Daniel Presentation

PLEASE NOTE In order to view this presentation how it was intended to be viewed, you will have to view it from a Windows 7 computer and install the fonts included in the Moodle assignment uploads. The fonts are as follows: BlackCasper Bebas

DanieL A TROUBLED RELATIONSHIP Between father and son

What is danieL? • A psychological thriller • Based on Freud's Oedipus complex theory • Rated 18 by the bbfc • Released on 11th november (region 1)/ 25th november (regions 2/4)

• Starring Leonardo Dicaprio & Natalie Portman • Directed by Christopher Nolan

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What are the usp’s?

• Leonardo dicaprio • Natalie portman

• Sigmund freud • Psychological thriller • Filmed ON ALCATRAZ ISLAND

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Who are the target audience?

• Primary target audience • Males aged 18-30 • BC1c2DE classes • Passion for fast-paced thrillers • Live in suburban areas • Regular cinemagoers • Love to spend Friday nights in front of the TV with a DVD • Metrosexual • Interested by the front covers of film magazines • Wider audience – Men & women , over 30’s, psychologists

DanieL

What is the current market situation?

• LOOKED AT OTHER FILMS SUCH AS BLACK SWAN, SHUTTER ISLAND AND SOURCE CODE - ALL SAME GENRE. • ALL MADE WELL OVER THEIR ORIGINAL BUDGET - SHOWS THAT THERE IS A large AUDIEN CE FOR THIS GENRE

• LESS ARE MADE - MORE INTEREST • NONE CURRENTLY DUE FOR RELEASE

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What are the aims of the campaign?

• RAISE AWARENESS OF FILM • RAISE AWARENESS OF PSYCHOLOGY/ISSUES THAT ARE NOT WIDELY DISCUSSED • MAKE SURE THAT AWARENESS IS AT A HIGH LEVEL THROUGHOUT WHOLE CAMPAIGN

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Campaign: the poster

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Campaign: Radio interview INDIRECT PROMOTION

• BROADCAST ON RADIO 1 • 5pm - driving home from work

• Popular show within target audience

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Campaign: the trailer

YouTube LINK

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Campaign: the promotional pack

• One day event

• GIVEN OUT IN LONDON, new York, Milan, Paris, Tokyo , Madrid and Sydney • Reach the target audience

• Yoyo, KFC voucher (profile of Danny [character] + twitter hashtag on selected meal boxes), QR code for free phone theme, wristbands, transport card holder

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Campaign: the schedule W1:

Press Junkets

W2:

teaser posters, social networking, teaser trailer

W3:

new teaser trailer, new teaser poster, transport advertising & promotional giveaway

W4:

New poster release, new teaser poster releases, magazine

W5:

MAGAZINEs

W6:

Trailer

W7:

Magazines, TV

W8:

US Premiere, magazines, TV, REGION 1 FILM RELEASE, POSTER UPDATE, TWITTER PROMOTED TOPIC

W9:

MAGAZINES, RADIO, X FACTOR SHOCK ADVERT, TWITTER PROMOTED TOPIC

W10:

TV, RADIO, UK PREMIERE, REGION 2/4 FILM RELEASE, POSTER Update

W11:

MAGAZINES

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Campaign: Ofcom & asa impacts

• After watershed (9pm) due to the film certification • Complain to asa if there’s something wrong with the trailer

• Complain to Ofcom if it’s on at the wrong time • Teaser trailer on during UK & US x factor to create controversy in the film’s favour.

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Campaign: Progress checkpoints

• Social networking sites- Facebook, Twitter • Youtube hits for official trailer

• Surveys conducted in key locations

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