ADDING VALUE
Jesse Martini 3149486 Alexander Manu Conceptual Tools 10-30-17
TABLE OF CONTENTS Digital Physical Intergration..............................3 Tech-sperience.................................................5 Target................................................................7 Questions........................................................10 Direction..........................................................13 Sources...........................................................14
PHYSICAL DIGITAL Intergeration
Physical-Digital intergration is combining the way we take big data, generated through millions of different sensors we use daily and applying this to the physical world. Sensors in everything from our FitBit to our Cell Phone. This Digital info gathered allows products to be generated based on the needs of the users when they need them. clients.
WHAT IS THE ADVANCEMENT?
Tech-sperience “More and stronger links in buyer experience – The victorious retailers make stronger links to the chain of customer experience. Here digital technology plays a big role and retailers must utilize technology as much as possible and in new ways for better customer experience.�
Loblaws
“Loblaw’s purpose – Live Life Well – supports the needs and well-being of Canadians who make one billion visits each year to the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations that span the value spectrum from discount to specialty; full-service pharmacies; no-fee banking; affordable fashion and family apparel; and, three of Canada’s top consumer brands in President’s Choice®, Life Brand®, and no name®.”
Presidents Choice
No Name Brand
Pane Fresco PC Finacial
Click & Collect Brands
Market
Loblaws
Liquorstore
Discount
PC Plus
Joe Fresh Shopper’s Drug Mart
No Frills Life Brand
Life At Home Shopper’s Optimum
How can we use never run out of the things we love to eat?
How can we never forget to buy an ingredient?
How can we expand our palette based on previous purchases?
Disposable sensors placed on the packaging of your food, send info on your internet network to add it to a shopping list that you need more of a certain product. Â Or even going further and ordering it for you and having it delivered to your door before you eat the last cookie. Sending suggestions of similar foods to what you have previously purchased to help you explore new tastes and products. Showing you the recipes you can make with what is currently on your house. Â Targeting and improving thier current Click and Collect system.
https://unsplash.com/photos/NLU117HCVuc https://unsplash.com/photos/ARgALNBtnms https://unsplash.com/photos/SvhXD3kPSTY https://unsplash.com/photos/ueZXMrZFFKQ https://unsplash.com/photos/vnNFWKY7Tj4 https://unsplash.com/photos/rdplhEXsSL0 https://unsplash.com/photos/MP0bgaS_d1c https://unsplash.com/photos/G7sE2S4Lab4 https://unsplash.com/photos/vSchPA-YA_A https://unsplash.com/photos/YpIflXg4hg8 https://unsplash.com/photos/CyFBmFEsytU https://unsplash.com/photos/mlZzMow-CQw https://unsplash.com/photos/oSvBeKi8vLA https://unsplash.com/photos/_ABBh9ffIJU https://www.prasarnet.in/physical-digital-integrations-and-interactions/ https://qz.com/527945/by-2020-your-digital-and-physical-worlds-will-have-merged/ http://www.loblaw.ca/ https://www.loblaws.ca/
Sources