voice recognition and fully interactive screens and big data integrations. This has opened the door for more convenient and user- friendly machines for consumers and has created a positive impact on the vending machine market growth. FEATURES OF IOT VENDING MACHINES: • Touch-free transactions • No-touch automatic delivery door • Track real-time sales data and inventory • Remotely managed pricing, images, and content • Cloud-bases sales and inventory reporting • Customer preferences and buying habits • Integrated with smartphones and social media to advertise to consumers
Menu..
Startegy
Smart Vending Machines
Startegy
Product Management
PRODUCT Manage product details, photo, video, gender and age recommendation, etc
RESTOCK Refill the stocks in the machine
RFID STOCK TRACKING Track the products sold using RFID tags and scanner
RESTOCK MANAGER Refill the stocks in the machine via other methods such as barcode scanning and etc
INVENTORY REPORTS View reports of inventory and stocks
QR CODE/2D QR Code / 2D Code using webcam for cashless validation & payment.
Menu..
Target Market
Startegy
Beverage and CBD Consumer Market
Beverage Industry 1 Trillion by 2024*
Gender & Age*** Share of current cannabis consumers’ CBD use in the United States as of 2018, by gender and age
Beverage Industry 900 Billion 2021* Functional Beverages 48 Billion 2021*
CBD Market 47.22 Billion by 2028**
*Statistics from Insider intelligence website at https://www.insiderintelligence.com/insights/ecommerce-industry-statistics/ **GloveNewswire.com *** Statista 2022
Menu..