Martina Monelli Experience and Service Designer
Hey, it’s Martina! I am currently looking for a position as User Experience / Service Designer.
1
RADII # User Experience and User Interface
RADII China Media, Shanghai, China
User Research UX UI
INITIAL BRIEF
How to increase
the online users engagement of a Shanghai based international media? RADII Media experiences a high dropping rate on its website channel. The website is the only publishing channel that lack an organized and appealing look for users.
RADII
INSIGHTS
Users interviews* have shown an incresed will of being part of a online community as the main target of the media is the Chinese community in the USA. *Intervieews were 50% male and 50% female, between 18-30 years old, and mainly from the USA.
RADII
BRAND NEW PLATFORM
new.radiichina.com is the mobile friendly version that enhance the community features and contents packages.
“Content packages make
me feel as I’m going deep into a story, understanding a culture”
“The community feature
is my favourite, I can expand the discussion on a reference”
“Chapters made me more
motivated to read the article. I like to be oriented”
2
T.Ospito # Service Design for Social Innovation Politecnico di Milano, Final Synthesis Studio, 2018 Tutor: Liat Roger, Sergio Galasso, Marc Garcia Fortuny
User Research Experience Mapping Service Design
INITIAL BRIEF
How can we
socially improve the neighborhood of Niguarda?
Niguarda is a small neighbourhood in Milan suburbs.
T.Ospito
RESEARCH INSIGHTS
Niguarda needs a social connector between all the identities that live within it.
Niguarda hosts one of the largest Hospital of norther Italy, many cultural associations, and a huge park.
T.Ospito
CHALLENGE RIDEFINITION
How can we create a better comfortable environment for family caregivers coming to Niguarda with the help of local community?
Every year, around 6000 patients arrive from all over the country for medium-long specialized treatments. Family caregivers are living in the district for a while, where there is a poor offering for integration and support in their fragile situation.
T.Ospito
SERVICE
T.Ospito is a freemium non-profit service aiming to create a welcoming environment for caregivers.
DIGITAL Digital
PHYSICAL Physical
hospital
T. ospito Website T.Ospito Website
Il Mio Amico di Quartiere Nome
Hospital website
We introduce “Amico di Quartiere� (AdQ), a trained local volunteer, who is a reference person for the caregivers and will provide informational support about the neighborhood on a real-time, person to person basis.
Numero
partners Partners
welcome kit Welcome
Kit
amico didi Amico quartiere Quartiere
flyers andand posters Flyer
Poster
T.Ospito Card card T.Ospito
T.Ospito
AWARD
T.Ospito has received 30.000 euros fundings from European context Designscapes to further develop the project into a start-up. T.Ospito is in its scaling phase in Niguarda and will be scale and prototype in Barcelona in the next year 2021.
Visit the website at:
3
T.riguarda # Service Design for Social Innovation
Project financed by Designscapes
User Research Experience Mapping Service Design
INITIAL BRIEF
How to keep
the Niguarda neighbourhood alive after the Covid-19 pandemic? During the Covid-19 pandemic lockdown, the neighbors of Niguarda were active in helping each other. With the end of the lockdown, the initiatives slowly have disappeared from the neighbourhood.
T.riguarda
DESIGN PROCESS
In order to understand how to keep neighbors motivate, our team has followed a precise prototyping process in order to have a comprehensive look on the situation. T.riguarda is financed by Designscapes Protyping call and it is born from T.Ospito project.
User Journey Creation
Prototype
Doubts Creation PROTOTYPING
Brainstorm Solution
Doubts’ Prioritation
T.riguarda
PROTOTYPING 1,2,3,4
Each prototyping phase have revealed new implementations and doubts. Prioritize Doubt
Prototyped Solution
1. How to get to know and flourish the people’s capabilities?
Personality Test
2. How to help leaders to shape their ideas and onboard people to participate?
Ideation Form
3. How can our platform empower different roles and make them collaborate?
Co-design and co-creation tools
4. How is our platform running?
Platform Flowchart
T.riguarda End of Pairing
End of Onboarding
Pairing
Ideation
User Actions
Take the test & access to the platform
Choose activity want to take part
user who want to participate“the participant”
user who propose an activity “the creator”
Sign up to the system
Fill the activity form
Long form
short form
Ideate
Submit acitivity to the system
Get accepted by t.ospito
published for production published for co-design
Sign up to the system
want to contribute to activity with an idea
Collaborate
Codesign tools
Form
fill the participation form Receive notification people want to contribute
invite a person to contribute
Who
Tool
Activity Definition
Co-creation
When What
chat with production team
vote
vote
convalidate the idea
Status
access after registration
link to personality
access after registration
Ideator only
co-creation section inside the concept folder
coownership of the idea
collaborator
fill the final form
notification from “producers”
meet the team
chat with contributers
Answer to co-design tool
Can ask Will ask
form a preteam
Agenda
When Where
Division of tasks
Will find
responsability of the making
producer
form final team
meet the team
Will do
cocreation section inside the concept folder
do the activity
Convalidate the idea
Produce
Where
Platform step
Production
Pre-publishing
Shared ownership and responsability
Who What
do the activity
share pictures of the event
T.riguarda THE PLATFORM
PLATFORM FLOWCHART
The final output is a platform that allow users to co-create local events through design tools, and neighbors can participate to them.
www.tospito.it
LOCAL ACTIVITIES
www.tospito.it
Lezione di Yoga
Visualizza i più recenti
Lezione di Yoga
Proponi la tua idea!
scopri di più
Eventi locali Mi chiamo
13 partecipanti
DATA Domenica 4 Ottobre ORA 11 DOVE Parco Nord
Proponi la tua idea!
