1
Caramel Shortbread
2 You have acheived the best possible thing you could have done this wonderful Summer Season we are in...
You have acheived the best possible thing you could have done this wonderful Summer Season we are in...
Congratulations
In this pack you have:
In this pack you have: x1 x1 x1 x1 x1 x1 x4 x4 x4
Caramel Shortbread
Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks
x1 x1 x1 x1 x1 x1 x4 x4 x4
Upon buying your SUMMER picnic pack, this will freshen up your day This is an eco family friendly seasonal picnic pack with an aim to entice your young fresh families to eat together
Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks
M&S
M&S
You have acheived the best possible thing you could have done this wonderful Summer Season we are in...
Well Done
Caramel Shortbread
In this pack you have:
on buying your SUMMER picnic pack, this will freshen up your day
x1 x1 x1 x1 x1 x1 x4 x4 x4
This is an eco friendly seasonal picnic pack with an aim to entice your young families to eat together There isnt going to be much missing in your summer, with this picnic pack your family will now blossum with love and this will be cherished
Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Knifes & Forks Cups Plates
thus making your love for each other more with every tasty bite of cake!
Caramel Shortbread
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VECTOR DESIGNS Marty Edwards YCN Brief M&S Picnic Brief
Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks
You have acheived the best possible thing you could have done this wonderful Summer Season we are in...
Food to Make Your Summer Celebrate with your loved ones this easter. Our delicious Food to picnic makes days out easy
This is an eco family friendly seasonal picnic pack with an aim to entice your young fresh families to eat together
In this pack you have: x1 x1 x1 x1 x1 x1 x4 x4 x4
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Upon buying your SUMMER picnic pack, this will freshen up your day
You have acheived the best possible thing you could have done this wonderful Summer Season we are in...
Caramel Shortbread
In this pack you have: x1 x1 x1 x1 x1 x1 x4 x4 x4
Walk In Store / Pick Up / Picnic
Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Plates Cups Knifes & Forks
In this pack you have: x1 x1 x1 x1 x1 x1 x4 x4 x4
M&S
1 - Place Name Holder
2 - Information Booklet
3 - Online Web Banner
These were initially designed to be placed into the front of the box so that you would be able to see which product you would be selecting, They had to have a simple design but something which was consistant with the already created design.
This was the information booklet which was going to be placed into the large ready packed box, this would give you the needed information on what was already inside the box (also if the buyer had any allergies)
The online web banner was to draw your eye into the public when the public first load up the marks and spencers website, however we didnt go with this design in the end as it wasnt what steph wanted for the final design.
Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Caramel Cheesecake Butterscone Crumpet Knifes & Forks Cups Plates
You have acheived the best possible thing you could have done this wonderful Summer Season we are in... In this pack you have: x1 Croissant x1 Orange Juice x1 Cranberry Juice x1 Cherry Tart x1 Caramel Shortcake x1 Strawberries x1 Victoria Sponge x4 Water x4 Cups x4 Knifes & Forks
M&S
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1
A Beautiful, fresh selection of British, hand picked Strawberries
M&S picnic your way.
All Butter Crisp and Sweet Pastry, Filled with Juicy Whote Morello Cherries and Cherry Compote Baked in a Light Almond Frangipane
Layers of Milk Chocolate & Belgian White Chocolate Mousse Hand Finished with White Chocolate Curls with Sugars & Sweetener
M&S picnic your way.
M&S picnic your way.
Two Fresh, Crispy Freshly Baked Croissants
Crunchy Butter Rich Shortcake Topped with Caramel and Milk Chocolate
Vanilla Sponge Cake with Strawberry Jam & Buttercream Filling
M&S picnic your way.
M&S picnic your way.
M&S picnic your way.
Pure Orange Juice from Concentrate, Smooth and No Bits
M&S picnic your way.
Cranberry Juice Drink
M&S picnic your way.
3 Pure Orange Juice from Concentrate, Smooth and No Bits
M&S picnic your way.
Still Water
ÂŁ0.89 M&S picnic your way.
Orange Juice
M&S picnic your way.
Cranberry Juice, Smooth and No Bits
M&S picnic your way.
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WRAP AROUNDS Marty Edwards YCN Brief M&S Picnic Brief
1 - Drink Wrap Arounds
2- Packaging Lid Design
3 - Carton Wrap Arounds
These were the similar design to how the food would look, these were simple black and green to keep the theme running from marks and spensers, the design was a mixture of illustration and computerised type
The layout of these were much more digital however all the elements of this are hand rendered. This keeps the consistancy through our brief and makes sure that it has that user friendly feel about it still.
These are very similar to the drink wrap arounds however they are much smaller as they are only designed for parts such as orange and cranberry cartons.
M&S
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3
M&S
M&S
Picnic your way
Picnic your way
1
Pick up a ‘Picnic Your Way’ box
2
Select your four dessers
3
Select your drink
4
5
Secure your box with a sticker
Pay at checkout.
M&S Picnic your way
1
Pick up a ‘Picnic Your Way’ box
2
Select your four dessers
3
4
Select your drink
5
Secure your box with a sticker
Pay at checkout.
£1.00 Layers of Milk Chocolate & Belgian White Chocolate Mousse Hand Finished with White Chocolate Curls with Sugars & Sweetener
M&S picnic your way.
M&S picnic your way.
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M&S
How it works
M&S picnic your way
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DISPLAY NETS Marty Edwards YCN Brief M&S Picnic Brief
1 2
Pick up a ‘Picnic Your Way’ box
3
Select your drink
4
Secure your box with a sticker
5
Pay at checkout.
Select your four dessers
Packaging Nets
Display Net
3 - Display Stand Banner
This packaging net was going to be a sleeve which slipped over the top of the simple brown eco friendly packaging, we decided to scrap this design as marks and spencers wanted eco friendly and more wasteage was not going to answer that.
The display nets where to be sat on the shelves so that the customer can pick up a box of their chosen food product form this, the little section at the front was for the card holder items I also created.
The banner at the top of this design had to be clear and concise as it was going to tell the customer on how to package what they wanted to do and how they would go about doing it. Each design has a very clear message which is crutial
1
Pick up a ‘Picnic Your Way’ box
2
Select your four desserts
3
Select your drink
4
Secure your box with a sticker
M&S
5
Pay at checkout.
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PHOTOGRAPHS
Taking the Pictures for Final
Marty Edwards YCN Brief
These are some of the range of photographs which i took when I was trying to get the pictures to send off for the YCN submission, i think that I have managed to capture some really nice images that can then be slightly photoshopped to create the style of images that we were wanting . The images alone look rather washed out of colour, but once placed onto a board surrounded by type and more images, they work exactly how we wanted them to. For me personally I think these have worked and created a professional feel to the final outcome.
M&S Picnic Brief
M&S