Service & UX Portfolio

Martina Monelli Experience and Service Designer

Hey, it’s Martina!

I am currently looking for a position as User Experience / Service Designer.

1

RADII # User Experience and User Interface

RADII China Media, Shanghai, China

User Research UX UI

INITIAL BRIEF

How to increase

the online users engagement of a Shanghai based international media?

RADII Media experiences a high dropping rate on its website channel.

The website is the only publishing channel that lack an organized and appealing look for users.

RADII

INSIGHTS

Users interviews* have shown an incresed will of being part of a online community as the main target of the media is the Chinese community in the USA. *Intervieews were 50% male and 50% female, between 18-30 years old, and mainly from the USA.

RADII

BRAND NEW PLATFORM

new.radiichina.com is the mobile friendly version that enhance the community features and contents packages.

“Content packages make

me feel as I’m going deep into a story, understanding a culture”

“The community feature

is my favourite, I can expand the discussion on a reference”

“Chapters made me more

motivated to read the article.

I like to be oriented”

2

T.Ospito # Service Design for Social Innovation Politecnico di Milano, Final Synthesis Studio, 2018 Tutor: Liat Roger, Sergio Galasso, Marc Garcia Fortuny

User Research Experience Mapping Service Design

INITIAL BRIEF

How can we

socially improve the neighborhood of Niguarda?

Niguarda is a small neighbourhood in Milan suburbs.

T.Ospito

RESEARCH INSIGHTS

Niguarda needs a social connector between all the identities that live within it.

Niguarda hosts one of the largest Hospital of norther Italy, many cultural associations, and a huge park.

T.Ospito

CHALLENGE RIDEFINITION

How can we create a better comfortable environment for family caregivers coming to Niguarda with the help of local community?

Every year, around 6000 patients arrive from all over the country for medium-long specialized treatments.

Family caregivers are living in the district for a while, where there is a poor offering for integration and support in their fragile situation.

T.Ospito

SERVICE

T.Ospito is a freemium non-profit service aiming to create a welcoming environment for caregivers.

DIGITAL Digital

PHYSICAL Physical

hospital

T. ospito Website T.Ospito Website

Il Mio Amico di Quartiere Nome

Hospital website

We introduce “Amico di Quartiere�

(AdQ), a trained local volunteer, who is a reference person for the caregivers and will provide informational support about the neighborhood on a real-time, person to person basis.

Numero

partners Partners

welcome kit Welcome

Kit

amico didi Amico quartiere Quartiere

flyers andand posters Flyer

Poster

T.Ospito Card card T.Ospito

T.Ospito

AWARD

T.Ospito has received 30.000 euros fundings from European context Designscapes to further develop the project into a start-up.

T.Ospito is in its scaling phase in Niguarda and will be scale and prototype in Barcelona in the next year 2021.

Visit the website at:

3

T.riguarda # Service Design for Social Innovation

Project financed by Designscapes

User Research Experience Mapping Service Design

INITIAL BRIEF

How to keep

the Niguarda neighbourhood alive after the Covid-19 pandemic?

During the Covid-19 pandemic lockdown, the neighbors of Niguarda were active in helping each other.

With the end of the lockdown, the initiatives slowly have disappeared from the neighbourhood.

T.riguarda

DESIGN PROCESS

In order to understand how to keep neighbors motivate, our team has followed a precise prototyping process in order to have a comprehensive look on the situation.

T.riguarda is financed by Designscapes Protyping call and it is born from T.Ospito project.

User Journey Creation

Prototype

Doubts Creation PROTOTYPING

Brainstorm Solution

Doubts’ Prioritation

T.riguarda

PROTOTYPING 1,2,3,4

Each prototyping phase have revealed new implementations and doubts.

Prioritize Doubt

Prototyped Solution

1. How to get to know and flourish the people’s capabilities?

Personality Test

2. How to help leaders to shape their ideas and onboard people to participate?

Ideation Form

3. How can our platform empower different roles and make them collaborate?

Co-design and co-creation tools

4. How is our platform running?

Platform Flowchart

T.riguarda End of Pairing

End of Onboarding

Pairing

Ideation

User Actions

Take the test & access to the platform

Choose activity want to take part

user who want to participate“the participant”

user who propose an activity “the creator”

Sign up to the system

Fill the activity form

Long form

short form

Ideate

Submit acitivity to the system

Get accepted by t.ospito

published for production published for co-design

Sign up to the system

want to contribute to activity with an idea

Collaborate

Codesign tools

Form

fill the participation form Receive notification people want to contribute

invite a person to contribute

Who

Tool

Activity Definition

Co-creation

When What

chat with production team

vote

vote

convalidate the idea

Status

access after registration

link to personality

access after registration

Ideator only

co-creation section inside the concept folder

coownership of the idea

collaborator

fill the final form

notification from “producers”

meet the team

chat with contributers

Answer to co-design tool

Can ask Will ask

form a preteam

Agenda

When Where

Division of tasks

Will find

responsability of the making

producer

form final team

meet the team

Will do

cocreation section inside the concept folder

do the activity

Convalidate the idea

Produce

Where

Platform step

Production

Pre-publishing

Shared ownership and responsability

Who What

do the activity

share pictures of the event

T.riguarda THE PLATFORM

PLATFORM FLOWCHART

The final output is a platform that allow users to co-create local events through design tools, and neighbors can participate to them.

www.tospito.it

LOCAL ACTIVITIES

www.tospito.it

Lezione di Yoga

Visualizza i più recenti

Lezione di Yoga

Proponi la tua idea!

scopri di più

Eventi locali Mi chiamo

13 partecipanti

DATA Domenica 4 Ottobre ORA 11 DOVE Parco Nord

Proponi la tua idea!

