Greg Tsuman is proud to take up his role as President of ARLA Propertymark, it marks a significant milestone for him and Martyn Gerrard. He has been an active member of ARLA Propertymark for many years and has served in various leadership roles, including President Elect and board member for the London Region.
As a highly experienced and respected figure in the sector, his appointment is a testament to his exceptional leadership qualities and his ability to drive positive change within the industry.
As President, Tsuman is expected to build on the organization’s achievements and work towards promoting the interests of landlords and letting agents across the UK. His priorities for the coming
year include promoting greater professionalism within the sector and working with government and regulatory bodies to create a fair and transparent private rental market.
Tsuman follows in the footsteps of Simon Gerrard who presided over the NAEA Propertymark, which is the sales division of the organisation. This means that Martyn Gerrard Estate Agents are the first UK agency with not only two Propertymark Presidents, but one in both sales and letting disciplines.
This ensures our customers the piece of mind that their property journey is being managed by trusted industry leading professionals.
With MG, you’re always in safe hands.
GREG TSUMAN MARLA Lettings Director at Martyn Gerrard & President of ARLA Propertymark
The headlines so far this year would have you believe that optimism is in short supply in the property market. The reality on the ground, however, is quite different. Buyers who had battened down the hatches are returning to the market, bringing enquiry and demand levels steadily back up. Rather than doom and gloom, we’re seeing some green shoots and glimmers of blue skies ahead this year.
When the so-called ‘mini budget’ landed, it sent shockwaves through the housing market up and down the country. Nonetheless, we were glad to see sustained activity in North London. With the dust now settling following a strong Christmas period, we have seen a 55% increase in properties entering the sales market in the new year, meaning that it is more likely you will find the property of your dreams if you start your search now.
Buyer demand following the surge post-Christmas has remained strong at Martyn Gerrard, in fact, you may be surprised to learn that in the first 3 months of this year, we have registered more new buyers than in the first quarter last year. But this is possibly because we have more offices in your local area than other agents.
Despite the blip with inflation rising in February, the signals from the economy suggest this demand will persist and we will see house price stability. Naturally, the cost of living crisis remains a pressing reality for many, highlighted by the fact that the inflationary rise in February was reportedly due to rising food prices as opposed to other indicators. These figures were unexpected and the general feeling is
that despite this, inflationary pressures are showing signs of easing and we will see them beginning to let up.
Perhaps the most revealing indicator of this lies in mortgage rates, which are showing greater signs of stability. When the Bank of England raised the base rate to 4%, mortgage lenders kept their rates steady, and the hope is that with the Bank of England raising rates to 4.25% in response to the increase in inflation, lenders will continue to keep their rates steady.
While an up-tick in buyer interest is surely a cause for celebration, it does force attention back to the supply-side constraints that continue to be a primary challenge for London’s property market. This lack of supply does mean that in the medium to long term, house prices will remain healthy and on an upward trajectory, due to the simple principles to supply and demand.
We remain hopeful that easier routes to planning permission will emerge and that housebuilding will become a government priority. Urgent action is needed to untie house-builders’ hands and unlock their ability to increase stock.
This will not only be crucial for supporting a functional house buying market and promoting economic growth, but it is also essential for ensuring that future generations of homeowners will be able to find places to live at affordable prices.
Addressing supply issues will also have an immediate effect on the rental market, which has seen landlords faced with limited investment opportunities, and some have exited the market due to the cost of borrowing. Nonetheless, rental properties remain a good investment as the shortage in supply has seen a rapid growth in rents over the last year, so interest in the buy-to-let market has remained strong.
Buy-to-lets are not a guaranteed easy win, and this year has really highlighted that self-management can be a false economy. Moreover, cautious renters are favouring and regularly paying higher rents for homes with dedicated property management teams, as these premises come with assurances that maintenance and repairs will be handled diligently – a rising priority for renters who may feel market conditions have left them on the back foot.
At Martyn Gerrard, we are glad to remain busy serving as trusted advisors to the North and North West London community as we have done through the ups and downs in the market over the past 60 years.
99%
In 2023, has achieved 99% of asking price for all sold properties
We have started this year strong, finding buyers for £77m worth of property across our ever-growing network of 12 offices. On average, properties new to the market are receiving an acceptable offer in just 26 days and we are still achieving 99% of their asking price.
Our recent expansion to Winchmore Hill has been met with a flurry of activity, leaving us in high spirits as we look forward to all that’s to come this year, and helping you along your property journey.
Simon Gerrard FNAEA PPNAEA MARLA MANAGING DIRECTORANY PROPERTY LISTED WITH MARTYN GERRARD CAN BE SOLD BY ANY NEGOTIATOR ACROSS ALL OUR OFFICES (AND THEY EARN THE SAME AS SELLING A PROPERTY FROM THEIR OWN OFFICE.)
THIS OPENS UP YOUR PROPERTY TO THE MAXIMUM NUMBER OF INTERESTED BUYERS, ALL OUR NEGOTIATORS ACROSS ALL OFFICES ARE WORKING TOWARDS SELLING YOUR PROPERTY.
The Avenue, EN5 FREEHOLD
A double fronted semi-detached property, with a modern open plan design, perfect for entertaining. The property also benefits from a utility room and a 65 ft. rear garden with a garden office.
THE OWNERS LOVE
“The south-west facing garden, which floods the house with natural light and makes for perfect evenings on the terrace.”
The Drive , EN5 FREEHOLD
Measuring 1,500 sqft. (approx.) this family home is in excellent condition, and is located only a short walk to High Barnet Underground Station and High Street.
THE OWNERS LOVE
“There is an amazing sense of community on our road and the surrounding area.”
