Martyn Woolley LCA BAGD OUGD 303
The Brief.
Considerations
Warp Records.
Consider what will appeal to warp records fans in terms of asthetics. Think about the packaging of the records and the design as these will become sort after after time.
The Next 21 Years Of The Music Industry. Create a new way of customers collecting or buying music, think about bringing digital and tradtional methods together. The Idea. Warp Records fans are music enthusiasts. They thrive off anything warp and will trust the record label. I want the customers to get more involved with the brand through the use of QR codes. A selcetion of warp artist’s will release a super limited edition of e.p’s that are only availible to buy through a secret website which is only accesable buy scan a qr code. The e.p’s will be promted with the usual music promotion such as poster campaigns and general advertising. They will also promote them selves through word of mouth on blog and website etc.
Tone Of Voice. Tone of voice will be cutting edge and incognito creating a sort after feel. Deliverables. Record sleeve design Promotinal material - poster’s flyers etc. Website layout.
Martyn Woolley LCA BAGD OUGD 303
The Brief.
Considerations
The Mart Theatre.
Consider what type of audince will be intrested in the theatre and what will appeal to them.
Create a new identity for the mart theatre setting the theatre on par with it competitors. The Idea. It’s something in an unusual place, It’s that simple. The Identity will be contempory but homley and a bit more rough and ready than the sleek identity’s of it’s peers such as Opera North and the WYP. The theatre will setup mini events in unusual places around the area its based. The events will consits of the events that the theatre holds such as play’s, music events, art exibihtions and comedy. They will be promoted through flyer drops and there new website and twitter and facebook presence. Along side the new identity there will be a new website that is much easy to use and easy to look at than the previous one.
Tone Of Voice. The tone of has to be Honest and homley aswell as being trustful and trustworthy. A proper yorkshire feel. Deliverables. Identity Stationary Promotional Flyers Promotional Poster’s Website
Martyn Woolley LCA BAGD OUGD 303
The Brief.
Considerations
Sarah Walton.
Consider who will be using sarah as a illustrator and what they will value and remember.
Create a new identity for Sarah Walton a embroidery illustrator. The Idea. Create a simple fun identiy that shows sarah in her best light. The identiy will be youthful and fun playing off the traits of sarah her self. Along side the identity there will be a branded portfolio booklet which sarah can send or give to future clients and agenices allowing her self to progress further in her illustrator career. As online portfolio will also be design through a indexhibit style website. Allowing her work to shine.
Tone Of Voice. The tone of voice has to be fun, youthful and proffesional. Deliverables. Identity Stationary Printed portfolio booklet Website.
Martyn Woolley LCA BAGD OUGD 303
The Brief.
Considerations
Kestrel Film Works.
The design will have to fit with the exsisting identiy of kestrel and the publication will be printed in black and white to keep cost’s down.
We want to attract new customers and impress previous clients. The Idea. Design a branded publication showcasing kestrel film works latest work which consist’s of moving image work and photography. The publication will come as part of a pack consisting of buisness cards the publication and a showreel and maybe even more goodies to impress the people it’s sent to. The publication will be printed in black and white in keeping with kestrel’s identity.
What type of publication can be printed in black and white but still give of a professional feel? Tone Of Voice. The tone of voice has to first be professional but also be honest and welcoming as well as persusive. Deliverables. Publication Buisness Cards Packaging for show reel and publication
Martyn Woolley LCA BAGD OUGD 303
The Brief.
Considerations
Maxwell Rushton.
The design can be quite hard nose as it will be being veiwed by art fans and other artist’s.
Create a buisness card for the artist Maxwell Rushton. The Idea. If im going to design a business card for Max then I might as well do some other stuff that will make him look like a established artist to impress and wow people. So first thing is to come up with a mark that can be used across his website, Exhibitions & stationary.
Think about what will appeal to them and what will impress them. Tone Of Voice. Contemporay, hard nose, design heavy and almost pretencious. Deliverables. Identity Buisness Cards Promotional postcards
Martyn Woolley LCA BAGD OUGD 303
The Brief.
Considerations
Hannah-Rachel Sunderland Photography.
Consider that the identity has to appeal to people who want wedding photography and also people who want band and music photography.
Create a identity for Hannah-Rachel Sunderland who is a freelance photographer specializing in music and wedding photography.
Think about what will appeal to them and be careful not to put people off.
The Idea.
Tone Of Voice.
Hello My name is.
Friendly, Professional and established.
Hannah is a friednly person who so it’s only polite to say hello and introduce yourself.
Deliverables.
So her identity will do that.
Identity Stationary Packaging website.
Martyn Woolley LCA BAGD OUGD 303 At this moment of time I need to get on with more work and start trying out possibilites rather than think about ideas to much. Over the next 4 weeks i need to plan out my time more efficiently and stick to deadlines that I will make to get the briefs finished on time. I have not been using my time to the best way possible and as a result i feel i have fell behind within my work schedule. Here is a action plan of what i need to do. The Mart. -Design website -Design poster and flyers - Print - Photograph -Design stationary. - Print - Photograph -Put together presentations boards - Print. Warp Records. -Design record sleeve’s and inner sticker - Print - Photograph -Design Poster’s,flyers and press adds. -Design Website. -Put together presentations boards - Print. Sarah Walton. -Finalise mark and colourways. -Design stationary - Print -Design Portfolio publication - Print -Design Website. Kestrel Film Works. -Design and layout publication - Get printed at newspaper club. -Design Packaging for Showreel - Sticker and buy black jiffy bags. -Design packaging for the publication -Design business cards - print -Put together presentation boards - print Hannah - Rachel Sunderland. -Design Mark -Design Stationary - Print - Photo -Design Portfolio - print - photo -Design Website. Design Context. -Decide on layout and format. -Create a narritve -Design and put together -Get printed.