MX
MARTHA TOLEDO industrial designer
about me. My name is Martha Toledo and I was born in Mexico. My decision to pursue industrial design came at a very young age. I found interesting how things were made. I have always enjoyed creating and building things, and find the story behind them. Graduated in industrial design at Tecnológico de Monterrey ITESM. My career gave the opportunity for generating value to products through design thinking and innovation. Thanks to my multicultural experiences throughtout my professional education, I consider myself as a person who has a “ cultural understanding and global thinking”. As an industrial designer, I believe in design that transforms, and revolutionises people’s lives. I am constanly inspired and put my passion into my designs. Through my product design experiences, I strongly believe that my design skills can provide where needs to design something beyond imagination.
EXPERIENCE 01/2013- 05/2013 Design Project
C.F. MONTERREY
02/2013- 06/2013 Training
MATCHPEOPLE
01/2011 - 05/2011 Design Project
Mt
Martha Toledo
resume.
Address Phone E-mail
Singerstrasse 113 10179 Berlin DE +52 18112446997 marthatoledo85@gmail.com
Innovation project along with some engineering students. I was in charge of the design and development of an interdisciplinary experience with the outdoor furniture for the club’s new stadium. Support in Image Design, Advertising in Social Networks and Portfolio Services for a HR Consultancy firm.
WHIRLPOOL MEXICO
Project coupled with designers and Whirlpool consultants which consists of creating new appliances concepts that adjust to elderly people, through a research in ergonomics, target market, technological applications, and materials.
EDUCATION 01/2014 - 04/2014 09/2013 - 10/2013
GOETHE INSTITUT - Berlin, Germany
08/2008 - 05/2013
TEC DE MONTERREY (ITESM) - Monterrey, Mexico
01/2012 - 06/2012
UNIVERSITÉ DE LAUSANNE - Lausanne, Switzerland
06/2011 - 08/2011
INTERNATIONAL LANGUAGE ACADEMY OF CANADA - Vancouver, Canada
08/2004 - 05/2007
PREPA TEC (ITESM) - Monterrey, Mexico
German Intensive Course
Bachelor in Industrial Design Study Abroad
TOEFL IBT Certification
High School with IB (International Baccaulaureate) in Mathematics and Management
ABILITIES
HONORS 05/2013
STUDENT DEVELOPMENT DIPLOMA
Diploma that recognizes students who participated regularly in co-curricular activities at least 7 semesters of the career. 05/2013
LANGUAGES
Spanish English French German
CONEXIÓN TEC
Event that exposes the best university innovative projects linked with industry. We exposed a proposal of outdoor furniture for the new stadium of Club de Fútbol Monterrey.
TECHNICAL
Finalist Designing urban exercisers for parks and public areas in the city of Monterrey.
Adobe Illustrator CS5 Adobe Photoshop CS5 Adobe InDesign CS5 Autodesk Inventor Professional Autodesk Showcase Autodesk Sketchbook Pro
10/2012 Marketing Collaborator
EXPOTEC
Autodesk Alias Automotive Autodesk Maya 3D SolidEdge CAD Keyshot3 Microsoft Office Mac OS X
08/2011 - 12/2012 Image Coordinator
ECUADOR STUDENT ASSOCIATION
10/2009
XLV ICSID INTERDESIGN ‘DESIGN AVENUE’ MONTERREY
ACTIVITIES
04/2011 Image Coordinator / Logistics Collaborator 01/2010 - 05/2011 Coordinator / Directive: Financial Campaign
Member of the advertising group which promoted the event in different educational institutions. Leader of the image design of the association: Conceptualizing logos, graphic design, and design for screen printing.
STRENGHTS Team Work Analysis & Research Conceptualization Competitive
+ VALORES CONGRESS
Leader for creating the event image: Conceptualization of logos, advertising, and content. Team member of logistics of the event, and responsible for quality control.
GV MISSIONARY BRIGADES
Logistics member consisting of planning activities for community service. Member of the board of the group, responsible for obtaining a sponsorship for + Valores Congress.
INTERESTS Product design, Eco design, Strategic design, Research, Conceptualization, Graphic design, Design management, Photography, Traveling.
journey.
DE
CA CH MX
TRIP Worldwide Trip 2008
EDUCATION Goethe Institut Berlin , 2013-2014 German Intensive Program Tec de Monterrey , 2008-2013 Bachelor in Industrial Design UniversitĂŠ de Lausanne , 2012 Study Abroad International Language Academy of Canada, 2011 TOEFL Certification
design process.