Dinamico

PARTECIPA

Filantropo

Skateboard lovers

Creativo

scopri di più

perchè 5 partecipanti

DATA Sabato 10 Ottobre ORA 15 DOVE Parco Nord COLLABORA

PARTECIPA

tramite

ultimo giorno di modifiche: 3/10/2020

CREA

COLLABORATE Visualizza i più recenti

Chiacchierone

Il mio obiettivo è

FINALIZE

Proponi la tua idea!

scopri di più

DATA Domenica 4 Ottobre ORA 11 DOVE Parco Nord

Skateboard lovers DATA Sabato 10 Ottobre ORA 15 DOVE Parco Nord COLLABORA

www.tospito.it

Eventi locali

www.tospito.it

Eventi locali

IDEATE

www.tospito.it

www.tospito.it

13 partecipanti PARTECIPA

scopri di più

5 partecipanti PARTECIPA

Collabora

Scheda del progetto

Contribuisci alla creazione di un’attivita’ nascente nel quartiere

ultimo giorno di modifiche: 3/10/2020

Amici per la bici

THE PERSONALITY TEST

Creare una comunità di bikers per esplorare i dintorni di Milano.

Come

Dove

Posso aiutare con

ALBERTO DINAMICO:

GIOIA CREATIVA:

GINA CHIACCHIERONA:

“propongo un incontro settimanale”

“villaggio dei giornalisti”

“offro brioches per fine corsa”

ultimo giorno di modifiche: 3/10/2020

Nome Descrizione

Obiettivo Data e ora

MARTINA FILANTROPA:

Compila la scheda del progetto, rendilo definitivo ed ufficiale.

Verrà condiviso sul portale permettendo a tutti i cittadini interessati di partecipare.

Luogo

“Martesana e trattoria”

Chi sei?

Responsabili

La mia personalità è il mio contatto è Voglio essere anonimo

Suggerisci Come

Suggerisci Dove

Proponi risorse

Ruolo

Nome

Ruolo

Nome

PUBBLICA

4

Audere # Service & Spatial Design Politecnico di Milano, Spatial Lab, 2018

Business Strategy Spatial Design Program Development

INITIAL BRIEF

How can we better use the empty spaces of Villa Arconati to prevent its failure?

At 20km from Milan, Villa Arconati is an historical villa and its gardens were once populated by theatrical pieces and dances inside amphitheaters shaped by threes and bushes.

The building Merdiana is the focus of investment of the owner of the Villa, Mr. Rancilio.

Audere

SERVICE IDEATION

Audere aims to create an innovative artistic residence and a festival concept in order to revive Villa Arconati historical estate.

The cultural heritage of the Villa ispired the concept of artistic residence.

The name Audere has been taken from an ancient graffiti founded inside the Meridiana building.

time performance intangible

tangible craft space

Audere

PROGRAM DEVELOPMENT

The program includes a six-eight months creative incubation where craftmans and performers work at several pieces of performance.

Crafting

Technical support Workshops

Final Festival

1 year Topic fixed by Villa Arconati team

International project diffusion

Call for propositions, Groups and individual Spatial designers, Craftmanship

Selection process

cycle Project call

Development

Entrance Ceremony

Audere

SYSTEM

Once a year the “Audere Festival� is held in the Villa. The audience will buy a weekend ticket and will be host in the Villa.

5

Boardy # Product Design Politecnico di Milano, Innovation Lab, 2017

User Research Product Design Business & Marketing Strategy

INITIAL BRIEF

How can we encourage families to do more physical activity through product design?

User research shows that families with new born babies value physical activity as less prior to home and work duties.

Lack of time and motivation are prior problems and excuses that prevent physical activity.

Boardy

IDEATION

The concept evolved around a playable dimension, that could straighten the relationship between parents and kids in the available time families spend together.

Boardy

PRODUCT

Boardy is a technological balance board dedicated to families composed by young parents and kids of 10 y.o. maximum.

Thanks to a small led screen located on the top surface, users can play several games/physical activity through their movements.

Several sensors allow to detect movements and so play at the same time, one together/against each other, to the same game, making the exercise time pass faster and funnier.

Boardy

F O R Y O U R

F O R Y O U R

B O D Y M I N D

ACCELEROMETER SENSOR to identify movements

+ PLANK

PROXIMITY SENSOR to identify distances

GAMES

BLUETOOTH to connect to the other board and to the smartphone

+ YOGA & BALANCE

SOUND

1

2

Play in couple and challenge your partner.

Choose the game directly from the board.

3

Play trought your movement with

4

5

The more you play the more the

The more you play the more the

port of your body.

250 kcal burned!

START

20 +5 +10 sec

sec

sec

Boardy

SERVICE

The app tracks users activities, informing on how to exercise and keep being motivated, setting shared goals.

contact me @ marti_monelli@hotmail.it