Nike Augment Exercise Group (AEG)
Jacob Cogan, Adam Joaquin, Jesse Martini, Nash Escalada Alexander Manu Conceptual Tools 10-17-17
TableOfContents Nike Mission Statement Demographic Questions Augmented Community Nike Augement Exercise Group (AEG)
“To bring inspiration and innovation to every athlete in the world.�
Confident Mindset Of A 16-26 Year Old Female
“I Know What I’m Doing”
“This Is What I’m Going To Work Today”
Confident Mindset Of A 16-26 Year Old Female
“I Look Good!”
“I’m On The Offence”
“I’m At the Top Of The Ladder”
“I Know What I’m Doing”
“This Is What I’m Going To Work Today”
Confident Mindset Of A 16-26 Year Old Female
“I Look Good!”
“I’m On The Offence”
“I’m At the Top Of The Ladder”
Insecure Mindset Of A 16-26 Year Old Female
“I Know What I’m Doing”
“This Is What I’m Going To Work Today”
Confident Mindset Of A 16-26 Year Old Female
“Everyone’s Going To Look At Me”
Insecure Mindset Of A 16-26 Year Old Female
“I Look Good!”
“I’m On The Offence”
“I’m At the Top Of The Ladder”
“How Do These Machines Work?”
“I’m The Least Fit Person Here” “I’m All Alone”
How Can NIKE Be a Supportive Companion?
TREND
Augmented Communtity Performing group activities, while in the presence of purely virtual companions.
Nike Augmented Exercise Group (AEG) The Nike AEG generates a virtual personal trainer and exercise companions in the comfort of a user’s home. The user can adjust the number of companions, incrementally, to become more comfortable working out around other people. The AEG also provides basic understanding of how to move the body during exercise.
Sources
https://unsplash.com/photos/d3bYmnZ0ank https://unsplash.com/photos/U5kQvbQWoG0 https://unsplash.com/photos/TsVN31Dzyv4 https://unsplash.com/photos/tPKQwYHy8q4 https://unsplash.com/photos/HN_4K2diUWs http://x365fitness.com/wp-content/uploads/2016/02/Nick-Gym-3.jpg https://www.nike.com/ca/en_gb/c/running/nike-run-club