Socialism and Health The journal of the Socialist Health Association Winter 2004/05
A glass half full? A public health white paper we can (almost) be proud of…. At last public health is on the front foot and the SHA has given a guarded welcome to the government’s White Paper – Choosing Health: making healthy choices easier. And it is good to note how many proposals in the SHA submissions to the Big Conversation and the Choosing Health consultation appear in one form or another in the White Paper. Previous government papers have acknowledged the need for action on public health but little real action has followed. This time, an implementation plan to complement the White Paper is expected imminently. Three principles underlie the White Paper’s proposals: People will be helped to “choose” good health (with special arrangements to promote healthy living for children); Services will match the reality of people’s life styles; Partnership work will engage the statutory, voluntary, business and community sectors. Priorities for action are identified, which include: Reducing the number of people who smoke; Tackling obesity and improving health and nutrition; Promoting exercise; Encouraging sensible drinking; Improving sexual health; Improving mental health.
Within these priorities, certain groups within the population are to be specifically targeted to improve health and reduce health inequalities. These are: Children; People with disabilities; People with long term conditions; Young people. A number of national initiatives are planned, including: Health Direct to provide accessible, confidential information on health choices; Healthy Start, to give vouchers to pregnant women to buy fresh fruit, vegetables, milk and infant formula; SMARTRISK to warn adolescents of the risk of accidental injury; Healthy Eating awards for private sector caterers; the Community Parental Support Project to promote changes in parental behaviour; developing the Healthy Schools initiative and extending it to nurseries; establishing Teenage Pregnancy Partnership Boards in areas with high teenage conception rates; piloting Communities for Health partnerships on locally chosen priorities for health and inequalities; the Health and Well-being Equity Audit to support joint planning between local authorities and PCTs;