Balmoral Sponsorship Doc

A Concert at Balmoral Cast le to Celebrate Her Majestys Diamond Jubilee

A Proposal by GM Events Ltd

Introduction:

A Concert at Balmoral Cast le In association with Balmoral Castle GM Events Ltd are proposing to celebrate Her Majestys Queen Elizabeth II Diamond Jubilee with a special music concert at Balmoral Castle.

This unique event will take place on June 2nd as part of the official celebrations to mark this very special occasion.

Such a high profile event presents an excellent opportunity for a company to be the sole Headline Sponsor that comes combines a superb benefits package including Corporate Hospitality and the opportunity to engage with an arts interested and intelligent audience through a high profile marketing and PR campaign.

The Event The organisers would like to propose a weekend evening

The Proms emphasis would be balanced out, to engage a

Visitors to the event would be encouraged to make this a

event that would be reflective of the occasion and

wider audience, with some classical musicals, perhaps going

true alfresco affair with picnics and refreshments with the

therefore we see a stirring and celebratory atmosphere

back to musicals of the period of the Queens Accession such

organisers providing a high quality food and drink offering for

and programme of Proms style music that would combine

as Rogers and Hammerstein.

those who prefer to be catered for.

The programme would feature also a local choir, a Pipe Band,

An event of this nature will naturally see demand from the

the poignancy of a lone piper and depending on site health

business sector and it is recognised that a VIP area will be

and safety rules a fireworks display that could accompany a

required offering Corporate Hospitality and preferred seating.

Scottish tradition plus a range of headline guest artists as the way forward.

performance of ‘Music for the Royal Fireworks’.

Economic Benefits.

An event of this nature will have considerable economic benefit to local as well as North-East of Scotland businesess and to ensure that the service and accommodation providers benefit from such potential impacts the organisers will work with the relevant business organisations to ensure that all

Sponsorship Benefits As Headline Sponsor for this innovative and high profile event your company will enjoy a benefits package that is designed to bring visibility to your organisation and which will include the following key benefits: 1. Raise brand awareness and associate your organisation with a significant and

exciting event for Scotland.

2. It will leverage value for your company and benefit from a high profile marketing

and PR campaign.

3. The backdrop of such an iconic and beautiful location provides a positive venue for

networking and corporate entertaining.

4. Potential to build relationships with prominent local businesses.

5. Engage with a large arts interested and intelligent audience.

Acknowedgements

Corporate Hospitality

As sole Headline Sponsor your company will be accreditated accordingly in all

Within the Headline Sponsors benefits package provision will be

marketing and PR material.

made for first class corporate hospitality within the concerts main

ie.The Balmoral Castle concert in association with ............ Headline Sponsor.

arena.Standard event tickets will also be made available.

Visibility

Cost of sole Headline Sponsorship ÂŁ19,500 plus vat.

This prestigious location will present excellent opportunites for prominent on-site and

Price is negotiable depending on the sponsors requirements.

on-stage signage

About the Organisers GM Events Ltd is an Aberdeen based company which has an excellent reputation in delivering quality cultural and arts related events throughout Scotland. Its Director Gerry Muldoon has, over the last twelve years, been responsible for the creation of many high profile events in Scotland including the Live on the Lawn concerts at Crathes Castle and at Scone Palace. These shows took place between 2000 and 2008 and featured headline acts such as Van Morrison, James Brown, Paul Weller, Bryan Ferry, Jools Holland and Status Quo, the Royal Scottish National Orchestra and the British Philharmonic Orchestra.

The organisers are also responsible for the Enchanted series of outdoor sound and light events and Gerry and his team have worked in partnership and in collaboration with key public and private sector organisations such as Scottish Enterprise, Aberdeenshire Council, Leader Aberdeenshire, Cairngorm & Royal Deeside Destination Management Organisation, Atlantic Telecom, Budweiser, Stewart Milne Group, the National Trust for Scotland and Forestry Commission Scotland.

Economic Benefits

Visitor Attendance

An event of this nature will have considerable economic

Visitors to this type of event will come into the ABC1

benefit to local as well as North-East of Scotland businesess

category will be culturally aware and generally will be

and to ensure that the service and accommodation providers

respectful of the sensitivities of the venue.

benefit from such potential impacts the organisers will work with the relevant business organisations to ensure that all

Our experience in working on similar events on Royal

opportunities are maximised.

Deeside suggests that the visitor profile will comprise largely of families,mature and professional couples and corporate groups.Approximately 80% of visitors will come from Aberdeen City and ‘Shire with the remainder from outwith the area.

Our initial survey of the performance area and its infrastructure suggest an attendance of up to 6000 people can be comfortably accommodated.

An Eco-friendly Event Whilst the influx of visitors to the event, most of them by car, will make it impossible for the event to be truly eco friendly it will be the intention of the organisers to minimise the impact of this event on the environment. This will be done by initiatives such as using biodiesel generators, recycling waste, using a deposit-based cup and plate service thus allowing us to further re-cycle, encouraging car sharing schemes and providing coach services from key hubs thus minimising also vehicle impacts to the site.

For further information on this unique sponsorship opportunity contact: Gerry Muldoon m. 07712 766066 e: gerry.muldoon@btinternet.com