Hillside Gardens, EN5 FREEHOLD
An imposing double-fronted property, measuring just over 2,000 sqft. with garage.
THE OWNERS LOVE
“Our kind and friendly neighbours have helped to make this our happy family home for the last 54 years.”
Bruvis has been selling properties in North and North West London for over 10 years. He lives locally and is proud to be part of the community.
£2,300
£2,250
Meadway, EN5
The property offers, spacious kitchen with utility room, large private garden with summer house/home office.
WE’VE NOTICED…
• Short walk to High Barnet tube station
• Downstairs cloakroom
• Close to Monken Hadley Common
£2,500 PCM
A detached family home situated in a quiet cul-de-sac close to Barnet Hospital and High Barnet high street.
• Four-piece family bathroom
• Through reception room
St. Vincents Way, EN6
A three floor family townhouse close to Potters Bar Station and within easy reach of the M25.
WE’VE NOTICED…
• Master suite with shower room
• Four-piece family bathroom
Managed by MANAGED BY LET 2 3 D Council Tax Band F 1 House 4 C Council Tax Band E House 4 D Council Tax Band G 4 Managed by MANAGED BY House
House Managed by MANAGED BY LET
• Quiet cul-de-sac location
4 D Council Tax Band F 2
LETTINGS MANAGER LET
A semi-detached home located close to a number of outstanding schools, High Barnet Station and the local high street.
WE’VE NOTICED…
• Set over three floors
• Master suite with shower room
Andrew Eleftheriou MARLA £4,000 PCM PAGE 7
Park Avenue North, N8 FREEHOLD
A character filled family home boasting a Westerly garden, roof terrace with fantastic views. Positioned on a quiet tree-lined street in the heart of the Warner Estate.
Having worked in the Crouch End branch since 2016, James has extensive knowledge of the local and surrounding areas. James and his team are committed to providing excellent service.
"Located between Crouch End and Muswell Hill with Alexandra Palace close by. Perfect for all the local amenities."
THE OWNERS LOVE Dresden Road, N19 FREEHOLD
From the charming reception to the contemporary kitchen dining extension. This house offers the ideal blend of authentic period features and modern living.
"Dresden Road is very friendly with great neighbours and a real sense of community, including a play street once a month."
THE OWNERS LOVE Nightingale Lane, N8 FREEHOLD
This property benefits from a loft room, 61ft. South East facing garden and has the potential to extend at the ground floor, STPP.
THE OWNERS LOVE
"Sitting in the garden which basks in sunshine through the day to late afternoon."
Wolseley
An attractive Edwardian house located conveniently between Crouch End Broadway and Highgate Station.
• 2,605 sqft. (appox.) living space
• Two spacious bathrooms
• South-facing garden
A well-presented, period house, benefitting from two interconnecting reception rooms and large kitchen/diner.
WE’VE NOTICED…
• Ideal family home
• In a quiet location
• Short walk to Hornsey train and Turnpike Lane tube stations
A two bedroom apartment located in central Crouch End. The property has
recently refurbished
a modern finish. Situated in a purpose-built block, this two bedroom, two bathroom apartment is in excellent condition. With private balcony and off-street parking available.
At Martyn Gerrard, we believe that our role goes beyond that of a typical estate agent. We take pride in being active members of the communities we serve and are committed to giving back through sponsorship initiatives and supporting local events throughout the year. We are always looking for ways to support and contribute to the wellbeing of our neighbourhoods. Over the last few years, on average we have donated over £100,000 per year to local schools and charities!!!
With Martyn Gerrard sponsoring a number of events taking in place across North London in 2023, we look forward to what promises to be a busy year. Check out our schedule below:
Noah's Ark Children's Hopsice • June 3rd
Christ Church School Summer Fair • June 9th
B-Fest, Mill Hill June 7th
Highgate School Summer Fair • June 17th
East Finchley Festival June 18th
Camden School Summer Fair • June 23rd
Sacred Heart School Summer Fair • June 24th
Grange Park School Summer Fair • July 2nd
Wren School Summer Fair • July 8th
Osidge School Summer Fair • July 8th
We are proud to be a long-standing supporter and Gold Patron of Noah’s Ark Children’s Hospice.
Like winter is finally giving way to spring, the extreme isolation Romeo and his family were experiencing when they first came to The Ark almost three years ago, has given way to a strong sense of community. Uncertainty, whilst still present, is now accompanied with safety – and obstacles have become endless possibilities.
Romeo has rarely been seen without a smile on his face since he first walked into the Ark. He is a child full of beans, who loves play and adventure - a far cry from his first years spent in hospital. Mum, Donna, and dad, Lawrence, say it’s like their little boy is making up for lost time.
Fortismere School Summer Fair • July 8th
When you look at Romeo, it can be hard to imagine the reality that his parents describe – but this is the reality for many. We believe that every child who is seriously unwell, and their loved ones, should have access to expert and compassionate palliative care.
Noah’s Ark relies on voluntary income to support its work. We cannot guarantee our future services without the support of our community. A regular gift will not only help to secure our future but will also allow us to continue supporting families like Romeo’s as best as we can, for as long as we can.
Please visit our regular giving page for more information or to donate
We are excited to announce the upcoming ‘Coronation Big Lunch’ in support of Foodbank Aid. This community event takes place over the bank holiday weekend of May 6th - 8th. Martyn Gerrard is thrilled to offer sponsorship towards food & beverages for your event, in support of Food Bank Aid.
This year we will be offering sponsorship to a number of local street parties within the communities we serve. In return for our sponsorship, we urge all attendees to bring a donation bag filled with non-perishable food and drink items. We will collect these bags on the day and take them to the nearest Food Bank Aid drop-off point. Your generous contribution will make a significant difference in the lives of vulnerable people who benefit from Food Bank Aid’s vital work.