S3
CONCEPT DESIGN
S4
DEVELOPMENT
S2
STRATEGIC ANALYSIS
S5
COMMUNICATION
S1
BRIEF ANALYSIS
PERSONA SCENARIOS & USAGE NEEDS TECHNOLOGIES & MATERIALS ECODESIGN ELEMENTS SKETCHES SKETCH MODELS FOCUS GROUP W/ TG REDESIGN SKETCHES STORYBOARD
SWOT MARKETING POSITION COMMUNICATION OF PRODUCT GRAPHIC DESIGN & ADVERTISEMENT TARGET GROUP (EXTENDED VALUES) CORE BUSINESS IDEA NEW TARGET GROUP
MEGATRENDS / FUTURE TRENDS ACTUAL SITUATION TECHNOLOGIES PROBLEMATIC ANALYSIS OF EXISTING PRODUCTS IDENTIFY GENERAL TARGET GROUP
S6
FORM COLORS & MATERIALS ERGONOMICS TECHNOLOGY ECODESIGN ELEMENTS 3D MODELING TECHNICAL PLANS
RENDERING PROTOTYPE ANIMATION FINAL USAGE SCENARIO
FINAL PRODUCT
projects.
BEOMORPH & BEOMUNDI
K3
PUFF FAN
STADIUM’S URBAN FURNITURE
1
TV IS THE MOST USED HOME ENTERTAINMENT DEVICE.
3 TVS AT LEAST AT HOME. 5> HOURS IS WHAT PEOPLE SPEND WATCHING TV.
THE MAIN PROBLEM IS
Design Brief Create a device that facilitates, or replaces the interaction between the TV, PC and DVD’s. Bang & Olufsen BEOMORPH & BEOMUNDI A group project by Martha Toledo, Nimbe Abrego & Gisal Mendoza. The design was developed for the brand Bang & Olufsen.
USERS SPEND MORE TIME ON THE COMPUTER THAN WATCHING TV.
HE UNIVERSE
Research
Political Cultural Demograph.
Carpet
Bookshelf
Technological
Crafts
Social
Social
Plants
Sculpture Gardening
Lighting Help pet
Chairs
Tables
Sports
Megatrends & Future Trends Domestic Activities No Tech.
Interiorism
Economical Society
Users
Social
Political
Employees
Home Entretainment
Stakeholders
Social
Environm.
Problematics
Technological
Clients Cultural Manager
Products no Tech. for Entretainm.
Profiles Profession
Magazines
Products Tech. for Entretainm.
Gastronomic Product
Cultural
Demographic Age
Gender
Instruments
Social
Game boards Flash Mem. Smartphone Blu-Ray, Laptop Amplifiers
Cameras
DVD
Proyector
“Home Entertainment is the set of audio visual systems that lead to the development of activities, whether dynamic or inactive, so that the user has an experience of entertainment, fun and comfort at home. “
11
Research
POLITICAL
ECONOMICAL
ECOLOGICAL
SOCIAL
CULTURAL
DEMOGRAPHIC
MEGATRENDS & FUTURE TRENDS
12
90
PEOPLE
INTERVIEWED
- 17% TV IS USED THE MOST. THEN, LAPTOP 16% & DVD 15%, - PEOPLE HAVE AVERAGE 3 TV - 5> HOURS IS WHAT PEOPLE SPEND WATCHING TV. - PEOPLE WATCH TV AND MAKE SEVERAL THINGS AT THE SAME TIME (LAPTOP, COOK, INTERNET, HOME DUTIES) - PEOPLE DEPEND ON: LAPTOP & SMARTPHONES.
BANG & OLUFSEN
STEINWAY LYNGDORF
LG
JAMO
PEERLESS
DYNAUDIO
ROKU
LOGITECH
APPLE
THE GRYPHON
“Today devices are so complicated”. Large number of cables in device. Short life time cycle of device. The vulnerability of the materials. People spend more time in the computer than watching TV. Many controls for each device. Devices don’t allow make different activities simultaneously. Use of batteries generates many garbage.