Dinamico
PARTECIPA
Filantropo
Skateboard lovers
Creativo
scopri di più
perchè 5 partecipanti
DATA Sabato 10 Ottobre ORA 15 DOVE Parco Nord COLLABORA
PARTECIPA
tramite
ultimo giorno di modifiche: 3/10/2020
CREA
COLLABORATE Visualizza i più recenti
Chiacchierone
Il mio obiettivo è
FINALIZE
Proponi la tua idea!
scopri di più
DATA Domenica 4 Ottobre ORA 11 DOVE Parco Nord
Skateboard lovers DATA Sabato 10 Ottobre ORA 15 DOVE Parco Nord COLLABORA
www.tospito.it
Eventi locali
www.tospito.it
Eventi locali
IDEATE
www.tospito.it
www.tospito.it
13 partecipanti PARTECIPA
scopri di più
5 partecipanti PARTECIPA
Collabora
Scheda del progetto
Contribuisci alla creazione di un’attivita’ nascente nel quartiere
ultimo giorno di modifiche: 3/10/2020
Amici per la bici
THE PERSONALITY TEST
Creare una comunità di bikers per esplorare i dintorni di Milano.
Come
Dove
Posso aiutare con
ALBERTO DINAMICO:
GIOIA CREATIVA:
GINA CHIACCHIERONA:
“propongo un incontro settimanale”
“villaggio dei giornalisti”
“offro brioches per fine corsa”
ultimo giorno di modifiche: 3/10/2020
Nome Descrizione
Obiettivo Data e ora
MARTINA FILANTROPA:
Compila la scheda del progetto, rendilo definitivo ed ufficiale. Verrà condiviso sul portale permettendo a tutti i cittadini interessati di partecipare.
Luogo
“Martesana e trattoria”
Chi sei?
Responsabili
La mia personalità è il mio contatto è Voglio essere anonimo
Suggerisci Come
Suggerisci Dove
Proponi risorse
Ruolo
Nome
Ruolo
Nome
PUBBLICA
4
Audere # Service & Spatial Design Politecnico di Milano, Spatial Lab, 2018
Business Strategy Spatial Design Program Development
INITIAL BRIEF
How can we better use the empty spaces of Villa Arconati to prevent its failure? At 20km from Milan, Villa Arconati is an historical villa and its gardens were once populated by theatrical pieces and dances inside amphitheaters shaped by threes and bushes. The building Merdiana is the focus of investment of the owner of the Villa, Mr. Rancilio.
Audere
SERVICE IDEATION
Audere aims to create an innovative artistic residence and a festival concept in order to revive Villa Arconati historical estate.
The cultural heritage of the Villa ispired the concept of artistic residence. The name Audere has been taken from an ancient graffiti founded inside the Meridiana building.
time performance intangible
tangible craft space
Audere
PROGRAM DEVELOPMENT
The program includes a six-eight months creative incubation where craftmans and performers work at several pieces of performance.
Crafting
Technical support Workshops
Final Festival
1 year Topic fixed by Villa Arconati team
International project diffusion
Call for propositions, Groups and individual Spatial designers, Craftmanship
Selection process
cycle Project call
Development
Entrance Ceremony
Audere
SYSTEM
Once a year the “Audere Festival� is held in the Villa. The audience will buy a weekend ticket and will be host in the Villa.
5
Boardy # Product Design Politecnico di Milano, Innovation Lab, 2017
User Research Product Design Business & Marketing Strategy
INITIAL BRIEF
How can we encourage families to do more physical activity through product design? User research shows that families with new born babies value physical activity as less prior to home and work duties. Lack of time and motivation are prior problems and excuses that prevent physical activity.
Boardy
IDEATION
The concept evolved around a playable dimension, that could straighten the relationship between parents and kids in the available time families spend together.
Boardy
PRODUCT
Boardy is a technological balance board dedicated to families composed by young parents and kids of 10 y.o. maximum.
Thanks to a small led screen located on the top surface, users can play several games/physical activity through their movements. Several sensors allow to detect movements and so play at the same time, one together/against each other, to the same game, making the exercise time pass faster and funnier.
Boardy
F O R Y O U R
F O R Y O U R
B O D Y M I N D
ACCELEROMETER SENSOR to identify movements
+ PLANK
PROXIMITY SENSOR to identify distances
GAMES
BLUETOOTH to connect to the other board and to the smartphone
+ YOGA & BALANCE
SOUND
1
2
Play in couple and challenge your partner.
Choose the game directly from the board.
3
Play trought your movement with
4
5
The more you play the more the
The more you play the more the
port of your body. 250 kcal burned!
START
20 +5 +10 sec
sec
sec
Boardy
SERVICE
The app tracks users activities, informing on how to exercise and keep being motivated, setting shared goals.
contact me @ marti_monelli@hotmail.it