MG are particularly proud to be supporting Food Bank Aid, which was set up in April 2020 to help food banks in North London cope with a ten-fold increase in demand resulting from the pandemic. The demand for support from food banks has only continued to grow, with many low-income families struggling to make ends meet with the current cost of living crisis. Food Bank Aid is currently helping around 14,500 vulnerable people, including 4,000 children, each week across North London.
66/68 High Road, East Finchley N2 9PN
£1,095,000
Finished to a high specification throughout, with a private South-facing balcony and allocated parking.
THE OWNERS LOVE
"East Finchley tube (Northern Line) is located 0.5 miles away offering an easy commute into Central London"
Jenna has worked in agency since 2014 and joined Martyn Gerrard in 2019. She leads the team at the East Finchley branch taking pleasure in forming long lasting relationships with both buyers and sellers.
Sedgemere Avenue, N2 LEASEHOLD
A First floor duplex maisonette in an Edwardian building, with period features and a private garden.
THE OWNERS LOVE
"How spacious it is and how much storage it has to offer"
£725,000 £575,000
£1,400,000
SOF Greenhalgh Walk, N2
Luxury light and airy conversion, with large reception room. Located on the Ringwood Estate.
FH Leopold Road, N2
This delightful home offers well planned accommodation within Hampstead Garden Suburb.
A two bedroom terraced house located on the outskirts of East Finchley Old Village.
Edmunds Walk, N2
Beresford Road, N2
WE’VE NOTICED…
• Newly refurbished reception room and kitchen
• Walking distance to East Finchley Station
• Open-plan living and dining space
Springcroft Avenue, N2
A family home close to Tetherdown Primary School and the Northern Line.
• All bedrooms with fitted storage
• Off-street parking
LET LET 4 C Council Tax Band E 2 House 2 3 D Council Tax Band F House 3 D Council Tax Band E Maisonette 2 Front Garden 3 C Council Tax Band F 2
• Fitted kitchen with additional breakfast area
Shervin Kashefpour LETTINGS MANAGER
A three bedroom maisonette with a split level upper floor. Close to East Finchley Station and the local high street. The property has air conditioning throughout.
Located in the heart of Hampstead Garden Suburb is this semi-detached family home complete with driveway and garage, benefitting from a well maintained large rear gardern.
FINCHLEY
Hampstead Way, NW11 FREEHOLD
A double fronted family home located on a private square off Hampstead Way, minutes from Temple Fortune amenities.
THE OWNERS LOVE
"The community feel of the square, and how all of the square’s children play together out the front."
Hillview Gardens, NW4 FREEHOLD
A link detached family home with a Neil Lerner kitchen and close to popular schools and transport links.
THE
"We are incredibly close to the Dollis Valley Greenwalk, Hendon Park, Brent Park and playgrounds all in a wonderful leafy environment."
Charlton Court, N3 LEASEHOLD
A CHAIN-FREE, modern built penthouse apartment with wrap-around terrace overlooking Dollis Valley Greenwalk. THE
“The property has a fantastic bright and airy feel with the high ceiling and triple aspect windows.”
Scott joined the company in 2009 and has since been appointed as Senior Branch Manager in 2014. He has achieved MNAEA Propertymark Technical Award in the Sale of Residential Property.
£3,500 PCM Managed by MANAGED BY
Clifton Road, N3
A managed four double bedroom terrace house that is located close to Manorside Primary School.
WE’VE NOTICED…
• Newly refurbished, including electrics and boiler
LET
• Master suite with a shower room
Etchingham Court, N3
PCM £2,100 PCM £4,100 PCM Apartment
A purpose built apartment with outside space, close to Finchley Central shopping amenities.
• Ground floor apartment
• A short walk to Finchley Central Station
Wentworth Park, N3
A managed first floor apartment which has off-street resident parking.
WE’VE NOTICED…
• Three double bedrooms
• A separate kitchen and reception room
• Private balcony overlooking the communal gardens
This property comprises of a reception room, open-plan kitchen/diner and large private garden with terrace.
WE’VE NOTICED…
• Sliding glass doors to garden
• Short walk to Hendon Park and Brent Cross underground station
• Located close to Hampstead Heath
Tyler Gorman LETTINGS MANAGER
Tyler has just celebrated his 5th year with Martyn Gerrard. Tyler oversees the Finchley Central, Mill Hill and Winchmore Hill branches as Area Manager.
Apartment 3 C Council Tax Band C 1 4 D Council Tax Band F 2 House 6 D Council Tax Band F 3 House PAGE 15
estate agents have traditionally relied upon the two major property portals (currently are Rightmove and Zoopla). However, the modern marketing world has experienced significant change due to rapid technological advances, impacting the way it is possible to approach property marketing as a whole. In order to remain market leaders, quality agents are adopting the latest technologies to stay ahead of the curve and achieve the best possible price in the shortest possible time to suit sellers. Doing this ensures they can win those all-important listings. A noticeable change in the marketing approach of estate agents is their decreasing dependence on property search portals, as they adopt other strategies, the so-called ‘duopoly’ of Rightmove and Zoopla is under scrutiny.
Prior to the creation of the internet (yes, there was a world before the internet!) property marketing consisted of local newspaper ads, word-of-mouth referrals, and window displays. Of course, as part of the service, agents would also leverage their network of potential buyers to generate interest and viewings. Fast forward to the present day, and the industry couldn’t be more different. With the growth of the digital world, online advertising quickly became a staple way to generate property enquiries and facilitate sales and lettings.