SONY
PROBLEMATIC
BRAND ANALYSIS It was analysed different points (Brand analysis, Origin and year of creation, Range of products offered, What offers each product) of an extensive list of brands that employ electronic devices. 13
CBI
Research
Core Business Idea
LUXU
(elite, quality, distinctive /exc
Durability
Classic Design
High Performance
BOSTON ACOUSTICS
ROOTED
(Settle, slow evolution, expertise in Mkt)
CORE VALUES
CURRENT TARGET GROUP
Bang & Olufsen products are characterised by these main values.
Seeks for pleasure and exclusivity of products and services purchased. GENDER: Predominantly Male AGE: Mainly 46-55, next 36-45. INCOME: Median Household incomes + $150,000 annually.
FRUG
(economic, acc
B&O
“Bang & Olufsen develops high-quality products with long lifetimes.”
Short Term: Continue with the Long Term: Fusion of high qua
URY
clusive, high economic value)
Long Term Short Term (NTG)
B&O B&O
BOSE
!
LOEWE NTG
INNOVATION
SAMSUNG
GALITY
(High Tech, form, material, new Mkts)
NEW TARGET GROUP
BRIEF
Aspires for success in work and to have a multicultural profile .
PRODUCT: A device that facilitates, or replaces the interaction between the TV, PC and DVD’s.
GENDER: Male AGE : Mostly in their early 30’s. INCOME: Median Household income exceeds $60,000 annually.
PROBLEM: Users spend more time on the computer than watching TV. MEGATREND: Digitalisation.
cesible, standard)
e same actual philosophy of the brand. ality and high innovation. 15
Research
USER NEEDS
WEEK 1
Entert.
SCENARIO
Work
Create a story of the target daily week activities.
Physical Cultu.
Entert.
Social
Entertainment
Social
Social Cultu. Physi.
Cultural
Physi. Work
Physi.
PERSONA 35 Years, Single Lives Atlanta, USA INTERESTS: Travel, Languages, Red Wine, Martial Arts, Skiing. LANGUAGES: English Language, French Language, Italian and Mandarin Chinese Language ASPIRATIONS: Success,Multiculturalism.
Work Physi.
FOCUS IN ... Social
Entertainment Cultu.
Need to socialise with friends. Need to be with friends. Need to inform. Need to wash up. Need to communicate over long distances. Need to entertain.
wireless charge
bone conduction tech smart tv
smart glasses
OLED bluetooth
voice recognition
touch screens
HzO Waterblock
holograms
ECODESIGN
holographic user experience
iris recognition
body sensor (kinect)
touchpanel noise cancellation
Improved end of life system
Optimised manufacturing
TECHNOLOGIES
Low impact materials
Optimised initial lifetime
Reduced material use
Efficient distribution
17
Concept Development
SKETCHES
Sketches made in relationship with the 6 usage needs of the target group.
CONCEPT A
Device that facilitates interaction, communication and self-learning in relation to other cultures.
CONCEPT B
A device that allows interaction and control of everything that exists in the home.
M O C K- U P
MODEL
It was realized mock-up models of the 2 selected concepts with materials such as cardboard and styrofoam.
19
20 Interaction, all in one Device
BEOMORPH
Multicultural Device
BEOMUNDI
2 CONCEPTS
Concept Development
INSIGHTS NEW TARGET GROUP “I would like it black or silver color strong / chrome.“ “I do not like the headband, is uncomfortable and ruffles me, body image is very important at the enterprise level. “ “It would be more convenient to control it from the phone, but I still like the option to control it from the object. “
INSIGHTS NEW TARGET GROUP “I wish I could manipulate information within the screen with a device that is comfortable” ”Find information about wireless charging, wireless power.” ”I wish we did not use cables.” “I would like the speakers were powerful.”
21
Final Design
BeoMundi conveys a classic design through their materials and workmanship. The anodized metal is a unique material and characteristic of Bang and Olufsen, giving clean and timeless. The materials used have a durability of 10 years. It is a high performance product since it has a high tolerance to environmental stresses.
Right Image: The projector is one of the smaller projectors on the market. Its size is 24 x 29 x 7 mm and has a range of 40 in. The projector’s sphere has relatively free movement of 360 °. The cheek bone is located in the area where it joins the jaw, and other bones of the skull. This sensor is designed to transmit sound to the user, and aids the inner ear without can harmning it. Conveys the sound by vibration. 23
Final Design
BeoMorph has a classic design through all of its elements. These allows interaction with various types of electronical devices at home and between these products.
