PLEASE NOTE In order to view this presentation how it was intended to be viewed, you will have to view it from a Windows 7 computer and install the fonts included in the Moodle assignment uploads. The fonts are as follows: BlackCasper Bebas
DanieL A TROUBLED RELATIONSHIP Between father and son
What is danieL? • A psychological thriller • Based on Freud's Oedipus complex theory • Rated 18 by the bbfc • Released on 11th november (region 1)/ 25th november (regions 2/4)
• Starring Leonardo Dicaprio & Natalie Portman • Directed by Christopher Nolan
DanieL
What are the usp’s?
• Leonardo dicaprio • Natalie portman
• Sigmund freud • Psychological thriller • Filmed ON ALCATRAZ ISLAND
DanieL
Who are the target audience? • Primary target audience • Males aged 18-30 • BC1c2DE classes • Passion for fast-paced thrillers • Live in suburban areas • Regular cinemagoers • Love to spend Friday nights in front of the TV with a DVD • Metrosexual • Interested by the front covers of film magazines • Wider audience – Men & women , over 30’s, psychologists
DanieL
What is the current market situation?
• LOOKED AT OTHER FILMS SUCH AS BLACK SWAN, SHUTTER ISLAND AND SOURCE CODE - ALL SAME GENRE. • ALL MADE WELL OVER THEIR ORIGINAL BUDGET - SHOWS THAT THERE IS A large AUDIEN CE FOR THIS GENRE
• LESS ARE MADE - MORE INTEREST • NONE CURRENTLY DUE FOR RELEASE
DanieL
What are the aims of the campaign?
• RAISE AWARENESS OF FILM • RAISE AWARENESS OF PSYCHOLOGY/ISSUES THAT ARE NOT WIDELY DISCUSSED • MAKE SURE THAT AWARENESS IS AT A HIGH LEVEL THROUGHOUT WHOLE CAMPAIGN
DanieL
Campaign: the poster
DanieL
Campaign: Radio interview INDIRECT PROMOTION
• BROADCAST ON RADIO 1 • 5pm - driving home from work
• Popular show within target audience
DanieL
Campaign: the trailer
YouTube LINK
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Campaign: the promotional pack
• One day event
• GIVEN OUT IN LONDON, new York, Milan, Paris, Tokyo , Madrid and Sydney • Reach the target audience
• Yoyo, KFC voucher (profile of Danny [character] + twitter hashtag on selected meal boxes), QR code for free phone theme, wristbands, transport card holder
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Campaign: the schedule W1:
Press Junkets
W2:
teaser posters, social networking, teaser trailer
W3:
new teaser trailer, new teaser poster, transport advertising & promotional giveaway
W4:
New poster release, new teaser poster releases, magazine
W5:
MAGAZINEs
W6:
Trailer
W7:
Magazines, TV
W8:
US Premiere, magazines, TV, REGION 1 FILM RELEASE, POSTER UPDATE, TWITTER PROMOTED TOPIC
W9:
MAGAZINES, RADIO, X FACTOR SHOCK ADVERT, TWITTER PROMOTED TOPIC
W10:
TV, RADIO, UK PREMIERE, REGION 2/4 FILM RELEASE, POSTER Update
W11:
MAGAZINES
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Campaign: Ofcom & asa impacts
• After watershed (9pm) due to the film certification • Complain to asa if there’s something wrong with the trailer
• Complain to Ofcom if it’s on at the wrong time • Teaser trailer on during UK & US x factor to create controversy in the film’s favour.
DanieL
Campaign: Progress checkpoints
• Social networking sites- Facebook, Twitter • Youtube hits for official trailer
• Surveys conducted in key locations
DanieL