Enter Rightmove and Zoopla (initially they weren’t actually called this but have morphed into these two companies today) who became integral to the property buying process. For sellers, it is perceived to be critical knowing which property portals their estate agent will use to market their property. Not dissimilar to 20 years ago when it was perceived as vital which local paper your agent was advertising in, nowadays an obsolete factor.
In recent times, Rightmove and Zoopla are now having to fight to remain on top, owing to the emergence of novel search portals such as OnTheMarket and disruptors like Purple Bricks, who have been gradually eroding the market share of the established players. Although facing financial troubles, it appears that the market has moved on from seeking the cheapest option when selling their valuable assets. Instead, they recognize the importance of having a professional who acts in their best interest.
The top echelon of estate agents are finding that having access to a wider range of cutting-edge marketing options is providing a more diverse level of enquiry. The likes of Rightmove, Zoopla, and other portal options are rapidly becoming the Autotrader property equivalent, purely offering a list of properties available to those actively searching. By utilising other marketing resource’s, you’re turning your lead generation into a proactive system, as opposed to a reactive one.
At Martyn Gerrard, we believe it is critical to explore, utilise, and invest in these cutting-edge resources to differentiate ourselves and achieve optimal results for our clients.
Social media has had a significant impact on estate agency, transforming the way good agents can interact with clients and market properties. Platforms such as Facebook, Twitter, TikTok, Instagram, and LinkedIn have become powerful tools for forward thinking estate agents to reach potential clients and promote their services, ethos and personal side with lower costs and wider audiences.
G 51% Passive
30% Not moving 19% Actively looking
122% increase in property page views
Page view increased by up to 291%
Up to 36.5% reduction in sales lead time
10x increase in click through rate
51% of buyers interested in moving but not registered with agents/portals
DISCOVER WHY QUALITY ESTATE AGENTS ARE BECOMING LESS DEPENDENT ON RIGHTMOVE & ZOOPLA TO STAY ON TOP.
At Martyn Gerrard, our website has seen more incoming traffic from our social media channels than any other source since the start of 2023. We have sold and been instructed on numerous properties as a direct result of our social media presence; underlining its importance as an integral part of our property marketing strategy.
The buzzword at the moment in the technology sphere is AI, as we have seen the growth of these applications across all areas of life. The best known and talked about at present is probably ChatGPT (which incidentally did not write this article) but at Martyn Gerrard we have been utilising AI (based on 60 years of data) for some time now to target property marketing.
In the UK, people spend an average of 3 hours and 40 minutes on social media daily. Therefore, we have made social media marketing linked to AI a key component of our property marketing strategy. VUZE is an intelligent targeted marketing software that runs tailored ads across Facebook and Instagram. We have created a new lead generation funnel that challenges the traditional methods of Rightmove and Zoopla. This software enables us to target specific demographics based on age, location, interests, budget, and other criteria, offering a level of specificity that established property portals cannot match.
Email marketing has also emerged as a powerful tool, building targeted email lists and sending regular newsletters keeping potential clients updated with new properties, market trends, legislative updates as well as articles of interest. This coupled with the fact that our MD Simon Gerrard as a past president of the NAEA Propertymark, is regularly called upon for comments on LBC, Sky and the BBC, helps establish Martyn Gerrard Estate Agents as the industry experts and helps to build trust and establish relationships over time. At MG, we use Brief Your Market for our effective email marketing campaigns, which drives website traffic and generates numerous inquiries.
Unknown to the public, Rightmove and Zoopla etc take advantage of their market dominance by charging estate agents eye watering monthly subscription fees, that continue to increase. As a result, agents are seeking out more cost-effective ways of marketing properties, with email marketing being one of many.
At MG, we invest in the latest technology to provide our clients with a powerful mix of sophisticated digital marketing and traditional know-how. Contact us today to learn more about how we can effectively market your property.
£1,750,000
£1,000,000
Craig's property career started in Notting Hill and Bayswater in the midnineties. He first came to Finchley in 1998 and has managed our North Finchley office since 2006.
Holdenhurst Avenue, N12
FH Grove Road, N12
A characterful, well presented Edwardian semidetached family home, close to Finchley Central.
Torrington Park, N12 FREEHOLD
This modernised and extended Edwardian semi-detached family home boasts a South facing garden.
THE OWNERS LOVE
"The sheer feeling of space and dimensions was something we have rarely experienced in other properties and is hard to find"
Bethune Avenue, N11 FREEHOLD
Semi-detached family home, with utility room, a large kitchen/family room and off street parking.
THE OWNERS LOVE
"The uninterrupted views from my bedroom window in the morning over the gardens and allotments behind"
£500,000
FH Granville Road, N12
A 1,770 sqft. extended family home well located for the schools and amenities of North Finchley.
A first floor maisonette situated close to Victoria Park and West Finchley station.
£1,900 PCM High Road, N12
A modern two bedroom apartment, located in the heart of North Finchley, close to Woodside Park station.
WE’VE NOTICED…
• Located close to Woodside Park station
• Very modern kitchen and bathroom
• Close to local shops, restaurants and bars
Limes Avenue, N12
A three floor semi-detached house close to Woodside Park Station and North Finchley high road.
WE’VE NOTICED…
• Redecorated throughout
• Large open-plan kitchen/family area
• Summer house in the garden
Linkside, N12
A semi-detached house with an open-plan kitchen, offering granite worktops, which leads directly onto a south-facing garden.
WE’VE NOTICED…
• Located close to West Finchley Station and Frith Manor Primary School
• Walking distance to Finchley Golf Club and Riverside Park
• Side access to the rear gardens
Despite finishing 2022 with some uncertainty, many estate agents have entered 2023 with renewed confidence in the market. Research suggests that the market is currently robust, with a significant increase in the level of for-sale stock. However, the housing market's underlying issue remains the chronic shortage of housing supply. Despite the government's recent reaffirmation of its commitment to building 300,000 new homes annually, it has now backtracked on this policy due to mounting pressure from backbench MPs such as Theresa Villiers. This backtracking further highlights the government's inability to effectively address the housing crisis and provide affordable housing for its citizens.