The set of system elements by BeoMorph gives an unforgettable experience to the user, as it ensures only the latest technology within our means. Such technologies offer evidence as they have been tested for years, guaranteeing durability. Left Image: The screen is locked when shipped. Don’t ocuppies space when closed. It opens and closes easily like a parchment. Legs sticking out of the back of BeoMorph Screen. These have attached a hinge in each one. Right Image: Wireless Charging 25
2
5.739.270 DISABLED IN MEXICO.
PEOPLE ARE
5.1% OF THE TOTAL POPULATION. 1.8% ARE DISABLED ELDERLY PEOPLE.
THE PROBLEM IS
Design Brief Design appliances of a kitchen for elderly people with a disability. WHIRLPOOL K3 A group project by Martha Toledo, Alfredo Estrada, Daniela Urias, and Georgina Hernรกndez. The design was produced during a Whirlpool workshop.
CONFLICT: ELDERLY PEOPLE & TECHNOLOGY, CREATING FEAR BECAUSE OF THEIR PHYSICAL WEAKNESS.
Research
“By the year 2015, make a modern, friendly and easy to use kitchen for elderly people.” Use of sounds
Small Less physical effort
KITCHEN Easy to clean
A living area
APPLIANCES
Less buttons
Lightweight
DESIGN OBJECTIVES 27
Research
PERSONA
SENIOR - 70 years • • • • •
Osteoporosis Rheumatoid arthritis Widow Teacher Retired
MAIN POINTS • Avoid every effort to do housework • Comfort is very important • Maintain order and cleanliness 28
INSIGHTS “Oh, i’m old” “It’s difficult for me to adapt to new technologies” “The kitchen is my therapy”. Order and cleanness in the kitchen Difficulties to remember and see the text in the appliances.
ENVIRONMENTAL FACTORS
OBJECTUAL FACTORS
ANTHROPOMETRIC Hands, arms and finger’s diameter.
Temperature, humidity, lighting, color, noise, sound and pollution.
Shape, volume, weight, dimensions, texture, finish, color, flags, signs, technology.
ANATOMOPHYSIOLOGICAL Fingers, hands and arms.
MATERIALS
GLASS
METAL
PLASTIC
Ceramic glass Tempered glass
Stainless Steel Copper
Corian WPC - Wood Plastic Comp. /PP
ERGONOMICS
HUMAN FACTORS
29
Research
Hydraulic Power
Trash compactor
MOCK-UP Refrigerator
MODEL There were made 3 different types of Mockups made of cardboard: a chair for disabled, a microwave, and a wringer.
Ultrasonic sensors
Force sensors
Microwave
Proximity sensors Compressed air
APPLIED
TECHNOLOGIES
Microwave
Refrigerator
Concept Development
CONCEPT SELECTION After the sketches, there were selected 3 concepts to develop it for the final concept: a microwaveoven appliance, a refrigerator, and a recycable trash compactor. In these elements were applied the technologies seen to facilitate the interaction betweem user and product.
SKETCHES
“The 3 selected concepts makes easier the user ‘s interaction with new techonologies”. 31
Final Design
Right Image: One of the microwave-oven ‘s new technologies are a bigger text so the user can appreciate better the size of it (bigger size than before). Also, it changes from color (green microwave & oven orange) when used. The door opens with a simply hand touch, and beeps when finished cooking. Left Image: The ultra-refrigerator has special drawers with bigger handlebars to hold it easily. Also these drawers absorb the ethilene gas to conserve better fruits and vegetables. The door has a proximity sensor that opens when simply touched.
33
Final Design
Each recyclable trash compactors has it’s own color to differentiate the material (metal, plastic and organic). Also, its has a compression pedal to compress the garbage. The garbage access is from the left side of the product. The relationship between this product and the user is that she wants to promote the culture of recycling to her family. 35
3
50 MILLIONS TONS OF ELECTRONIC
WASTE ARE DISPOSED WORLDWIDE EVERY YEAR.
11% OF ELECTRONIC WASTE IS RECYCLED WORLDWIDE. 30% OF E-WASTE IS RECYCLED IN MEXICO.
THE MAIN PROBLEM IS
Design Brief Design a product that can be environmentally friendly, and that most of its components can be repaired independently. CORE77 Contest PUFF A group project made by Martha Toledo, Lucia Rubio, Georgina Hernández & Nazario Pérez. Design developed for the 2012 contest “Design for your product lifetime. “
TECHNOLOGICAL UPGRADES OF ELECTRONIC PRODUCTS ARE MORE DIFFICULT TO REPAIR, & INCREASES WASTES.