There are several reasons that currently contribute to the lack of new homes being built across the UK. The most significant challenge developers face is the difficulty in obtaining planning permission together with land availability. The planning system is complex and can be slowmoving, with local councils in London generally having a mind-set of "how can we reject this!". Applications often take months or even years of ‘toing and froing’ before making a decision on the application. In addition, many areas have restrictive planning policies that limit the types of homes that can be built or the number of homes that can be constructed on a given site. This can make it difficult for developers, particularly small to medium sized developers to build the types of homes that are most in demand, such as starter homes for first-time buyers, boutique developments or larger family homes.
Local opposition to new housing developments can also be a barrier to obtaining planning permission. Many residents are concerned about the
impact of new homes on the local area, including increased traffic and congestion, strain on local services, and changes to the character of the community, but to be honest, even the most ardent supporter of house building is unlikely to want a development to happen near their home because as a nation, we are averse to change.
The recent Spring budget announcement was once again disappointing with its failure to address the ever-growing affordable housing crisis (especially in London.) With the removal of the Help-to-Buy scheme, rising inflation and house prices still as high as ever, our concern for the younger generation and where our children are going to live should be a top priority for the government.
In conclusion, the lack of new homes being built in the UK is a complex issue with multiple factors contributing to the problem. The current supply and demand issues facing the housing market are exacerbated by challenges such as rising costs, difficulty obtaining planning permission, and limited land availability. Addressing these challenges will require a coordinated effort from the Government, developers, and local communities, and will likely require a combination of policy changes, investment, and innovation to create a sustainable, long-term solution. Otherwise there is a very real threat that we will find ourselves in a situation where our children have no where to live.
At Martyn Gerrard, our dedicated Land & New Homes team specialises in development and land opportunities. If you have any queries or need advice on any of the topics above, our experts are always on hand to help with your property needs.
Fairmead Road, N19 FREEHOLD
Spread over three floors, this imposing Victorian home benefits from a cellar and private front & rear garden.
THE OWNERS LOVE
"South-facing…great for the veg in the front garden, and neighbours often stop to chat about the kale, chard, purple spouting broccoli etc…oh, and the tomatoes. The tall front windows light up the heart of the house whatever the weather"
Gaisford Street, NW5 LEASEHOLD
Split level apartment, spread over the top two floors of this Victorian property, benefiting from a south-facing roof terrace and located a short walk from Kentish Town Road.
THE OWNERS LOVE
"The roof terrace gets sun all day in the summer, it's a warm and peaceful spot to relax in the evening"
Leighton Road, NW5 SHARE OF FREEHOLD
This property is situated on the lower two floors of a Victorian terraced house and benefits from direct access to a shared garden.
THE OWNERS LOVE
"I love the green leafy streets of Kentish Town which house a real sense of community"
Rowland has been involved in property during much of his working life. With over twenty successful years in the North London area his local knowledge is key to his job.
Torriano Avenue, NW5
Offered in great condition throughout benefitting from a large living room leading onto a secluded lawned garden. Set on a side road perfect for Kentish Town High street.
WE’VE NOTICED…
•Garden flat
•Quiet location
•Close to KentishTown tube station
£1,800 PCM
A lovely one double bedroom flat on the first floor. The flat has a reception, open plan kitchen, bedroom and bathroom and is in an amazing location very close to Kentish Town Station.
WE’VE NOTICED…
•Open-plan kitchen including dishwasher
•Laminate flooring
Alma Street, NW5 £3,800 PCM
•Set in a controlled parking zone
Falkland House Mews, NW5
A modern mews house in a gated, secure and much sought after location in central Kentish Town. Tucked away on a quiet side road perfect for both Kentish Town Station and Hampstead Heath.
WE’VE NOTICED…
•Three double bedrooms with fitted storage
•Large open-plan reception room and kitchen
•Off-street parking and direct access to a patio
Anthony Spittle MARLA LETTINGS MANAGER
He
SALES
£600,000
Victoria Road, NW7
Cornforth lane, NW7 FREEHOLD
House 5 3
Perched on a hilltop overlooking the rolling green fields of Totteridge Valley, Birch House offers modern living within a stunning countryside setting.
"The links to central London are excellent with a bus stop conveniently outside the development and Mill Hill East tube station a short walk away."
Cavendish House, NW9 LEASEHOLD
1
This large penthouse apartment is situated in a luxury modern development. Offering 2,040 sqft. of internal accommodation.
”Our spacious open plan reception room with very high ceilings, floor to ceiling windows and direct access to a stunning 36' roof garden it has been great for entertaining friends especially with our large Jacuzzi and waterproof TV with far reaching views over London.”
Brabourne Heights, NW7 FREEHOLD
B Roof Terrace Garden
OWNERS LOVE THE 3 4 D
THE House
"It is a great place to bring up a family especially with outstanding primary and secondary schools. 10 minutes one way I am on my way into Central London by train and the other I am in the middle of the Darland’s Nature Reserve."
Croft Close, NW7
This unique 2,400 sqft. home provides an impressive living space, with bi-folding window and doors leading on to the garden.
WE’VE NOTICED…
• Wi-Fi in each room and air conditioning
• Italian marble flooring throughout
• A mile from Mill Hill Broadway train station
Fernside Avenue, NW7
A managed, part furnished semi-detached house with a large rear annex of three rooms and a shower room.
WE’VE NOTICED…
• Gated driveway with space for two cars
• Either a fourth bedroom or office ground floor
• Easy access onto the A1 and Mill Hill School
Delta Mews, NW7
A contemporary townhouse spread over three floors and complete with a roof terrace.
WE’VE NOTICED…
• Off-street parking and 1,793 sqft. (approx.) of living space
• Rear garden, balcony and roof terrace
• Easy access to Frith Manor Primary School
Devonshire Road, NW7
House
A 1,708 sqft. (approx.) semi-detached house in close proximity to the Northern Line.
WE’VE NOTICED…
• Large open-plan kitchen and family area
• Third floor master suite with a shower room
• Off-street parking and side access
Tyler has just celebrated his 5th year with Martyn Gerrard. Tyler oversees the Finchley Central, Mill Hill and Winchmore Hill branches as Area Manager.
The rental market in London has been facing significant challenges in recent years due to rising interest rates and Section 24 of the Finance Act. Landlords are feeling the pressure to increase rent, which is making it harder for renters to find affordable housing. With the Bank of England gradually increasing the base interest rate, landlords who have taken out mortgages are facing higher monthly repayments. To make matters worse, Section 24 of the Finance Act, which came into effect in 2017, means that landlords can no longer deduct all of their mortgage interest payments from their rental income when calculating their taxable profits.
As a result of these changes, many landlords are left with a hard choice between increasing rent to maintain profitability or selling altogether. According to the English Housing Survey the private rented sector lost half a million properties, which would have likely affected over a million people who used to live there. Some went on to purchase their next home, but the majority are having to compete with other renters being displaced as a result of the current rental crisis. With landlords now facing increased costs, it’s likely that rents will continue to rise, making it even harder for people to afford to live in the capital.
For example in June 2021 there were just over 5 tenants for every property we were listing as available to rent. In less than a year, by May 2022 this figure jumped to 35. By November 2022 it was over 45 tenants competing for every property advertised. This still does not paint the full picture as properties at the lower end of the spectrum with more affordable rents were getting over 100 enquiries within minutes of going live on our website.
Whilst we wait for the government to understand the full impact of the unintended consequences of the policies from George Osbourne’s budget in 2016, rents continue to rise and the supply of housing needed to meet demand is unlikely to be met in the foreseeable future
The cross-party support for abolition of Section 21 or “no fault evictions” as some prefer to call it, may attract some short-term support from tenant electorate, but more tenants are starting to realise that this is not a long term solution to rising rents. According to the ONS, the UK population increased by approximately 3.7 million (5.9%) during the last decade, whilst the net additional dwelling targets continue to be missed, adding to the supply/ demand imbalance. Overall, the rental market in London is experiencing unprecedented shortage of properties to rent, at the same time as the demand for these continues to increase. Rents will continue rising, unless the fundamental issues are addressed, which in the short term seems unlikely.
Whilst there are always short term fluctuations in the market, it’s worth remembering that housing has proved to be an excellent long term investment. If you have any questions about the future of Buy to Let, please don’t
LETTINGS DIRECTOR, MARTYN GERRARD ESTATE AGENTS & PRESIDENT OF ARLA (Association of Residential Letting Agents)
At Martyn Gerrard we pride ourselves at being an innovative company. We invest in the latest software to help our Property managers have all the information they need to manage your property effectively. One of the many tools, is a repairs portal that allows a tenant to report a maintenance issue 24/7 with comprehensive questions, this helps a property manager decide the best course of action in getting this resolved for you. This has been a game-changer for us and tenants, helping to resolve issues much quicker.
Tech like this gives tenants peace of mind and generally means that managed properties receive a higher rent as this status inspires confidence from professional tenants.
This is a question that enters many a landlord’s mind when it comes to instructing an agent to let out their property.
This is normally followed by “I got on well with my last tenant, I’ll be fine” or “I’ve been managing my property for a while with no problems, and that saves me money”. Whilst this may be true, managing a property can be a full-time job and if not done correctly can put a landlord in hot water.
There are currently over 150 individual rules and regulations that apply to the private rental sector, these are often amended and updated (some at short notice) which can be a minefield for landlords and the fines for not complying can be heinous.
When you have a professional agent like Martyn Gerrard managing your property, they will be able to help you navigate these mines to ensure you stay compliant. There are endless aspects to consider when managing a property, from doing ‘Right to Rent’ checks to chasing rent arrears and raising rent claims, to ensuring an adequate response is given to the tenant on a reported maintenance issue within 14 days, or dealing with legal issues like HMO licences and possession orders.
Our Property managers have the knowledge and skill to be able to handle any situation that may arise. Our team of experts, due to our training are always up-to-date with the latest regulations and always have your best interests in mind.
If you would like to know more about our Management service, please do not hesitate to contact me personally
Another vital tool that we have implemented is a HMO and Licencing portal. With new HMO regulations and Licences being activated by local councils. The software pins a property on a map and turns red if the property needs a licence/HMO. This tool alone has saved our landlords thousands of pounds in unwanted fines.
When it comes to managing your property, Martyn Gerrard has 60 years of experience in the property industry and we have earned a reputation as one of the most trusted and reliable property management companies in the business, so you can rest assured that your property is protected and in good hands.
Paul Van Halle MARLA , ASSOCIATE DIRECTOR
£1,425,000
Ellington Road, N10
The rear garden faces south-east, has a far reaching view and large decked terraces.
Rosebery Road, N10 FREEHOLD House 4
Arranged over three floors, with in excess of 2320 sqft. of internal living space, having been extended on the ground floor with floor to ceiling windows.
OWNERS LOVE
''I love following the sun around the house during the day. There are so many bright corners to relax or work from home and savour the day while enjoying the period charm of the bricks and the modern comforts of the contemporary extension"
Victoria Road, N10 FREEHOLD
Located in Alexandra Park is this Edwardian home with a large cellar and decked terrace leading to a good size garden.