Research
Identify
6 STEPS Translate
Evaluate
BIOMIMICRY METHODOLOGY
Biomimicry is an innovation method that seeks sustainable solutions by emulating nature’s timetested patterns and strategies.
Apply
Observe Abstract
! CORE PROBLEM Technological upgrades of electronic products are more difficult to repair, and increases wastes and their subsequent accumulation. 37
Research
IDENTIFY
TARGET GROUP People who use at home electronic products.
Identify the problem, the design specifications and user.
TRANSLATE
Translate the role of design in nature-made features.
Search “ASK NATURE” VERBS Recycled products
REQUIREMENTS Repleacable components
That may be repaired
RESIST
FIT
PERSONA Housewife Age: 30-40 years Interests: Give to her family an optimal quality of life; attentive to “green” products.
ARTICULATE MECHANISM
SELF REPAIRED
RETRACT Independent components
Biodegradable materials
38
FLAP
MORE EFFICIENT ENERGY
SAVE ENERGY
OBSERVE
Find the best natural models that meet the specifications of the problem Discovered
Pelican
Selected
Virus
Solar Sailor Nut Macadamia
Lion Claws Mangrove
Cicada
Fly
ABSTRACT Abstract the organisms that best solve the problem, the design specifications & explore their strenghts & principles.
PELICAN - RESIST Wings minimise wind resistance.
CICADA - FLAP Their wings eliminate water and dirt because of its air pockets in their hexagonal shape.
VIRUS - FIT/+ EFFICIENT ENERGY Because of its shape, the head fits together seamlessly into the queue.
BAMBOO - RESIST Structurally as efficient as steel and can accumulate as much strain energy as wood.
LION CLAWS - RETRACT Contains retractable claws to attack.
FLY VIBRATION - FLAP Flap their wings at speeds of 1000 vibrations per second to provide energy for movement.
Grasshopper
Bamboo
39
Research
APPLY
Develop concepts and ideas that apply the strengths of natural inspirations: BRAINSTORMING.
EVALUATE Develop appropriate questions that lead to a possible solution: Final Design.
? 1. Is the design easy to repare? 2. Does it contain natural materials? 3. Does it contain independent components? 4. May it be replaced if broken?
Through these objects, it was choosen the FAN as the final concept design. 40
Concept Development
PUFF fan can be retractable by just pressing the button at the top it. The fan can be adjusted to different sizes.
The fan has independent components, and can be easily repaired if damaged. To turn it ON, just press the button at the bottom of it.
Final Design
5
7 6 3
4
1
2
1
Button to adjust fan
5
Blade supporting
2
Fan ring
6
Retractable stand
3
Blade with cicada texture
7
On/Off Button / Base
4
Motor
100
500
R250
110
The fan was designed to be a practical, usage and enviromentally friendly product. The blades and the stand are covered with cicada texture that easily repels water and dirt. PUFF has independent components which make it easy to repair. It was added a rectable stand that mimics the claws of the lion. The motor acumulates energy at key points for easy and effortless access. 43
4
08.09.08 WAS OFFICIALLY PRESENTED THE NEW STADIUM.
51.000 OF FANS. 45th WORLD POSITION OF THE CLUB.
THE MAIN PROBLEM IS
Design Brief. Design of outdoor furniture for the new stadium of Club de Fútbol Monterrey. CLUB MONTERREY STADIUM’S URBAN FURNITURE A linked company-project designed by Martha Toledo.
STADIUM FURNITURE ARE EXPOSED TO CLIMATOLOGICAL & AUDIENCES DAMAGES.
Research
Capacity of 51,000 fans.
Restaurants.
CLUB MONTERREY It is a professional football club located in Monterrey, Nuevo Le贸n playing in the First Division of Mexico. It was founded on June 28, 1945, and plays at home at the Tecnol贸gico Stadium. According to the International Federation of Football History and Statistics, the team occupies the 45th position of the Club World Ranking.
INCLUDES
STADIUM
Giant screens. Multiple screens in the corridors of the stadium.
Commercial area.
Multi-level parking for 5,500 cars.
Spaces for people of different capacities and family bathrooms. 300 suites with exclusive access and interaction space.