"We love the beautiful original features and the spacious rooms which allowed us to bring up our children in comfort and we still enjoy the sense of space 40 years on…"
Muswell Road, N10 SHARE OF FREEHOLD
THE House 4 4 C
"The location is a couple of minutes’ walk from the busy Broadway and mutiple open green spaces, with Alexandra Palace and Highgate Wood close by."
£2,750,000
Rosebery Road, N10
E Apartment 2 SOLD 2 2 SOLD House
Edwardian property, over 4,144 sqft. Close to Muswell Hill Broadway and Alexandra Palace.
THE D 2 Garden
•
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Stewart Willerton
MNAEA SENIOR BRANCH MANAGER
Stewart joined Martyn Gerrard in 2011. Having been manager of our Whetstone branch for the past 6 years, Stewart in now Senior Branch Manager for Southgate & Whetstone.
A semi-detached house offering 2394 sqft. of living space on Greenway, forming part of the picturesque Meadway Estate
THE OWNERS LOVE
"The house has a wonderful cosy feel to it."
£860,000
Morton Way, N14
Situated on a desirable corner plot, is this family home, is close to the popular Minchenden Estate.
THE OWNERS LOVE
"The kind friendly and caring neighbours"
A spacious four bedroom house with separate dining room and reception room. A modern eat-in kitchen with utility space. The property also has off-street parking for two cars and private garden.
A semi-detached three bedroom home, with a newly refurbished integrated kitchen and modern family bathroom. The property also boasts off-street parking for two cars, as well as a private garage.
A unique one bedroom apartment with a spacious reception room, Juliette balcony and modern family bathroom. Plus residential off-street parking.
Only a short walk away from the Piccadilly Line, this one bedroom apartment has a great location. Boasting communal gardens, private terrace and off-street parking.
A selection of 2, 3 and 4 bedroom homes available from £825,000
Within the walled estate, the landscaped gardens offer peace and tranquillity as well as practicality with security gates and parking for each house complete with electric car charging. Within close proximity to the facilities Hampstead Garden Suburb has to offer. In terms of transport, Finchley Central tube station (Northern line) is within 1 mile, whilst Chandos Tennis Club, PureGym & Finchley Cricket Club are all within a 5 minute walk.
*Please note the photos are of the show home and should be used for guidance only.
Prices Starting at £1,250,000
A bespoke collection of seven four-bedroom contemporary homes.
Located on Whetstone High Road, each home offers flexible living in a bright and spacious environment, with the second floors benefitting from balconies to both bedrooms.
Greenoak Close is set within a gated development with off-street parking and a close distance walk to Totteridge & Whetstone Station.
Each house benefits from a New Home Warranty.
offers your lender a financial guarantee, which means they can offer you a 95% mortgage, subject to the typical affordability checks, on a house worth up to £600,000.
It was originally meant to close at the end of 2022, but as it’s already helped over 24,0001 households, the deadline has been extended to December 2023.
With Friday 31 March 2023 marking the end of Help to Buy and economic uncertainty making the homebuying journey that much more challenging, it’s important to acknowledge that there are still options out there for first time buyers.
The First Homes Scheme is an initiative designed for local first time buyers and key workers, and offers new build homes at a 30% discount on market prices. It is only available in England. and participating homes must be a new home or an existing home that was originally bought as part of the scheme.
Launched in April 2021, the Mortgage Guarantee Scheme is designed to support first time buyers buy their homes with a 5% deposit. Under this scheme, the government
Considering the average price of a home in the UK sits at around £281,6842, it’s fair to say that paying for your first home is no walk in the park.
The Shared Ownership Scheme aims to make this a little easier by allowing first time buyers to buy a share of a property (usually between 25-75%) and pay rent on the outstanding amount. Over time, you can buy additional shares in the property until you own it outright.
Your home may be repossessed if you do not keep up monthly repayments on your mortgage. There may be a fee for mortgage advice. The actual amount you pay will depend upon your circumstances. The fee is up to 1% but a typical fee is 0.3% of the amount borrowed.
20212909_BrightstarPortraits_DayOne_09.jpg 20212909_BrightstarPortraits_DayOne_25.jpg 20212909_BrightstarPortraits_DayOne_14.jpg 20212909_BrightstarPortraits_DayOne_26.jpg ES DAY 1 MICHAEL LAWLOR “Mortgage Mike”Pank Avenue, EN5 FREEHOLD
A modernised, triple fronted detached bungalow with almost 2000sqft.of living space, as well as off-street parking.
THE OWNERS LOVE
"Superb location, a very short drive or even walking distance to East Barnet Village, Whetstone and even High Barnet cafes, restaurants and shops"
Birley Road, N20 FREEHOLD
A family home boasting period features and close to Totteridge & Whetstone Tube Station and the high road.
THE OWNERS LOVE
"The house is literally a few minutes’ walk from high street shops, cafes, and restaurants."
Stewart joined Martyn Gerrard in 2011. Having been manager of our Whetstone branch for the past 6 years, Stewart in now Senior Branch Manager for Southgate & Whetstone.
Gated and detached family home with three car off-street parking.
• Bright, airy and refurbished to a high standard
• Approximately 2,237 sqft. of living accommodation
• Close to Oakleigh Park station and Whetstone high road
This apartment is ideal for four sharers and situated just a short walk from Totteridge and Whetstone.
WE’VE NOTICED…
• Lift access
• HMO license available
• Modern kitchen and bathroom
A luxury second floor apartment with a Sonos sound system located close to Totteridge & Whetstone Station and Whetstone high road.
WE’VE NOTICED…
• Three double bedrooms and two private balconies
• High speed Wi-Fi and security alarm
• Two underground parking spaces
attractive
THE OWNERS LOVE
"We love the surprising depth and height of the house – it feels a bit like a ‘tardis’ when you walk in"
A Victorian detached home arranged over three floors. The property benefits from a 100ft garden with large office/game room.
THE OWNERS LOVE
"We are minutes from two beautiful parks, Groveland’s and Oakwood"
Tyler has just celebrated his 5th year with Martyn Gerrard. Tyler oversees the Finchley Central, Mill Hill and Winchmore Hill branches as Area Manager.
This site has recently been re-developed and now has 9 residential flats let above a fully refurbished 3,200 sqft commercial unit benifitting from a new level access being installed. The unit is next door to Marks & Spencers and close to numerous other chains, along with an array of fashionable independent shops. This shop provides a rare opportunity to operate from a large floor area in this prime location. It is also close to a range of bus routes, which provide easy access to Crouch Hill and Finsbury Park Station.
comm @ martyngerrard.co.uk
PLEASE NOTE: Images are of CGI and are used for guidance only
"Crouch End voted the Best Place to Live in London."
Martyn Gerrard is a highly respected and multi award-winning family-owned estate agents, operating across North & North West London. We continue to experience consistent growth, with new office openings on the horizon. As a result, we are seeking ambitious and motivated individuals who are not afraid of hard work to join our expanding family.
From the moment a new employee joins Martyn Gerrard, we provide comprehensive training on what it takes to be an estate agent and the "MG way" of doing things. Each new team member is paired with an experienced mentor to provide guidance and support. We understand that having the best people on our team is essential for our success.
The ideal candidate for Martyn Gerrard will have a passion for customer-focused service, excellent communication skills, and a drive to succeed in a competitive market. Responsibilities include building and maintaining relationships with clients,
conducting property viewings and negotiations, and marketing and advertising properties effectively.
We value and nurture our employees, with an emphasis on work-life balance and wellbeing. We offer a range of options to help our team maintain a healthy work-life balance, including:
• A flexible 5-day working week for all negotiators and managers
• Availability of flexible working hours
• One day a week working from home for admin staff
• Reduced working hours for office and head office staff, now from 9am-5:30pm
We offer an industry-leading salary package, ongoing training and support, and opportunities for career advancement. If you are an ambitious and motivated individual looking for a rewarding career in the property industry, please contact our HR Manager, Shelly Baker, or visit our website for a full list of current career opportunities.
Our team consists of 75+ sales and lettings staff operating from 12 local high street offices. Together we put your property in front of as many people as possible across our network.
BARNET OFFICE
4 Exchange Buildings, High Street EN5 5SY
E : EN5 @ martyngerrard.co.uk
@mg_barnet
T : 020 8440 2444
CROUCH END OFFICE
45 The Broadway, Crouch End N8 8DT
E : N8 @ martyngerrard.co.uk
@martyngerrard_ce
T: 020 8348 5135
EAST FINCHLEY OFFICE
66/68 High Rd, East Finchley N2 9PN
E : N2 @ martyngerrard.co.uk
@mg_eastfinchley
T: 020 8883 0077
FINCHLEY CENTRAL OFFICE
365 Regents Park Rd, Finchley N3 1DE
E : N3 @ martyngerrard.co.uk
@mg_finchleycentral
T: 020 8346 0102
NORTH FINCHLEY OFFICE
773 High Road, North Finchley N12 8JY
E : N12 @ martyngerrard.co.uk
@mg_northfinchley
T: 020 8445 2222
KENTISH TOWN OFFICE
304 Kentish Town Road NW5 2TH
E : NW5 @ martyngerrard.co.uk
@mg_kentishtown
T: 020 7267 3737
MILL HILL OFFICE
109 Mill Hill Broadway NW7 3TG
E : NW7 @ martyngerrard.co.uk
@mg_millhill
T: 020 8906 0660
MUSWELL HILL OFFICE
300 Muswell Hill Broadway N10 2QR
E : N10 @ martyngerrard.co.uk @mg_muswellhill
T: 020 8444 3388
— SOUTHGATE OFFICE
85 Chase Side, Southgate N14 5BU
E : N14 @ martyngerrard.co.uk
@mg_southgate
T: 020 8886 2094
WHETSTONE OFFICE
1286 High Rd, Whetstone N20 9HH
E : N20 @ martyngerrard.co.uk @mg_whetstone
T: 020 8446 2111
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WINCHMORE HILL OFFICE 21 The Green, Winchmore Hill N21 3NL
E : N21 @ martyngerrard.co.uk @mg_winchmorehill
T: 020 8365 4077
LAND AND NEW HOMES
344 Regents Park Rd, Finchley N3 2LJ
E : landandnewhomes @ martyngerrard.co.uk @martyngerrard_lanh
T: 020 8349 0515
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PROPERTY MANAGEMENT
197 Ballards Lane, Finchley N3 1LP
E : management @ martyngerrard.co.uk @mg_propertymanagement
T: 020 8343 4340 ( Ext. 3 )
BLOCK MANAGEMENT
197 Ballards Lane, Finchley N3 1LP
E : bm @ martyngerrard.co.uk @mg_propertymanagement
T: 020 8343 4340 ( Ext. 4 )
HEAD OFFICE/ACCOUNTS
197 Ballards Lane, Finchley N3 1LP
E : accounts @ martyngerrard.co.uk @martyngerrardea
T: 020 8343 4340 ( Ext. 5 ) COMMERCIAL 344 Regents Park Rd, Finchley N3 2LJ
@ martyngerrard.co.uk
T: 020 8444