EXISTING PRODUCTS
The world of football would not be as spectacular if it hadn’t the most impressive stadiums in the world, which house an enormous capacity of spectators, apply the use of new materials and high technologies in their stadiums, and create a full experience.
46
OMNILIFE STADIUM
CORONA STADIUM
GUADALAJARA, JALISCO 50,850 fans.
TORREÓN, COAHUILA. 30,000 fans.
Some of the furniture designs were inspired by specific regulations of FIFA requirements: Green Goal Waste - offer recycling through waste separation and reuse of packaging” Security - formulate a signage system that includes different areas and information of the stadium.
WEMBLEY STADIUM
ALLIANZ ARENA
LONDON, UK. 90,000 fans.
MUNICH, GERMANY. 71,000 fans.
ACTUAL
ANALYSIS
REGULATIONS & RECOMMENDATIONS
TECNOLOGIES
Research
ARTIFICIAL GRASS Desso D-Vision is an artificial turf field that helps in improving the sliding properties,the fiber is extra soft touch with high elasticity.
SECURITY SMART CARD With MIFARE smart credential will save data on a chip through to avoid being transferable to another person. Located in Omnilife stadium. MOBILE ROOF The sliding cover turns the Wembley Stadium will open more closed or opened depending on weather conditions.
MOBILE PLATFORM The new Wembley Stadium can host athletics competitions thanks to its design of the mobile platform that is built on the lower seats.
ILLUMINATING COVER The football stadium Allianz-Arena consists of more than 2,800 panelsby the company OSRAM that can be illuminated in different colors.
47
Research
1
Creative concept increases recycling
With a creative concept in the product to transmit the need to recycle, and to care for the environment, may increase recycling.
Sustainability
Confidence
Durability
Producing durable products STRATEGIC ACTIONS
2
Producing durable products makes lengthen product life, use high performance materials (stainless steel) to prevent or reduce weather damage to them.
CORE VALUES The urban furniture are characterised by these main values.
3
STATEGIC PLAN
Reflect the brand identity
Reflecting the brand image will create an awareness of care for the furniture by the fans.
Concept Development
PROTOTYPE SIGNAGE SYSTEM Prototype developed by Professor Alejandro MartĂnez Baca, and students Abigail Olague, Liliana Luna,Martha Toledo and Fernando Mendoza . We performed a signaling system prototype. This was done at 1:100 using various materials such as stainless steel and vinyl adhesive.
49
Final Design
The objective of creating this system is to increase safety signage outside stadium, with the function of being a “guide� for viewers.
614x2
68 7
87 0
R10x3
600
13x3
20
754
2100
380
20
486x2
576x2
61
This system consists of : a Club de FĂştbol Monterrey stadium map, location of different parts of the facilities, and indications of the various entrances, parking, and emergency exits of the same. This is made entirely of 304 stainless steel and acrylic EPS. 51
Final Design
It was created a trash bin as it seeks to promote the culture of recycling in the area outside the stadium. The container is made of stainless steel 304, one of the toughest steels, as it tries to convey the durability in the various types of furniture.s.
550
108
R 3x 3
45 0x 2
10
x2
450
58 8
3 55
1 0x 2
3 60
57 0
1000
290
The conceptualisation of the product was based on the triangle, symbolising the equilibrium. Similarly, the lateral section is an abstraction of M, the same initial representing the club’s and city’s name. As is intended to promote the culture of recycling in the stadium CFM, it was planned to make 3 different containers to separate waste 3 types: organic, metal and plastic; those which are most used during a match. 53
HONDA CRZ CONCEPT Modeling made with Autodesk Alias Autmotive software.
others. 2012
open your mind.
>> Entra por los lugares más apretados.
2010
2009
MADE IN ECUADOR Silkscreen design for the Ecuador Student Asssociation
PUZZAP Aluminum prototyping design
CUCUU Progetti’s Clock Activity Prototype
MAGGIE MDF Magazine rack
PLATITO Glass Plate
SIENTO 3D Printing Model
MUA Resin kisses design
SQUAZH Lemon squeezer design
SMART MKT CONTEST Ad poster for marketing campaign in Mexico. Team work: G. Mendoza & M. Toledo
APPETI Ceramic snack bowl
LUCID Acrylic container
55
mx
MARTHA TOLEDO industrial designer marthatoledo85@gmail.com twitter.com/mtoledop mx.linkedin.com/in/marthatoledo/ http://issuu.com/marthatoledo